Latest news with #Levii's
USA Today
07-08-2025
- Entertainment
- USA Today
Beyoncé's real 'Levii's Jeans' are ready for purchase: How to shop Levi's collab
Beyoncé's latest collab is here, and it's denim on denim on denim. The freshly christened country music superstar released a new line of jeans in partnership with iconic denim house Levi's on Aug. 7, offering fans a chance to sport styles designed by Queen Bey herself. The collaboration – which includes several pairs of rhinestone-embroidered, lightwash pants and some trucker jackets – draws inspiration from the singer's most recent album, "Cowboy Carter," a soulful sojourn into the country music genre and the complicated history of America. Dubbed "The Denim Cowboy," the collection was advertised with a western-inspired video promo, set to the tune of Beyoncé's "Levii's Jeans," a mid-album ode to the stiff and worn fabric that clings to the curvature of a body. As part of the collab, fans can buy graphic T-shirts with the denim company's name spelled "Levii's" in tribute to the track featuring Post Malone. Sydney Sweeney's American Eagle jeans ad sparks controversy: Here's why How to shop Beyonce, Levi's collection The collaboration is available to shop now on the Levi's website. Collab comes amid Sydney Sweeney American Eagles jeans ad controversy The collection arrives against the backdrop of a contentious conversation about denim advertisements. Last month, actress Sydney Sweeney released an ad in partnership with American Eagle for a line of jeans that many critics lambasted. In one of several videos for the campaign, Sweeney, tells cameras, "Genes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color." The Age of the Rhinestone Cowgirl: How Beyoncé brings glitz to the Wild Wild West "My jeans are blue," she continued, with jeans doing double duty as the camera panned across both her true blue denim fit and her blue eyes. Critics argued that the use of Sweeney, a white, thin, blonde woman with blue eyes, as the archetype of "good genes" bordered on eugenic thinking, contributing to a well-worn glorification of whiteness in the beauty industry. American Eagle later commented on the controversy, saying: "'Sydney Sweeney Has Great Jeans' is and always was about the jeans. Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone." That the controversy stemmed from a denim ad, and one from a company with "American" in the name, further complicated the reception. Americana and denim have always gone hand in hand. Beyoncé's campaign, however, offers an entirely different image, casting a Black woman as the cowboy and queen of the American West, winning in smoky pool joints and catching eyes at her local laundromat.
USA Today
24-02-2025
- Entertainment
- USA Today
Beyoncé shows off body-hugging Levi's jeans, latest collection in new ad
Beyoncé shows off body-hugging Levi's jeans, latest collection in new ad Show Caption Hide Caption Whiskey expert in Nashville tries Beyoncé's SirDavis A whiskey expert in Nashville tried Beyoncé's SirDavis, putting the brand to the taste test. Here's how it went. Beyoncé partners with Levi's for the second chapter of their "Reimagine" campaign, titled "Pool Hall." The campaign video features Beyoncé in a denim-on-denim look, playing pool against actor Timothy Olyphant. The video pays homage to Levi's 1991 ad of the same name and features Beyoncé's song "Levii's Jeans" with Post Malone. The collaboration follows Beyoncé's recent tour announcement and the release of her album "Cowboy Carter." Beyoncé Knowles-Carter is showing just how perfect her Levii's jeans fit and introducing her latest collection in collaboration with the brand in an all-new ad. The megastar and the denim powerhouse both posted the new commercial on Instagram on Monday, promoting the second chapter of Beyoncé's and Levi's "Reimagine" campaign titled "Pool Hall." In the video, which is a nod to Levi's 1991 ad of the same name, Yoncé rocks a denim-on-denim look as she faces actor Timothy Olyphant in a high-stakes game of pool. Of course, the clip is set to Beyoncé's 2024 song featuring Post Malone, "Levii's Jeans" from her eight studio album "Cowboy Carter." In the caption, Beyoncé simply wrote "iin my jeans." Meanwhile, her Parkwood entertainment company shared more photos of the singer donning another denim-on-denim Levi's look. And many fans took note of just how perfect the jeans hug the superstar. Beyoncé first revealed the collaboration with Levi's in September. She followed up the announcement by teasing her first drop, "Chapter 1: Launderette," in a cheekily nostalgic ad. In the video, the "Cowboy Carter" creator strips down as she recreates the brand's 1985 "Launderette" commercial, which featured model Nick Kamen in his underwear. "I am honored to work with Levi's to create quintessential American iconography," the superstar said in a statement previously shared by Business Wire. "Denim on denim has often been seen through a male lens, so this reimagining campaign, which celebrates the iconic female perspective, is important to me." Of course, the second drop comes on the heel of Beyoncé's Cowboy Carter and the Rodeo Chitlin' Circuit Tour announcement. It kicks off April 28 in Los Angeles, and from the looks of it, many fans will be preparing for the concert by getting their hands on a pair of Levi's. Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
