Latest news with #LotteGRS
Yahoo
14 hours ago
- Business
- Yahoo
South Korean fast food chain Lotteria enters Malaysian market in 2025 through Serai Group partnership
Lotteria, South Korea's largest quick-service restaurant (QSR) brand, is bringing its signature Korean fast food to Malaysian shores for the very first time in 2025. The highly anticipated launch is part of a newly signed master franchise agreement between Lotte GRS, a subsidiary of the South Korean conglomerate Lotte Group, and Serai Group, the Malaysian hospitality company behind well-known brands such as Serai, Jibby & Co, and Jibby Chow. Under this strategic partnership, Serai Group will hold exclusive rights to develop and operate Lotteria outlets in Malaysia. The agreement outlines plans to open 30 outlets across the country over the next 5 years, with the first location expected to welcome customers before the end of 2025. Founded in 1979, Lotteria has grown to become one of Asia's most recognisable fast food chains, renowned for its unique take on Western-inspired comfort food infused with Korean flavours. Popular menu items include the Bulgogi Burger, Shrimp Burger, Korean-style fried chicken, and the cherry milkshake, among others. The brand has a strong presence in countries such as Vietnam, Laos, Myanmar, and Mongolia, where it continues to expand by adapting to local tastes while maintaining its distinctive identity. With the Serai Group at the helm in Malaysia, Lotteria may be expected to undergo a thoughtful localisation process to better suit Malaysian palates and dietary preferences. In line with Serai's established reputation for halal-certified central kitchen, there is strong potential for the Malaysian Lotteria menu to reflect the country's diverse and inclusive food culture. The franchise deal was signed at Lotte World Tower in Seoul, symbolising a significant culinary partnership between the two companies. Serai Group's Managing Director, Datuk Mohd Najib Abdul Hamid, described the collaboration as 'an opportunity to localise global favourites in a way that resonates with Malaysian tastes and values.' While the agreement currently applies exclusively to Malaysia and does not permit sub-franchising, it marks a major milestone in the growing popularity of Korean cuisine within the region. Further details regarding the first Lotteria outlet — including its location, launch date, and menu — will be announced in the coming months. Krispy Kreme to finally make Johor debut at Mid Valley Southkey, joining Uncle Roger & KKV The post South Korean fast food chain Lotteria enters Malaysian market in 2025 through Serai Group partnership appeared first on
New Straits Times
3 days ago
- Business
- New Straits Times
South Korea's Lotteria expands to Malaysia in partnership with Serai Group
KUALA LUMPUR: South Korean giant Lotte Corp, through unit Lotte GRS is bringing the globally celebrated burger franchise Lotteria to Malaysia in partnership with Serai Group Sdn Bhd. The initiative is part of Lotte's wider ambition to expand its K-burger footprint across Southeast Asia and beyond. Serai Group said the collaboration, signed at the iconic Lotte World Tower in Seoul, marks a milestone in its continued growth as a key player in the Malaysian food and beverage (F&B) industry. Under the partnership, Serai Group plans to open 30 Lotteria outlets across Malaysia within the next five years, with the first store slated to open by the end of 2025. The agreement does not grant Serai Group the rights to sub-franchise the Lotteria brand or operate outlets beyond Malaysia. Founded in 1979, Lotteria is one of South Korea's most beloved quick service restaurant brands. With successful entries into markets like Vietnam, Myanmar, Laos and Mongolia, the brand now turns its sights to Malaysia, bringing with it a commitment to both localisation and quality. Serai Group is known for homegrown F&B brands such as Serai, Jibby & Co and Jibby Chow, and sees the partnership as more than a franchise launch. "It is an opportunity to introduce a fresh, dynamic fast-food experience that blends international appeal with local sensibilities. "We see this as more than a brand launch, it's an opportunity to localise global favourites in a way that resonates with Malaysian tastes and values," Serai Group managing director Datuk Mohd Najib Abdul Hamid said in a statement. Lotte GRS chief exceutive officer Woo-Chul Cha said it aims to ensure the successful localisation and sustainable growth of the Lotteria brand in Malaysia.
