Latest news with #ManishGulechha
Business Standard
21-07-2025
- Business
- Business Standard
Kushal's Fashion Jewellery Marks Milestone of 100 Stores, Aims to Reach 150 by the End of This Financial Year
VMPL Bengaluru (Karnataka) [India], July 21: Kushal's Fashion Jewellery, India's leading Fashion and silver jewellery brand, has marked a significant milestone with the opening of its 100th store in growth milestone was celebrated at their newest outlet launch located at Nexus Koramangala Mall, Bengaluru. The launch was celebrated in the presence of Bollywood actor Nushrratt Bharuccha, who inaugurated the store to mark what has been a remarkable journey spanning nearly two decades of growth and connection with consumers across the country. Kushal's Fashion Jewellery plans to continue its growth trajectory and is targeting 150 stores by the end of this financial year, with deeper expansion into high-growth Tier 1, 2, and 3 cities. The company also plans to launch new collections, enhance product quality through innovations in plating technology, and further expand its latest "Elevated Everyday" line. As part of its long-term expansion roadmap, Kushal's Fashion Jewellery is targeting300 stores across the country in the next three years, aiming to bring affordable & fashionable jewellery to every corner of the country. Founded in 2006, Kushal's Fashion Jewellery has built a strong presence across the country, with 100 stores in 38 cities. The brand has steadily grown among the metros and Tier 2 and Tier 3 markets, offering a unique blend of Indian craftsmanship and contemporary design. Its product portfolio spans over 10,000 meticulously crafted designs including antique, kundan, zircon, temple, and 92.5 BIS-hallmarked sterling silver jewellery-known for their superior quality and premium handfeel. The range features necklaces, earrings, chokers, rings, bracelets, maang tikas, brooches and more designed to cater to celebration, bridal, office and everyday wear. The expansion strategy reflects the brand's commitment to offering a best-in-class shopping experience. Exclusive launch-day offers were added to the celebration, pulling large crowds and loyal consumers to the event. Influencers were also present, adding to the buzz and reach of the event. Commenting on the milestone, Manish Gulechha, Co-founder of Kushal's Fashion Jewellery, said, "Reaching 100 stores is a proud and emotional moment for us. What started as a vision in 2006 has grown into a brand that speaks to modern Indian women across India. This achievement is a result of the trust our consumers have placed in us and the dedication of our team across all locations. We remain committed to delivering stylish designs, high-quality materials, and an exceptional shopping experience whether in-store or online." Actor Nushrratt Bharuccha shared her enthusiasm for the brand, stating, "Kushal's fashion jewellery has always stood out to me for its elegance and versatility. Whether it's a big celebration or everyday wear, they have something for every occasion. I'm honoured to be part of this celebration and to witness the love people have for this brand." With a strong foundation in the southern markets such as Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, and Kerala. The brand has also rapidly expanded into Mumbai, Chandigarh, Pune, Lucknow, Bhopal, and Guwahati. Kushal's Fashion Jewellery aims to solidify its footprint in every corner of India, bringing premium fashion jewellery within reach of every modern Indian woman. In addition to its physical presence, Kushal's Fashion Jewellery continues to strengthen its omnichannel strategy through its website, mobile app, and active social media engagement. The online platforms, including allows consumers across the country to explore and purchase jewellery seamlessly, supported by a unified offline and online experience. About Kushal's Fashion Jewellery Since its establishment in 2006, Kushal's has distinguished itself as a fashion and silver jewellery brand dedicated to catering to various aspects of a woman's life, including workwear, partywear, bridal attire, and everyday casual elegance. Offering a diverse range of jewellery spanning necklaces, earrings, finger and toe rings, and more. At present, Kushal's has established 100+ stores in over 38 cities across the country, and it continues to rapidly expand its retail presence throughout India. Kushal's presently operates in cities such as Bangalore, Hyderabad, Chennai, Pune, Chandigarh, Mumbai, Indore and many others in India. Additionally, customers can conveniently make purchases online through
The Wire
21-07-2025
- Business
- The Wire
