Latest news with #Reimagine
Yahoo
4 days ago
- Entertainment
- Yahoo
Sydney Sweeney's Jeans Ad Gets a New Rival Amid Controversy
Sydney Sweeney's latest American Eagle ad has been at the center of numerous debates online, but now, another superstar has entered it. As critics question the alleged double standards in fashion advertising, a certain Levi's collaboration resurfaces, drawing comparisons to Sweeney's controversial ad. Beyoncé debuts Levi's jeans ad amid Sydney Sweeney's American Eagle controversy Sydney Sweeney recently fronted American Eagle's new denim campaign, featuring seven different jean styles. However, the tagline 'Sydney Sweeney has great jeans' triggered massive backlash, with some accusing the brand of promoting eugenics due to the play on words 'jeans' vs. 'genes.' Amid the uproar, social media users have revisited Beyoncé's Levi's campaign. The Grammy-winning artist starred in the second chapter of Levi's 'Reimagine' campaign, titled 'Pool Hall,' where she rocked several head-to-toe denim looks like one in a strappy vest, an embroidered jacket, and a pair of Levi's jeans. Fans quickly noted the similarities between the two ads, with some calling out perceived double standards. 'Beyoncé did a Levi's Jeans Ad, and there was no outrage. She was literally pulling her pants out at laundry mat. But Sydney Sweeney does something similar and there's a backlash?! one user posted on X (formerly Twitter). Others praised both stars, with one fan writing, 'My 'contrarian' take is that Beyoncé and Sweeney are both gorgeous women with great genes and I'm happy to see aspirational beauty in ads.' For those unaware, Beyoncé's company, Parkwood Entertainment, dropped 'Chapter 4: The Denim Cowboy,' a music video-style commercial featuring the singer as a pool shark in layered denim outfits. The ad also teased her song 'Levii's Jeans,' further fueling excitement among fans. The ad opens with Beyoncé on horseback and ends with her riding off on a motorcycle, leading fans to speculate that her upcoming 'Act III' album could be rock-inspired. Given her recent Tina Turner-esque outfits during the Cowboy Carter Tour, the theory isn't far-fetched. For now, Sweeney's campaign continues to face backlash, but Beyoncé's Levi's ad has largely avoided controversy. The post Sydney Sweeney's Jeans Ad Gets a New Rival Amid Controversy appeared first on Mandatory. Solve the daily Crossword
Time of India
5 days ago
- Entertainment
- Time of India
Did Beyoncé's Levi's ad take a dig at Sydney Sweeney's American Eagle jeans campaign?
Image credits: X Sydney Sweeney has been topping search charts and trending hashtags for several weeks now. The reason? Her much-viral and criticised ad campaign for American jeans brand American Eagle, which was released on July 23, 2025 and featured the 'Euphoria' actress in seven different denim looks. While the ad in itself might have rocked the world with Sweeney's sultry and bold looks, the tagline of "Sydney Sweeney has great jeans" managed to raise the eyes of not only the American netizens but also political leaders, with them arguing that the company was promoting eugenics and Sweeney was headlining the statement. Now, another name has been added to this Goblet of Fire, that of music's reigning queen, Beyoncé. A section of social media users has been comparing Sweeney's stint to that of the country singer's Levi's campaign that she did back in February. The collaboration promoted the second chapter of Beyoncé's and Levi's "Reimagine" campaign titled "Pool Hall." In the picture going viral across social media platforms, Beyonce can be seen in an all-denim avatar with an embroidered jacket, strappy vest and jeans, striking an eerily similar pose to Sweeney. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Elegant New Scooters For Seniors In 2024: The Prices May Surprise You Mobility Scooter | Search Ads Learn More Undo Netizens react to the comparison Image credits: X Ever since Beyoncé's ad went viral, people have also been targeting her for trying to "appropriate" American culture with her blonde hair. "Stop appropriating my culture, Beyonce," wrote a person on X. Others have been comparing the two in a positive and negative light. "Just going to leave this pic from Beyoncé Levi's campaign right here for those saying Sydney Sweeney with her blond hair/denim/sultry look is racist…" said a post on X. "Everything in this pic is fake, Sweeney's attributes are all hers," commented one defending Sweeney. "Beyoncé has basically done a Michael Jackson and lightened her skin to the point of being WHITE, and the blonde hair basically says she wants to be WHITE, not embrace her "blackness"," added another. Many in the comments section explained how the entire fiasco was being created by the Democrats to get favour from the people and create conversations.
