Latest news with #McVitie'sChocolateDigestives
Scottish Sun
01-05-2025
- Entertainment
- Scottish Sun
Amanda Holden, Roman Kemp & Denise van Outen step out on blue carpet to mark 100 years of McVitie's Chocolate Digestives
Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) AMANDA Holden, Roman Kemp and Denise van Outen were among a host of celebrities who attended a star-studded "blue carpet" event at Piccadilly Circus to celebrate 100 years of the humble McVitie's Chocolate Digestives. They were joined by Jess Wright, Tasha Ghouri, Dani Dyer, Sir Trevor McDonald and Scarlett Moffatt at the launch of an immersive pop-up store designed to be a biscuit-lover's paradise. Sign up for the Entertainment newsletter Sign up 4 Amanda Holden pictured eyeing up a biscuit while sporting a plunging skin tight latex dress at exclusive preview event for The McVities Chocolate Digestives Experience Credit: Will Ireland/PinPep 4 Amanda Holden pictured in playful pose for the media event Credit: Will Ireland/PinPep 4 Ashley James and friend pout for cameras as McVities celebrate its 100th anniversary Credit: Will Ireland/PinPep Amanda Holden sparkled as she opened the celebrations with a reading of an "Ode to McVitie's Chocolate Digestives". She said: 'As a lifelong fan of eating and dunking Chocolate Digestives, it's an honour to celebrate the 100th birthday at this this pop-up experience – it's a must-visit for all my fellow choccy digestive fans! 'It's amazing how such a humble biscuit has brought joy to so many over the years. 'I remember when I first introduced them to my children as a little treat. 'Whether they were wrapped in foil for days out – they had to be rationed – or being dipped into a hot chocolate, they are still enjoyed by me and my girls. "And here's a delightful surprise – I just found out I've been eating my biscuit upside down all this time! "Turns out, it's meant to be enjoyed choc side down - who knew?' At the heart of the experience is the Biscuit Bar, where visitors can sample never-before-seen creations made from a range of Digestives including White, Gold, Milk and Dark Chocolate. Curated by Robert Craggs, the Michelin-trained head development chef for the biscuit maker, the menu showcases bold and unexpected flavour combinations. This ranged from the 'Hot Pink', a fusion of White Chocolate Digestives, wasabi, raspberry and white chocolate, to the 'Loaded Gold' featuring hazelnut praline and salted caramel. The best biscuit dunker in Britain has been found The bar also features a personalisation station where fans can build their own dream Chocolate Digestives with a range of toppings. Benazir Barlet-Bartada from McVitie's said: 'This 100th anniversary is not just about a biscuit. 'It's a national celebration of every biscuit break, every conversation, and every cherished moment we've all shared with Chocolate Digestives over the last century.' To commemorate the momentous centenary milestone of the beloved biccie, limited-edition Chocolate Digestives merch, from t-shirts to socks and hats, will also be available to win. Visitors will have the chance to 'spin to win' to get their hands on a prize, ranging from a piece of must-have merch, through to packets of biscuits. There is also a collection of art pieces inspired by – and even made from – the tea-break staple. Highlights include biscuit portraits of British icons, David Bowie, Sir Trevor McDonald and Dame Judi Dench, created by mosaic artist Ed Chapman and crafted from hundreds of mosaic fragments of the biscuit. There's a unique work showing 25 of the greatest moments from the last 100 years, each depicted on individual Chocolate Digestives, brought to life on a biscuit using a delicate airbrushing technique. Benazir Barlet-Bartada added: 'We're thrilled to offer our loyal fans this incredible experience as a way to say thank you for the unwavering support over the last century - here's to the next 100.' The McVitie's Chocolate Digestives Experience is free to attend and open to the public from Friday 2nd May – Monday 5th May from 11AM – 7PM, at 44-48 Regent Street, Picadilly, W1, London.
