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Time of India
5 days ago
- Entertainment
- Time of India
'Sena - Guardians of the Nation' trailer offers a glimpse of a soldier's life as he battles personal conflicts
Mumbai, Aug 11 (IANS) The trailer of the upcoming streaming series 'Sena – Guardians of the Nation' was unveiled on Monday. It offers a powerful glimpse into the life of those who choose duty over everything, even when it means putting their life on the line. The trailer of the upcoming streaming series ' Sena - Guardians of the Nation ' was unveiled on Monday. It offers a powerful glimpse into the life of those who choose duty over everything, even when it means putting their life on the line. The series follows Kartik Sharma , a young man who leaves behind the promise of a lucrative career in California to wear the soldier's uniform, a decision that puts him at odds with his father. The series consists of 5 episodes and offers a glimpse into what it takes to clear the gruelling Armed Forces Academy selection exams. After clearing the exams, Kartik finds himself posted in the tense, unpredictable terrain of Kashmir. But when he is captured by militants, what begins as a mission turns into a test of survival, trust, and reconciliation. The series has a non-linear structure. It stars Vikram Singh Chauhan alongside Yashpal Sharma , Shirley Setia , Anandeshwar Dwivedi , Rahul Tewari, Vijay Vikram Singh, Anupam Bhattacharya, Neelu Dogra and Funcho. Sena - Guardians Of The Nation | Official Trailer | Amazon MX Player by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like This new air conditioner cools down a room in just seconds News of the Discovery Undo Talking about his character Kartik Sharma, Vikram Singh Chauhan shared, "Kartik is someone who walks away from his comfort, family, and everything familiar to chase something bigger – a sense of purpose. Portraying him was emotional and humbling because it reminded me that true courage isn't loud; it's quiet and relentless. What moved me the most was the eternal strength he carries, the kind you see in real soldiers who don't speak much but act when it matters. I truly hope this series sparks something in people, perhaps a pause, a tear, a sense of pride." The show also features real army veterans, including former spy, sniper and National Security Guard commando Lucky Bisht; Colonel Rajeev Bharwan (AKA Mumma Sir); Lt Col Kaushalendra Singh, SM; Lt Col Paishal Manocha; Col RK Sharma, Kirti Chakra, Shaurya Chakra, Sena Medal (Gallantry) and Wing Commander Urvashi Rohilla, Indian Air Force. Writer and creator Anandeshwar Dwivedi, who also essays a pivotal role in the series, expressed, "Creating 'Sena – Guardians of the Nation', along with one of the most creative minds of the country, has been one of the most rewarding and fulfilling experiences of my journey so far. It's not just a story about battles or men in uniform; it's also about fathers and sons, pride and regret, and the emotional cost of duty. As a showrunner I feel honoured to bring such a powerful story to life. I hope it moves viewers the way it moved us while making it." Directed by Abhinav Anand, and written by Anandeshwar Dwivedi, 'Sena – Guardians of the Nation' is set to stream on August 13.
Malay Mail
19-06-2025
- Business
- Malay Mail
How did global ad giants allegedly collude to fix prices in India's media market?
