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Business Standard
22-07-2025
- Business
- Business Standard
Now Delivering Comfort at Blink Speed - VIP Clothing Limited Collaborates with Blinkit
VMPL Mumbai (Maharashtra) [India], July 22: India's leading innerwear brand, VIP Clothing Limited, is leaving no stone unturned to transform innerwear accessibility and convenience for Indian consumers. VIP Clothing Limited has now partnered with Eternal Limited's Blinkit to launch its flagship sub-brands, VIP and Frenchie, on the quick-commerce platform. According to the reports, the launch will go live in Karnataka and NCR first, followed by Gujarat, West Bengal, Maharashtra, Rajasthan, Telangana, and Uttar Pradesh in the coming days. VIP Clothing Limited's latest partnership marks yet another strategic milestone for the innerwear brand. Recently, VIP Clothing Limited collaborated with Swiggy Instamart and Zepto and made VIP and Frenchie ranges available to Indians within minutes across India. Now, the addition of Blinkit to their Q-commerce portfolio will not only further integrate quality innerwear into consumers' daily lifestyle needs but also strengthen VIP Clothing Limited as the Q-commerce innerwear brand! Kanishk Pathare, Head - D2C, VIP Clothing Limited., expressed his views on the Blinkit partnership. Pathare said, ""For us at VIP, it's all about meeting our consumers where they live, work, and shop - and doing it at lightning speed! Teaming up with Blinkit isn't just a partnership; it's a supercharger for our D2C game, making sure our VIP and Frenchie styles are literally just minutes away. This is how we're reshaping innerwear retail, keeping it fresh, relevant, and totally in sync with how India wants to shop today!" "The future is all about understanding consumer needs and meeting them where they need the brand to be.", added Kapil Pathare, Deputy Managing Director at VIP Clothing Limited. Talking about the expansion plans, he said, "2025 has been the year of scaling operations for us. We've partnered with e-commerce platforms and quick-commerce platforms while exploring newer physical retail stores and markets. This is only the beginning. Our current strategies and future plans will ensure our availability to our consumers in every possible way." VIP Clothing Limited's collaboration with multiple Q-commerce platforms is nothing short of a retail innerwear revolution. The brand's progressive ways of ensuring consumer access to trusted premium innerwear with unmatched convenience are bound to enhance Indian innerwear purchase habits and fortify VIP Clothing Limited's vision of being a holistic wardrobe brand. About VIP Clothing Limited.: VIP Clothing Limited has been a pioneer in the fashion industry for over 54 years and is known for its commitment to quality and customer satisfaction. With a diverse portfolio of brands, VIP Clothing Limited continues to innovate and set trends in the apparel market. To know more, visit: (ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same)
Time of India
03-07-2025
- Politics
- Time of India
NCP (SP) MLA bats for smooth traffic on Nagar & Alandi roads
Pune: In the ongoing monsoon session of the assembly on Thursday, NCP (SP) MLA of Wadgaon Sheri Bapu Pathare raised the issue of traffic congestion on Nagar Road and Alandi Road, while demanding removal of BRTS and demolition of the dedicated lane on Alandi Road to ease vehicular movement. In the question hour session, the MLA raised the issue of traffic snarls, particularly on Nagar Road, during peak hours. "The area is close to the airport. Commuters face daily hardships because of traffic congestion, which worsens because of diversions whenever there is VIP movement. There is urgent need for the state govt to intervene and resolve the issue," he said. In Aug 2024, Pune Municipal Corporation (PMC) had sanctioned Rs97 crore to construct an underpass and flyover on Nagar Road. Pathare said, "There has been no progress on ground. I urge the govt to direct PMC to expedite the process." You Can Also Check: Pune AQI | Weather in Pune | Bank Holidays in Pune | Public Holidays in Pune Speaking about the traffic congestion on Alandi Road, which falls in his Wadgaon Sheri constituency, the MLA demanded removal of the BRTS corridor. He cited the example of Nagar Road, where the BRTS lane was removed to provide more space for smooth vehicle movement. "The BRTS project in Pune is defunct and the civic administration has cleared all corridors, except the one on Alandi Road. There is no point keeping it. The state govt should instruct PMC to clear the road like they dismantled the BRTS lanes on Nagar Road," Pathare said in the assembly.