Kushal's Fashion Jewellery Marks Milestone of 100 Stores, Aims to Reach 150 by the End of This Financial Year
Kushal's Fashion Jewellery celebrates milestone with Bollywood actor Nushrratt Bharuccha and a vision to redefine everyday elegance for the modern Indian woman Bengaluru, July 21, 2025: Kushal's Fashion Jewellery, India's leading Fashion and silver jewellery brand, has marked a significant milestone with the opening of its 100th store in growth milestone was celebrated at their newest outlet launch located at Nexus Koramangala Mall, Bengaluru. The launch was celebrated in the presence of Bollywood actor Nushrratt Bharuccha, who inaugurated the store to mark what has been a remarkable journey spanning nearly two decades of growth and connection with consumers across the country. Kushal's Fashion Jewellery plans to continue its growth trajectory and is targeting 150 stores by the end of this financial year, with deeper expansion into high-growth Tier 1, 2, and 3 cities. The company also plans to launch new collections, enhance product quality through innovations in plating technology, and further expand its latest 'Elevated Everyday' line. As part of its long-term expansion roadmap, Kushal's Fashion Jewellery is targeting 300 stores across the country in the next three years, aiming to bring affordable & fashionable jewellery to every corner of the country. Founded in 2006, Kushal's Fashion Jewellery has built a strong presence across the country, with 100 stores in 38 cities. The brand has steadily grown among the metros and Tier 2 and Tier 3 markets, offering a unique blend of Indian craftsmanship and contemporary design. Its product portfolio spans over 10,000 meticulously crafted designs including antique, kundan, zircon, temple, and 92.5 BIS-hallmarked sterling silver jewellery-known for their superior quality and premium handfeel. The range features necklaces, earrings, chokers, rings, bracelets, maang tikas, brooches and more designed to cater to celebration, bridal, office and everyday wear. The expansion strategy reflects the brand's commitment to offering a best-in-class shopping experience. Exclusive launch-day offers were added to the celebration, pulling large crowds and loyal consumers to the event. Influencers were also present, adding to the buzz and reach of the event. Commenting on the milestone, Manish Gulechha, Co-founder of Kushal's Fashion Jewellery, said, 'Reaching 100 stores is a proud and emotional moment for us. What started as a vision in 2006 has grown into a brand that speaks to modern Indian women across India. This achievement is a result of the trust our consumers have placed in us and the dedication of our team across all locations. We remain committed to delivering stylish designs, high-quality materials, and an exceptional shopping experience whether in-store or online.' Actor Nushrratt Bharuccha shared her enthusiasm for the brand, stating, 'Kushal's fashion jewellery has always stood out to me for its elegance and versatility. Whether it's a big celebration or everyday wear, they have something for every occasion. I'm honoured to be part of this celebration and to witness the love people have for this brand.' With a strong foundation in the southern markets such as Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, and Kerala. The brand has also rapidly expanded into Mumbai, Chandigarh, Pune, Lucknow, Bhopal, and Guwahati. Kushal's Fashion Jewellery aims to solidify its footprint in every corner of India, bringing premium fashion jewellery within reach of every modern Indian woman. In addition to its physical presence, Kushal's Fashion Jewellery continues to strengthen its omnichannel strategy through its website, mobile app, and active social media engagement. The online platforms, including allows consumers across the country to explore and purchase jewellery seamlessly, supported by a unified offline and online experience. About Kushal's Fashion Jewellery Since its establishment in 2006, Kushal's has distinguished itself as a fashion and silver jewellery brand dedicated to catering to various aspects of a woman's life, including workwear, partywear, bridal attire, and everyday casual elegance. Offering a diverse range of jewellery spanning necklaces, earrings, finger and toe rings, and more. At present, Kushal's has established 100 stores in over 38 cities across the country, and it continues to rapidly expand its retail presence throughout India. Kushal's presently operates in cities such as Bangalore, Hyderabad, Chennai, Pune, Chandigarh, Mumbai, Indore and many others in India. Additionally, customers can conveniently make purchases online through (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.).
