logo
Kushal's Fashion Jewellery Marks Milestone of 100 Stores, Aims to Reach 150 by the End of This Financial Year

Kushal's Fashion Jewellery Marks Milestone of 100 Stores, Aims to Reach 150 by the End of This Financial Year

The Wire21-07-2025
Kushal's Fashion Jewellery celebrates milestone with Bollywood actor Nushrratt Bharuccha and a vision to redefine everyday elegance for the modern Indian woman Bengaluru, July 21, 2025: Kushal's Fashion Jewellery, India's leading Fashion and silver jewellery brand, has marked a significant milestone with the opening of its 100th store in India.This growth milestone was celebrated at their newest outlet launch located at Nexus Koramangala Mall, Bengaluru. The launch was celebrated in the presence of Bollywood actor Nushrratt Bharuccha, who inaugurated the store to mark what has been a remarkable journey spanning nearly two decades of growth and connection with consumers across the country.
Kushal's Fashion Jewellery plans to continue its growth trajectory and is targeting 150 stores by the end of this financial year, with deeper expansion into high-growth Tier 1, 2, and 3 cities. The company also plans to launch new collections, enhance product quality through innovations in plating technology, and further expand its latest 'Elevated Everyday' line. As part of its long-term expansion roadmap, Kushal's Fashion Jewellery is targeting 300 stores across the country in the next three years, aiming to bring affordable & fashionable jewellery to every corner of the country.
Founded in 2006, Kushal's Fashion Jewellery has built a strong presence across the country, with 100 stores in 38 cities. The brand has steadily grown among the metros and Tier 2 and Tier 3 markets, offering a unique blend of Indian craftsmanship and contemporary design. Its product portfolio spans over 10,000 meticulously crafted designs including antique, kundan, zircon, temple, and 92.5 BIS-hallmarked sterling silver jewellery-known for their superior quality and premium handfeel. The range features necklaces, earrings, chokers, rings, bracelets, maang tikas, brooches and more designed to cater to celebration, bridal, office and everyday wear.
The expansion strategy reflects the brand's commitment to offering a best-in-class shopping experience. Exclusive launch-day offers were added to the celebration, pulling large crowds and loyal consumers to the event. Influencers were also present, adding to the buzz and reach of the event.
Commenting on the milestone, Manish Gulechha, Co-founder of Kushal's Fashion Jewellery, said, 'Reaching 100 stores is a proud and emotional moment for us. What started as a vision in 2006 has grown into a brand that speaks to modern Indian women across India. This achievement is a result of the trust our consumers have placed in us and the dedication of our team across all locations. We remain committed to delivering stylish designs, high-quality materials, and an exceptional shopping experience whether in-store or online.' Actor Nushrratt Bharuccha shared her enthusiasm for the brand, stating, 'Kushal's fashion jewellery has always stood out to me for its elegance and versatility. Whether it's a big celebration or everyday wear, they have something for every occasion. I'm honoured to be part of this celebration and to witness the love people have for this brand.' With a strong foundation in the southern markets such as Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, and Kerala. The brand has also rapidly expanded into Mumbai, Chandigarh, Pune, Lucknow, Bhopal, and Guwahati. Kushal's Fashion Jewellery aims to solidify its footprint in every corner of India, bringing premium fashion jewellery within reach of every modern Indian woman.
In addition to its physical presence, Kushal's Fashion Jewellery continues to strengthen its omnichannel strategy through its website, mobile app, and active social media engagement. The online platforms, including Kushals.com, allows consumers across the country to explore and purchase jewellery seamlessly, supported by a unified offline and online experience.
About Kushal's Fashion Jewellery Since its establishment in 2006, Kushal's has distinguished itself as a fashion and silver jewellery brand dedicated to catering to various aspects of a woman's life, including workwear, partywear, bridal attire, and everyday casual elegance. Offering a diverse range of jewellery spanning necklaces, earrings, finger and toe rings, and more. At present, Kushal's has established 100 stores in over 38 cities across the country, and it continues to rapidly expand its retail presence throughout India. Kushal's presently operates in cities such as Bangalore, Hyderabad, Chennai, Pune, Chandigarh, Mumbai, Indore and many others in India. Additionally, customers can conveniently make purchases online through www.kushals.com (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.).
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Trump hits India with 25% tariff plus a Russia penalty
Trump hits India with 25% tariff plus a Russia penalty

