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‘Luigism' — meet the online ghouls who celebrate murder
‘Luigism' — meet the online ghouls who celebrate murder

The Hill

time3 days ago

  • The Hill

‘Luigism' — meet the online ghouls who celebrate murder

A week after United Healthcare CEO Brian Thompson was gunned down and left bleeding on a Manhattan sidewalk last December 4, Axios ran a poll asking 1,000 registered voters a question that, just a few years ago, would have been unthinkable: Was the killing 'justifiable' or at least 'somewhat justifiable'? Seventeen percent said yes. So 17 percent of Americans thought it was okay — or at least somewhat okay — to shoot an unarmed man in the back because he ran a major corporation. But that's not even the worst of it. Among voters age 18 to 29, a staggering 41 percent said the murder was acceptable or somewhat acceptable. That statistic alone should stop us cold. But instead, we got 'Free Luigi' rallies for Luigi Mangione, the Ivy League graduate charged with pulling the trigger. At a court hearing in Manhattan, more than 100 women crowded the hallway, hoping to catch a glimpse of Mangione, as if they were teen girls at a Beatles concert. His legal defense fund has raised more than $1 million. Influencers swoon over his good looks. And, according to one report, 'the alleged killer has received so much fan mail in prison that he had to ask the public to stop sending him more than five photos at a time.' We've turned Mangione into a matinee idol — a martyr. Now something like that is happening again. This time, the victim was Wesley LePatner, a senior managing director at Blackstone, the giant global investment firm. She was 46, a mother of two, and a philanthropist. She was gunned down in the lobby of her midtown Manhattan office building by a mentally ill man on a murder spree. The shooter had the delusion that he suffered NFL-related brain damage — even though he had never played beyond high school — and apparently he blamed the league, which also had offices in the building. He had no idea who LePatner was. He didn't know she was an executive. He didn't care. But for some online ghouls, that didn't matter. According to City Journal's Jesse Arm, the internet vultures came out fast. Reddit, Facebook and X were filled with posts mocking LePatner, sneering at her success and calling her death symbolic retribution. One meme was a photo of LePatner with the word 'Luigi'd' in bright red letters stamped over her face. Another showed a star-shaped cartoon figure, colorful balloons in the background, the character smiling under the phrase 'CEO Down!' The new name for this grotesque movement? 'Luigism.' As Arm writes, Luigism doesn't require motive. It doesn't need facts. All it needs is a corpse and a job title. The people cheering this on aren't just angry. They're sanctimonious. They see themselves as warriors for the little guy, defenders of 'justice,' even as they cheer the death of a woman they never knew, for a job she did well. They think their self-righteous rage gives them moral cover to dehumanize — and, in some cases, even justify — the murder of people who happen to work for large capitalistic corporations. It's the kind of twisted logic that would make George Orwell blink and Karl Marx smile. And it's not just immature. It's immoral. Because once you start celebrating murder — once you turn real human tragedy into social media culture rot — you've crossed a moral line from which it's very hard to return. There's no courage in Luigism. There's no principle. There's just cruelty, dressed up as morality. And if we don't call it what it is — vile, delusional and dangerously un-American — it won't be the last time we hear sanctimonious fools cheer when someone else gets 'Luigi'd.'

How the Washington Commanders took over the Internet: Viral rookie, retro drip, and a full-blown NFL rebrand
How the Washington Commanders took over the Internet: Viral rookie, retro drip, and a full-blown NFL rebrand

Time of India

time21-07-2025

  • Entertainment
  • Time of India

How the Washington Commanders took over the Internet: Viral rookie, retro drip, and a full-blown NFL rebrand

