Latest news with #PetraSchirren
TECHx
05-05-2025
- Business
- TECHx
UAE Consumers Expect More from 5G Connectivity: Ericsson
Home » Smart Sectors » Telecom » UAE Consumers Expect More from 5G Connectivity: Ericsson A new report from Ericsson (NASDAQ: ERIC) reveals shifting consumer expectations around 5G connectivity in the UAE. The ConsumerLab report, titled 'Elevating 5G with Differentiated Connectivity,' outlines key trends and revenue opportunities for communication service providers (CSPs). The survey shows that one in three 5G users in the UAE no longer accept best-effort performance. Over 50% of users face connectivity issues in crowded locations. As a result, reliable coverage and sufficient capacity are becoming essential for customer satisfaction. Interest in premium 5G connectivity is also rising. About 44% of users are willing to pay more for better performance during critical tasks. Around 32% are likely to adopt these premium services early. Moreover, 22%—called 'assurance seekers'—actively look for elevated connectivity and are ready to pay for it. To tap into this demand, CSPs need targeted strategies. Segmenting users based on performance needs can help providers offer value-added services. The report also notes how Generative AI (GenAI) is changing usage behavior. About 22% of 5G users would pay 10% more for performance assurance, especially for latency- and uplink-sensitive apps like: GenAI tools and augmented reality Video calling and interactive services With more users adopting such apps, CSPs must prepare for increased traffic. The need for low latency and stronger uplink and downlink capacity is growing. There are also financial gains to consider. CSPs could increase average revenue per user (ARPU) by 5% to 14% through differentiated connectivity. New revenue could also come from offering quality-on-demand (QoD) APIs to app developers. However, alternative pricing models are key, as preferred by 24% of users. Petra Schirren, Vice President and Head of Ericsson Gulf, said, 'The latest Ericsson ConsumerLab report highlights a valuable opportunity for growth in the UAE's 5G network landscape. As AI-powered applications become more prevalent, users' expectations for enhanced connectivity are rising, and so is their willingness to pay for performance assurance.' The report is based on an online survey of over 1,100 people, including 1,000 active 5G users. Conducted in June and July 2024, the study reflects the views of more than 6 million smartphone users in the UAE, including over 3 million using 5G. The findings are part of Ericsson's ongoing research into global 5G markets since 2019.
Zawya
05-05-2025
- Business
- Zawya
Ericsson ConsumerLab highlights rising interest in differentiated connectivity among UAE consumers
22 percent of 5G users are willing to pay 10 percent more for performance assurance on latency- and uplink-sensitive apps. The report identifies revenue generation opportunities for communication service providers. A new Ericsson (NASDAQ: ERIC) ConsumerLab report titled 'Elevating 5G with Differentiated Connectivity' has revealed some unique insights and consumer trends related to 5G in the United Arab Emirates (UAE). The report also identifies revenue generation opportunities for communication service providers (CSPs) in the 5G space. The report identifies four key trends shaping the UAE's 5G landscape: One in three 5G users in the country are no longer willing to accept best-effort 5G performance. The survey notes that satisfaction with 5G decreased as more than 50 percent of users face issues in high-traffic locations. Therefore, ensuring good 5G coverage in addition to sufficient capacity is essential for differentiated connectivity. The appetite for differentiated connectivity is growing. 44 percent of 5G users in the UAE are interested in paying for differentiated connectivity that guarantees better performance for critical tasks, and 32 percent are likely to be among its first adopters. Meanwhile, 22 percent of users, known as 'assurance seekers', actively seek elevated connectivity for critical applications and are happy to pay for it. To make the most of this trend, service providers must develop actionable segmentation strategies that identify key consumer groups. Generative AI (GenAI)is redefining the way people use 5G. The report shows that 22 percent of 5G users are willing to pay 10 percent more for performance assurance on latency and uplink-sensitive apps, such as those featuring GenAI, augmented reality (AR) and video calling, compared to established app categories. As the usage of these apps grows, CSPs must prepare for shifts in network traffic with rising demands on uplink and downlink capacity as well as low latency. Service providers could see an increase in consumer average revenue per unit (ARPU). Transitioning to differentiated connectivity has the potential to increase 5G consumer ARPU by 5 to 14 percent. CSPs also have the opportunity to unlock new revenue pools by exposing quality-on-demand (QoD) network application programming interfaces (APIs) to application service providers. However, capturing the full potential of differentiated connectivity will require CSPs to explore alternative payment models, as preferred by 24 percent of 5G users. Petra Schirren, Vice President and Head of Ericsson Gulf at Ericsson Europe, Middle East and Africa, says: 'The latest Ericsson ConsumerLab report highlights a valuable opportunity for growth in the UAE's 5G network landscape. As AI-powered applications become more prevalent, users' expectations for enhanced connectivity are rising, and so is their willingness to pay for performance assurance. We look forward to working with our partners in the country to leverage on the report's insights, drive positive change, and enhance the overall 5G experience for consumers through co-creating tailored connectivity experiences.' The Ericsson report is based on an online survey of more than 1,100 respondents across the UAE, including 1,000 active 5G users, conducted during June and July 2024. The research scope is reflective of the opinions of over 6 million smartphone owners in the country, including more than 3 million 5G users. The report is part of the comprehensive Ericsson Research series, which has monitored the evolution of the global 5G consumer market since 2019. ABOUT ERICSSON: Ericsson's high-performing, programmable networks provide connectivity for billions of people every day. For nearly 150 years, we've been pioneers in creating technology for communication. We offer mobile communication and connectivity solutions for service providers and enterprises.