NDTV
5 days ago
- Entertainment
- NDTV
Beyonce's Levi's Ad Apparently Takes A Dig At The Sydney Sweeney Jeans Campaign
Sydney Sweeney has found herself in the eye of the storm ever since she headlined American Eagle's new ad campaign. For context, on July 23, 2025 the flagship retail brand featured the Euphoria actress sporting seven different denim looks. However, it was the tagline saying 'Sydney Sweeney has great jeans' that sent the internet into a spiral, with many arguing that American Eagle was promoting eugenics. View this post on Instagram A post shared by Levi's (@levis) Amid this controversy, another name has been dragged into discourse. A certain section of social media users is comparing Sydney Sweeney 's stint to Beyoncé 's Levi's campaign. Back in February, the Grammy-winning singer collaborated with the denim powerhouse, promoting the second chapter of Beyoncé's and Levi's " Reimagine" campaign titled " Pool Hall." In the picture, which is currently doing the rounds on X, Beyonce can be seen rocking a denim-on-denim avatar. She wears a strappy vest, layering the fitted number with an embroidered jacket and, of course, a pair of jeans. Even her pose was strikingly similar to Sydney's Sweeney's American Eagle one. While some users found both the ads identical, a few differed in their opinion. "So Beyoncé can pose in Levi jeans and it's art… But when a white woman does it, it's a national crisis?" wrote one user as they shared a photo of the two ads side-by-side. So Beyoncé can pose in Levi jeans and it's art… But when a white woman does it, it's a national crisis? — Desiree (@DesireeAmerica4) July 29, 2025 "Just going to leave this pic from Beyoncé Levi's campaign right here for those saying Sydney Sweeney with her blond hair/denim/sultry look is racist," pointed out another. Just going to leave this pic from Beyoncé Levi's campaign right here for those saying Sydney Sweeney with her blond hair/denim/sultry look is racist… — Nicole Saphier, MD (@NBSaphierMD) July 30, 2025 Coming back to Sydney Sweeney's American Eagle advertisement, it repeatedly played with the pun-intended words 'genes' and 'jeans,' leading to sharp criticism. In the video, the actress says, "Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour," before the camera focuses on her deep blue eyes. "My jeans are blue," she added. View this post on Instagram A post shared by American Eagle (@americaneagle) Naysayers were quick to highlight that the tone-deaf texts and captions echoed themes of 'eugenics' and 'white supremacy'. Although it might not have been the intent, the resemblance was hard to ignore.
News18
5 days ago
- Entertainment
- News18
Beyonce's Latest Denim Ad Draws Comparisons To Controversial Sydney Sweeney Campaign
Beyonce's ad with Levi's and Sydney Sweeney's ad with American Eagle has become the most talked about campaigns on social media. Amidst the Sydney Sweeney x American Eagle jeans row, Beyonce has turned heads with her collaboration with Levi's. Promoting the second chapter of the Reimagine campaign, the visuals were striking. Beyonce posed confidently in a denim-on-denim ensemble: a fitted vest, embroidered jacket, and flared jeans. It wasn't just about fashion; it was about legacy, cultural presence, and reinterpreting American style through a Black woman's lens. Her confident pose and high-impact styling were praised for celebrating individuality and self-expression. The Levi's ad comes at a time when American Eagle debuted its new denim campaign starring Euphoria actress Sydney Sweeney last month. The actress sported seven trendy denim outfits with the tagline: 'Sydney Sweeney has great jeans." While intended as a pun, the ad featured Sydney explaining how 'genes" influence traits like eye colour and personality – right before zooming in on her striking blue eyes and blue jeans. Take a look at the pictures here. Though the visual and linguistic play aimed to be clever, many online called it tone-deaf. Social media users claimed the messaging echoed problematic themes of genetic superiority and exclusion, particularly given Sydney's Eurocentric features. This entire campaign is a dog whistle that pushes white supremacist/nazi propaganda and the idea of eugenics on TikTok explains it better than I could but yeah long story short American Eagle and Sydney Sweeney are promoting fascism with this campaign. — Lex 🏔️🤍🍉 Yi Arknights Shady Facts and Tea (@asb3st0s_) July 28, 2025 finally listened to this whole thing and i'm just in awe at how blatantly obvious it is that this is right-wing, nazi propaganda — goth georgia miller (@emomilfcentral) July 27, 2025 The controversy gained momentum when fans began comparing Sweeney's ad to Beyoncé's. On social media platforms, users pointed out how the composition, poses, and styling were eerily similar. What's the difference between Beyoncé LEVI'S ad and Sydney Sweeney for American Eagle?Why can't we just celebrate two beautiful women, instead of making every thing fucking political on here. — Penelope (@Lavishlyhers) July 31, 2025 American Eagle addressed the backlash with a statement clarifying that the campaign was always intended to spotlight denim and self-expression. They emphasised that the focus was on Sydney's style and how she wears her jeans with confidence. Reaffirming their inclusive messaging, the brand added that 'great jeans" are for everyone. top videos View all Whether intentional or not, the response to both ads highlights how brands must tread carefully when blending style, identity, and messaging. view comments Location : Delhi, India, India First Published: August 06, 2025, 13:42 IST News lifestyle Beyonce's Latest Denim Ad Draws Comparisons To Controversial Sydney Sweeney Campaign Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Yahoo
7 days ago
- Entertainment
- Yahoo
Watch: Beyonce plays 'denim cowboy' in Chapter 4 of Levi's jeans ad
Aug. 4 (UPI) -- Beyoncé is starring in a new Levi's jeans ad. Chapter 4, titled "The Denim Cowboy," released Monday and is the fourth installment in her Levi Strauss & Co.'s Reimagine campaign. It expands on the previously released clips "Launderette," "Pool Hall" and "Refrigerator." "The Denim Cowboy" begins with the songstress riding on horseback to a laundromat at 8:53 a.m. Viewers then see Beyoncé placing ice in a washing machine before slipping out of her jeans and throwing them in the washer as well. Chapter 1 was inspired by Levi's 1985 "Launderette" ad, which featured the song "I Heard it Through the Grapevine," according to a press release. In Chapter 2, Beyoncé is seen sweating as she works in a diner at 5:01 p.m., and Chapter 3 shows her winning a pair of jeans from actor Timothy Olyphant after competing in a game of pool at 9:04 p.m. "Through Reimagine and our partnership with Beyonce, one of the most influential artists of our time, we're building on decades of classic Levi's iconography and celebrating what it means to lead with intent and confidence," said Kenny Mitchell, the Levi Strauss & Co. chief marketing officer, in a statement. Solve the daily Crossword