From rebrand to retro buzz, the Washington Commanders are taking over the internet in 2025 (Image via Getty) The Washington Commanders have gone from NFL underdogs to digital darlings overnight. They're trending across Google, TikTok, and Twitter with a surge few saw coming. Search interest spiked after back-to-back viral moments from training camp and beyond. Now, the Commanders are leading conversations well beyond football circles this July. Jayden Daniels ' viral helmet clip ignites a media storm Rookie quarterback Jayden Daniels is the unexpected spark behind the buzz. A video of him calmly adjusting his helmet before a tight spiral went viral. 'Me preparing for Monday,' fans joked as the clip flooded TikTok with edits. His relaxed poise and on-field confidence created instant 'main character' energy. Daniels isn't just a rookie—he's now a full-blown Gen Z fascination. NFL analysts praise his control, while fans can't stop replaying his movements. The video, now with millions of views, has elevated him into meme status. It's rare for a preseason moment to spark this level of cross-audience appeal. Vintage Commanders gear sparks fashion craze online The Commanders' classic burgundy-gold colors are enjoying a stylish resurgence. Gen Z creators on TikTok have embraced the vintage aesthetic of old merch. Thrift stores and Etsy listings for 90s Commanders jackets are selling out fast. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Tennis takes over in July Tennis TV Watch Now Undo Searches for 'Commanders retro hoodie' are up 400% across online shopping platforms. Influencers like Alix Earle reposted Commanders-inspired color palettes this week. Actor Glen Powell was recently spotted in a faded Commanders sweatshirt in LA. What was once overlooked is now 'NFL vintage gold,' as fashion blogs call it. The team's colors now align perfectly with Gen Z's nostalgic sportswear wave. Ownership rebuild quietly pays off with viral moment Since Josh Harris bought the franchise in 2023, the rebrand has been ongoing. The name, the logo, the stadium — everything was under slow transformation. But this sudden pop-culture explosion is something no strategy could predict. The Commanders are now top-searched across NFL-related Google Trends this month. They've cracked into youth culture through authenticity, not forced branding. This gives the Commanders a unique edge in an influence-driven NFL era. Young fans are connecting with the vibe before even watching a full game. And that emotional entry point could turn into long-term loyalty and sales. Also read: ESPN analyst Mina Kimes slams coach rankings, backs Sean McDermott after shocking PFF snub FAQs 1. Who is Jayden Daniels? He's the Commanders' 2025 rookie quarterback, known for poise, speed, and viral charisma. 2. Why are the Commanders trending now? Due to a viral training camp clip, aesthetic merch surge, and cultural crossover appeal. 3. Will Jayden Daniels start this season? He's showing promise early, and fans are already campaigning to see him in Week 1. Catch Rani Rampal's inspiring story on Game On, Episode 4. Watch Here!

'You f**king broke b*tch': Buffalo Bills star Joey Bosa sparks outrage with wild rant at Eagles fan before playoff game
'You f**king broke b*tch': Buffalo Bills star Joey Bosa sparks outrage with wild rant at Eagles fan before playoff game

Time of India

time12-07-2025

  • Sport
  • Time of India

'You f**king broke b*tch': Buffalo Bills star Joey Bosa sparks outrage with wild rant at Eagles fan before playoff game

'You f**king broke b*tch': Buffalo Bills star Joey Bosa sparks outrage with wild rant at Eagles fan before playoff game (Image via Getty) A video of Buffalo Bills linebacker Joey Bosa shouting at a Philadelphia Eagles fan went viral and NFL fans were left speechless. Before a playoff game, the angry argument started; the movie quickly showed on social media. Many people were taken aback by Bosa's explosion since it garnered millions of views and his remarks exceeded the volume of the following game. Buffalo Bills star Joey Bosa lashes out at Eagles fan in wild pregame moment Joey Bosa had a heated altercation with a Philadelphia Eagles supporter outside Lincoln Financial Field in Philadelphia, Pennsylvania. The argument was taped and afterward published on social media, where it swiftly became popular. Joey Bosa can be heard yelling: "I'm f**king rich, you fking broke b**ch! " as he approaches the entrance of the stadium. Then a star linebacker for the Los Angeles Chargers and presently with the Buffalo Bills, Joey Bosa was there to support his brother Nick Bosa, who plays defensive end for the San Francisco 49ers. The Eagles were amusing the 49ers at the NFC Championship game. The fight resulted from Joey Bosa wearing a 49ers jacket and hanging among the crowd even when he wasn't playing. The fan appeared to laugh at Bosa, perhaps alluding to a previous NFL penalty he had. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Mercado Libre CFD: gana hasta 2.700$ a la semana trabajando desde casa TradeLG Undo At that point, Bosa burst into her ugly response. Nick Bosa, his brother, passed without comments on the incident. Buffalo Bills star Joey Bosa's past fines and the public reaction Joey Bosa had already been in the limelight for his furious attitude prior to this event. Previously fined $55,546 for unsportsmanlike behavior and criticism of NFL officials during a 2022 playoff defeat to the Jacksonville Jaguars. That instant might have increased the frustration that erupted throughout the Eagles fan face-off. Also Read: Joey Bosa Net Worth 2024, Current Salary And More Responses from social media users varied. Some supporters defended Joey Bosa by arguing he had been provoked. Others attacked him for his inadequate reaction in a public environment, particularly before a significant game. NFL-related sites including @_MLFootball shared the video widely, and still causes controversy on how players ought to act away from the field. The NFL has not made any public statement regarding the incident as yet. Since the video went viral, Joey Bosa has also not made any public answers. For real-time updates, scores, and highlights, follow our live coverage of the India vs England Test match here. Catch Manika Batra's inspiring story on Game On, Episode 3. Watch Here!

