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Reliance Consumer Products enters healthy beverages market with Naturedge JV
Reliance Consumer Products enters healthy beverages market with Naturedge JV

United News of India

timea day ago

  • Business
  • United News of India

Reliance Consumer Products enters healthy beverages market with Naturedge JV

Mumbai, Aug 19 (UNI) Reliance Consumer Products Ltd (RCPL) has officially entered the healthy functional beverages market by acquiring a majority stake in a joint venture with Naturedge Beverages, the maker of the natural herbal functional drink brand 'Shunya'. The move strengthens RCPL's vision of becoming a "total beverage company" by adding health-focused, herbal-natural offerings to its expanding portfolio, according to a company statement. Naturedge Beverages, founded in 2018 by Siddhesh Sharma of the Baidyanath Group, is known for its flagship brand 'Shunya', a zero-calorie, zero-sugar functional drink infused with Ayurvedic herbs like Ashwagandha, Brahmi, Khus, Kokum, and Green Tea. The joint venture will help scale the 'Shunya' beverage brand across India through RCPL's vast distribution network. RCPL Executive Director Ketan Mody stated that the partnership had strengthened the company's beverage portfolio by offering consumers health-driven alternatives. He added that the collaboration would help position 'Shunya' as a pan-India brand, in line with the rising consumer preference for herbal-natural functional beverages. The addition of Naturedge complements RCPL's earlier acquisitions of Campa, Raskik, and launches like Campa Energy, as the company seeks to transform India's beverage market. UNI XC AKT SSP

RIL shares rise 2%, top gainer on Sensex; what's fuelling the move?
RIL shares rise 2%, top gainer on Sensex; what's fuelling the move?

Business Standard

time2 days ago

  • Business
  • Business Standard

RIL shares rise 2%, top gainer on Sensex; what's fuelling the move?

Reliance Industries (RIL) shares rose 2.3 per cent on Tuesday, August 19, 2025, logging an intra-day high at ₹1,413 per share on BSE. At 9:31 AM, RIL share price was trading 2.16 per cent higher at ₹1,410.8 per share, emerging as the top gainer on Sensex. In comparison, the Sensex was 0.23 per cent higher at 81,464.37. Why were RIL shares rising? The buying on the counter came after the company arm Reliance Consumer Products, acquired a majority stake in a Joint Venture (JV) with Naturedge Beverages. This move will help the company foray into the fast-growing healthy functional beverage space. Through the JV, Reliance Consumer will focus on offering consumers a range of herbal-natural beverages, thus further enhancing its presence as a Total Beverage Company. Naturedge Beverages was founded by Siddhesh Sharma, a third-generation entrepreneur from one of India's most trusted manufacturers of Ayurvedic products. The company infuses the benefits of Indian Ayurveda and contemporary beverage choices. Its flagship offering 'Shunya' is a herbinfused functional packaged beverage with zero sugar and zero calories that has already gained the attention of consumers across India. This partnership would enable Reliance Consumer Products to expand the beverages portfolio by adding healthy product offerings, including Energy drinks, Stills, Energy Shots, Herb-infused water, among others. About Reliance Consumer Products Reliance Consumer Products is RIL's FMCG division that develops consumer goods using global standards and local market knowledge. The company focuses on creating affordable, accessible products for Indian households while leveraging Reliance's established infrastructure and market presence. RCPL aims to address changing consumer preferences across diverse market segments, positioning itself as a value-focused player in India's consumer goods sector. About Naturedge Beverages Naturedge Beverages operates in India's functional beverage market with brands Shunya and Armour, launched in 2018. The company produces low-sugar beverage alternatives and has expansion plans beyond India. Driven by in-house expertise in formulation, research and development R&D, and ingredient innovation, it crafts products that combine taste with real health benefits, setting new benchmarks in the market.

Mukesh Ambani, Isha Ambani's BIG entry in this business, to disrupt another sector, Reliance Consumer acquires majority stake in…
Mukesh Ambani, Isha Ambani's BIG entry in this business, to disrupt another sector, Reliance Consumer acquires majority stake in…

India.com

time2 days ago

  • Business
  • India.com

Mukesh Ambani, Isha Ambani's BIG entry in this business, to disrupt another sector, Reliance Consumer acquires majority stake in…