Indian Express

time19 minutes ago

  • Indian Express

Trump hits India with 25% tariff plus a Russia penalty

Even as India and the US negotiate a trade agreement, President Donald Trump on Wednesday announced a 25 per cent tariff on Indian goods from August 1, with an additional but unspecified 'penalty' for its defence and energy imports from Russia. In a post on social media platform Truth Social, Trump said India has 'the most strenuous and obnoxious non-monetary Trade Barriers of any Country'. India's Commerce and Industry Ministry said the government had taken note of Trump's statement and is 'studying its implications'. 'India and the US have been engaged in negotiations on concluding a fair, balanced and mutually beneficial bilateral trade agreement over the last few months. We remain committed to that objective. The government attaches the utmost importance to protecting and promoting the welfare of our farmers, entrepreneurs, and MSMEs,' the ministry said in a statement. The government will take 'all steps necessary to secure our national interest, as has been the case with other trade agreements including the latest Comprehensive Economic and Trade Agreement with the UK,' the ministry said. Hours later, Trump hardened the rhetoric. Speaking to reporters in the White House after his announcement, Trump also took note of India's BRICS membership, terming the bloc as 'an attack on the dollar and we are not going to let anybody attack the dollar'. 'Prime Minister Modi is a friend of mine, but they don't do very much business with us. They sell a lot to us but we don't buy from them…because the tariffs are so high. They have one of the highest tariffs in the world. Now, they are willing to cut it very substantially. But we will see what happens. We are talking to India now, we will see what happens. It doesn't matter too much whether we have a deal or whether we charge them a certain tariff. But you will know at the end of this week,' Trump said. The announcement of the 25 per cent tariff plus a 'penalty' comes ahead of the visit of US officials to India later next month on August 25 for the next round of negotiations over the proposed bilateral trade agreement. The fifth round of talks between India and US were concluded last week in Washington. Trump's decision to announce the tariff and penalty on Indian goods comes two days before his August 1 deadline, when the reciprocal tariffs announced on several countries will come into effect. The decision to announce the 25 per cent tariff is being seen as a way to pressure India into agreeing to the demands made by the US. White House economic adviser Kevin Hassett was reported to have said on Wednesday that Trump has been frustrated with how the trade deal negotiations with India have gone and 'believes his 25 per cent tariff announcement will help the situation,' news agency Reuters reported. At 25 per cent, the tariff on India is just below the 26 per cent reciprocal rate Trump had announced in early April. However, it is higher than the levels agreed between the US and Asian countries such as Vietnam (20 per cent) and Indonesia (19 per cent). In his post on Truth Social, the US President also said that India would face a 'penalty' in addition to the 25 per cent tariff because of its imports of Russian energy items and defence equipment. The proposed 'penalty' for the import of Russian goods marks the first use of secondary tariffs by the US. 'Also, they have always bought a vast majority of their military equipment from Russia, and are Russia's largest buyer of ENERGY, along with China, at a time when everyone wants Russia to STOP THE KILLING IN UKRAINE — ALL THINGS NOT GOOD! INDIA WILL THEREFORE BE PAYING A TARIFF OF 25%, PLUS A PENALTY FOR THE ABOVE, STARTING ON AUGUST FIRST,' Trump said in his post. India's import of crude oil from Russia has surged in recent years, rising to 35-40 per cent of its total purchases from less than 1 per cent prior to the invasion of Ukraine in early 2022, which sent global crude oil prices sharply higher. After China, India is the second-largest buyer of Russian crude oil. Historically, India's oil purchases have primarily been from Iraq and Saudi Arabia. The size of the 'penalty' announced by Trump was not immediately known. According to Reuters, Kevin Hassett told reporters on Wednesday that Trump and US Trade Representative Jamieson Greer 'will have more information 'shortly' on the additional penalty'. 'Massive trade deficit' In a second post on Truth Social minutes after he announced the 25 per cent tariff, Trump said the US has a 'MASSIVE TRADE DEFICIT WITH INDIA!!!' In 2024, the total goods trade between India and the US stood at $129.2 billion. While the US' exports to India in calendar year 2024 rose 3.4 per cent to $41.8 billion from 2023, its imports from India increased by 4.5 per cent to $87.4 billion, resulting in a goods trade deficit of $45.7 billion. The deficit was 5.4 per cent higher than in 2023. India's main exports to the US included drug formulations and biologicals, telecom instruments, precious and semi-precious stones, petroleum products, vehicle and auto components, gold and other precious metal jewellery, readymade cotton garments, and iron and steel products. Meanwhile, its main imports include crude oil, petroleum products, coal, cut and polished diamonds, electric machinery, and aircraft, among others. The US President has cited a deficit with its trade partners as a negative for the world's largest economy, calling for fairer trade relations. The Trump administration has hence aggressively pursued trade agreements with various countries, signing one with the European Union (EU) earlier this week. As part of the trade deal, imports from the EU into the US will face a tariff of 15 per cent and will see American goods get 'unprecedented levels of market access', according to the White House. Further, the EU will purchase $750 billion of US energy goods and invest $600 billion in the US by 2028. Siddharth Upasani is a Deputy Associate Editor with The Indian Express. He reports primarily on data and the economy, looking for trends and changes in the former which paint a picture of the latter. Before The Indian Express, he worked at Moneycontrol and financial newswire Informist (previously called Cogencis). Outside of work, sports, fantasy football, and graphic novels keep him busy. ... Read More