TECHx
29-04-2025
- Business
- TECHx
Ooredoo Qatar Upgrades 5G Charging System with Ericsson
Home » Smart Sectors » Telecom » Ooredoo Qatar Upgrades 5G Charging System with Ericsson Ooredoo Qatar has partnered with Ericsson to modernize its charging system. The move strengthens their long-standing collaboration and supports the operator's digital goals in the 5G era. The upgrade uses Ericsson's Cloud Native Infrastructure (CNIS) and includes the latest version of Ericsson Charging. It also features the cloud-native Charging Access Function (CAF), which delivers a 3GPP-compliant 5G Charging Function (CHF). This will help Ooredoo Qatar monetize 5G standalone services while improving performance, security, and efficiency. The new platform supports advanced 5G use cases such as: Cloud gaming and HD video streaming Augmented and virtual reality (AR/VR) applications Thanks to this modernization, Ooredoo Qatar can enable high-speed, low-latency services. It also creates space for new business models and partnerships. Sheikh Ali bin Jabor Al Thani, CEO of Ooredoo Qatar, said the move marks a key step in their innovation journey. It supports customer experience and strengthens Ooredoo's position in the 5G market. Petra Schirren, Vice President at Ericsson Gulf, said the upgrade provides a future-ready platform that allows smooth monetization of 5G services. Ericsson has worked with Ooredoo Qatar since 2008. This latest development is another milestone in their efforts to drive digital transformation and network evolution.
Zawya
29-04-2025
- Business
- Zawya
Ericsson and Ooredoo Qatar strengthen partnership with Charging System modernization
Ooredoo Qatar partners with Ericsson to modernize its mobile charging capabilities, deploying the latest Ericsson Charging software to drive 5G standalone monetization. The upgrade enhances Ooredoo Qatar's ability to support new business models, optimize operational efficiency, and offer advanced 5G services, including gaming, video streaming, and AR/VR applications. Ooredoo Qatar has partnered with Ericsson (NASDAQ: ERIC) to modernize its charging system, reinforcing their long-standing partnership in charging, and advancing Ooredoo Qatar's capabilities in the 5G era. This strategic upgrade, hosted on Ericsson's Cloud Native Infrastructure (CNIS), will see the deployment of the latest release of Ericsson Charging, which will include Ericsson's cloud-native Charging Access Function (CAF), providing a 3GPP compliant 5G Charging Function (CHF) which will empower Ooredoo Qatar to monetize innovative 5G standalone (SA) services and enhance operational efficiency, security, and performance. With the seamless evolution of Ericsson Charging, and its enhanced capabilities to manage 5G technology, Ooredoo Qatar will be able to support new business models, partnerships, and differentiated services. The modernization will allow Ooredoo Qatar to unlock monetization opportunities for 5G services, including gaming, video streaming, augmented and virtual reality (AR/VR) applications, and other data-intensive use cases requiring high speed, low latency, and reliable connections. Sheikh Ali bin Jabor Al Thani, Chief Executive Officer at Ooredoo Qatar, says: 'Ooredoo Qatar remains committed to investing in cutting-edge technologies that enhance our customers' experiences and accelerate our digital transformation journey. Our strong partnership with Ericsson continues to play a pivotal role in keeping us at the forefront of innovation. The modernization of our charging system marks a key milestone, unlocking the potential of 5G standalone services, and reinforcing our leadership in next-generation digital experiences.' Petra Schirren, Vice President and Head of Ericsson Gulf at Ericsson Europe, Middle East and Africa, says: 'With the expansion of Ooredoo Qatar' implementation of Ericsson Charging to the latest software, it will have a future-ready platform that supports seamless monetization of 5G services. This upgrade underscores our shared commitment to driving digital transformation and enhancing network capabilities in the 5G era.' Ericsson has been a trusted partner of Ooredoo Qatar since 2008, supporting the Communications Service Provider's digital transformation and continuous growth. The new infrastructure represents a milestone in this collaboration, improving security, reliability, and real-time performance monitoring. FOLLOW US: Subscribe to Ericsson press releases here Subscribe to Ericsson blog posts here MORE INFORMATION AT: Ericsson Newsroom ABOUT ERICSSON: Ericsson's high-performing networks provide connectivity for billions of people every day. For nearly 150 years, we've been pioneers in creating technology for communication. We offer mobile communication and connectivity solutions for service providers and enterprises. Together with our customers and partners, we make the digital world of tomorrow a reality.