United News of India
16-07-2025
- Business
- United News of India
Kushal's targets 300 stores in next three years
Bengaluru, July 16 (UNI) Kushal's Fashion Jewellery, a leading name in India's fashion and silver jewellery segment, has celebrated a landmark achievement with the opening of its 100th retail store, located at Nexus Koramangala Mall in Bengaluru. The milestone was marked by a grand celebration featuring Bollywood actress Nushrratt Bharuccha, who inaugurated the store. The event also underscored the brand's ambitious expansion strategy, with plans to scale to 150 stores by the end of the current financial year and reach 300 outlets within the next three years. The company aims to deepen its reach across Tier 1, 2, and 3 cities, while continuing to innovate with its 'Elevated Everyday' line and introducing new plating technologies to enhance product quality. Speaking at the event, Manish Gulechha, Co-founder of Kushal's Fashion Jewellery, said, 'Reaching 100 stores is a proud and emotional moment for us. What started as a vision in 2006 has grown into a brand that resonates with the modern Indian woman. This milestone reflects the trust our customers have placed in us and the relentless dedication of our team across India.' Actress Nushrratt Bharuccha, known for her distinctive style, expressed her admiration for the brand. 'Kushal's jewellery stands out for its elegance and versatility. Whether for a celebration or everyday use, they have something for every occasion. I'm honoured to be part of this journey and to witness the love people have for the brand.' Established in 2006, Kushal's has built a strong pan-India presence with stores in 38 cities including Bengaluru, Hyderabad, Chennai, Pune, Mumbai, Lucknow, Chandigarh, Guwahati, and Bhopal. The brand's extensive portfolio includes over 10,000 designs spanning antique, kundan, zircon, temple, and 92.5 BIS-hallmarked sterling silver jewellery. Its range is designed to suit bridal, festive, office, and daily wear needs. Known for fusing traditional craftsmanship with contemporary design, Kushal's offers a variety of jewellery including necklaces, earrings, chokers, rings, maang tikas, bracelets, and brooches. The brand's signature is its commitment to providing high-quality, wearable, and fashionable pieces that align with the evolving tastes of Indian women. In addition to its offline growth, Kushal's is also strengthening its omnichannel presence. Customers can explore and purchase collections via its website and mobile app, supported by active social media engagement. As Kushal's enters a new phase of growth, it continues to focus on providing stylish, affordable jewellery that embodies everyday elegance, reflecting the aspirations and diversity of Indian women across the country. UNI BDN GNK
Entrepreneur
10-06-2025
- Business
- Entrepreneur
Jewels That Whisper
From silver minimalism to celebration sparkle, Kushal's is setting the gold standard in D2C jewellery retail. Opinions expressed by Entrepreneur contributors are their own. You're reading Entrepreneur India, an international franchise of Entrepreneur Media. From pioneering movie ticketing to revolutionising outdoor advertising, Manish Gulechha's journey has been one of continuous innovation. An engineer from BSMCE, Bengaluru University, with a deep grounding in technology, Gulechha co-founded Kushal's Fashion Jewellery after building a portfolio of tech ventures including and "In Kushal's, I saw a unique opportunity to blend technology with design, tradition, and consumer delight," said Manish Gulechha, Co-founder of Kushal's. "What started as a consulting role evolved into a shared vision, and by 2018, I joined full-time to lead strategy and digital growth." Founded in 2006 in Bengaluru, Kushal's has transformed from a single-store brand into a jewellery giant with 100 stores across 35 cities, predominantly in South India. "We aim to reach 150 stores by FY 2025-26 and are targeting 40% year-on-year growth," shared Gulechha. The brand's omnichannel model—spanning its own app, website, and leading marketplaces—powers over 1000 daily orders and serves a customer base of over 1 million. "Nearly 80% of our online sales now come from our D2C platforms. This gives us full control over the consumer journey and helps us deliver highly personalised experiences," Gulechha added. Kushal's is known for celebration wear, its bestselling category, and 92.5 minimal silver jewellery, the fastest-growing segment. With a strong community of 500K social media followers and 1,300 employees, the brand stands at the intersection of artisanal value and tech-enabled scale. "Our product designs are deeply inspired by Indian heritage—from temple motifs to meenakari—but reimagined in modern, wearable formats. We want every Kushal's product to feel luxurious yet accessible," said Gulechha. Beyond jewellery, the brand is also focusing on building a premium in-store experience that mirrors the sophistication of fine jewellery outlets, complemented by seamless digital convenience. "We see immense potential in regional customisation, data-led product curation, and quick discovery—elements that are shaping the next phase of retail," added Gulechha. As the brand looks to expand both online and offline, Gulechha summed up its ethos: "At Kushal's, we keep the consumer at the center of everything. With strong product quality, design authenticity, and a seamless experience across touchpoints, we're redefining what it means to shop for jewellery in the digital age." Facts:
