South Korea's Lotteria burger chain to serve up first Malaysian outlet this year, eyes 30 more in five years
The company stated on Wednesday that Lotte GRS has signed a master franchise agreement as part of its overseas expansion strategy to launch the brand in South-east Asia.
Under the agreement, the franchisee is granted the rights not only to open and operate outlets within the designated territory but also to sub‑franchise those rights to third parties.
The company said it plans to open its first outlet in Malaysia in 2025, with plans to expand to 30 more locations over the next five years.
In addition, the company plans to open its first United States outlet this month in Orange County, California, a company spokesperson said.
According to a Lotte GRS spokesperson, Lotteria will be entering the United States market with plans to open its first restaurant in California.
Lotte GRS currently operates around 1,000 outlets in South Korea and 320 stores overseas, including in Vietnam, Myanmar, Laos, and Mongolia. — Bernama-Yonhap
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