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The Hindu
16-06-2025
- Business
- The Hindu
India's luxury boom: via retail playgrounds and WhatsApp chats
In March, Asian Paints had a swish opening for Nilaya Anthology, its gallery-style decor store in the heart of space-starved Mumbai. Hailed as the most ambitious interior design showroom in the country, and spread across 100,000 it is the size of almost two football fields. At the launch, guests sipped Veuve Clicquot Champagne while admiring wares from Milan's haute design gallery Nilufer, Vikram Goyal's museum-worthy brass creations, and whole rooms devoted to bespoke Italian-designed kitchens, bathrooms, home spas and furniture from Europe and the Far East. In a city where fancy store openings happen on an almost weekly basis, it was, by far, the grandest, buzziest opening party. 'This is easily India's most luxury-focused retail concept,' says Greg Foster, artistic director at Jaipur Rugs and former editor of Architectural Digest India. 'To have designs from Nilufar, one of the world's most important galleries, alongside fabrics from some of the most prestigious European textile houses, fabulous carpets from Jaipur Rugs, certified Indian antiquities from Natesan's [and more], all under one roof, would be a fabulous concept anywhere in the world, let alone in Worli.' Foster recalls how the debut collection of art works shown by Sabyasachi's Art Foundation — a series of female forms by artist Atish Mukherjee, in a contemporary take on the Bengal School of Art — were sold out on opening day. The prices ranged from ₹13.5 lakh to ₹52 lakh, and 'people were fighting to buy them', he shares. India is experiencing a retail boom, and luxury consumers are increasingly spoilt for choice as a proliferation of high-end, museum-esque stores are opening across the country. Western high-end brands too are launching targeted collections for the Indian customer. Four years ago, Bulgari, the Italian luxury fashion house that retails, among other things, classic jewellery with price tags that can easily go over ₹1 crore, debuted its version of the mangalsutra. The brand, which priced the piece at a fraction of their in-house designs, at around ₹13 lakh, hired actor Priyanka Chopra Jonas as its brand ambassador. In 2022, Louis Vuitton, the French luxury fashion house, which generated €20 billion in revenue globally, produced a capsule Rani Pink collection of shoes just for India for the festive season. And last year, long-time Indophile and fancy shoe designer Christian Louboutin, whose designs walk down red carpets at Cannes and the MET Gala, showcased a Diwali edit with velvet and brocade sandals and stilettos embroidered with zari. Many buyers who once limited their purchases to when they travelled abroad are no longer waiting to do so, instead preferring to shop in India. A day before luxury content creator Pooja Advani was leaving for her summer holidays to the U.S., she got a WhatsApp alert from a salesperson at Le Mill in Mumbai. The chic multi-brand luxury concept store was letting her know that the latest Alaïa collection had arrived. Advani, known for her trendy style in the city's social circles, had wanted a pair of the celebrated Parisian brand's sandals, prices for which start at an average of $900 (approx. ₹77,000). She did a quick online price comparison between India and the U.S., and immediately bought it. 'I got the tip in advance, they had my size, the price compared, and I didn't have to leave my home. It's these small conveniences that make it easier to shop for luxury in India,' she says. Advani is just one of many clients that the Le Mill sales team has been steering towards the most au courant fashion as soon as it lands in the store — through a mix of WhatsApp messages and calls. Hitesh Rathod, creative director of Le Mill, says: 'Many key pieces are sold even before they get uploaded on our website because our VVIP clients know exactly what they want,' he says. Luxury retail is not just about exclusivity anymore, it is also about accessibility. Especially in India. 