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Forbes
22-05-2025
- Entertainment
- Forbes
How Tech Is Transforming The Cannes Fashion Experience
CANNES, FRANCE - MAY 13: Paola Turani, fashion detail, attends the red carpet for the opening ... More ceremony and "Partir Un Jour" (Leave One Day) screening at the 78th annual Cannes Film Festival at Palais des Festivals on May 13, 2025 in Cannes, France. (Photo by) The 2025 Cannes Film Festival has evolved far beyond its origins as a celebration of cinematic excellence. Since its inception in 1946, this prestigious event has transformed into a premier platform for innovative brand activations where art, technology, and fashion converge in innovative ways. While global brands have always been the main attraction, today's Cannes experience has expanded to sophisticated immersive environments that seamlessly blend entertainment, technology, and storytelling. This year, discussions around immersive and interactive experiences have reached fever pitch. But for the fashion enthusiast who isn't walking the red carpet dressed by a professional stylist or major brand, an important question emerges: how does technology play a role in the way attendees approach fashion at Cannes? Whether leveraging AI for perfect fittings, experimenting with cutting-edge virtual styling tools, accessing exclusive limited-edition pieces, or simply ensuring timely delivery of that perfect ensemble, technology is quietly revolutionizing the fashion landscape at Cannes in ways that extend far beyond the average person's perception. TOPSHOT - The official poster of the 78th Cannes Film Festival on the facade of the Palais des ... More Festivals is seen through a palm leaf shape from a decorative cast-iron barrier, on the opening day of the 78th edition of the Cannes Film Festival in Cannes, southern France, on May 13, 2025. (Photo by Ian LANGSDON / AFP) (Photo by IAN LANGSDON/AFP via Getty Images) For UK-based guests, particularly the time-poor or those making last-minute decisions, Cannes is now more accessible than ever thanks to innovative fashion delivery services. NIFT (Need It For Tonight) exemplifies this new wave of fashion technology, born from founder Simone Oloman's personal frustration when her sister missed a crucial delivery before an important event. "That experience highlighted a broader issue: traditional delivery systems often fail when timing matters most," explains Oloman. "We set out to change that by building a platform that ensures reliability, speed, and a seamless shopping experience through real-time logistics and intuitive app-based tracking. Essentially, we envisioned a 'Deliveroo' for quality fashion,' she shares in an exclusive interview with Forbes. NIFT has revolutionized pre-event fashion emergencies by partnering with approximately 300 brands, with a deliberate focus on independent and boutique labels that prioritize craftsmanship and sustainability. The service allows customers to place an order and have it picked up from participating stores by dedicated riders for delivery in as little as 90 minutes, the same day, or next day nationwide. The platform addresses both the logistical challenges of last-minute fashion needs and the growing consumer desire for ethical, unique fashion options. Since launching in the UK, NIFT has garnered overwhelming positive feedback, particularly from consumers who appreciate the transparency and reliability without compromising on quality or sustainability values. The service has proven especially valuable for Cannes attendees who might discover a last-minute event invitation or experience an unexpected wardrobe malfunction and need something before they fly into France. Besides platforms like NIFT, even established luxury brands frequently spotted on the Cannes carpet are embracing technology to enhance customer experiences. Nadine Merabi, whose designs have adorned celebrities like actress Amy Jackson and social media influencer like Gili Biegun, has launched a dedicated app catering to their loyal customer base. While maintaining the same transactional functionality as their website, the app elevates the shopping experience through exclusive content sections providing behind-the-scenes material specifically curated for app subscribers. This creates a more intimate journey for followers seeking that red-carpet-worthy look, complete with styling tips direct from the designer and early access to festival-inspired collections. CANNES, FRANCE - MAY 24: Gili Biegun wears cut out sequined dress with slit Nadine Merabi, shoes ... More Mach and Mach, necklace ring & earrings by Barducci, silver bag Bottega at the Philipp Plein Fashion Show during the 77th Cannes Film Festival on May 24, 2024 in Cannes, France. (Photo by) Domi Perek, Condé Nast producer, art director, and founder of Mess Magazine, brings a seasoned perspective as a ten-time Cannes attendee. She has witnessed firsthand how technology has transformed the festival's fashion landscape. "Though fashion in Cannes is still rooted in timeless glamour, there's so much more room for personality and experimentation now. That's definitely influenced the way I show up because I am interested in how the right dress or outfit can speak volumes on its own," she explains. Seasoned Cannes attendee Domi Perek uses