Advertising industry faces antitrust scrutiny in India Watchdog reviews ad executives' WhatsApp chats detailing coordination Meeting records show ad executives celebrated pricing pact Regulator determined on initial basis that conduct breached competition law NEW DELHI, June 20 — Omnicom Media's India chief was frustrated. It was October 5, 2023 and a rival was trying to poach the US firm's client by offering lower prices, just weeks after global advertising agencies and broadcasters struck secret pacts on ad rates in the South Asian country. The attempt to woo the client violated the agencies' agreement, Omnicom Media's India CEO Kartik Sharma wrote in a WhatsApp group comprising a who's who of advertising, according to excerpts of the discussion documented by antitrust investigators and verified by Reuters. 'This kind of practice is not in the spirit of what we are collectively trying to achieve,' Sharma wrote, without identifying the parties. Shashi Sinha, then India CEO of New York-based IPG Mediabrands, suggested an industry group should 'admonish the agency'. The exchanges form part of a confidential dossier compiled by India's antitrust watchdog that chronicles how global advertising companies, including leading US and European firms, coordinated to rig prices in the world's most populous nation. Reuters reviewed evidence from the Competition Commission of India (CCI) investigation, including a 10-page document with messages and records of meetings between top advertising executives, and two industry agreements under scrutiny for antitrust violations; and interviewed two people familiar with the probe. The key details, which haven't been previously reported, centre on WhatsApp interactions involving 11 industry executives. They include the top India or South Asia executives of WPP's GroupM; US-based Omnicom Media and Interpublic's IPG Mediabrands; France's Publicis and Havas Media; Japan's Dentsu and India's Madison World. Over WhatsApp and in meetings, the executives coordinated responses to clients, which 'resulted in alignment of competing advertising agencies,' CCI officials said in the August 9 dossier, determining on an initial basis that the conduct contravened competition law. The firms agreed to cooperate on pricing, including not to undercut each other; colluded with broadcasters to deny business to agencies that didn't comply; and discussed financial terms involving at least four Indian clients over conference calls, according to the investigation documents. The documents don't indicate whether the agencies' foreign headquarters were aware of the executives' actions. A spokesperson for WPP Media, which until May was known as GroupM, told Reuters it was aware of the investigation but declined to comment further. A Dentsu India spokesperson confirmed Reuters reporting that it had disclosed industry practices to the CCI in February 2024 under the regulator's leniency programme, which enables lesser penalties for firms that share evidence of malpractice. The spokesperson didn't address specific evidence raised in the dossier but said the firm had implemented stricter audits and controls. The other agencies and their executives didn't respond to Reuters questions about the antitrust probe and information in the dossier. The regulator also didn't respond to queries. Reuters has reported that in March, as part of the continuing investigation, the regulator raided the Indian offices of many advertising firms and an industry group that represents broadcasters, including the Reliance-Disney venture and Sony. CCI investigations typically take several months. The regulator can't press criminal charges, but can impose financial penalties on the media agencies of up to three times their profit or 10 per cent of an Indian entity's global turnover, whichever is higher, for each year of wrongdoing. Omnicom Group and Interpublic Group logos are seen in this illustration taken December 9, 2024. — Reuters pic Secret pacts WPP Media, the world's largest media buying agency, last year — when it was still known as GroupM — won new India business worth US$447 million, followed by Omnicom's US$183 million, according to research firm COMvergence. But India's near-US$30 billion media and entertainment sector is grappling with weak consumer sentiment. Ad spending will rise 7 per cent to US$19 billion in 2025, the slowest growth in three years, according to GroupM estimates. The CCI is investigating the role of two industry bodies, the Advertising Agencies Association of India (AAAI) and the Indian Broadcasting & Digital Foundation (IBDF), in orchestrating the suspected cartel. The former group is led by WPP Media India head Prasanth Kumar, while the broadcasting body's president is Kevin Vaz, a top Reliance-Disney venture executive. Neither industry group responded to requests for comment. The dossier shows the AAAI circulated guidelines to ad agencies in August 2023: They must charge clients whose annual spending exceeds US$29 million a minimum 3 per cent commission for digital ads and 2.5 per cent for traditional media. Lower-spending clients would pay higher minimum commissions of up to 8 per cent. A month later, the industry associations entered a joint pact, agreeing no agency would 'unilaterally offer any discount' on rates while pitching for business. The pact, reviewed by Reuters, declared its aim was to eliminate 'lower pricing as a reason to award a pitch'. The advertising firms began coordinating their activities at least as early as August 2023, according to the CCI documents. Ad executives who met on December 1 that year hailed their collaboration as a 'great success' and resolved to continue, according to meeting minutes cited in the CCI's evidence. 