'Earlier, I would buy luxury bags, clothes or gifts when travelling abroad. But during and after COVID, numerous new stores and better offerings have made me buy more in India. It is convenient — you don't have to get on a flight, you don't need to worry about Customs when returning home. Plus you can build relationships with the sales staff, and have personally curated concierge services. Abroad, you are just a tourist, unless you are a regular at a particular store. With better curation, almost everything being available here, and excellent pre-and post-sale service, I find it easier to shop in India now.'Shilpa BhagatEntrepreneur and former Mrs. India Why luxury retail is thriving in India Over the past decade, a new affluent class has emerged, as the start-up culture and rise in stock market performance led to greater wealth generation amongst the top 2% of the population, many of them younger entrepreneurs. This class is more brand conscious and globally exposed. And after COVID-19, there appears to be a psychological shift amongst the rich to enjoy their lives and live in the present. This means that while there are still big numbers online (the e-retail market has surged to approximately $60 billion in gross merchandise value, according to global management firm Bain & Company), there is renewed interest in offline. 'We are definitely seeing a strong resurgence in offline retail, particularly in the premium and luxury lifestyle segment,' says Abhishek Agarwal, founder of Purple Style Labs, which owns Pernia's Pop Up, the multi-brand fashion store, which recently took over the lease of the iconic 53,000 Ismail Building in Mumbai's Fort neighbourhood. Its counterpart in Chennai, on upscale Khader Nawaz Khan Road, is equally popular among wedding shoppers who browse their aisles and iPads, the latter making it easier for shop assistants to source from stores anywhere in the country. 'There is a noticeable rise in omni-channel behaviour, where people are browsing collections online but coming to our stores for a deeper experience. While the pandemic significantly accelerated digital adoption, physical retail has come back with greater experiential demand,' he adds. Pernia's Pop Up is planning more large format stores in Mumbai, Delhi and New York. Rise of the single brand store The proliferation of big and new players across India is strengthening this, be it malls such as Palladium and Emporio or the Ambani's Jio World Drive — which opened in 2021 with a roster of luxury brands making their debut in the country — or single-brand stores. The Collective, Aditya Birla Fashion & Retail's multi-brand offering, for instance, is growing in scale, and recently opened three new stores, bringing its total number to 40 across India. Adding to the mix is a slew of international brands entering our shores. Swiss watch imports grew nearly 30% in the first three months of 2025. Brands such as Breitling opened new boutiques in Hyderabad, Chennai, Pune and Gurugram, while Frank Mueller has plans to expand in Mumbai. 'Today's luxury retail is about immersion, not just inventory. Store formats — whether standalone or mall-based — are being designed to create a high-touch, narrative-driven experience,' says Pranav Saboo, MD & CEO, Ethos Limited. 'At Ethos, we've adopted a hybrid model. Our mono-brand boutiques are housed in luxury malls to capture footfall, while our large-format experiential spaces like City of Time in Gurugram, allow for deeper engagement. Interestingly, we're seeing hefty-ticket purchases even in mall stores, provided the brand story and experience align with consumer expectations.' 'The Indian consumer is no longer a peripheral player; they're central to global brand strategies today. Brands are crafting timepieces specifically for this market, embedding both cultural nuance and exclusivity. Take the Jacob & Co. India Edition, for instance — a bold piece that features intricate plaques depicting India Gate, Taj Mahal, Qutub Minar, and the Ayodhya Ram Mandir on the dial. Other brands have also followed suit, such as Raymond Weil's Ganges Edition and Frederique Constant's India-exclusive model.'Pranav SabooEthos Limited Beauty isn't far behind Long gone are the days when prestige beauty products — part of celebrities' skincare routines, from actor Jennifer Lopez (a La Mer fan) to musician Taylor Swift (Chanel and Charlotte Tilbury) — were covetously purchased by Indians while on holiday. Today, Reliance-owned Tira Beauty, which debuted in 2023 to focus on high-end beauty, has opened 17 stores across India, while Nykaa announced plans for 350 stores by the end of the year. At the launch of the sprawling Tira store at Palladium two months ago, women across age groups were testing YSL lipsticks, Estée Lauder and La Mer skincare, Prada perfumes and K-beauty offerings while sipping on cocktails and Champagne. 