Ibiza Final Boss Jack Kay to land huge six-figure sum if he does one thing
Jack Kay, dubbed the Ibiza Final Boss, could make a high six figure salary this year - if he plays his cards right.
The 26 year old, from Newcastle, shot to fame overnight after video footage of him dancing on the Spanish party island went viral on social media. But it wasn't just his smooth moves that drew attention - his unique bowl haircut which really set him apart.
Now, thanks to his instant recognisability, he could be set to rake in thousands of pounds through TV appearances and brand deals. It comes after a warning to Brit tourists planning all-inclusive holidays to Spain, where Jack found his fame.
'The PR world loves an unexpected viral hero and Ibiza Final Boss, Jack Kay, is delivering in spades," PR expert Mayah Riaz, of Miyah Media, tells The Mirror.
"He's got the holy trinity of viral success: that he's relatable, he popped up at the right time, and he's unintentionally hilarious. The internet seems to love him. And in today's fame economy that kind of organic buzz can absolutely be cashed in on, if he plays it right."
Since the clip of him went viral, Jack's not just gained attention, he's gained an extremely valuable following (27,000 on Instagram - and climbing), as well as an agent, giving him serious earning potential.
Mayah says: "We're already seeing brands jumping on his train by using his image, offering him guest list invites, and even offering him holidays. If his following keeps growing and stays engaged, there's a very real chance of him pulling in £1-2k per post, especially if he leans into party brands, travel, fashion, or those lad-culture meme pages.
"And he's already back in Ibiza after just one day in the UK. That's likely down to club appearances as Ibiza venues love a viral name on the flyer. These bookings can easily land him £1k-£5k per night, depending on demand."
She adds: "He has already announced he's going on tour. So he is aware he needs to cash in on this very quickly. Depending on the format of his tour, it could see him making £40k-£60k from it, as he has seen there must be a demand for it.
Already, some quick-thinkers have begun selling wigs of his infamous haircut. "If he created his own official merchandise, - if he moves fast with it - it could make around £50k on wig sales and around £75k from additional merchandise such as t-shirts, hoodies and mugs," says Mayah.
Jack's fans will be delighted to hear that he's likely to appear on daytime TV interviews and panel shows (£500–£2k a pop) in the coming days, and possibly even reality TV such as Big Brother or The Traitors, which could easily bring in £10k–£50k for a short stint.
Mayah added that the PR world thrives on freebies and 'influencer swaps' with designer clothes, luxury hotel stays and sponsored trips, which could be worth £10k+ in value.
With the world at his feet, it's very possible for Jack to have a high six figure year, so long as he acts fast.
"Jack's rise is meme-led, and reason that it is working is because people aren't laughing at him, they're laughing with him," says Mayah.
" He's got the everyman charm nailed: a regular lad from Newcastle, enjoying his moment. That kind of relatability is gold dust in PR.
"If I could offer Jack one piece of advice, it's to remember that viral fame burns hot and fast. If he wants to turn this 15-second clip into a six-figure year (and he absolutely can), he needs to start thinking long-term. Build the personal brand, get a solid PR strategy behind him and bring in a manager who can say 'no' to the right things.'
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