'All aligned' In the US, the Federal Trade Commission this month sought information from advertising agencies as part of a probe into whether they coordinated boycotts of certain sites. The Justice Department in 2016 probed agencies it suspected of rigging bids to favour in-house units, but eventually closed the case without bringing charges. Brewer Anheuser-Busch InBev used CCI's leniency programme to blow the whistle on an industry cartel in India in 2017. In the case of the ad industry, Dentsu India told Reuters it filed its leniency application with the CCI not as a reaction to external pressure but out of a decision to 'support reform from within'. Two people with knowledge of the matter told Reuters the evidence Dentsu submitted included a transcript of the WhatsApp group. The group, formed in August 2023 and reviewed in part by Reuters, was named 'AAAI media agencies' and contained scores of chat messages. Participants included Kumar of WPP's media company, Sharma of Omnicom Media, IPG Mediabrands' Sinha, Havas Media India CEO Mohit Joshi, Dentsu South Asia CEO Harsha Razdan and then-media business CEO Anita Kotwani, Publicis South Asia chief Anupriya Acharya and Madison boss Sam Balsara, the investigators' evidence shows. Members of the group discussed advertising pitches and coordinated on interactions with clients such as food delivery giant Swiggy, drug maker Cipla, SoftBank-backed e-commerce firm Meesho, and Kshema Insurance. In Swiggy's case, the AAAI arranged a Zoom call with media agency heads to discuss the company's advertising pitch. Later, GroupM's Kumar, as AAAI president, suggested an email response to Swiggy explaining the industry's agreed position on rebates. 'Ok all aligned thanks,' he wrote after a consensus emerged. Kshema told Reuters the insurer was unaware of the matter. The other clients didn't respond to questions. During another discussion on client rebates, an unspecified Dentsu executive told rivals over WhatsApp that 'the lowest we go to is retain 30 per cent and 70 per cent we pass back to the client,' according to the CCI dossier. CCI officials noted in the document that advertisers and the broadcasters' group had sought to penalise enterprises that didn't comply with the pricing pacts. In an email to Walt Disney in August 2023, Kumar wrote that broadcasters should refrain from granting business to a firm that had breached the pacts, ITW Consulting, though he said it had later agreed not to approach clients directly. ITW didn't respond to Reuters questions. Tensions heated up again over WhatsApp three months later. Sharma, of Omnicom Media, learned that ITW had done another 'direct deal with a client of ours' for advertising on streaming platform Hotstar, which was run by Disney. This irked Sharma, as Hotstar had the rights for the cricket World Cup held in India at the time. 'This nuisance has to stop,' he wrote in the group. — Reuters
Time of India
19-06-2025
- Business
- Time of India
How the world's top ad agencies aligned to fix prices in India
HighlightsOmnicom Media's India Chief, Kartik Sharma, expressed frustration over a rival's attempt to poach their client by offering lower prices, which violated a collective agreement among global advertising agencies on ad rates in India. The Competition Commission of India is investigating a suspected cartel among major advertising firms, including WPP Media, Omnicom Media, and Interpublic Group Mediabrands, for coordinating pricing and denying business to non-compliant agencies. A WhatsApp group named 'AAAI media agencies' included top executives from various advertising companies coordinating their pitches and pricing strategies, which led to concerns about antitrust violations in India's media sector. Omnicom Media 's India chief was frustrated. It was October 5, 2023 and a rival was trying to poach the U.S. firm's client by offering lower prices, just weeks after global advertising agencies and broadcasters struck secret pacts on ad rates in the South Asian country. The attempt to woo the client violated the agencies' agreement, Omnicom Media's India CEO Kartik Sharma wrote in a WhatsApp group comprising a who's who of advertising, according to excerpts of the discussion documented by antitrust investigators and verified by Reuters. "This kind of practice is not in the spirit of what we are collectively trying to achieve," Sharma wrote, without identifying the parties. Shashi Sinha, then India CEO of New York-based IPG Mediabrands, suggested an industry group should "admonish the agency". The exchanges form part of a confidential dossier compiled by India's antitrust watchdog that chronicles how global advertising companies, including leading U.S. and European firms, coordinated to rig prices in the world's most populous nation. Reuters reviewed evidence from the Competition Commission of India (CCI) investigation, including a 10-page document with messages and records of meetings between top advertising executives, and two industry agreements under scrutiny for antitrust violations; and interviewed two people familiar with the probe. The key details, which haven't been previously reported, centre on WhatsApp interactions involving 11 industry executives. They include the top India or South Asia executives of WPP's GroupM; U.S.