'Having a big store like this in the heart of Mumbai to browse in and test products, with good sales staff is helpful. Plus, it's fun to do it with friends,' says Anushree Sardesai, 24, a content creator and senior stylist at Hello! magazine. 'I'm a big fan of French brand Caudalie's beauty elixir and used to wait for someone to visit France to get it. Now, the brands that I like to buy are at my doorstep and I don't have to deal with import hassles and duty.' Beauty is growing at a 10% rate year over year, according to a 2024 McKinsey report, projected to hit $38 billion in the next three years. With a much younger population attuned to the latest global beauty trends and the growth of social media apps such as Instagram, looking good has never been as important. The much-awaited entry of Paris-based upmarket department store chain, Galeries Lafayette — where well-heeled travellers often make plans to spend a day browsing high fashion and beauty — reported to open in Mumbai's historic Horniman Circle area later this year, will further test luxury retail's buoyancy. India's new Bata, the Birk Aspirational luxury is experiencing a boom, too. Last year in Chennai, fashion influencer Pavitra Sagar was part of a Birkenstock promotion at Express Avenue mall. With everything at the German sandal brand's store at 50% off for four hours, she noticed college students buying four and five pairs of 'Birks' each, which usually retail at ₹10,000. 'I was shocked to know how many people wanted to buy them,' she recalls. But, according to consumer behaviour consultancy Datum Intelligence, after the brand launched in India in 2019, the iconic double-strapped sandals, a European staple so far, has become one of the fastest-growing footwear brands in the country — with many in the media even calling it the 'Bata for India's elite'. 'By the end of three hours, everything was sold out. There were no shoes at the store,' says Sagar. Don't overlook small towns Meanwhile, the growth in luxury retail spending is no longer generated from the big cities alone — not surprising in a country with an online penetration of 52%, according to the Internet and Mobile Association of India (IAMAI) and Kantor. Tata Cliq Luxury reported 55% of its online sales came from non-metro cities such as Mysuru and Panchkula last year. In fact, at the release of a new luxury report, 'Thinking Beyond The Cart: Elevating Luxury E-Commerce' at a Mumbai gathering in January, its CEO Gopal Asthana told guests that the working population in smaller towns is 'earning well and actively seeking out luxury experiences and goods'. Rathod of Le Mill shares that he 'recently sold a Chloe Kerala 25 shoulder bag [which retails upwards of ₹1.6 lakh] to someone living in Rourkela on WhatsApp, while last week, it was an Alaïa top [that starts around ₹70,000] to a client in Chandigarh'. According to him, the store regularly gets orders from Raipur, Rishikesh and Ludhiana either via Instagram or WhatsApp, which are then serviced via video calls and store tours. From beauty to home decor Interestingly, luxury retail is also growing across categories — in metros and elsewhere. While jewellery and fashion have always been important segments, now home décor and beauty are growing, too. 'It becomes natural for the Indian customer to want to shop in India where they have more options, attention to detail, and the ability to customise,' says Pavitra Rajaram, who curates the luxury offerings at Nilaya Anthology. 'A lot of our customers want to take a piece home and try it. And you can't do that if the sofa is sitting in Italy.' Foster, of Jaipur Rugs, echoes this. He notes that people are prioritising spending on their homes like never before. 'Creating a beautiful home is more important today than a luxury car purchase or leisure travel. At Jaipur Rugs, for example, we're seeing an appetite for new collections by Gurjeet Singh, Tatiana de Nicolay and Richard Hutten — pieces sell before they are anywhere near the showroom.' Home interiors is projected to grow to $71 billion by 2033, according to research firm IMARC, driven by the 140 million consumer base that has discretionary spending power. 