Reliance Consumer Products Ltd (RCPL), the FMCG arm of Reliance Industries, has entered the booming healthy functional beverage segment by acquiring a majority stake in a joint venture with Naturedge Beverages. While the company did not disclose financial details of the transaction, RCPL said the partnership with Naturedge — known for its herb-infused functional packaged drinks — will strengthen its ambition of evolving into a 'total beverage company.' RCPL already houses a diverse beverage portfolio, including iconic carbonated drink brand Campa, Sosyo soft drinks, sports hydration brand Spinner, and fruit-based drink RasKik, positioning it strongly in India's rapidly expanding beverage market. Reliance Consumer Acquires Stake in JV with Naturedge Beverages 'The healthy functional beverage space presents a large and rapidly expanding opportunity, driven by a strong consumer shift toward healthier, natural alternatives,' as per a joint statement. The partnership will enable RCPL to expand the beverages portfolio by adding healthy product offerings, including energy drinks, stills, energy shots, herb-infused water, among others. What Does Naturedge Beverages Do? Founded in 2018 by Siddhesh Sharma, a third-generation entrepreneur from manufacturers of Ayurvedic products — the Baidyanath Group, Naturedge Beverages focuses on solutions that seamlessly infuse the benefits of Indian Ayurveda and contemporary beverage choices. Commenting on the development, RCPL Executive Director Ketan Mody said, 'Within a very short span of time, Shunya has gained wide popularity among health-conscious consumers as it offers the benefits of herbs in contemporary formats. It also fits perfectly with RCPL's vision of global providing quality products at affordable prices along with promoting India's legacy.'

Reliance Industries shares in focus after majority stake acquisition in Naturedge Beverages
Reliance Industries shares in focus after majority stake acquisition in Naturedge Beverages

Time of India

time2 days ago

  • Business
  • Time of India

Reliance Industries shares in focus after majority stake acquisition in Naturedge Beverages

Reliance Industries Ltd (RIL) shares will be in focus on Tuesday, August 19, after its fast-moving consumer goods arm, Reliance Consumer Products Ltd (RCPL), announced the acquisition of a majority stake in Naturedge Beverages . The move marks RCPL's entry into the healthy functional beverages category, a segment that has been witnessing rapid growth on the back of rising consumer demand for natural and health-oriented alternatives. Through this joint venture with Naturedge, RCPL aims to broaden its beverage portfolio by offering a range of herbal and natural drinks. RCPL stated that the step is part of its strategy to strengthen its position as a total beverage company, expanding beyond traditional categories into functional and wellness-driven segments. The company highlighted that the healthy functional beverage market in India represents a significant opportunity, supported by a strong shift in consumer preference towards healthier lifestyles and natural product choices. Naturedge Beverages, founded in 2018 by Siddhesh Sharma, a third-generation entrepreneur from the Baidyanath Group, has built its identity around blending the principles of Ayurveda with modern beverage formats. Its flagship brand, Shunya, is positioned as a functional packaged beverage infused with herbs and superfoods while being free from sugar and calories. The drink includes ingredients such as Ashwagandha, Brahmi, Khus, Kokum, and Green Tea, offering consumers wellness benefits associated with traditional Indian herbs. RCPL has been steadily building its beverage portfolio since its inception in 2022. The company has expanded aggressively through acquisitions and product launches, including the takeover of Campa, the introduction of Campa Energy, and the addition of Raskik beverages. With the inclusion of Shunya under its umbrella, RCPL reaffirmed its intent to provide a comprehensive beverage portfolio to Indian consumers. The company noted that this partnership with Naturedge would allow it to expand offerings in multiple categories, including energy drinks, still beverages, energy shots, and herb-infused water, thereby catering to evolving consumer needs. The company emphasised that its vision is to transform the beverage experience for Indian consumers by creating a portfolio that addresses both taste and health, reflecting long-term growth opportunities in the segment. On Monday, Reliance Industries shares closed 0.5% higher at Rs 1,380.95 on the BSE. ( Disclaimer : Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

Reliance buys majority stake in Naturedge
Reliance buys majority stake in Naturedge

Time of India

time2 days ago

  • Business
  • Time of India

Reliance buys majority stake in Naturedge

ANI file photo MUMBAI: Reliance Consumer Products (RCPL) bought a majority stake in a joint venture with Naturedge Beverages, marking its foray into the healthy functional beverages space. Naturedge Beverages is from the house of the 108year-old Baidyanath Group, which has a legacy of making Ayurvedic products. The acquisition comes at a time when there is a shift among consumers towards healthier choices, a trend which picked up post-Covid. Besides giving RCPL a leg up in the nascent functional beverages segment, it will also broaden the company's overall beverages portfolio. Naturedge, founded in 2018 by Siddhesh Sharma, a thirdgeneration entrepreneur from Baidyanath Group, is the maker of Shunya—a herb-infused functional packaged beverage with zero sugar and zero calories. Shunya will now come under RCPL's fold as it steps up competition against beverage majors such as Coca-Cola and PepsiCo by betting on newer categories that may have the potential to grow bigger going ahead amid evolving consumption patterns.

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