The Sun
01-05-2025
- Entertainment
- The Sun
Amanda Holden, Roman Kemp & Denise van Outen step out on blue carpet to mark 100 years of McVitie's Chocolate Digestives
AMANDA Holden, Roman Kemp and Denise van Outen were among a host of celebrities who attended a star-studded "blue carpet" event at Piccadilly Circus to celebrate 100 years of the humble McVitie's Chocolate Digestives. They were joined by Jess Wright, Tasha Ghouri, Dani Dyer, Sir Trevor McDonald and Scarlett Moffatt at the launch of an immersive pop-up store designed to be a biscuit-lover's paradise. 4 4 Amanda Holden sparkled as she opened the celebrations with a reading of an "Ode to McVitie's Chocolate Digestives". She said: 'As a lifelong fan of eating and dunking Chocolate Digestives, it's an honour to celebrate the 100th birthday at this this pop-up experience – it's a must-visit for all my fellow choccy digestive fans! 'It's amazing how such a humble biscuit has brought joy to so many over the years. 'I remember when I first introduced them to my children as a little treat. 'Whether they were wrapped in foil for days out – they had to be rationed – or being dipped into a hot chocolate, they are still enjoyed by me and my girls. "And here's a delightful surprise – I just found out I've been eating my biscuit upside down all this time! "Turns out, it's meant to be enjoyed choc side down - who knew?' At the heart of the experience is the Biscuit Bar, where visitors can sample never-before-seen creations made from a range of Digestives including White, Gold, Milk and Dark Chocolate. Curated by Robert Craggs, the Michelin-trained head development chef for the biscuit maker, the menu showcases bold and unexpected flavour combinations. This ranged from the 'Hot Pink', a fusion of White Chocolate Digestives, wasabi, raspberry and white chocolate, to the 'Loaded Gold' featuring hazelnut praline and salted caramel. The best biscuit dunker in Britain has been found The bar also features a personalisation station where fans can build their own dream Chocolate Digestives with a range of toppings. Benazir Barlet-Bartada from McVitie's said: 'This 100th anniversary is not just about a biscuit. 'It's a national celebration of every biscuit break, every conversation, and every cherished moment we've all shared with Chocolate Digestives over the last century.' To commemorate the momentous centenary milestone of the beloved biccie, limited-edition Chocolate Digestives merch, from t-shirts to socks and hats, will also be available to win. Visitors will have the chance to 'spin to win' to get their hands on a prize, ranging from a piece of must-have merch, through to packets of biscuits. There is also a collection of art pieces inspired by – and even made from – the tea-break staple. Highlights include biscuit portraits of British icons, David Bowie, Sir Trevor McDonald and Dame Judi Dench, created by mosaic artist Ed Chapman and crafted from hundreds of mosaic fragments of the biscuit. There's a unique work showing 25 of the greatest moments from the last 100 years, each depicted on individual Chocolate Digestives, brought to life on a biscuit using a delicate airbrushing technique. Benazir Barlet-Bartada added: 'We're thrilled to offer our loyal fans this incredible experience as a way to say thank you for the unwavering support over the last century - here's to the next 100.' The McVitie's Chocolate Digestives Experience is free to attend and open to the public from Friday 2nd May – Monday 5th May from 11AM – 7PM, at 44-48 Regent Street, Picadilly, W1, London.
Scotsman
25-04-2025
- Entertainment
- Scotsman
London's landmarks lit up - with images of chocolate biscuits
Some of London's most famous landmarks were lit up with dazzling light projections to mark 100 years of Chocolate Digestives. Sign up to our daily newsletter – Regular news stories and round-ups from around Scotland direct to your inbox Sign up Thank you for signing up! Did you know with a Digital Subscription to The Scotsman, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... The London Eye became a towering tribute with a jaw-dropping 360-degree rotating projection of the beloved biccie. McVities lit up a series of London landmarks | Joe Pepler/PinPep Tower Bridge joined the biscuit birthday bash with a rolling showreel of fireworks, balloons and confetti. While County Hall followed suit, stopping the passers-by in their tracks. Advertisement Hide Ad Advertisement Hide Ad The show-stopping stunts kicked off a series of centennial celebrations for the iconic treat which has been dunked in millions of cuppas since 1925. With more than 80 million packets of McVitie's Chocolate Digestives sold in the UK each year, the popular treat outsold every other branded biscuit in 2024. Nina Sparks, VP of supply chain for pladis UK, owner of the biscuit brand, said: 'I have worked with the McVitie's Chocolate Digestives for 27 years and in that time its popularity has never waned. 'It's a biscuit that the nation took to its heart 100 years ago and has remained the nation's favourite for decades. Advertisement Hide Ad Advertisement Hide Ad 'In that time, thousands of people have built their career around this wonderful biscuit and my thanks goes to all those who have worked over the last 100 years to maintain its quality, consistency and deliciousness – it deserves its time in the spotlight.' It was to celebrate the 100th birthday of the UK's favourite biscuit | Joe Pepler/PinPep The nation's favourite biccie The ambitious projections took eight weeks of meticulous planning and precision mapping to perfectly align the visuals onto each landmark using cutting-edge hologauze and projection wizardry. Next up in the celebrations, a first-of-its-kind pop-up store – The McVitie's Chocolate Digestives Experience – will open in London this May. Set in Piccadilly Circus, the immersive concept store promises to be a biscuit-lovers' dream with bonkers bakes, must-have merch and Digestives-themed art. Advertisement Hide Ad Advertisement Hide Ad Entry is free, and it's open for one weekend only – from Friday 2 May to Monday 5 May at Below the Lights, Piccadilly Circus. McVities spokesperson Nina Sparks, added: 'The celebrations aren't just for us though. They are for everyone who has bought and enjoyed Chocolate Digestives in the last 100 years.