-based Omnicom Media and Interpublic's IPG Mediabrands; France's Publicis and Havas Media; Japan's Dentsu and India's Madison World. Over WhatsApp and in meetings, the executives coordinated responses to clients, which "resulted in alignment of competing advertising agencies," CCI officials said in the August 9 dossier, determining on an initial basis that the conduct contravened competition law. The firms agreed to cooperate on pricing, including not to undercut each other; colluded with broadcasters to deny business to agencies that didn't comply; and discussed financial terms involving at least four Indian clients over conference calls, according to the investigation documents. The documents don't indicate whether the agencies' foreign headquarters were aware of the executives' actions. A spokesperson for WPP Media , which until May was known as GroupM, told Reuters it was aware of the investigation but declined to comment further. A Dentsu India spokesperson confirmed Reuters reporting that it had disclosed industry practices to the CCI in February 2024 under the regulator's leniency program, which enables lesser penalties for firms that share evidence of malpractice. The spokesperson didn't address specific evidence raised in the dossier but said the firm had implemented stricter audits and controls. The other agencies and their executives didn't respond to Reuters questions about the antitrust probe and information in the dossier. The regulator also didn't respond to queries. Reuters has reported that in March, as part of the continuing investigation, the regulator raided the Indian offices of many advertising firms and an industry group that represents broadcasters, including the Reliance-Disney venture and Sony . CCI investigations typically take several months. The regulator can't press criminal charges, but can impose financial penalties on the media agencies of up to three times their profit or 10% of an Indian entity's global turnover, whichever is higher, for each year of wrongdoing. Secret Pacts WPP Media, the world's largest media buying agency, last year - when it was still known as GroupM - won new India business worth $447 million, followed by Omnicom's $183 million, according to research firm COMvergence. But India's near-$30 billion media and entertainment sector is grappling with weak consumer sentiment. Ad spending will rise 7% to $19 billion in 2025, the slowest growth in three years, according to GroupM estimates. The CCI is investigating the role of two industry bodies, the Advertising Agencies Association of India (AAAI) and the Indian Broadcasting & Digital Foundation (IBDF), in orchestrating the suspected cartel. The former group is led by WPP Media India head Prasanth Kumar, while the broadcasting body's president is Kevin Vaz, a top Reliance-Disney venture executive. Neither industry group responded to requests for comment. The dossier shows the AAAI circulated guidelines to ad agencies in August 2023: They must charge clients whose annual spending exceeds $29 million a minimum 3% commission for digital ads and 2.5% for traditional media. Lower-spending clients would pay higher minimum commissions of up to 8%. A month later, the industry associations entered a joint pact, agreeing no agency would "unilaterally offer any discount" on rates while pitching for business. The pact, reviewed by Reuters, declared its aim was to eliminate "lower pricing as a reason to award a pitch". The advertising firms began coordinating their activities at least as early as August 2023, according to the CCI documents. Ad executives who met on December 1 that year hailed their collaboration as a "great success" and resolved to continue, according to meeting minutes cited in the CCI's evidence. 'All Aligned' In the U.S., the Federal Trade Commission this month sought information from advertising agencies as part of a probe into whether they coordinated boycotts of certain sites. The Justice Department in 2016 probed agencies it suspected of rigging bids to favour in-house units, but eventually closed the case without bringing charges. Brewer Anheuser-Busch InBev used CCI's leniency program to blow the whistle on an industry cartel in India in 2017. In the case of the ad industry, Dentsu India told Reuters it filed its leniency application with the CCI not as a reaction to external pressure but out of a decision to "support reform from within". Two people with knowledge of the matter told Reuters the evidence Dentsu submitted included a transcript of the WhatsApp group. The group, formed