Latest news with #Mitchum
Yahoo
15-05-2025
- Entertainment
- Yahoo
Federal grants from National Endowment of the Arts withdrawn, local organizations feeling effects
OKLAHOMA CITY (KFOR) — Federal grants from the National Endowment of the Arts are gone, including tens of thousands of dollars for the prestigious Summer Arts Institute at Quartz Mountain. The Summer Arts Institute is a two-week program for young musicians, artists, actors and writers who auditioned and earned their spot. The Oklahoma Arts Institute is losing $30K in funding that they were counting on, with over 200 campers enrolled in their upcoming summer intensive program. 'It really is a blow,' said Caleb Mitchum, the Deputy Director of the Oklahoma Arts Institute. Ariana Weir-Temoshok works for the Oklahoma Visual Arts Coalition. She attended the program while in school. 'I learned so many art skills, met so many people. It was an amazing experience. I can just really like trace a lot of, I don't know, some of my successes and things that have like really impacted me from going to the camp at Oklahoma Arts Institute,' Temoshok said. OKC artist David Holland completes his largest painting yet The budget proposal in congress eliminates the National Endowment for the Arts completely, which means the Oklahoma Arts Institute wouldn't receive future funding. Mitchum also got his start at Quartz. 'It's the reason why I'm a professional musician as well. Winners of Grammys, Tonys, Oscars, Pulitzer Prizes. These are the kinds of artists that these students may never have a chance to work with if they weren't a part of the Summer Arts Institute,' said Mitchum. Despite the cuts being disappointing, they're moving forward with the program this summer, taking one step at a time. Mitchum adds, 'I want the students to be excited for this summer. I don't want this to be the thing that they think about when they're coming and practicing their arts.' For decades, the Oklahoma Arts Institute has relied on both private donations and grants. The future of next summer's program is still uncertain. If you'd like to help the Oklahoma Arts Institute, you can donate here. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Yahoo
14-05-2025
- Business
- Yahoo
Mitchum Channels Its Southern Roots in Bold New Campaign Targeting a Performance-Driven Generation
"Southern Strength" by Terri & Sandy Primes the Iconic Brand for a New Era NEW YORK, May 14, 2025 /PRNewswire/ -- Mitchum, the legendary deodorant brand formulated for anti-perspirant and odor-fighting power is embracing its heritage in a bold new campaign aimed at a new generation of consumers. The campaign, titled "Southern Strength," created by independent advertising agency, Terri & Sandy, taps into Mitchum's 1959 Tennessee roots and positions the brand as a performance-first staple. In developing the campaign, Mitchum and Terri & Sandy looked at the sweatiest cities in the U.S. – a list largely concentrated in the South, where heat and humidity are part of everyday life – for its inspiration. These insights, paired with Mitchum's own Southern heritage, laid the groundwork for a powerful and authentic creative direction rooted in resilience and performance. "Mitchum has always stood for performance and 'Southern Strength' is our way of reconnecting with that legacy in a way that feels fresh, bold, and undeniably relevant," said Chandra Coleman, SVP Marketing, Revlon Hair & Personal Care. "As a brand born in the South, we know what it means to face heat, humidity, and hard days head-on. This campaign is a tribute to that grit – and to a generation that demands more from the products they trust." Shot on location in steamy Louisiana, the campaign visually pits Mitchum's legendary strength against the oppressive weight of a humid Southern afternoon. With modern fashion styling, cinematic visuals, and a defiant Southern attitude, "Southern Strength" was designed to resonate far beyond its setting – wherever people demand more from their deodorant. "We wanted to tell a story that was both visually compelling and deeply authentic to Mitchum's roots," said Todd Condie, Group Creative Director at Terri & Sandy. His partner, Mike Cicale, who also directed the new work, added, "The South gave us more than just a setting; it gave us a mindset – resilient, no-nonsense, and unapologetically strong. That spirit runs through every frame of this campaign." "Southern Strength" is rolling out across online video, digital, and social media platforms, underscoring Mitchum's heritage while reasserting its relevance with today's consumers, particularly those who value real-world performance over gimmicks. The campaign reminds consumers: deodorant shouldn't just smell good; it should work hard – and Mitchum does. Featured in the campaign are Mitchum Solid Anti-Perspirant Deodorants (MSRP: $4.99), which are available in Intense Energy and Clean Control for men, and Pure Fresh for women. All formulas offer 48-hour protection, are dermatologist tested, and deliver triple odor protection to neutralize odor, control wetness and provide lasting freshness. Mitchum products are available on and in-store at Target, Walgreens, and select national retailers. Visit for more information and see here for campaign and product imagery. About Mitchum: Mitchum is a legendary deodorant and antiperspirant brand known for its high-performance protection against sweat and odor. Since its founding in 1959 in Tennessee, Mitchum has built a reputation for delivering powerful, long-lasting formulas trusted by generations. Today, the brand continues to innovate while staying true to its roots – offering dermatologist-tested, 48-hour protection that's designed to perform in the real world. Whether on the job, in the gym, or under the Southern sun, Mitchum helps consumers stay confident, dry, and fresh. Mitchum products are available at major retailers nationwide and online at View original content to download multimedia: SOURCE Mitchum Sign in to access your portfolio