Business Standard
24-06-2025
- Business
- Business Standard
Frenchie X by VIP Clothing Limited Debuts in Kerala, Strengthening the Brand's Southern Stronghold
VMPL New Delhi [India], June 24: VIP Clothing Limited, India's heritage innerwear company, has announced the Kerala debut of its premium men's innerwear range Frenchie X, further widening the brand's national footprint. With this latest expansion, Frenchie X collections will be available in more than 40 key multi-brand outlets and large-format stores across Kochi, Kozhikode, Thiruvananthapuram and tier-II towns, taking the line's overall presence to over 140 stores nationwide. Launch follows successful roll-outs in Goa, Mumbai, Pune and Delhi; premium innerwear line now reaches 200 + outlets across the above mentioned cities. "Kerala has long been one of VIP Clothing's most vibrant markets, known for its discerning consumers and strong brand loyalty," said Sunil Pathare, Chairman & Managing Director, VIP Clothing Limited. "After the encouraging response in Goa and our rapid scale-up across Mumbai, Pune and Delhi, bringing Frenchie X to Kerala was the natural next step. Shoppers here can now experience premium fabrics, futuristic waistbands and fresh colour stories--everyday essentials that combine comfort with style." Meeting demand, online and offline: The Kerala launch is part of VIP Clothing's dual-channel growth blueprint: expanding shop-floor visibility while accelerating e-commerce and quick-commerce tie-ups. Earlier this year the company partnered with Swiggy Instamart and Zepto to deliver select Frenchie X styles in under an hour, a service that will now cover major Kerala pincodes. Innovation-led portfolio: Frenchie X features micro-modal and cotton-elastane blends, moisture-management finishes and signature gradient waist elastics tailored for India's humid climate--attributes that resonate with Kerala's coastal consumer base. The range spans briefs, trunks, vests and gym vests, each offered in multiple colourways. Looking ahead: "Our aim is to be wherever the modern Indian man shops--whether that's a neighbourhood MBO in Thrissur or a smartphone screen in Thiruvananthapuram," Pathare added. "Customers can expect continual design upgrades, new category entries and deeper market penetration throughout FY 25-26."
Time of India
13-06-2025
- Politics
- Time of India
Traffic congestion, infra issues on Pune's Nagar Road prompt MLA to demand action from PMC, police
Pune: Residents of Nagar Road have cited rising distress due to unabated traffic congestion, poor road conditions, inadequate infrastructure, and unsafe pedestrian pathways. To address these issues urgently, Wadgaonsheri constituency MLA Bapu Pathare has submitted a memorandum to the Pune Municipal Corporation (PMC), traffic police department and other administrators for urgent action. Recently, a signal-free plan was implemented in areas including Yerawada, Shastrinagar, Kalyaninagar, Ramwadi, Vimannagar, Tata Garden, Kharadi Bypass, Janak Baba Dargah, Yuvan IT Park, and Kharadi Check Post. Although the speed and flow of traffic has increased in the aftermath, many safety measures are still pending. Against this backdrop, the MLA proposed several measures in his missive. Some of the key measures suggested to the authorities include repositioning the disrupted divider after BRTS corridor removal in the area to the centre of the stretch. Further, citizens are demanding installation of zebra crossings, footpaths, pedestrian signals and reflective boards at the start of medians, besides directional and road guide signboards to major areas. Another demand is smart signal systems for traffic control. Additionally, in another memorandum, Pathare has also highlighted the extremely poor condition of the underpasses in Vimannagar and Chandannagar. He has demanded their urgent repair to make them safe for public use. According to him, these underpasses lack adequate lighting and cleanliness, making them feel unsafe for women, students and elderly citizens who regularly use these amenities. Speaking about the overall demands, Pathare told TOI, "The traffic system in Wadgaonsheri constituency needs streamlining. It is essential to have not only smooth traffic flow but also safe transportation. I am confident that the administration will consider my demands." Follow more information on Air India plane crash in Ahmedabad here . Get real-time live updates on rescue operations and check full list of passengers onboard AI 171 .