in August 2023 and reviewed in part by Reuters, was named "AAAI media agencies" and contained scores of chat messages. Participants included Kumar of WPP's media company, Sharma of Omnicom Media, IPG Mediabrands' Sinha, Havas Media India CEO Mohit Joshi, Dentsu South Asia CEO Harsha Razdan and then-media business CEO Anita Kotwani, Publicis South Asia chief Anupriya Acharya and Madison boss Sam Balsara, the investigators' evidence shows. Members of the group discussed advertising pitches and coordinated on interactions with clients such as food delivery giant Swiggy , drug maker Cipla, SoftBank-backed e-commerce firm Meesho, and Kshema Insurance. In Swiggy's case, the AAAI arranged a Zoom call with media agency heads to discuss the company's advertising pitch. Later, GroupM's Kumar, as AAAI president, suggested an email response to Swiggy explaining the industry's agreed position on rebates. "Ok all aligned thanks," he wrote after a consensus emerged. Kshema told Reuters the insurer was unaware of the matter. The other clients didn't respond to questions. During another discussion on client rebates, an unspecified Dentsu executive told rivals over WhatsApp that "the lowest we go to is retain 30% and 70% we pass back to the client," according to the CCI dossier. CCI officials noted in the document that advertisers and the broadcasters' group had sought to penalise enterprises that didn't comply with the pricing pacts. In an email to Walt Disney in August 2023, Kumar wrote that broadcasters should refrain from granting business to a firm that had breached the pacts, ITW Consulting, though he said it had later agreed not to approach clients directly. ITW didn't respond to Reuters questions. Tensions heated up again over WhatsApp three months later. Sharma, of Omnicom Media, learned that ITW had done another "direct deal with a client of ours" for advertising on streaming platform Hotstar, which was run by Disney. This irked Sharma, as Hotstar had the rights for the cricket World Cup held in India at the time. "This nuisance has to stop," he wrote in the group.
NDTV
19-06-2025
- Business
- NDTV
How The World's Top Ad Agencies Aligned To Fix Prices In India
New Delhi: Omnicom Media's India chief was frustrated. It was October 5, 2023 and a rival was trying to poach the U.S. firm's client by offering lower prices, just weeks after global advertising agencies and broadcasters struck secret pacts on ad rates in the South Asian country. The attempt to woo the client violated the agencies' agreement, Omnicom Media's India CEO Kartik Sharma wrote in a WhatsApp group comprising a who's who of advertising, according to excerpts of the discussion documented by antitrust investigators and verified by Reuters. "This kind of practice is not in the spirit of what we are collectively trying to achieve," Sharma wrote, without identifying the parties. Shashi Sinha, then India CEO of New York-based IPG Mediabrands, suggested an industry group should "admonish the agency". The exchanges form part of a confidential dossier compiled by India's antitrust watchdog that chronicles how global advertising companies, including leading U.S. and European firms, coordinated to rig prices in the world's most populous nation. Reuters reviewed evidence from the Competition Commission of India (CCI) investigation, including a 10-page document with messages and records of meetings between top advertising executives, and two industry agreements under scrutiny for antitrust violations; and interviewed two people familiar with the probe. The key details, which haven't been previously reported, centre on WhatsApp interactions involving 11 industry executives. They include the top India or South Asia executives of WPP's GroupM; U.S.-based Omnicom Media and Interpublic's IPG Mediabrands; France's Publicis and Havas Media; Japan's Dentsu and India's Madison World. Over WhatsApp and in meetings, the executives coordinated responses to clients, which "resulted in alignment of competing advertising agencies," CCI officials said in the August 9 dossier, determining on an initial basis that the conduct contravened competition law. The firms agreed to cooperate on pricing, including not to undercut each other; colluded with broadcasters to deny business to agencies that didn't comply; and discussed financial terms involving at least four Indian clients over conference calls, according to the investigation documents. The documents don't indicate whether the agencies' foreign headquarters were aware of the executives' actions. A spokesperson for WPP Media, which until May was known as GroupM, told Reuters it was aware of the investigation but declined to comment further. A Dentsu India spokesperson confirmed Reuters reporting that it had disclosed industry practices to the CCI in February 2024 under the regulator's leniency program, which enables lesser penalties for firms that share evidence of malpractice. The spokesperson didn't address specific evidence raised in the dossier but said the firm had implemented stricter audits and controls. The other agencies and their executives didn't respond to Reuters questions about the antitrust probe and information in the