Reliance Consumer Products enters healthy beverages market with Naturedge JV
The move strengthens RCPL's vision of becoming a "total beverage company" by adding health-focused, herbal-natural offerings to its expanding portfolio, according to a company statement.
Naturedge Beverages, founded in 2018 by Siddhesh Sharma of the Baidyanath Group, is known for its flagship brand 'Shunya', a zero-calorie, zero-sugar functional drink infused with Ayurvedic herbs like Ashwagandha, Brahmi, Khus, Kokum, and Green Tea.
The joint venture will help scale the 'Shunya' beverage brand across India through RCPL's vast distribution network.
RCPL Executive Director Ketan Mody stated that the partnership had strengthened the company's beverage portfolio by offering consumers health-driven alternatives.
He added that the collaboration would help position 'Shunya' as a pan-India brand, in line with the rising consumer preference for herbal-natural functional beverages.
The addition of Naturedge complements RCPL's earlier acquisitions of Campa, Raskik, and launches like Campa Energy, as the company seeks to transform India's beverage market. UNI XC AKT SSP
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