technology to experiment with identity play and creative ... More exploration. Perek has embraced platforms like DressX, which allows users to purchase digital-only clothing that can be superimposed onto photos, perfect for creating multiple striking social media looks without the environmental impact or expense of physical garments. This approach represents a fundamental shift in how fashion is consumed and displayed at events like Cannes, where social media presence has become almost as important as physical attendance. "Digital wardrobe planning and virtual fittings have transformed the pre-festival preparation process," Perek notes. "What used to be weeks of stressful decision-making can now be streamlined into virtual try-on sessions where you can experiment with dozens of looks without the physical limitations." Her experience extends to augmented reality platforms like which go beyond simple filters to offer sophisticated virtual fashion experiences. "These tools are essential for identity play and creative exploration and allow people to tap into versions of themselves they might never have seen otherwise, like bold looks or playing around with a new trend," Perek adds. At Cannes specifically, where you might need multiple looks for different events throughout the day, the technology also enables users to "test drive" more adventurous, avant-garde fashion choices in a risk-free digital environment before committing to them for high-profile festival appearances. This has led to noticeably more diverse and boundary-pushing fashion statements on Cannes' secondary events, as attendees gain confidence through digital experimentation. Beyond clothing, technology has revolutionized how festival-goers approach accessories, often the defining elements that elevate a Cannes appearance from merely elegant to truly memorable. Footwear and handbag brand Dolce Vita exemplifies this trend, having launched an innovative app earlier this year that transforms how consumers discover and select statement pieces. "Our app offers users a chance to explore styles at their own pace, anytime and anywhere," explains Rachael Robb, Dolce Vita's VP of Operations and Marketing. "With easily accessible reviews, the app eliminates the stress and time commitment of traditional shopping, empowering users to make confident, informed decisions." The app's sophisticated visualization technology allows users to examine products in unprecedented detail such as appreciating every delicate pearl accent on a handbag to the sparkle of a pair of shoes. This feature proves particularly valuable for Cannes attendees seeking to ensure their accessories complement the specific lighting conditions of festival venues, from the bright Mediterranean sunlight of daytime events to the camera flashes of evening premieres. Interactive apps allow for users to have early access to limited-edition product drops and be aware ... More of trends. Perhaps most valuable for fashion-forward Cannes attendees is the app's exclusive content ecosystem, offering "behind-the-scenes glimpses of campaign shoots, sneak peeks of upcoming brand trips, and early access to new product launches," according to Robb. This privileged access allows fashion enthusiasts to discover and secure limited-edition pieces before they become widely available- a significant advantage for those looking to make a distinctive statement on the festival circuit. The digital transformation of fashion at the festival represents not just a change in how attendees prepare for the event, but a fundamental shift in how style is experienced, curated, and showcased on the global stage. As Oloman says, 'every year the festival gets bigger and there is more and more content. The rise of tech has radically changed how audiences consume and engage with red carpet events.' For those seeking to showcase their personal style without celebrity resources, technology has become an indispensable ally, offering innovative solutions that democratize the festival fashion experience in ways previously unimaginable.
Grazia USA
15-05-2025
- Entertainment
- Grazia USA
In Saint Laurent, Bella Hadid Teases The New Dress Code At Cannes
CANNES, FRANCE – MAY 13: Bella Hadid attends the red carpet for the opening ceremony and 'Partir Un Jour' (Leave One Day) screening at the 78th annual Cannes Film Festival at Palais des Festivals on May 13, 2025 in Cannes, France. (Photo by Mike Marsland/WireImage) The Cannes Film Festival is officially underway, with stars finally hitting the red carpet following a last-minute brow-raising dress code change. With this year's ban on nudity, voluminous dresses and dramatic trains, an uptick in curiosity over the incoming looks can be expected. Fortunately, it seems the new rules are yet to affect the sartorial prowess we have all come to expect at the iconic festival year after year. At Cannes, fashion rules have oft been broken, and nude moments have long been toed if not embraced. It seems this year was no different, with a few rebels among the crowd at the Croisette. Though skin-baring and traffic-stopping gowns aside, there were show-stopping looks abound. A crowd favourite at the festival, Bella Hadid returned to the opening ceremony this year in a black custom Saint Laurent gown. While the model is no stranger to a nearly