Latest news with #SeraiGroup
Yahoo
6 hours ago
- Business
- Yahoo
South Korean fast food chain Lotteria enters Malaysian market in 2025 through Serai Group partnership
Lotteria, South Korea's largest quick-service restaurant (QSR) brand, is bringing its signature Korean fast food to Malaysian shores for the very first time in 2025. The highly anticipated launch is part of a newly signed master franchise agreement between Lotte GRS, a subsidiary of the South Korean conglomerate Lotte Group, and Serai Group, the Malaysian hospitality company behind well-known brands such as Serai, Jibby & Co, and Jibby Chow. Under this strategic partnership, Serai Group will hold exclusive rights to develop and operate Lotteria outlets in Malaysia. The agreement outlines plans to open 30 outlets across the country over the next 5 years, with the first location expected to welcome customers before the end of 2025. Founded in 1979, Lotteria has grown to become one of Asia's most recognisable fast food chains, renowned for its unique take on Western-inspired comfort food infused with Korean flavours. Popular menu items include the Bulgogi Burger, Shrimp Burger, Korean-style fried chicken, and the cherry milkshake, among others. The brand has a strong presence in countries such as Vietnam, Laos, Myanmar, and Mongolia, where it continues to expand by adapting to local tastes while maintaining its distinctive identity. With the Serai Group at the helm in Malaysia, Lotteria may be expected to undergo a thoughtful localisation process to better suit Malaysian palates and dietary preferences. In line with Serai's established reputation for halal-certified central kitchen, there is strong potential for the Malaysian Lotteria menu to reflect the country's diverse and inclusive food culture. The franchise deal was signed at Lotte World Tower in Seoul, symbolising a significant culinary partnership between the two companies. Serai Group's Managing Director, Datuk Mohd Najib Abdul Hamid, described the collaboration as 'an opportunity to localise global favourites in a way that resonates with Malaysian tastes and values.' While the agreement currently applies exclusively to Malaysia and does not permit sub-franchising, it marks a major milestone in the growing popularity of Korean cuisine within the region. Further details regarding the first Lotteria outlet — including its location, launch date, and menu — will be announced in the coming months. Krispy Kreme to finally make Johor debut at Mid Valley Southkey, joining Uncle Roger & KKV The post South Korean fast food chain Lotteria enters Malaysian market in 2025 through Serai Group partnership appeared first on
New Straits Times
3 days ago
- Business
- New Straits Times
South Korea's Lotteria expands to Malaysia in partnership with Serai Group
KUALA LUMPUR: South Korean giant Lotte Corp, through unit Lotte GRS is bringing the globally celebrated burger franchise Lotteria to Malaysia in partnership with Serai Group Sdn Bhd. The initiative is part of Lotte's wider ambition to expand its K-burger footprint across Southeast Asia and beyond. Serai Group said the collaboration, signed at the iconic Lotte World Tower in Seoul, marks a milestone in its continued growth as a key player in the Malaysian food and beverage (F&B) industry. Under the partnership, Serai Group plans to open 30 Lotteria outlets across Malaysia within the next five years, with the first store slated to open by the end of 2025. The agreement does not grant Serai Group the rights to sub-franchise the Lotteria brand or operate outlets beyond Malaysia. Founded in 1979, Lotteria is one of South Korea's most beloved quick service restaurant brands. With successful entries into markets like Vietnam, Myanmar, Laos and Mongolia, the brand now turns its sights to Malaysia, bringing with it a commitment to both localisation and quality. Serai Group is known for homegrown F&B brands such as Serai, Jibby & Co and Jibby Chow, and sees the partnership as more than a franchise launch. "It is an opportunity to introduce a fresh, dynamic fast-food experience that blends international appeal with local sensibilities. "We see this as more than a brand launch, it's an opportunity to localise global favourites in a way that resonates with Malaysian tastes and values," Serai Group managing director Datuk Mohd Najib Abdul Hamid said in a statement. Lotte GRS chief exceutive officer Woo-Chul Cha said it aims to ensure the successful localisation and sustainable growth of the Lotteria brand in Malaysia.
Malay Mail
5 days ago
- Business
- Malay Mail
South Korea's Lotteria burger chain to serve up first Malaysian outlet this year, eyes 30 more in five years
SEOUL, Aug 6 — Lotte GRS Co, a subsidiary of Lotte Group, has inked a partnership with Serai Group to launch its first Lotteria burger restaurant in Malaysia this year, Yonhap News Agency reported. The company stated on Wednesday that Lotte GRS has signed a master franchise agreement as part of its overseas expansion strategy to launch the brand in South-east Asia. Under the agreement, the franchisee is granted the rights not only to open and operate outlets within the designated territory but also to sub‑franchise those rights to third parties. The company said it plans to open its first outlet in Malaysia in 2025, with plans to expand to 30 more locations over the next five years. In addition, the company plans to open its first United States outlet this month in Orange County, California, a company spokesperson said. According to a Lotte GRS spokesperson, Lotteria will be entering the United States market with plans to open its first restaurant in California. Lotte GRS currently operates around 1,000 outlets in South Korea and 320 stores overseas, including in Vietnam, Myanmar, Laos, and Mongolia. — Bernama-Yonhap