Malay Mail
5 days ago
- Business
- Malay Mail
South Korea's Lotteria burger chain to serve up first Malaysian outlet this year, eyes 30 more in five years
SEOUL, Aug 6 — Lotte GRS Co, a subsidiary of Lotte Group, has inked a partnership with Serai Group to launch its first Lotteria burger restaurant in Malaysia this year, Yonhap News Agency reported. The company stated on Wednesday that Lotte GRS has signed a master franchise agreement as part of its overseas expansion strategy to launch the brand in South-east Asia. Under the agreement, the franchisee is granted the rights not only to open and operate outlets within the designated territory but also to sub‑franchise those rights to third parties. The company said it plans to open its first outlet in Malaysia in 2025, with plans to expand to 30 more locations over the next five years. In addition, the company plans to open its first United States outlet this month in Orange County, California, a company spokesperson said. According to a Lotte GRS spokesperson, Lotteria will be entering the United States market with plans to open its first restaurant in California. Lotte GRS currently operates around 1,000 outlets in South Korea and 320 stores overseas, including in Vietnam, Myanmar, Laos, and Mongolia. — Bernama-Yonhap
Yahoo
26-05-2025
- Business
- Yahoo
South Korean Lotteria set to expand into Philippines market
Lotteria, a South Korean fast-food chain, is planning to establish a presence in the Philippines market. The news was disclosed by the Philippine Department of Trade and Industry (DTI). Discussions took place on 16 May in Seoul between Trade Secretary Cristina Roque and representatives from Lotte GRS and other South Korean conglomerates, the Philippine Star reported citing the DTI. The talks focused on the conglomerates' investment and expansion strategies in the Philippines, with an emphasis on food service, franchising, and retail sectors. The companies are considering various investment avenues such as joint ventures, master franchise agreements, and operations tailored to the local market. Lotte GRS, the restaurant service division of Lotte Group, is specifically gearing up to introduce its brand, Lotteria, in the country. Over the next five year, the company aims to open a minimum of 30 stores. The newspaper quoted DTI as saying: 'This initiative has strong focus on local sourcing and workforce development. Additionally, other companies revealed plans to roll out modern convenience store models designed to meet the demands of consumers in the Philippines. A commitment was made to predominantly source products locally; more than 95% of items sold in their international outlets are procured from within the host nation. The dialogue also encompassed strategies for incorporating digital commerce solutions and enhancing last-mile delivery capabilities. Beyond food service and retail endeavours, South Korean entities are investigating prospects for restaurant growth and establishing import-export networks for Philippine agricultural and seafood commodities. A recent partnership has led to one company's announcement that it will open its inaugural outlet in Manila by August 2025. In August of the previous year, Aniai, a New York-based robotic kitchen startup, installed 15 hamburger grill robots across various burger chains in South Korea, including in Lotteria locations. "South Korean Lotteria set to expand into Philippines market" was originally created and published by Verdict Food Service, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Korea Herald
28-03-2025
- Business
- Korea Herald
Burger chain Lotteria to raise prices on higher costs
Lotteria, a burger chain operated by Lotte Group's affiliate Lotte GRS Co., will raise prices of its main products next week to pass higher costs onto customers, Lotte GRS said Friday. Lotteria will raise the prices of 65 items, including 23 burgers, beverages and desserts, by an average of 3.3 percent from Thursday, Lotte GRS said in a press release. Of them, the flagship Ria Bulgogi and Ria Shrimp burgers will be sold for 5,000 won ($3.41) per unit, up from the current 4,800 won, it said. "The price hikes were inevitable to reflect a variety of rising costs, the won's weakness (against the dollar) and high raw materials prices due to climate change," the company said. The move came just eight months after it announced 3.3 percent price hikes for its main products in August last year. Food, coffee and beverage companies have recently increased their product prices, citing higher costs and the won's weakness against the greenback that pushes up their spending on raw materials mostly imported from overseas. Starting March 20, McDonald's Korea raised the prices of 20 menu items by an average of 2.3 percent, pushing the price of the signature Big Mac meal by 200 won to 7,400 won. Many others, including Starbucks Korea, instant noodle maker Nongshim Co. and dumplings maker CJ Cheiljedang Corp., have also raised their product prices. (Yonhap)
