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Reliance Consumer Products enters healthy beverages market with Naturedge JV
Reliance Consumer Products enters healthy beverages market with Naturedge JV

United News of India

timea day ago

  • Business
  • United News of India

Reliance Consumer Products enters healthy beverages market with Naturedge JV

Mumbai, Aug 19 (UNI) Reliance Consumer Products Ltd (RCPL) has officially entered the healthy functional beverages market by acquiring a majority stake in a joint venture with Naturedge Beverages, the maker of the natural herbal functional drink brand 'Shunya'. The move strengthens RCPL's vision of becoming a "total beverage company" by adding health-focused, herbal-natural offerings to its expanding portfolio, according to a company statement. Naturedge Beverages, founded in 2018 by Siddhesh Sharma of the Baidyanath Group, is known for its flagship brand 'Shunya', a zero-calorie, zero-sugar functional drink infused with Ayurvedic herbs like Ashwagandha, Brahmi, Khus, Kokum, and Green Tea. The joint venture will help scale the 'Shunya' beverage brand across India through RCPL's vast distribution network. RCPL Executive Director Ketan Mody stated that the partnership had strengthened the company's beverage portfolio by offering consumers health-driven alternatives. He added that the collaboration would help position 'Shunya' as a pan-India brand, in line with the rising consumer preference for herbal-natural functional beverages. The addition of Naturedge complements RCPL's earlier acquisitions of Campa, Raskik, and launches like Campa Energy, as the company seeks to transform India's beverage market. UNI XC AKT SSP

Reliance Consumer Products forays into functional beverages with Shunya JV
Reliance Consumer Products forays into functional beverages with Shunya JV

Business Upturn

time3 days ago

  • Business
  • Business Upturn

Reliance Consumer Products forays into functional beverages with Shunya JV

By Aditya Bhagchandani Published on August 18, 2025, 15:43 IST Shares of Reliance Industries Ltd were in focus after its FMCG arm, Reliance Consumer Products Limited (RCPL), announced its entry into the healthy functional beverages space. The company has acquired a majority stake in a joint venture with Naturedge Beverages, the maker of herbal-infused zero-calorie brand Shunya. The move marks RCPL's next step toward building a complete beverage portfolio, expanding beyond Campa Cola, Campa Energy and Raskik. Through this JV, Reliance aims to leverage rising consumer demand for natural, herbal, and low-calorie functional drinks. Shunya, made with Ayurvedic super herbs such as Ashwagandha, Brahmi, Khus, Kokum and Green Tea, has already gained traction among health-conscious urban consumers. Management said the tie-up reinforces RCPL's goal of offering quality, affordable products while promoting India's Ayurvedic legacy. Ketan Mody, Executive Director of RCPL, highlighted that Shunya complements Reliance's beverage strategy and will soon see a wider rollout using Reliance's robust distribution network. Naturedge founder Siddhesh Sharma called the partnership a 'win-win,' noting that Reliance's reach will help transform Shunya into a pan-India brand at a time when demand for herbal-natural functional beverages is surging. With the addition of Shunya, RCPL plans to expand its lineup with energy shots, herb-infused water and other healthy alternatives, strengthening its positioning as a Total Beverage Company Ahmedabad Plane Crash Aditya Bhagchandani serves as the Senior Editor and Writer at Business Upturn, where he leads coverage across the Business, Finance, Corporate, and Stock Market segments. With a keen eye for detail and a commitment to journalistic integrity, he not only contributes insightful articles but also oversees editorial direction for the reporting team.

Can consuming Khus (Vetiver root) water help in improving metabolism?
Can consuming Khus (Vetiver root) water help in improving metabolism?

Time of India

time22-06-2025

  • Health
  • Time of India

Can consuming Khus (Vetiver root) water help in improving metabolism?

The hot and humid weather often takes a toll on health and leads to unwanted health issues like dehydration, diarrhea, sun strokes and suppressed appetite. While most people rely on medication and supplements, there's one age-old remedy that may fix all these concerns with its cool potency and healing properties. Well, Khus, also known as vetiver root, is that one ingredient that can help keep summer health issues at bay. Read on to know more about it… What does Ayurveda say? Khas has been used in making sherbets and summer drinks, and this is simply because of its cool potency that can heal digestive issues and also reduce the impact of heat-related ailments. In fact, as per the books of Ayurveda, vetiver, or Khus, has been suggested as a great remedy to cool down body temperature, heal metabolic issues, relieve constipation and also reduce other bowel disorders. Apart from this, drinking soaked Khus root water can work like a tonic for relief from the scorching heat and can rehydrate the body and replenish lost nutrients. What is Khus root? Khus, also known as vetiver, is an aromatic bunchgrass that is native to India. Scientifically, Khus is known as Chrysopogon zizanioides; it is cultivated in some parts of India as well as other Asian countries. This grass is used for medicinal purposes. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Buy Brass Idols - Handmade Brass Statues for Home & Gifting Luxeartisanship Buy Now Undo It has been majorly used as an active ingredient in Ayurvedic medicines that help in treating digestive ailments like constipation and bloating, etc. Moreover, Khus is also used for preparing sherbets, as it is a great remedy to survive the scorching heat wave. Vetiver roots and their health benefits Roots of any plant or grass have the maximum concentration of minerals, and this is why most root vegetables are more nutritious as compared to the ones grown on the trees. Much like that, vetiver has long roots, and these roots are enriched with minerals that help in making these roots active ingredients in medicines. Khus roots are usually used to extract their oil, and this essential oil is no less than a miraculous blend. Right from treating stomach pain and constipation to inflammation and headaches, vetiver oil is used to calm the nervous system as well as improve the circulation of blood to the brain. Moreover, the strong aroma of the vetiver essence helps in calming the body and relieving stress, reduces insomnia and its cooling properties can keep your digestive system from that, drinking vetiver water can help in clearing the intestinal tract and help in better digestion, which further helps in curing issues like constipation. Lastly, the presence of antioxidants and alkaline properties makes the vetiver root water a great drink for summers. It cools down the body. How to make Khus root water or vetiver root water Take a large pot, and fill it with 2 liters of water. Then add 30-40 grams of dried vetiver roots. Boil the roots after soaking and cover it with a lid, and let it simmer. Make sure the water reduces to half and then turn off the flame. Let it cool. Drain the vetiver water into a jar and add your desired ingredients. Lastly, add some honey and lemon juice to this vetiver root water. One step to a healthier you—join Times Health+ Yoga and feel the change

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