'If you think of tier 2 and 3 cities, this is the best time to be in this business because I don't see things slowing down for home and interiors,' says Astha Khetan, co-founder of Udaipur-based furniture gallery House of Things. The in-store experience In January, House of Rose, which sells brands such as Bulgari, Chopard, and Frank Muller, apart from its own jewellery, opened its new outpost in the historically significant Ballard Estate in South Mumbai. The luxurious store elevates the retail experience — from the nine large museum-style arched windows showcasing bespoke three-dimensional art installations created by contemporary Indian artists, inspired by the luxury brands sold at the store, to a bespoke bar and dining space for clients. Customers can enjoy curated four course meals and special cocktails, wander into richly decorated private rooms to understand gemstones and view unique jewellery that retails anywhere from a few lakhs to upwards of a crore. 'The future lies in curated, immersive spaces,' explains Karan Vaidya, vice president of marketing and retail at House of Rose. 'Our clientele is not just shopping for jewellery or watches — they're seeking a memory, a story, a celebration.' The brand plans to open two or three more experiential stores across India by next year. Khetan of The House of Things says that her pivot to a physical gallery in Udaipur, where the company is based, was a natural progression and an 'experiment' before venturing into Delhi, Mumbai, Ahmedabad or Hyderabad, where their primary client base resides. She says the new store has already sold out its entire inventory twice since it opened mid-March. Wait, don't rejoice Despite all the growth, Ravi Thakran, chairman of investment firm Turmeric Capital and formerly head of LVMH-owned L Capital in Asia believes the enthusiasm for rapidly expanding luxury retail ought to be tempered. At the BoF VOICES conference last November in the U.K., seen as the Davos-equivalent for the fashion world, I noticed conference attendees discussing China's slowdown and global economic headwinds. One recurring theme in many private conversations was the bright spot posed by India, where people talked about how luxury brands that had a strong narrative and were committed to the market would do well. Thakran, however, speaking at VOICES, was of the opinion that 'India is now growing faster than China. But when it comes to the luxury market — talk of any brand, be it Mercedes-Benz, BMW, Louis Vuitton, Cartier — India is less than 1% of sales. The country's stupendous growth is right in front of us, but the bulk of that growth is led by a very young population with a very low per capita income'. He adds that, 'If you are an aspirational player, go to India today. In luxury, you still have to work [at gaining the market you need in the long term].' His point: though Indians are spending on brands, it is for a smaller retail value price; consumers are still in growth mode. But western brands are increasingly coming to the country because of the potential for the value of the basket size (number of items a customer purchases in a single transaction) to grow. Designers such as Payal Singhal agree. 'Yes, the richest 2% in India is booming, given the enormous wealth creation that's never happened before. But if you look at mid-luxury, which is where we come in, the market is struggling,' she says candidly. 'There is inflation, people are losing jobs.' A widely reported story of economic data shared by Saurabh Mukherjea, founder of Marcellus Investment Managers, indicated that middle class income only increased at 0.4% over the past decade, while inflation had eroded purchasing power by 50%. Those making more than ₹1 crore a year, meanwhile, are growing. Singhal, who used to have stores in New York and New Jersey, and celebrated her eponymous brand's 25th anniversary last year, has seen the ups and downs of the retail business. 'Brands like ours are either pivoting to higher segments to tap into that luxury 2% market, or lower, for mass appeal. Obviously, I decided to go higher, but I still wonder, what piece of the pie is everyone getting and how much will that 2% keep buying?' The writer is a Mumbai-based journalist and author.