Yahoo
08-04-2025
- Politics
- Yahoo
Lawsuit prompts bill changing ‘racial quota' rules for SC's minority affairs board
Chief Michelle Mitchum of South Carolina's Pine Hill Indian community testified Tuesday, April 8, 2025, before a Senate panel in favor of legislation to remove from state law a requirement that a majority of the governing board for the state Commission for Minority Affairs be African American. Mitchum is one of two plaintiffs in a federal lawsuit challenging the law's constitutionality. (Screenshot of SCETV legislative livestream) COLUMBIA — A pair of senators wants to remove a provision in state law that requires South Carolina's Commission for Minority Affairs to have a majority-Black governing board. The bill comes in the wake of a federal lawsuit filed by two women who say they were denied a spot on the commission when they sought to represent other minority groups. It's co-sponsored by Senate Majority Leader Shane Massey, a white Republican from Edgefield, and Sen. Darrell Jackson, a Black Democrat from Hopkins. A Senate panel voted unanimously Tuesday to advance the bill to the full Senate Judiciary Committee. Half of the six 'yes' votes came from Black legislators. Sandy Chiong, a Myrtle Beach-area woman of Chinese and Cuban heritage, was the first to file suit in December seeking a seat on the commission's governing board. The commission's governing board is made up of one person from each of South Carolina's seven congressional districts, as well as two at-large seats and the governor or his designee. The specification in the 1993 law that most of the board's nine members 'must be African American' violates the 14th Amendment of the Constitution, the lawsuit claimed. SC woman sues over 'racial quota' for minority affairs board 'In America, government positions are supposed to be open to all citizens — not restricted to members of favored groups,' Chiong's lawyers wrote in court documents. 'A racial quota prevents her from being considered for a position on an equal basis with other candidates.' Chief Michelle Mitchum of South Carolina's Pine Hill Indian community later joined the lawsuit. Pine Hill, whose members once inhabited what became the U.S. Army's Fort Jackson, is not a federal- or state-recognized tribe. However, South Carolina does recognize it as a special interest organization led by Mitchum. A Senate panel heard from Mitchum on Tuesday, as well as from the director of the small state agency, Delores Dacosta. Both women spoke in favor of the bill. When the Legislature established the Commission for Minority Affairs, the agency focused on addressing 'inequities impacting African American communities,' hence the legislative mandate that its membership reflect the population it was formed to serve. In 2003, its scope was broadened to include Asian Americans, Hispanic and Latino Americans, and Native Americans, according to agency documents. But the language governing the board's makeup remained in place. 'We support this change to allow for the selection of commissioners to reflect the populations that we serve,' Dacosta said. The agency holds community and networking events for minority businesspeople in the state. It also puts out research each year tracking the growth of minority populations — where they're living in South Carolina, where their children go to school, and their average income compared to the overall population — as well as disparities when it comes to health and affordable housing. 'I don't see where this is going to hurt the commission,' Dacosta said about the bill. 'As a matter of fact, I think it's going to benefit because we have grown so much.' Dacosta said when she started as head of the agency in 2018, it employed just nine people, six of those full time. Today, the agency has 24 employees. 'Our research is so broad … we need to see different faces on the board,' Dacosta added. The legislation strikes language in the law relating to Black board members without replacing it with any new racial requirements for the commissioners. Mitchum told senators they should instead set new criteria for minority membership, though she didn't give any suggestions. 'I would like for you to replace the language — not just strike it,' she said. 'Don't respond to a lawsuit. Actually represent the minority population; actually lift our voice.' Black residents are the largest racial minority in South Carolina, at 26% of the state population, according to U.S. Census Bureau data. Hispanic residents make up 7.5% of the population, followed by 2% Asian and less than 1% Native American. Chiong, who is the daughter of Cuban immigrants and is of Chinese, Cuban, and Spanish descent, did not come to Columbia to testify. Five of the board's six current members are Black. Vacancies are in the 3rd District, which runs from Edgefield County to the state's northwestern corner; the 4th District, which includes most of Greenville and Spartanburg counties; and one at-large member. Two board members are serving past the expiration of their term in what's known as holdover status, including the representative for the 7th District, where Chiong lives. Dacosta said the commission has pending applications for two board appointments — the vacant 4th District seat and the expired term in the 6th District — and is 'waiting to fill the other slots.' The governor's office also is in the process of nominating someone to fill the vacant 3rd District seat, spokesman Brandon Charochak said. Four members of the commission are serving active terms. But three of their terms expire in July, according to the lawsuit.