dossier. The regulator also didn't respond to queries. Reuters has reported that in March, as part of the continuing investigation, the regulator raided the Indian offices of many advertising firms and an industry group that represents broadcasters, including the Reliance-Disney venture and Sony. CCI investigations typically take several months. The regulator can't press criminal charges, but can impose financial penalties on the media agencies of up to three times their profit or 10% of an Indian entity's global turnover, whichever is higher, for each year of wrongdoing. SECRET PACTS WPP Media, the world's largest media buying agency, last year - when it was still known as GroupM - won new India business worth $447 million, followed by Omnicom's $183 million, according to research firm COMvergence. But India's near-$30 billion media and entertainment sector is grappling with weak consumer sentiment. Ad spending will rise 7% to $19 billion in 2025, the slowest growth in three years, according to GroupM estimates. The CCI is investigating the role of two industry bodies, the Advertising Agencies Association of India (AAAI) and the Indian Broadcasting & Digital Foundation (IBDF), in orchestrating the suspected cartel. The former group is led by WPP Media India head Prasanth Kumar, while the broadcasting body's president is Kevin Vaz, a top Reliance-Disney venture executive. Neither industry group responded to requests for comment. The dossier shows the AAAI circulated guidelines to ad agencies in August 2023: They must charge clients whose annual spending exceeds $29 million a minimum 3% commission for digital ads and 2.5% for traditional media. Lower-spending clients would pay higher minimum commissions of up to 8%. A month later, the industry associations entered a joint pact, agreeing no agency would "unilaterally offer any discount" on rates while pitching for business. The pact, reviewed by Reuters, declared its aim was to eliminate "lower pricing as a reason to award a pitch". The advertising firms began coordinating their activities at least as early as August 2023, according to the CCI documents. Ad executives who met on December 1 that year hailed their collaboration as a "great success" and resolved to continue, according to meeting minutes cited in the CCI's evidence. 'ALL ALIGNED' In the U.S., the Federal Trade Commission this month sought information from advertising agencies as part of a probe into whether they coordinated boycotts of certain sites. The Justice Department in 2016 probed agencies it suspected of rigging bids to favour in-house units, but eventually closed the case without bringing charges. Brewer Anheuser-Busch InBev used CCI's leniency program to blow the whistle on an industry cartel in India in 2017. In the case of the ad industry, Dentsu India told Reuters it filed its leniency application with the CCI not as a reaction to external pressure but out of a decision to "support reform from within". Two people with knowledge of the matter told Reuters the evidence Dentsu submitted included a transcript of the WhatsApp group. The group, formed in August 2023 and reviewed in part by Reuters, was named "AAAI media agencies" and contained scores of chat messages. Participants included Kumar of WPP's media company, Sharma of Omnicom Media, IPG Mediabrands' Sinha, Havas Media India CEO Mohit Joshi, Dentsu South Asia CEO Harsha Razdan and then-media business CEO Anita Kotwani, Publicis South Asia chief Anupriya Acharya and Madison boss Sam Balsara, the investigators' evidence shows. Members of the group discussed advertising pitches and coordinated on interactions with clients such as food delivery giant Swiggy, drug maker Cipla, SoftBank-backed e-commerce firm Meesho, and Kshema Insurance. In Swiggy's case, the AAAI arranged a Zoom call with media agency heads to discuss the company's advertising pitch. Later, GroupM's Kumar, as AAAI president, suggested an email response to Swiggy explaining the industry's agreed position on rebates. "Ok all aligned thanks," he wrote after a consensus emerged. Kshema told Reuters the insurer was unaware of the matter. The other clients didn't respond to questions. During another discussion on client rebates, an unspecified Dentsu executive told rivals over WhatsApp that "the lowest we go to is retain 30% and 70% we pass back to the client," according to the CCI dossier. CCI officials noted in the document that advertisers and the broadcasters' group had sought to penalise enterprises that didn't comply with the pricing pacts. In an email to Walt Disney in August 2023, Kumar wrote that broadcasters should refrain from granting business to a firm that had breached the pacts, ITW Consulting, though he said it had later agreed not to approach clients directly. ITW didn't respond to Reuters questions. Tensions heated up again over WhatsApp three months later. Sharma, of Omnicom Media, learned that ITW had done another "direct deal with a client of ours" for advertising on streaming platform Hotstar, which was run by Disney. This irked Sharma, as Hotstar had the rights for the cricket World Cup held in India at the time. "This nuisance has to stop," he wrote in the group.