India Today
27-05-2025
- Business
- India Today
Multi-brand stores: Design's new playground
(NOTE: This article was originally published in the India Today Home issue dated May 2025)There's a design renaissance brewing in India—craftsmanship, detailing, aesthetics, and function are finally vibing in perfect harmony. The latest sign? A new wave of multi-brand stores. But not your usual shop-in-shop snoozefests; we're talking about handpicked edits that celebrate the creme de la crme of design. Here are four new spaces that'll blow your socks off (and maybe your credit card limits too).advertisementLUXE, WITH LOVE OBJECTS OF DESIRE: Pavitra Rajaram and the collections at Nilaya Anthology Asian Paints has long been ahead of the curve, and with Nilaya Anthology—a 1,00,000 sq ft luxury design haven in Mumbai's mill district—they're cementing that reputation. Spearheaded by creative director Pavitra Rajaram, it's less store, more cultural experience, built on three pillars: curation, creation, and experience. 'It's not just a multi-brand store, it's a cultural space, an anthology of design, craftsmanship, and storytelling,' says Rajaram. Housing 92 makers (think Kashmiri cushions, vintage silver, and names like Cassina, Ginori 1735, and Living Divani), it's a layered, evolving edit of the best artisanal and international brands. Highlights? The Candle Library's heady aromas, The Dining Room's global ceramics, and The Cellar's glass wonders. Plus, exclusive debuts like Nilufar and a showcase from the Sabyasachi Art Foundation. There's even a chic co-working space for architects and TROVE Raseel Gujral Ansal at Arzaani Atelier Prive. (Photographs by Rajwant Rawat) When interior architect and purveyor of good design Raseel Gujral Ansal spotted a retail spot at Delhi's Bikaner House, she knew it was fate calling. Enter Arzaani Atelier Priv, a love letter to Indian design. 'The Bikaner House is a cultural and art hub, and I didn't want the space to be only about me,' she edit is driven by 'nazar' and 'nazariya', the eye for beautiful objects and the perspective to curate them, minus the social media hype. Everything here, from From Anantaya Jaipur, IKKIS, Nappa Dori and Rezon Luxury Silverware to Casa Paradox, Ira Udaipur, Casa Pop, The Palace Atelier and jewellery, is handpicked with heart. Nothing cookie-cutter about it. Bonus: check out the open-air rotunda exhibition space when you CRAFT BEAUTIFUL SPACES: Astha Khetan and Feroze Gujral along with various areas from The House of Things Gallery Astha Khetan, co-founder of The House of Things, knows good design when she sees it, and she has the receipts to prove it. Her newest passion project? The House of Things Gallery in Udaipur, a 25,000 sq ft space packed with treasures from over 200 Indian the launch, Khetan teamed up with Feroze Gujral for the 'Tastemaker's Edit', and organised 'An Udaipur Sojourn' with 30-plus creative minds crafting dreamy objects. Must-visit: The Pichwai House, where traditional artistry meets modern magic. 'The space celebrates the rich heritage and evolving artistry of traditional Pichwai paintings,' says OF STYLE Charu Munjal with her daughter-inlaw Aishwarya Munjal at CASA OMA Charu Munjal grew up surrounded by artful handicrafts. Over the years, after marriage and motherhood, Munjal found that her love for design never went away. So, two decades ago, she started OMA, where home decor was placed front and centre. But that wasn't enough, and she's carried that love into CASA OMA, her passion project, three years in the making. Located in Delhi's Khan Market, this 6,000 sq ft treasure chest houses over 90 luxury brands, all curated with a personal touch. 'I wanted to showcase global brands that have heritage and uniqueness to their designs,' says Munjal, who often travels overseas and is well versed with top, luxury home decor brands. On one such trip in Italy, she found someone making beautiful handmade boxes and ended up spending five hours with wonder, from delicate Bernardaud porcelain to Murano glass magic, Munjal's collection at the store is a global design buffet. Plus, she's committed to solving the heartbreak of broken souvenirs by bringing top-tier craftsmanship straight to India. Her personal anecdotes about each piece make a stroll through CASA OMA feel like a private museum tour—but better, because you can actually take the art design is the new cool, these spaces are its hottest hangouts. Whether you're hunting for a Kashmiri cushion or a Murano masterpiece, India's multi-brand movement proves one thing: good taste knows no borders, just better to India Today MagazineMust Watch advertisement


The Hindu
27-05-2025
- Entertainment
- The Hindu
Comorin lands in Mumbai with a tasting tour of the country