Introducing your new NFL newsletter The Touchdown Collective – and why you should subscribe
Introducing your new NFL newsletter The Touchdown Collective – and why you should subscribe

North Wales Live

time17-06-2025

  • Sport
  • North Wales Live

Introducing your new NFL newsletter The Touchdown Collective – and why you should subscribe

The NFL is back, it's bigger than ever before and quite simply there is so much content to consume it's almost impossible to keep track of everything. We cut through the clutter at The Touchdown Collective to bring you the biggest headlines, smartest insights, and best moments from across the league. Our focus is giving you a simple, easy to navigate, collated and ad-free newsletter which is packed with the latest news, pre and post-match action and analysis so you never miss a crucial play, whether it's an amazing no-look pass, incredible run, ridiculous block or crazy interception. Delivered ad-free, the newsletter covers: Sign up here Current Daily Star Sunday and Sunday Express Sports Editor – and avid NFL fan – Michael Ham has almost 20 years of experience in sports news journalism and is the writer behind The Touchdown Collective. He said: 'I've been watching the NFL since 2000 and have watched it become a global sport creating millions of new fans all over the world, especially in the UK and Europe, thanks to the International Series games and other initiatives like the International Player Pathway. 'With the enormous appetite of fans to keep up to speed with the latest in the game not only for their team but across the wider NFL, we're here to help. 'We'll closely follow all the latest press interactions from coaches, players, and team executives, while our in-depth summaries will pick up on the key quotes, controversies and tactical insights in the game. Breaking down the best moments from NFL-related podcasts, including from some of the most trusted voices in the sport, you'll feel like you're inside the game. 'Breaking news is constantly reshaping the NFL landscape, and we'll ensure you stay up to speed with every headline. 'We'll also offer a deep dive into team tactics, coaching philosophy, and game-day decisions. From offensive schemes to defensive adjustments, we explain what worked, what didn't, and where teams go from here. Are they too reliant on the run? Can their defense keep stopping teams in the red zone? Is that star receiver really worth building the offense around? 'Our goal is to help you become an expert not only on the players but also on the broader strategic elements which make NFL games so fascinating.' The Touchdown Collective aims to provide well-researched, fact-driven insights to keep you in the know. But we're more than just a newsletter – we're building a football community. A place where fans can come together to share ideas, discuss the highs and lows of the season – and dissect every key moment from between the hashmarks. Whether you're at work, home or in the stands, this is your space to talk football, grow your knowledge, and be part of something bigger. So where and how do I join? The Touchdown Collective will be published on Substack, an independent platform with no ads, making for a cleaner reading experience than on many other websites. You can read there on desktop or the app, or simply from your email inbox. So not only do you not have to go searching for the news itself – or wait for the algorithm to decide this is what you might like to see – you don't even have to search for the newsletter. Once it's live it's sent directly to you to read at your leisure. You can sign up here or enter your email into the box below; So what's in our playbook…? Each newsletter will consist of a number of different sections, each with just what you need to stay one step ahead of the game, one play at a time. Just some of those to look out for include: - Press Coverage: Bringing you the best news lines from respected sources who are inside the game, pre-match previews with the latest from inside NFL locker rooms, post-match analysis and so much more - Get to the Post: The best of socials from around the NFL, things you might have missed and the best light-hearted moments guaranteed to bring a smile to your face - Inside Zone: The latest rumours and updates from the heart of the game from those closest to it - Snap! This is our NFL picture of the day. It could be an amazing catch, clutch field goal, funny celebration, classic match action or just something completely different to the norm. Whatever it is, it will brighten your day.

