Latest news with #NationalStrategyforWellbeing2031
Gulf Today
22-05-2025
- Health
- Gulf Today
FOCP, EHS to drive cancer detection efforts
Friends of Cancer Patients (FOCP) and Emirates Health Services (EHS) have signed a new partnership at Sofitel Dubai The Obelisk, to enhance cooperation in cancer prevention, early detection, and to provide both moral and financial support to patients across the UAE. The agreement, signed by Dr Shamsa Majid Lootah, Director of the Public Health Department at EHS, and Aisha Al Mulla, Director of FOCP, underscores FOCP's ongoing commitment to working collaboratively with national healthcare institutions to benefit the wider community. It sets out a framework for expanding early detection programmes and strengthening both financial and emotional assistance for patients. EHS has long been a strategic partner of FOCP, with both organisations having previously joined forces on cancer awareness initiatives. The renewed partnership provides a platform to broaden the scope of collaboration and align efforts in support of the UAE's national strategy to curb cancer prevalence and lessen its impact on patients and their families. Commenting on the partnership, Dr. Essam Al Zarouni, Acting Executive Director of the Medical Services Sector at EHS, affirmed that the MoU represents an advanced integration model among national sectors pursuing the country's healthcare goals. This collaboration aligns with the National Strategy for Wellbeing 2031 objectives and the UAE Centennial 2071. For her part, Dr Shamsa Lootah highlighted that EHS is committed to expanding strategic partnerships with key community stakeholders to support its focus on disease prevention and early detection, particularly for cancer. Through ongoing awareness programmes and initiatives, EHS aims to raise public awareness, encourage healthy lifestyles and improve early diagnosis and treatment, in line with its commitment to comprehensive healthcare. Aisha Al Mulla, Director of FOCP, said: 'The new partnership with EHS represents a significant step forward in our shared mission to raise community awareness of cancer and strengthen patient support systems. It builds on a longstanding collaboration between us.
Sharjah 24
21-05-2025
- Health
- Sharjah 24
FOCP, EHS partner to drive national cancer detection efforts
The agreement, signed by Dr Shamsa Majid Lootah, Director of the Public Health Department at EHS, and Aisha Al Mulla, Director of FOCP, underscores FOCP's ongoing commitment to working collaboratively with national healthcare institutions to benefit the wider community. It sets out a framework for expanding early detection programmes and strengthening both financial and emotional assistance for patients. EHS has long been a strategic partner of FOCP, with both organisations having previously joined forces on cancer awareness initiatives. The renewed partnership provides a platform to broaden the scope of collaboration and align efforts in support of the UAE's national strategy to curb cancer prevalence and lessen its impact on patients and their families. A strategic step towards shared goals Commenting on the partnership, Dr. Essam Al Zarouni, Acting Executive Director of the Medical Services Sector at EHS, affirmed that the MoU represents an advanced integration model among national sectors pursuing the country's healthcare goals. This collaboration aligns with the National Strategy for Wellbeing 2031 objectives and the UAE Centennial 2071. For her part, Dr. Shamsa Lootah highlighted that EHS is committed to expanding strategic partnerships with key community stakeholders to support its focus on disease prevention and early detection, particularly for cancer. Through ongoing awareness programmes and initiatives, EHS aims to raise public awareness, encourage healthy lifestyles and improve early diagnosis and treatment, in line with its commitment to comprehensive healthcare. Aisha Al Mulla, Director of FOCP, said: 'The new partnership with EHS represents a significant step forward in our shared mission to raise community awareness of cancer and strengthen patient support systems. It builds on a longstanding collaboration between us. It reflects our joint conviction that coordinated efforts between the non-profit and healthcare sectors are vital to advancing early detection, improving prevention, and alleviating the challenges faced by patients and their families throughout their treatment journey.' Patient support and assessment As part of the agreement, FOCP's Patient Affairs Department will assess each cancer case to determine eligibility for financial assistance, in line with the organisation's established policies and procedures. In parallel, it will provide moral support, acknowledging its essential role in enhancing treatment outcomes and overall patient well-being. Awareness campaigns and joint programmes FOCP and EHS will collaborate on early cancer detection initiatives through public awareness campaigns, joint research projects, and specialised workshops and conferences. These efforts are designed to expand access to cancer-related services within the community, supporting prevention, early detection, and effective treatment.