Japan Times
19-06-2025
- Business
- Japan Times
Dossier of WhatsApp chats shows how ad agencies aligned to fix prices in India
Omnicom Media's India chief was frustrated. It was Oct. 5, 2023, and a rival was trying to poach the U.S. firm's client by offering lower prices, just weeks after global advertising agencies and broadcasters struck secret pacts on ad rates in the South Asian country. The attempt to woo the client violated the agencies' agreement, Omnicom Media's India CEO Kartik Sharma wrote in a WhatsApp group comprising a who's who of advertising, according to excerpts of the discussion documented by antitrust investigators. "This kind of practice is not in the spirit of what we are collectively trying to achieve," Sharma wrote, without identifying the parties. Shashi Sinha, then India CEO of New York-based IPG Mediabrands, suggested an industry group should "admonish the agency." The exchanges form part of a confidential dossier compiled by India's antitrust watchdog that chronicles how global advertising companies, including leading U.S. and European firms, coordinated to rig prices in the world's most populous nation. Evidence from the Competition Commission of India (CCI) investigation includes a 10-page document with messages and records of meetings between top advertising executives, and two industry agreements are under scrutiny for antitrust violations. Two people familiar with the probe have spoken about it. The key details, which haven't been previously reported, center on WhatsApp interactions involving 11 industry executives. They include the top India or South Asia executives of WPP's GroupM; U.S.-based Omnicom Media and Interpublic's IPG Mediabrands; France's Publicis and Havas Media; Japan's Dentsu and India's Madison World. Over WhatsApp and in meetings, the executives coordinated responses to clients, which "resulted in alignment of competing advertising agencies," CCI officials said in the Aug. 9 dossier, determining on an initial basis that the conduct contravened competition law. The firms agreed to cooperate on pricing, including not to undercut each other; colluded with broadcasters to deny business to agencies that didn't comply; and discussed financial terms involving at least four Indian clients over conference calls, according to the investigation documents. The documents don't indicate whether the agencies' foreign headquarters were aware of the executives' actions. A spokesperson for WPP Media, which until May was known as GroupM, said it was aware of the investigation but declined to comment further. A Dentsu India spokesperson confirmed reporting that it had disclosed industry practices to the CCI in February 2024 under the regulator's leniency program, which enables lesser penalties for firms that share evidence of malpractice. The spokesperson didn't address specific evidence raised in the dossier but said the firm had implemented stricter audits and controls. The other agencies and their executives didn't respond to questions about the antitrust probe and information in the dossier. The regulator also didn't respond to queries. In March, as part of the continuing investigation, the regulator raided the Indian offices of many advertising firms and an industry group that represents broadcasters, including the Reliance-Disney venture and Sony. CCI investigations typically take several months. The regulator can't press criminal charges, but can impose financial penalties on the media agencies of up to three times their profit or 10% of an Indian entity's global turnover, whichever is higher, for each year of wrongdoing. Secret pacts WPP Media, the world's largest media-buying agency, last year — when it was still known as GroupM — won new India business worth $447 million, followed by Omnicom's $183 million, according to research firm COMvergence. But India's near-$30 billion media and entertainment sector is grappling with weak consumer sentiment. Ad spending will rise 7% to $19 billion in 2025, the slowest growth in three years, according to GroupM estimates. The CCI is