Introducing your new NFL newsletter The Touchdown Collective – and why you should subscribe
Introducing your new NFL newsletter The Touchdown Collective – and why you should subscribe

Wales Online

time17-06-2025

  • Entertainment
  • Wales Online

Introducing your new NFL newsletter The Touchdown Collective – and why you should subscribe

Introducing your new NFL newsletter The Touchdown Collective – and why you should subscribe Want to stay on top of the NFL and the latest on players like Shedeur Sanders without getting lost in the noise? We've got you covered with our free newsletter – your ultimate NFL playbook – The Touchdown Collective Shedeur Sanders has received the backing of his new Cleveland Browns teammates following his round three pick in the NFL Draft (Image: Getty Images ) The NFL is back, it's bigger than ever before and quite simply there is so much content to consume it's almost impossible to keep track of everything. We cut through the clutter at The Touchdown Collective to bring you the biggest headlines, smartest insights, and best moments from across the league. Our focus is giving you a simple, easy to navigate, collated and ad-free newsletter which is packed with the latest news, pre and post-match action and analysis so you never miss a crucial play, whether it's an amazing no-look pass, incredible run, ridiculous block or crazy interception. Delivered ad-free, the newsletter covers: ‌ Top stories and game-changing plays Pre/post-match analysis and player news Tactical breakdowns and coaching insight Smart summaries of pressers and podcasts ‌ Sign up here Current Daily Star Sunday and Sunday Express Sports Editor – and avid NFL fan – Michael Ham has almost 20 years of experience in sports news journalism and is the writer behind The Touchdown Collective. He said: 'I've been watching the NFL since 2000 and have watched it become a global sport creating millions of new fans all over the world, especially in the UK and Europe, thanks to the International Series games and other initiatives like the International Player Pathway. Article continues below 'With the enormous appetite of fans to keep up to speed with the latest in the game not only for their team but across the wider NFL, we're here to help. 'We'll closely follow all the latest press interactions from coaches, players, and team executives, while our in-depth summaries will pick up on the key quotes, controversies and tactical insights in the game. Breaking down the best moments from NFL-related podcasts, including from some of the most trusted voices in the sport, you'll feel like you're inside the game. 'Breaking news is constantly reshaping the NFL landscape, and we'll ensure you stay up to speed with every headline. ‌ 'We'll also offer a deep dive into team tactics, coaching philosophy, and game-day decisions. From offensive schemes to defensive adjustments, we explain what worked, what didn't, and where teams go from here. Are they too reliant on the run? Can their defense keep stopping teams in the red zone? Is that star receiver really worth building the offense around? 'Our goal is to help you become an expert not only on the players but also on the broader strategic elements which make NFL games so fascinating.' Sign up for The Touchdown Collective here ‌ The Touchdown Collective aims to provide well-researched, fact-driven insights to keep you in the know. But we're more than just a newsletter – we're building a football community. A place where fans can come together to share ideas, discuss the highs and lows of the season – and dissect every key moment from between the hashmarks. Whether you're at work, home or in the stands, this is your space to talk football, grow your knowledge, and be part of something bigger. ‌ So where and how do I join? The Touchdown Collective will be published on Substack, an independent platform with no ads, making for a cleaner reading experience than on many other websites. You can read there on desktop or the app, or simply from your email inbox. So not only do you not have to go searching for the news itself – or wait for the algorithm to decide this is what you might like to see – you don't even have to search for the newsletter. Once it's live it's sent directly to you to read at your leisure. You can sign up here or enter your email into the box below; ‌ So what's in our playbook…? Each newsletter will consist of a number of different sections, each with just what you need to stay one step ahead of the game, one play at a time. Just some of those to look out for include: ‌ - Press Coverage: Bringing you the best news lines from respected sources who are inside the game, pre-match previews with the latest from inside NFL locker rooms, post-match analysis and so much more - Get to the Post: The best of socials from around the NFL, things you might have missed and the best light-hearted moments guaranteed to bring a smile to your face - Inside Zone: The latest rumours and updates from the heart of the game from those closest to it Article continues below - Snap! This is our NFL picture of the day. It could be an amazing catch, clutch field goal, funny celebration, classic match action or just something completely different to the norm. Whatever it is, it will brighten your day.

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