Campaign ME
08-05-2025
- Business
- Campaign ME
The brand strategy behind DAMAC's Chelsea Residences
DAMAC Properties has revealed its Chelsea Residences by DAMAC, its residential development born from its global partnership with Chelsea FC. The branded homes aim to blend Chelsea's heritage with DAMAC's luxury credentials. Campaign Middle East spoke with Amira Sajwani, Managing Director of Sales & Development of DAMAC Properties and Todd Kline, President – Commercial, Chelsea Football Club to uncover the 'why' behind the branded residence. 'To be at the forefront of branded residences, bringing different brand identities into our projects is something we're very passionate about,' Sajwani said. To explore this interest, she stated the next arena that the group wanted to explore was health and longevity. 'This is a goal that aligns with the UAE's vision over the next 10 years as well,' she said, in reference to the UAE's National Strategy for Wellbeing 2031. Further building on this, Kline spoke to Chelsea's incentive behind the partnership. 'While Chelsea is a football club at heart, we really are a lifestyle brand,' he said. 'This project is a great brand extension to actually have our fans and football fans in general to be immersed in all things Chelsea.' Kline stated that DAMAC was an obvious choice to partner with to bring the Chelsea brand to the world. 'There's a very small percentage of our fan base that will actually get a chance to come to Stamford Bridge, or meet a player,' he said. 'A brand such as DAMAC is synonymous with luxury, design and craftsmanship and that's something that speaks right to the heart of what Chelsea FC is all about,' he said. 'To push the envelope and do things that have never been done before.' Both brand ambassadors said that creating an immersive experience into the Chelsea FC brand is another factor behind the Chelsea Residences. Sajwani listed several tailored amenities that the property will offer to consumers in the region. This includes a rooftop Chelsea FC branded football pitch, a fitness club that will offer the same treatments as Chelsea FC footballers and more. 'Consumers can expect the project to be as quirky as having the building light up every time Chelsea scores a goal,' Sajwani said. Looking ahead, DAMAC and Chelsea FC plan to bring more experiences to audiences in the region and the UK over the three-year agreement leveraging the Stamford Stadium, social media campaigns, and digital experiences.
Hi Dubai
28-02-2025
- Health
- Hi Dubai
Emirates Health Services Launches 15 Specialised Mental Health Clinics
Emirates Health Services (EHS) has announced the launch of 15 specialised mental health clinics as part of its "Together for Mental Well-being" initiative . The expansion aims to enhance community access to mental health services across six emirates, including Dubai and Fujairah. The initiative was inaugurated by Dr. Yousif Mohammed Al-Serkal, Director-General of EHS. The initiative aligns with the National Strategy for Wellbeing 2031, reflecting EHS's commitment to improving the quality of life and mental well-being of the community. Dr. Noor Al Mheiri, Director of the Mental Health Department at EHS, emphasised that integrating mental health services into primary healthcare is a strategic priority. This approach ensures early access to specialised care and promotes a more comprehensive and sustainable healthcare system. Dr. Kareema Alraesi, Director of the Primary Healthcare Department at EHS, highlighted that the initiative represents a shift towards a holistic health model. The incorporation of mental health services within primary healthcare centres facilitates early detection, diagnosis, and therapeutic interventions. Healthcare professionals will receive specialised training to enhance their skills in identifying mental health disorders and providing effective treatments. The clinics will offer diagnostic and therapeutic services for various psychological conditions, with family physicians trained in mental health care. The initiative also includes the development of electronic mental health systems within the "Wareed" health information system, ensuring accurate data management and evidence-based decision-making. The launch event featured lectures and workshops on Cognitive Behavioral Therapy (CBT) integration, anxiety and depression treatments across age groups, risk assessment, and early intervention techniques. This comprehensive initiative underscores EHS's dedication to advancing mental health care and supporting the well-being of the community. News Source: Emirates News Agency
Zawya
27-02-2025
- Health
- Zawya
Emirates Health Services launches 15 specialised mental health clinics
Emirates Health Services (EHS) has announced the launch of 15 specialised mental health clinics as part of its "Together for Mental Well-being" initiative. This significant expansion, inaugurated in the presence of Dr. Yousif Mohammed Al-Serkal, Director-General of Emirates Health Services, will see these clinics established within primary healthcare centres across six emirates, from Dubai to Fujairah. This initiative reflects EHS's commitment to enhancing the quality of life and supporting the mental well-being of the community. By broadening access to mental health services and developing a comprehensive infrastructure, EHS aims to provide specialized and holistic care, fully aligned with the National Strategy for Wellbeing 2031. Dr. Noor Al Mheiri, Director of the Mental Health Department at EHS, emphasised that enhancing mental health services is a strategic priority on the EHS's agenda, which seeks to integrate these services more comprehensively and sustainably within the primary healthcare environment. This integration ensures that community members have access to specialised and early mental health care. Additionally, Dr. Kareema Alraesi, Director of the Primary Healthcare Department at EHS, pointed out that the incorporation of mental health services within primary healthcare centres reflects a shift towards building a comprehensive health model that facilitates access to specialized psychological support. She added that investing in training healthcare professionals in early detection of mental disorders and effective therapeutic interventions enhances service quality and supports the integration of mental and physical health in a sustainable approach. The initiative includes the operation of 15 mental health clinics across six emirates, where trained family physicians will provide diagnostic and therapeutic mental health services for various psychological conditions. The initiative also encompasses the training and qualification of healthcare staff to detect mental health disorders early, equipping them with necessary skills through specialized workshops. To enhance the efficiency of therapeutic services, the initiative aims to standardize treatment protocols according to the latest global practices, ensuring the provision of high-quality services. Furthermore, it seeks to develop electronic mental health systems within the "Wareed" health information system, which will contribute to better management of mental health cases and provide accurate data to inform treatment strategies and evidence-based decision-making. The launch event featured a comprehensive agenda, beginning with an opening speech highlighting the importance of the initiative in achieving integration between mental health and primary care services. This was followed by an introduction to the initiative and its objectives, along with lectures and specialised workshops addressing several important topics, including the integration of Cognitive Behavioral Therapy (CBT) techniques in primary healthcare practices, treatment of anxiety and depression in children, adolescents, adults, and the elderly, risk assessment for psychological issues, and early intervention techniques for mental health emergencies.