For years, the shorthand for dining out in Indian metros meant calling in a Thai curry, picking pasta over paratha, or playing it safe with butter chicken and naan. It was not that we did not love our local food, it is just that certain flavours, usually North Indian or vaguely 'Mughlai,' dominated menus and imaginations alike. But that is changing. Slowly, then suddenly, regional Indian cuisine has slipped into the spotlight. What was once siloed to homes, festivals, or specific communities is now making its way to small plates and chef's tasting menus. This culinary curiosity has opened new doors, especially for a generation of diners. After earning a devoted following in Gurugram for its elevated take on regional Indian comfort food, Comorin has finally made its Mumbai debut at Nilaya Anthology, the new concept store by Asian Paints that spotlights design and home decor in Lower Parel. It marks the arrival of a philosophy that honours India's street-side staples and regional gems, all through a distinctly contemporary lens. Operated by EHV International (part of Old World Hospitality), Comorin has carved a reputation for doing something quite rare: making diners nostalgic and intrigued at the same time. Brand Chef Dhiraj Dargan draws from the country's diverse culinary map to create a menu that feels both city-specific and universally comforting. And it is not just the food that invites exploration. Varun Sharma, EHV International's head of bars, brings his award-winning cocktail craftsmanship to Mumbai too. The bar programme continues Comorin's tradition of innovation with sous-vide infusions, cocktails on tap, and an array of house-made sodas and beverages. The space Building on the original Gurugram outpost, the Mumbai edition is not a replica but a re-interpretation — rooted in brand identity, yet sensitively tailored for its new home. London-based Russell Sage Studio, in collaboration with creative director Rishiv Khattar of EHV, carries forward the design language with a renewed eye. The palette deepens, quite literally — blushes and deep reds that formed accents in Gurugram now take centrestage here, enveloping the space in warmth and tactility. Materials are the quiet protagonists: Indian wood, richly grained; tactile fabrics; metal finishes with a burnished sheen; tiles that subtly segment the space into zones. From the experimental, almost disjointed bar at the entrance, communal tables extend inward, guiding guests through a mix of seating arrangements until they reach a tucked-away room at the back — part retreat, part reveal. The food There is something delightfully rogue about a menu that gives you bheja fry with khasta roti, then turns around and hands you a chocolate dessert with a Monaco biscuit crumble. Comorin's Mumbai chapter is indulgent, but with restraint. Take the Smoked Kathal Galawat. It is smoky, yes, but not heavy. The jackfruit does not try to impersonate meat — it holds its own, bolstered by the sweetness of mango chilli chutney that arrives like a sharp little side note. Then comes the Kalari Cheese Bun, a gooey nod to Jammu, offset with sweet chilli onions that flirt rather than overwhelm. Andhra Gongura Chicken served with crisp shards of murukku is another standout — punchy, tart, crunchy, and deeply South Indian without needing to over-explain itself. Three Pepper Chicken Tikka with peanuts and green onions leans more toward bar snack, the kind you keep nibbling between conversations. The Tawa Chicken Liver lands bold and iron-rich, but softened cleverly with a messy, spicy tomato toast that is like a chaser in solid form. There is also a deep-seated love for offal here: the Bheja Fry is silkier than expected, wrapped in nostalgia and a crisp roti. Meanwhile, the Green Chilli Prawns with Mizoram black rice feel like a chef's palate-cleanser — subtle heat, textural play, and a slight whisper of smoke. On the heavier side of the spectrum: Champaran Mutton, all slow-cooked drama and sattu-stuffed parantha on the side, and a Murgh Yakhni Pulao that is not too rich. Then there is the Banana Leaf Bhetki in a chilli coconut masala that demands finger-eating reverence. Dessert does not let up. The Cheeni Malai Toast is both cheeky and comforting — old-school bakery meets honeycomb and a well-placed crunch. But it is the Comorin Cassata, with jamun, mulberry, and salted chocolate, that tastes like a memory you cannot quite place. There are subtle nods to Maharashtra too — think a reimagined dahi batata puri, and a comforting pao bhaji with caramelised onion pao. Rohit Khattar, founder-chairman of EHV International, notes that the Mumbai menu features around 10–15 additional dishes tailored to the city. But it does raise the question — was it all necessary? The menu could have been leaner, perhaps with a handful of city-specific staples and a well-curated tasting menu to tie it all together. That said, the flexibility here is guests can