nude look, with her sheer dress last year grabbing headlines, this year she skirted around the concept, with a thigh high slit and low back on the silk number. Complimenting the look were strappy Saint Laurent heels and Chopard jewels. To top it all off, she showed off her new warm-blonde locks in a side part. CANNES, FRANCE – MAY 13: Bella Hadid attends the Opening Ceremony screening of 'Partir Un Jour' (Leave One Day)' during The 78th Annual Cannes Film Festival at Palais des Festivals on May 13, 2025 in Cannes, France. (Photo by Jed Cullen/Dave Benett/WireImage) Hers was not the only look staying just within the new dress code. Fellow model Heidi Klum attended the festival in a large floral Elie Saab gown with a dramatic fluttering train—despite large trains being banned this year, it seems the festival isn't enforcing this rule too heavily. The stunning floral illusion gown also featured a leg baring slit and was worn with Lorraine Schwartz jewels. CANNES, FRANCE – MAY 13: Heidi Klum attends the red carpet for the opening ceremony and 'Partir Un Jour' (Leave One Day) screening at the 78th annual Cannes Film Festival at Palais des Festivals on May 13, 2025 in Cannes, France. (Photo by Daniele Venturelli/WireImage) On the other end of the spectrum, some stars decided to avoid risks altogether. Halle Berry, actress and a member of the festival jury this year, appeared on the red carpet in a chic Jacquemus black and white striped number. However, it turns out the high-neck gown was not her first pick. 'I had an amazing dress by [Gaurav] Gupta that I cannot wear tonight because it's too big of a train,' Berry explained to Variety . 'I'm not going to break the rules. The nudity part is also probably a good rule.' This statement comes not too long after Berry's own sparkling, nearly-nude look on the Met Gala red carpet this year. CANNES, FRANCE – MAY 13: (L-R) Jury Members, Leïla Slimani, Halle Berry and Hong Sang-soo attend the red carpet for the opening ceremony and 'Partir Un Jour' (Leave One Day) screening at the 78th annual Cannes Film Festival at Palais des Festivals on May 13, 2025 in Cannes, France. (Photo by Vittorio) It'll be interesting to see the ensembles that come out of the festival's two weeks, and whether stars will continue to go against the grain or adjust to the festival's new, prudent ethos. Nonetheless, scroll on to see more of the key looks that have come out of the Cannes Film Festival 2025 red carpet thus far. 2025 Cannes Film Festival red carpet looks Julia Garner attends the red carpet for the opening ceremony and 'Partir Un Jour' (Leave One Day) screening at the 78th annual Cannes Film Festival at Palais des Festivals on May 13, 2025 in Cannes, France. (Photo by Vittorio) Eva Longoria attends the red carpet for the opening ceremony and 'Partir Un Jour' (Leave One Day) screening at the 78th annual Cannes Film Festival at Palais des Festivals on May 13, 2025 in Cannes, France. (Photo by Vittorio) Irina Shayk attends the 'Mission Impossible – The Final Reckoning' red carpet at the 78th annual Cannes Film Festival at Palais des Festivals on May 14, 2025 in Cannes, France. (Photo by Stephane Cardinale – Corbis/Corbis via Getty Images) Zoe Saldana attends the 'Mission Impossible – The Final Reckoning' red carpet at the 78th annual Cannes Film Festival at Palais des Festivals on May 14, 2025 in Cannes, France. (Photo by) Angela Bassett Angela Bassettattends the 'Mission Impossible – The Final Reckoning' red carpet at the 78th annual Cannes Film Festival at Palais des Festivals on May 14, 2025 in Cannes, France. (Photo by) Bella Hadid is seen during day one of the 78th Cannes Film Festival on May 13, 2025 in Cannes, France. (Photo by Arnold Jerocki/GC Images) Andie MacDowell attends the 'Mission Impossible – The Final Reckoning' red carpet at the 78th annual Cannes Film Festival at Palais des Festivals on May 14, 2025 in Cannes, France. (Photo by Pascal) Gabbriette attends the 'Mission Impossible – The Final Reckoning' red carpet at the 78th annual Cannes Film Festival at Palais des Festivals on May 14, 2025 in Cannes, France. (Photo by Mike Marsland/WireImage) Irina Shayk is seen at Hotel Martinez during day two of the 78th Cannes Film Festival on May 14, 2025 in Cannes, France. (Photo by Jacopo Raule/GC Images) Farhana Bodi attends the red carpet for the opening ceremony and 'Partir Un Jour' (Leave One Day) screening at the 78th annual Cannes Film Festival at Palais des Festivals on May 13, 2025 in Cannes, France. (Photo by Daniele Venturelli/WireImage) Wan QianHui attends the red carpet for the opening ceremony and 'Partir Un Jour' (Leave One Day) screening at the 78th annual Cannes Film Festival at Palais des Festivals on May 13, 2025 in Cannes, France. (Photo by Daniele Venturelli/WireImage) Alessandra Ambrosio attends the red carpet for the opening ceremony and 'Partir Un Jour' (Leave One Day) screening at the 78th annual Cannes Festival at Palais des Festivals on May 13, 2025 in Cannes, France. (Photo by Pascal) Isabeli Fontana attends the red carpet for the opening ceremony and 'Partir Un Jour' (Leave One Day) screening at the 78th annual Cannes Festival at on May 13, 2025 in Cannes, France. (Photo by Stephane Cardinale – Corbis/Corbis via Getty Images) Irina Shayk attends the red carpet for the opening ceremony and 'Partir Un Jour' (Leave One Day) screening at the 78th annual Cannes Film Festival at on May 13, 2025 in Cannes, France. (Photo by Mike Marsland/WireImage) Maria Borges attends the red carpet for the opening ceremony and 'Partir Un Jour' (Leave One Day) screening at the 78th annual Film Festival at Palais des Festivals on May 13, 2025 in Cannes, France. (Photo by Pascal) Shanina Shaik attends the red carpet for the opening ceremony and 'Partir Un Jour' (Leave One Day) screening at the 78th annual Film Festival at Palais des Festivals on May 13, 2025 in Cannes, France. (Photo by) topics: Cannes Film Festival, 2025 cannes film festival, Red Carpet, red carpet looks, Bella Hadid, Heidi Klum, Halle Berry, celebrity news, celebrity, fashion, Fashion news, Trending
