Beyoncé shows off body-hugging Levi's jeans, latest collection in new ad
Beyoncé shows off body-hugging Levi's jeans, latest collection in new ad
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Beyoncé partners with Levi's for the second chapter of their "Reimagine" campaign, titled "Pool Hall."
The campaign video features Beyoncé in a denim-on-denim look, playing pool against actor Timothy Olyphant.
The video pays homage to Levi's 1991 ad of the same name and features Beyoncé's song "Levii's Jeans" with Post Malone.
The collaboration follows Beyoncé's recent tour announcement and the release of her album "Cowboy Carter."
Beyoncé Knowles-Carter is showing just how perfect her Levii's jeans fit and introducing her latest collection in collaboration with the brand in an all-new ad.
The megastar and the denim powerhouse both posted the new commercial on Instagram on Monday, promoting the second chapter of Beyoncé's and Levi's "Reimagine" campaign titled "Pool Hall."
In the video, which is a nod to Levi's 1991 ad of the same name, Yoncé rocks a denim-on-denim look as she faces actor Timothy Olyphant in a high-stakes game of pool. Of course, the clip is set to Beyoncé's 2024 song featuring Post Malone, "Levii's Jeans" from her eight studio album "Cowboy Carter."
In the caption, Beyoncé simply wrote "iin my jeans." Meanwhile, her Parkwood entertainment company shared more photos of the singer donning another denim-on-denim Levi's look. And many fans took note of just how perfect the jeans hug the superstar.
Beyoncé first revealed the collaboration with Levi's in September. She followed up the announcement by teasing her first drop, "Chapter 1: Launderette," in a cheekily nostalgic ad. In the video, the "Cowboy Carter" creator strips down as she recreates the brand's 1985 "Launderette" commercial, which featured model Nick Kamen in his underwear.
"I am honored to work with Levi's to create quintessential American iconography," the superstar said in a statement previously shared by Business Wire. "Denim on denim has often been seen through a male lens, so this reimagining campaign, which celebrates the iconic female perspective, is important to me."
Of course, the second drop comes on the heel of Beyoncé's Cowboy Carter and the Rodeo Chitlin' Circuit Tour announcement. It kicks off April 28 in Los Angeles, and from the looks of it, many fans will be preparing for the concert by getting their hands on a pair of Levi's.
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
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