Maybe they'll sell to India: Trump strikes trade deal, oil partnership with Pak
Maybe they'll sell to India: Trump strikes trade deal, oil partnership with Pak

India Today

timean hour ago

  • India Today

Maybe they'll sell to India: Trump strikes trade deal, oil partnership with Pak

Hours after imposing a 25% tariff along with additional penalties on Indian imports, US President Donald Trump said on Wednesday that the United States has struck a new trade agreement with Pakistan to jointly develop the country's vast oil reserves -- a move he says could eventually lead to Pakistan exporting oil to New Delhi.'We have just concluded a Deal with the Country of Pakistan, whereby Pakistan and the United States will work together on developing their massive Oil Reserves,' Trump said in a bold statement. 'Who knows, maybe they'll be selling Oil to India some day!'advertisementThis comes after Trump's declaration of a 25% tariff and extra penalties on goods imported from India, set to take effect on August 1. He pointed to India's persistent oil trade with Russia and existing trade restrictions as major factors behind the decision. The president shared on Truth Social that it had been a 'very busy' day in the White House, largely focused on trade negotiations. 'I have spoken to the Leaders of many Countries, all of whom want to make the United States 'extremely happy,'' he said. 'All of this will help reduce our Trade Deficit in a very major way.' Trump added that the administration is currently selecting an oil company to lead the US-Pakistan energy partnership. He did not name specific firms or provide a timeline for project week, Pakistani Foreign Minister Ishaq Dar said the United States and Pakistan were "very close" to a trade deal that could come within days, after he met with Secretary of State Marco Rubio on Friday. The US State Department and Pakistan's foreign ministry, in separate statements after Rubio's meeting with Dar, said last week the two top diplomats stressed in their discussion the importance of expanding trade and ties in critical minerals and TO MEET SOUTH KOREAN DELEGATIONIn a separate development, Trump said he is preparing to meet with a South Korean trade delegation to discuss tariff reductions. 'South Korea is right now at a 25% Tariff, but they have an offer to buy down those Tariffs,' he noted. 'I will be interested in hearing what that offer is.'The president hinted that several other countries are also offering tariff deals, part of what he characterised as a broader effort to correct America's trade imbalance.'A full report will be released at the appropriate time,' Trump concluded. 'Thank you for your attention to this matter. MAKE AMERICA GREAT AGAIN!'- EndsWith inputs from ReutersTune InMust Watch

"We're Talking To India Now": Trump After Imposing 25% Tariff
"We're Talking To India Now": Trump After Imposing 25% Tariff

NDTV

time2 hours ago

  • NDTV

"We're Talking To India Now": Trump After Imposing 25% Tariff

Washington: President Donald Trump on Wednesday referred to the BRICS grouping and the "tremendous" trade deficit with New Delhi for announcing the 25 per cent tariff and said the US is currently negotiating with India. "Well, we're negotiating right now, and it's also BRICS. You know, they have BRICS, which is basically a group of countries that are anti-US, and India is a member of that... It's an attack on the dollar, and we're not going to let anybody attack the dollar," Trump said in the White House. Trump on Wednesday announced imposing a 25 per cent tariff on all goods coming from India starting August 1, plus an unspecified penalty for buying Russian crude oil and military equipment. The surprise announcement came a day after Indian officials said that a US trade team would visit from August 25 to negotiate a trade deal. "So it's partially BRICS, and it's partially, it's partially the trade situation, it's a deficit. We have a tremendous deficit. So as you know, Prime Minister (Narendra) Modi is a friend of mine, but they don't do very much business in terms of business with us," Trump said. He was responding to a question about the additional penalty that would be imposed on India. "They sell a lot to us, but we don't buy from them. You know why? Because the tariff is so high, they have one of the highest tariffs in the world. Now, they're willing to cut it very substantially. But we'll see what happens," he said. "We're talking to India now, we'll see what happens. It doesn't matter too much whether we have a deal or whether we charge them a certain tariff, but you'll know at the end of this week," Trump said, and referred to the August 1 deadline on tariffs. "India was the highest, or just about the highest tariff nation in the world, and one of the highest - 100 points, 150 points, or percentages. So India was one of the highest in the world. They had one 175 per cent and higher than that. You know, another higher one is Canada….But India is one of the highest. We're going to see, we are negotiating with India right now," Trump said. Trump has said in the past that the BRICS group of Brazil, Russia, India, China, and South Africa wanted to try and take over the "dominance of the dollar", and he threatened to impose 10 per cent tariffs on the group's member nations if they did so.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store