India Today
14-05-2025
- Entertainment
- India Today
Robert De Niro and his 35-year-younger girlfriend walk Cannes red carpet. Pics
81-year-old Hollywood star Robert De Niro made heads turn at the 78th Annual Cannes Film Festival on Tuesday as he walked on the red carpet with his girlfriend, 46-year-old martial arts teacher Tiffany Chen, with people noticing their significant age difference. This was one of their rare joint star was present at the Cannes, France, opening ceremony and 'Partir Un Jour' (Leave One Day) screening. The pair walked hand-in-hand in matching black ensembles, looking sharp for the Hollywood star wore a time-tested black tuxedo with a dark blue tie, his grey hair slicked neatly behind him. His girlfriend wore a black gown with a sequined top and a flower-embroidered skirt. She completed her look with a black shawl, silver jewellery, light makeup, and a neat ponytail. Photo credit: Reuters The 'Taxi Driver' legend was awarded the honour of Palme d'Or by his long-time co-star Leonardo DiCaprio at the Cannes Film Festival 2025. Di Nero slammed US President Donald Trump in his fiery acceptance the couple had also made an appearance together at a photocall before De Niro's Palme d'Or honorary award. They went for a low-key look in neutral colours. The actor-director was seen in a collared polo shirt with a blazer, while his girlfriend wore a strapless dress with a cream-colored cardigan and 'Goodfella' actor and his girlfriend had also attended the 2023 Cannes Film Festival, a month after they welcomed their daughter, Gia. The two initially met on the set of the 2015 movie 'The Intern' and fuelled dating rumours when spotted holidaying together in two-time Academy Award winner Robert De Niro has been a frequent attendee of the festival, and was also appointed president of the jury for the 2011 Cannes Film Watch
Economic Times
14-05-2025
- Entertainment
- Economic Times
Robert De Niro attends Cannes 2025 with 35 years younger girlfriend Tiffany Chen
AP Robert De Niro and his girlfriend Tiffany Chen graced the opening ceremony of the Cannes Film Festival 2025. De Niro, who received an honorary Palme for "for lifetime achievement" from Leonardo DiCaprio, made a rare appearance with his girlfriend at the festival's opening ceremony. The Intern actor, 81, and Chen, 45, have been together since Niro and Chen were also seen at the screening of Partir Un Jour (Leave One Day) at the 78th Annual Cannes Film Goodfellas actor looked dashing in a black tuxedo and bowtie at the Cannes 2025 opening ceremony red carpet. Chen, on the other hand, wore a black gown with shimmery details. She styled her hair in a ponytail and chose a black and silver necklace and earrings to go with her outfit. The couple were spotted holding hands at the Cannes red carpet. De Niro and Tiffany had graced the Cannes Film Festival in 2023 as well, just a month after the couple welcomed their daughter Gia. Apart from Gia, De Niro has five other children. The Heat actor received the honorary Palme d'Or from Leonardo DiCaprio, his Killers of the Flower Moon costar. At the ceremony, DiCaprio described De Niro as the 'archetype' actor, as per Associated Press. He then proceeded to hand over the award while the audience rose for a standing ovation. 'Thanks, kiddo,' De Niro said while receiving the honour. The Hollywood icon took the opportunity at Cannes to slam US President Donald Trump. Robert De Niro has long been critical of the Republican leader. 'Art is the truth. Art embraces diversity. And that's why art is a threat to the autocrats and the fascists of the world,' De Niro stated at the Trump as 'America's philistine president,' De Niro slammed his proposal about 100 per cent tariffs on movies made outside the United States. 'He (Trump) has cut funding and support to the arts, humanities and education. And now he announced a 100% tariff on films made outside the United States. You can't put a price on connectivity,' De Niro Cannes Film Festival 2025 will be held till May 24. Disclaimer Statement: This content is authored by a 3rd party. The views expressed here are that of the respective authors/ entities and do not represent the views of Economic Times (ET). ET does not guarantee, vouch for or endorse any of its contents nor is responsible for them in any manner whatsoever. Please take all steps necessary to ascertain that any information and content provided is correct, updated, and verified. ET hereby disclaims any and all warranties, express or implied, relating to the report and any content therein.
