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Daily Record
3 days ago
- Entertainment
- Daily Record
Ibiza Boss Jack Kay could earn six-figure salary this year with smart moves
Jack Kay, also known as the 'Ibiza Final Boss' went viral after footage of him dancing in Ibiza was shared online - and now he could be set to make a fortune from his newfound fame Jack Kay, nicknamed the Ibiza Final Boss, could make a hefty six-figure sum this year - provided he plays his cards right. The 26 year old from Newcastle became an overnight sensation after clips of him dancing on the Spanish party isle went viral on social media. However, it wasn't just his slick dance moves that caught people's eye - his unique bowl cut truly made him stand out from the crowd. Thanks to his newfound fame, he could now be set to earn substantial sums through television appearances and sponsorship deals, the Mirror reports. PR expert Mayah Riaz, of Miyah Media has spoken to the Mirror, stating: "The PR world loves an unexpected viral hero and Ibiza Final Boss, Jack Kay, is delivering in spades. "He's got the holy trinity of viral success: that he's relatable, he popped up at the right time, and he's unintentionally hilarious. The internet seems to love him. And in today's fame economy that kind of organic buzz can absolutely be cashed in on, if he plays it right." Since the clip of him went viral, Jack hasn't just gained attention he's amassed a valuable following of 27,000 followers on Instagram - and climbing. He has also gotten an agent, which will help him with serious earning potential. Mayah says: "We're already seeing brands jumping on his train by using his image, offering him guest list invites, and even offering him holidays." "If his following keeps growing and stays engaged, there's a very real chance of him pulling in £1-2k per post, especially if he leans into party brands, travel, fashion, or those lad-culture meme pages. And he's already back in Ibiza after just one day in the UK. That's likely down to club appearances as Ibiza venues love a viral name on the flyer. These bookings can easily land him £1k-£5k per night, depending on demand." She continues: "He has already announced he's going on tour. So he is aware he needs to cash in on this very quickly. Depending on the format of his tour, it could see him making £40k-£60k from it, as he has seen there must be a demand for it." "Already, some quick-thinkers have begun selling wigs of his infamous haircut. "If he created his own official merchandise, - if he moves fast with it - it could make around £50k on wig sales and around £75k from additional merchandise such as t-shirts, hoodies and mugs," says Mayah. Fans of the viral clip will be thrilled to hear Jack is likely to appear on daytime TV interviews and panel shows, earning £500–£2k a pop, in the coming days, and potentially even reality shows like Big Brother or The Traitors, which could effortlessly net him £10k–£50k for a brief appearance. Mayah explained the world of PR is fuelled by freebies and "influencer swaps", including designer clothing, luxury hotel stays and sponsored trips, which could be worth over £10k. With the world at his fingertips, Jack could potentially rake in a high six-figure income this year, provided he capitalises on his fame swiftly. "Jack's rise is meme-led, and reason that it is working is because people aren't laughing at him, they're laughing with him," says Mayah. "He's got the everyman charm nailed: a regular lad from Newcastle, enjoying his moment. That kind of relatability is gold dust in PR. If I could offer Jack one piece of advice, it's to remember that viral fame burns hot and fast. If he wants to turn this 15-second clip into a six-figure year (and he absolutely can), he needs to start thinking long-term. Build the personal brand, get a solid PR strategy behind him and bring in a manager who can say 'no' to the right things.' Meanwhile, 23 year old Alisha Cook, a debt collector from Durham, has stepped forward claiming to be Jack's girlfriend. In a series of TikToks captioned: "POV: ya boyfriend's now known as Ibiza Final Boss," Alisha is seen getting cosy with Jack, featuring clips of him kissing her cheek and the pair partying together. The video has since been set to private, but fans had plenty to say in the comments, with one person quipping: "At least you know he didn't cheat - he's been filmed from every angle on TikTok just having a ball."