investigating the role of two industry bodies, the Advertising Agencies Association of India (AAAI) and the Indian Broadcasting & Digital Foundation (IBDF), in orchestrating the suspected cartel. The former group is led by WPP Media India head Prasanth Kumar, while the broadcasting body's president is Kevin Vaz, a top Reliance-Disney venture executive. Neither industry group responded to requests for comment. The dossier shows the AAAI circulated guidelines to ad agencies in August 2023: They must charge clients whose annual spending exceeds $29 million a minimum 3% commission for digital ads and 2.5% for traditional media. Lower-spending clients would pay higher minimum commissions of up to 8%. A month later, the industry associations entered a joint pact, agreeing no agency would "unilaterally offer any discount" on rates while pitching for business. The pact declared its aim was to eliminate "lower pricing as a reason to award a pitch." The advertising firms began coordinating their activities at least as early as August 2023, according to the CCI documents. Ad executives who met on Dec. 1 that year hailed their collaboration as a "great success" and resolved to continue, according to meeting minutes cited in the CCI's evidence. 'All aligned' In the U.S., the Federal Trade Commission this month sought information from advertising agencies as part of a probe into whether they coordinated boycotts of certain sites. The Justice Department in 2016 probed agencies it suspected of rigging bids to favor in-house units, but eventually closed the case without bringing charges. Brewer Anheuser-Busch InBev used CCI's leniency program to blow the whistle on an industry cartel in India in 2017. In the case of the ad industry, Dentsu India said it filed its leniency application with the CCI not as a reaction to external pressure but out of a decision to "support reform from within." Two people with knowledge of the matter said the evidence Dentsu submitted included a transcript of the WhatsApp group. The group, formed in August 2023, was named "AAAI media agencies" and contained scores of chat messages. Participants included Kumar of WPP's media company, Sharma of Omnicom Media, IPG Mediabrands' Sinha, Havas Media India CEO Mohit Joshi, Dentsu South Asia CEO Harsha Razdan and then-media business CEO Anita Kotwani, Publicis South Asia chief Anupriya Acharya and Madison boss Sam Balsara, the investigators' evidence shows. Members of the group discussed advertising pitches and coordinated on interactions with clients such as food delivery giant Swiggy, drugmaker Cipla, SoftBank-backed e-commerce firm Meesho, and Kshema Insurance. In Swiggy's case, the AAAI arranged a Zoom call with media agency heads to discuss the company's advertising pitch. Later, GroupM's Kumar, as AAAI president, suggested an email response to Swiggy explaining the industry's agreed position on rebates. "Ok all aligned thanks," he wrote after a consensus emerged. Kshema said the insurer was unaware of the matter. The other clients didn't respond to questions. During another discussion on client rebates, an unspecified Dentsu executive told rivals over WhatsApp that "the lowest we go to is retain 30% and 70% we pass back to the client," according to the CCI dossier. CCI officials noted in the document that advertisers and the broadcasters' group had sought to penalize enterprises that didn't comply with the pricing pacts. In an email to Walt Disney in August 2023, Kumar wrote that broadcasters should refrain from granting business to a firm that had breached the pacts, ITW Consulting, though he said it had later agreed not to approach clients directly. ITW didn't respond to questions. Tensions heated up again over WhatsApp three months later. Sharma, of Omnicom Media, learned that ITW had done another "direct deal with a client of ours" for advertising on streaming platform Hotstar, which was run by Disney. This irked Sharma, as Hotstar had the rights for the cricket World Cup held in India at the time. "This nuisance has to stop," he wrote in the group.