Yahoo
14-05-2025
- Entertainment
- Yahoo
Heidi Klum Ignores Cannes Film Festival Dress Code in Pink Floral Gown with a Massive Train
Heidi Klum attended the 78th annual Cannes Film Festival Opening Ceremony in a floral organza petal Elie Saab gown The gown got its volume from flowers, as well as a long train Voluminous gowns with long trains are prohibited at the Cannes Film Festival this year after an update to the dress codeHeidi Klum is making her own rules for the Cannes Film Festival red carpet. The model attended the Partir Un Jour (Leave One Day) screening and opening ceremony at the 78th Cannes Film Festival on May 13 in a larger-than-life floral Elie Saab gown that was in direct violation of the festival's new dress code. For the event, Klum wore a floral illusion gown by Elie Saab. The show-stopping piece featured layer after layer of pink organza, cut to mimic delicate floral petals. The Elie Saab piece had a strapless bust and a leg-baring side slit that extended into a carpet-grazing train. The model also wore Lorraine Schwartz Jewelry for added sparkle. The 51-year-old went simple with her glam, adding a smoky eye and black eyeliner to her lids, and going light on blush and lip color. Though Klum's Elie Saab gown was certainly a head-turner, it violates the new Cannes Film Festival dress code, due to its voluminous nature and its long train. The Cannes Film Festival official FAQ website reads, "nudity is prohibited on the red carpet, as well as in any other area of the festival," due to "decency reasons." The rules further note that "voluminous outfits, in particular those with a large train, that hinder the proper flow of traffic of guests and complicate seating in the theater are not permitted." Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. Klum wasn't the only one to do a voluminous gown with a floor grazing train at the Partir Un Jour (Leave One Day) screening, either. Wan QianHui arrived to the same red carpet event as Klum in a cream tulle ball gown with large, ruffled layers. The gown — which is also in violation of the film festival dress code — featured an eye-catching skirt that extended into a massive train. 'This year, the Cannes Film Festival has made explicit in its charter certain rules that have long been in effect. The aim is not to regulate attire per se, but to prohibit full nudity on the red carpet, in accordance with the institutional framework of the event and French law,' new instruction from the festival read. While the America's Got Talent judge was not apprehended by security at the event, the Cannes FAQ website said that their team 'reserves the right to deny access to individuals whose attire could obstruct the movement of other guests or complicate seating arrangements in the screening rooms.' is now available in the Apple App Store! Download it now for the most binge-worthy celeb content, exclusive video clips, astrology updates and more! Permitted attire at this year's Cannes Film Festival includes 'a little black dress, a cocktail dress, a dark-colored pantsuit, a dressy top with black pants; a black or navy blue suit with bow-tie or dark-colored tie." Attendees can also arrive at the festival in "elegant shoes and sandals with or without a heel," but sneakers are not permitted. Halle Berry, who is serving as one of the members of the jury at Cannes this year, revealed that the new dress code led to a last-minute change to her red carpet look. 'I had an amazing dress by [Gaurav] Gupta that I cannot wear tonight because it's too big of a train,' Berry told Variety. 'I'm not going to break the rules. The nudity part is also probably a good rule.' Read the original article on People