Daily Mirror
4 days ago
- Entertainment
- Daily Mirror
Ibiza Final Boss Jack Kay shows off 'fresh trim' after going viral for quirky hairstyle
Ibiza Final Boss Jack Kay, 26, from Newcastle, has become an internet sensation after a video of him dancing on the Spanish party island went viral, with many commenting on his haircut Jack Kay, dubbed the Ibiza Final Boss, has debuted a new haircut after going viral for his infamous bowl style. The 26 year old, from Newcastle upon Thames, shot to fame overnight after video footage of him dancing on the Spanish party island went viral on social media. But it wasn't just his smooth moves that drew attention - his unique hairstyle was what really set him apart. Now, he's taken to Instagram to show off his "fresh trim" to his thousands of followers after a flying visit back to the United Kingdom. It comes after a warning to Brit tourists planning all-inclusive holidays to Spain. Sharing a selfie wearing his signature sunglasses and chunky gold chain, he wrote: "Fresh trim Ibiza here we go." The internet star spent just one night back home in Hetton, County Durham, before jetting back to the Spanish island to continue partying. As his popularity grows, fans are now stopping him for selfies around Ibiza. Tony Truman, co-owner of Ocean Beach Ibiza, snapped a photo with Jack, while another fan mistook him for DJ and presenter Charlie Sloth. On Wednesday night, Jack, who has become known as the Ibiza Final Boss, addressed his sudden fame on Instagram, describing himself as 'just a normal person from Newcastle'. He thanked fans for their support, saying: "It's a lot to take in at the moment. Stay locked in, got some big news coming." Thanks to his new-found fame, Jack could be set to rake in thousands of pounds through TV appearances and brand deals. 'The PR world loves an unexpected viral hero and Ibiza Final Boss, Jack Kay, is delivering in spades," PR expert Mayah Riaz, of Miyah Media, told The Mirror. "He's got the holy trinity of viral success: that he's relatable, he popped up at the right time, and he's unintentionally hilarious. The internet seems to love him. And in today's fame economy that kind of organic buzz can absolutely be cashed in on, if he plays it right." Since the clip of him went viral, Jack's not just gained attention, he's gained an extremely valuable following (32,000 on Instagram - and climbing), as well as an agent, giving him serious earning potential. Mayah says: "We're already seeing brands jumping on his train by using his image, offering him guest list invites, and even offering him holidays. If his following keeps growing and stays engaged, there's a very real chance of him pulling in £1-2k per post, especially if he leans into party brands, travel, fashion, or those lad-culture meme pages. "And he's already back in Ibiza after just one day in the UK. That's likely down to club appearances as Ibiza venues love a viral name on the flyer. These bookings can easily land him £1k-£5k per night, depending on demand."
Daily Mirror
4 days ago
- Entertainment
- Daily Mirror
Ibiza Final Boss Jack Kay to land huge six-figure sum if he does one thing
Jack Kay, 26, also known as the 'Ibiza Final Boss' after a video of him dancing in the Spanish island went viral, could be set to pocket a six-figure sum if he cashes in on his new-found fame Jack Kay, dubbed the Ibiza Final Boss, could make a high six figure salary this year - if he plays his cards right. The 26 year old, from Newcastle, shot to fame overnight after video footage of him dancing on the Spanish party island went viral on social media. But it wasn't just his smooth moves that drew attention - his unique bowl haircut which really set him apart. Now, thanks to his instant recognisability, he could be set to rake in thousands of pounds through TV appearances and brand deals. It comes after a warning to Brit tourists planning all-inclusive holidays to Spain, where Jack found his fame. 'The PR world loves an unexpected viral hero and Ibiza Final Boss, Jack Kay, is delivering in spades," PR expert Mayah Riaz, of Miyah Media, tells The Mirror. "He's got the holy trinity of viral success: that he's relatable, he popped up at the right time, and he's unintentionally hilarious. The internet seems to love him. And in today's fame economy that kind of organic buzz can absolutely be cashed in on, if he plays it right." Since the clip of him went viral, Jack's not just gained attention, he's gained an extremely valuable following (27,000 on Instagram - and climbing), as well as an agent, giving him serious earning potential. Mayah says: "We're already seeing brands jumping on his train by using his image, offering him guest list invites, and even offering him holidays. If his following keeps growing and stays engaged, there's a very real chance of him pulling in £1-2k per post, especially if he leans into party brands, travel, fashion, or those lad-culture meme pages. "And he's already back in Ibiza after just one day in the UK. That's likely down to club appearances as Ibiza venues love a viral name on the flyer. These bookings can easily land him £1k-£5k per night, depending on demand." She adds: "He has already announced he's going on tour. So he is aware he needs to cash in on this very quickly. Depending on the format of his tour, it could see him making £40k-£60k from it, as he has seen there must be a demand for it. Already, some quick-thinkers have begun selling wigs of his infamous haircut. "If he created his own official merchandise, - if he moves fast with it - it could make around £50k on wig sales and around £75k from additional merchandise such as t-shirts, hoodies and mugs," says Mayah. Jack's fans will be delighted to hear that he's likely to appear on daytime TV interviews and panel shows (£500–£2k a pop) in the coming days, and possibly even reality TV such as Big Brother or The Traitors, which could easily bring in £10k–£50k for a short stint. Mayah added that the PR world thrives on freebies and 'influencer swaps' with designer clothes, luxury hotel stays and sponsored trips, which could be worth £10k+ in value. With the world at his feet, it's very possible for Jack to have a high six figure year, so long as he acts fast. "Jack's rise is meme-led, and reason that it is working is because people aren't laughing at him, they're laughing with him," says Mayah. " He's got the everyman charm nailed: a regular lad from Newcastle, enjoying his moment. That kind of relatability is gold dust in PR. "If I could offer Jack one piece of advice, it's to remember that viral fame burns hot and fast. If he wants to turn this 15-second clip into a six-figure year (and he absolutely can), he needs to start thinking long-term. Build the personal brand, get a solid PR strategy behind him and bring in a manager who can say 'no' to the right things.'