request tasting portions of large plates, allowing for a more exploratory, less overwhelming experience. The drinks Comorin's cocktail list walks the tightrope between botanical nerdiness and pure, unfussy pleasure. The Fennel Paloma lingers in memory long after the glass is empty. Fennel-infused tequila meets a grapefruit-dill-fennel oleo shrub, rounded out with fresh grapefruit juice and bubbles. It is refreshing, vegetal, and citrus-bright. The Mango and Fig Highball is familiar yet fresh. Choose your base — gin or vodka — but the real story is in the cordial: mango's tropical lushness grounded by fig, topped with carbonated water and a light dusting of gunpowder mix that adds an earthy, almost smoky note. The Nashik Spritz leans softer but does not skimp on flavour. A crisp gin base mingles with green apple and Comorin's house-made limoncello, then gets lengthened with Nashik white wine and a hit of ginger. It's India's answer to the Venetian spritz —zesty, lightly spiced, and unmistakably local. The cocktails are companions to a menu that is already pushing the boundaries of comfort and curiosity. A meal (including alcohol) for two costs ₹4,000 plus taxes. Address: Peninsula Corporate Park, Peninsula Point, At Nilaya Anthology, Ganpatrao Kadam Marg, Lower Parel West, Mumbai 400013


The Wire
26-05-2025
- Business
- The Wire
Following the enormous success of Comorin, Gurugram, EHV International now brings Comorin to Mumbai
Mumbai: Comorin is a relaxed all-day restaurant and bar, offering creative regional Indian cuisine and an innovative beverage program, it's set to open in Mumbai on 27th May 2025 at Nilaya Anthology. Comorin brings with it not just a menu, but a philosophy: one that celebrates India's vast regional and street food diversity with a … Continue reading "Following the enormous success of Comorin, Gurugram, EHV International now brings Comorin to Mumbai"


Time of India
26-05-2025
- Business
- Time of India
Comorin Restaurant Launches in Mumbai: A New Culinary Destination, ET HospitalityWorld
Delhi NCR's Comorin restaurant offering creative regional Indian cuisine with an innovative beverage program, is set to open in Mumbai at Nilaya Anthology. Rohit Khattar, founder Chairman, EHV International, says 'We are delighted to announce the opening of Comorin Mumbai at Nilaya Anthology, an incredible design destination in Lower Parel. Comorin is a relaxed space that encourages communal dining and welcomes guests to drop in at any time for a meal, coffee, cocktails, and conversations. We hope Mumbai will embrace Comorin as warmly as Gurugram has.' Amit Syngle, CEO, Asian Paints, says 'With the launch of Comorin, we're proud to have one of the best hospitality brands housed within Nilaya Anthology. This addition to our offerings makes Anthology a destination for one more reason and completes the family of services at an already unique space in Mumbai. At Asian Paints, the customer is always at the heart of everything we create. Nilaya Anthology is an exceptional design experience and now with a food and beverage brand like Comorin residing here, Nilaya Anthology becomes a truly one-stop destination.' Advt Comorin is operated by EHV International, a part of the Old-World Hospitality group. The original concept was created by Rishiv Khattar , a director with the company, and designed by Russell Sage Studio, a leading London-based design practice. They collaborated again for Comorin, Mumbai, on a design that is intended to create a sense of journey as guests explore the restaurant and experience it through the day and till late night. With architectural design by Incubis Consultants, Comorin opens into The Orangery at Nilaya, making for an exceptional outdoor extension that is truly unique in the Dargan, brand chef, Comorin, has designed a menu of comfort dishes and unusual food combinations from across the country. The menu features some of Comorin's signature dishes as well as some new ones especially curated for Mumbai, said an EHV International International's head of bars and mixologist, Varun Sharma's bar will feature craft cocktails , including Comorin's trademark sous vide infusion counter. There shall be cocktails on tap, and a unique selection of house-made beverages and sodas, it of wines at EHV International, Kevin Rodrigues, aims to establish a unique and approachable wine program centred around accessibility and exploration. Featuring an impressive selection of over 50 diverse wines, all available by the glass, the program invites guests to embark on a personalised wine journey without the commitment of a full bottle. By , ETHospitalityWorld Join the community of 2M+ industry professionals Subscribe to our newsletter to get latest insights & analysis. Download ETHospitalityWorld App Get Realtime updates Save your favourite articles Scan to download App