Scottish Sun
24-04-2025
- Business
- Scottish Sun
London's most famous landmarks lit up to mark 100 years of Chocolate Digestives
Images show the dazzling display across the Big Smoke BIC DEAL London's most famous landmarks lit up to mark 100 years of Chocolate Digestives SOME of London's most famous landmarks were lit up with dazzling light projections to mark 100 years of McVitie's Chocolate Digestives. The London Eye became a towering tribute with a jaw-dropping 360-degree rotating projection of the beloved biccie. Advertisement 3 McVitie's lit up a series of London landmarks last night to celebrate the 100th birthday of the nation's favourite biscuit Credit: Joe Pepler/PinPep 3 The London Eye was also illuminated to commemorate the landmark Credit: Joe Pepler/PinPep Tower Bridge joined the biscuit birthday bash with a rolling showreel of fireworks, balloons and confetti. While County Hall followed suit, stopping the passers-by in their tracks. The show-stopping stunts kicked off a series of centennial celebrations for the iconic treat which has been dunked in millions of cuppas since 1925. With more than 80 million packets of McVitie's Chocolate Digestives sold in the UK each year, the popular treat outsold every other branded biscuit in 2024. Nina Sparks, VP of supply chain for pladis UK, owner of the biscuit brand, said: 'I have worked with the McVitie's Chocolate Digestives for 27 years and in that time its popularity has never waned. Advertisement 'It's a biscuit that the nation took to its heart 100 years ago and has remained the nation's favourite for decades. 'In that time, thousands of people have built their career around this wonderful biscuit and my thanks goes to all those who have worked over the last 100 years to maintain its quality, consistency and deliciousness – it deserves its time in the spotlight.' The ambitious projections took eight weeks of meticulous planning and precision mapping to perfectly align the visuals onto each landmark using cutting-edge hologauze and projection wizardry. Next up in the celebrations, a first-of-its-kind pop-up store – The McVitie's Chocolate Digestives Experience – will open in London this May. Advertisement Set in Piccadilly Circus, the immersive concept store promises to be a biscuit-lovers' dream with bonkers bakes, must-have merch and Digestives-themed art. Entry is free, and it's open for one weekend only – from Friday 2 May to Monday 5 May at Below the Lights, Piccadilly Circus. Cadbury joins forces with iconic biscuit brand for new chocolate bar McVities spokesperson Nina Sparks, added: 'The celebrations aren't just for us though. They are for everyone who has bought and enjoyed Chocolate Digestives in the last 100 years. 'The Chocolate Digestives Experience provides a chance for chocolate digestives fans to celebrate with us.' Advertisement
The Sun
24-04-2025
- Entertainment
- The Sun
London's most famous landmarks lit up to mark 100 years of Chocolate Digestives
SOME of London's most famous landmarks were lit up with dazzling light projections to mark 100 years of McVitie's Chocolate Digestives. The London Eye became a towering tribute with a jaw-dropping 360-degree rotating projection of the beloved biccie. 3 3 Tower Bridge joined the biscuit birthday bash with a rolling showreel of fireworks, balloons and confetti. While County Hall followed suit, stopping the passers-by in their tracks. The show-stopping stunts kicked off a series of centennial celebrations for the iconic treat which has been dunked in millions of cuppas since 1925. With more than 80 million packets of McVitie's Chocolate Digestives sold in the UK each year, the popular treat outsold every other branded biscuit in 2024. Nina Sparks, VP of supply chain for pladis UK, owner of the biscuit brand, said: 'I have worked with the McVitie's Chocolate Digestives for 27 years and in that time its popularity has never waned. 'It's a biscuit that the nation took to its heart 100 years ago and has remained the nation's favourite for decades. 'In that time, thousands of people have built their career around this wonderful biscuit and my thanks goes to all those who have worked over the last 100 years to maintain its quality, consistency and deliciousness – it deserves its time in the spotlight.' The ambitious projections took eight weeks of meticulous planning and precision mapping to perfectly align the visuals onto each landmark using cutting-edge hologauze and projection wizardry. Next up in the celebrations, a first-of-its-kind pop-up store – The McVitie's Chocolate Digestives Experience – will open in London this May. Set in Piccadilly Circus, the immersive concept store promises to be a biscuit-lovers' dream with bonkers bakes, must-have merch and Digestives-themed art. Entry is free, and it's open for one weekend only – from Friday 2 May to Monday 5 May at Below the Lights, Piccadilly Circus. Cadbury joins forces with iconic biscuit brand for new chocolate bar McVities spokesperson Nina Sparks, added: 'The celebrations aren't just for us though. They are for everyone who has bought and enjoyed Chocolate Digestives in the last 100 years. 'The Chocolate Digestives Experience provides a chance for chocolate digestives fans to celebrate with us.' 3
