Latest news with #ProV1x
USA Today
5 days ago
- Sport
- USA Today
Cameron Young wins first PGA Tour title after switching to prototype Titleist golf ball
Cameron Young made a quiet pre-tournament switch to a prototype Titleist ball—and earned his first PGA Tour win. Cameron Young didn't arrive at Sedgefield Country Club planning to shake things up, but some fine-tuning and quiet experimentation with the team at Titleist, he made a decision before the start of the Wyndham Championship that helped deliver something he'd been chasing for years: his first PGA Tour win. Young's victory at the 2025 Wyndham Championship didn't come out of nowhere—he's been piling up close calls for the better part of three seasons—but the way it unfolded made one thing clear. Something clicked. And part of what clicked was a new golf ball. Young switched from the Pro V1 Left Dot he'd been playing into a prototype version of the Pro V1x—a change that came after a visit to the company's test facility in Massachusetts. 'It's just a tiny bit different,' Young said after the win. 'But I think it definitely contributed to some of the good play this week.' That good play included leading the field in Strokes Gained: Putting at more than 10 shots gained, driving it nearly 333 yards on average (second in the field), and ranking in the top five in Scrambling. He also hit 79 percent of his greens in regulation. In short: he was locked in. But none of that was guaranteed on Tuesday morning. That's when Young, warming up on the range, asked to hit a few balls with the new prototype ball. He brought a few onto the course with him for a nine-hole practice round, accompanied by Fordie Pitts, Titleist director of tour research and validation. Hitting shots side-by-side with his usual gamer, by the second hole, Young stopped switching. He played the rest of the round with the prototype, and on Wednesday, he asked Titleist to put a dozen in his locker. The change wasn't dramatic. The new ball flew a little differently, launched a touch higher, and—crucially—helped manage spin, which has always been a key concern for Young. 'I've always been a super high spin person,' Young said Sunday evening. 'I hit it hard, and I hit down on it a lot, and that just generates spin, so it's just trying to manage that.' One shot during the Tuesday round stood out. On the par-3 seventh, Young pulled a 6-iron—a club he doubted could reach the flag with his old ball—and hit it flush. It landed right next to the pin. 'Remarkable,' was his reaction, according to Pitts. By Sunday, Young was hoisting the trophy after the most complete performances of his career. Whether it was the new ball, the course fit, or simply timing, something unlocked. For a player who's come close so many times, the change didn't need to be dramatic. It just needed to be right.
Perth Now
14-07-2025
- Sport
- Perth Now
Young gun shoots nine-under 61 for maiden PGA Tour win
William Mouw has overcome a seven-stroke deficit to win the ISCO Championship for his first PGA Tour title, shooting a nine-under 61 and waiting nearly two hours to see if his 10-under 270 total would hold up. The 24-year-old Mouw triumphed in his 20th start on the tour when third-round leader Paul Peterson - who was playing the 10th hole at Kentucky's Hurstbourne Country Club when Mouw finished - missed a 55-foot birdie try from the front fringe on the 18th. "I was mentally ready for a playoff," Mouw said. "But that wasn't the case and I'm just blessed to be the winner." A statement Mouw shoots a final-round 61 to take home the @ISCOChamp!He had total control of his Pro V1x all day in Louisville, beating the Sunday scoring average by 9.5 shots to come from behind and win his first PGA TOUR also led a… Titleist (@Titleist) July 13, 2025 Mouw receives a two-year exemption and a PGA Championship spot next year, but not a spot in the Masters. "I have job status for two more years and I get to use that to play some really good golf and try to win another golf tournament," Mouw said. "But as to my life, it doesn't change my life very much." Peterson shot a 69 to finish a stroke back in the opposite-field PGA Tour event also sanctioned by the European tour. Mouw birdied the first three holes and added two more on Nos. 7-8 in a front-nine 30. He birdied Nos. 10, 11, 13 and 17 on the back nine in the lowest score in his brief PGA Tour career. He's the third rookie to win this season, following Australia's Karl Vilips in the Puerto Rico Open and South African Aldrich Potgieter at the Rocket Classic. "I knew that if everything clicked and I did the right things, I could go pretty low. I'm just thrilled that it happened," he said. The 37-year-old Peterson, also making his 20th career PGA Tour start, made a 24-foot birdie putt on 14 and a 30-footer on 16, then parred the final two holes. European tour player Manuel Elvira was third at 7 under at 66, and Kentucky native Vince Whaley (70) and David Skinns (70) followed at 6 under.
Forbes
05-06-2025
- Business
- Forbes
German Golf Ball Brand Snyder Eyes Slice Of U.S. Market
Backed by Porsche-country engineering and a grassroots-first mindset, Snyder seeks to carve out its own path in the crowded U.S. golf ball market. Germany successfully launched Vice Golf across the pond ten years ago, but Snyder sees a fresh opening by bringing a very different playbook to the table to make it fly. The official dimpled sphere of the Deutsche Golf Verband (Deutschland's equivalent of the USGA), Snyder launched stateside earlier this year after establishing a presence in their home country over the past half decade. Increased participation has emboldened expansion, but finding a niche in the $540 million U.S. golf ball market—dominated by Acushnet's Titleist with Callaway, Bridgestone, Taylormade and Srixon also commanding sizeable share—is no simple task. Vice may have paved the way for German ball brands in the U.S., but it also set a high bar. The slick, Munich-based DTC disruptor has long owned the top step of the podium and now boasts a significant green grass retail presence to go with its entrenched online clout. Whereas Vice built buzz with bold colors, graphics and irreverent digital marketing, Snyder is banking mostly on technical credibility coupled with a very ground-up approach to connecting with golfers. Over 70% of PGA Tour players use Titleist's Pro V1 and Pro V1x models and the trickle-down impact on the recreational golf market is massive. Snyder hopes to make inroads by targeting the game's junior ranks along with under-resourced collegiate programs, niches often overlooked by the sport's biggest brands. "I've helped build U.S. sports in football, basketball, lacrosse and hockey and I always start with the youth,' Emmanuel Brown, Snyder's vice president of marketing, said. 'Those big brands all invest in the youth and Snyder is going to do the same thing. We're going to go after being the high school golf ball of choice or the smaller DII and DIII college players who don't get much support from their golf programs. We want to be there to support them along their journey,' added the exec, who previously worked at Nike and Adidas. Snyder Golf currently offers six ball models, all manufactured in Taiwan, ranging from $29.99 for a box of low-compression beginner balls to the $49.99 Pro X aimed at low-handicappers—that comes in a few bucks below a box of Pro V1s. Pricing may eventually shift though, depending how tariffs shake out. For comparison, Titleist's premium balls are made in a plant in Fairhaven, Massachusetts and in Thailand, though the Asian facility primarily serves markets outside the U.S. Metrics nerds can glean robot testing results performed at Golf Laboratories Inc. in San Diego on the DTC brand, which puts Snyder largely in line with the established players when it comes to ball speed, spin rate and carry distance. While there has been plenty of opposition chatter, as of now the USGA and R&A are still going ahead with the planned ball flight rollback. The rule, which will trim 13–15 yards off driver shots of the game's longest hitters, is set to take effect in 2028 for pros and will affect amateurs in 2030. Though many recreational players may not even notice as at lower swing speeds the new ball will only lose five yards or less off the tee with distance loss becoming imperceptible from 4-iron on down. "Golf courses aren't getting any longer and guys are just hitting them out of the park,' Brown said, adding that 'our balls are already there from an innovation standpoint,' which he believes will give them a bit of an edge when the equipment change goes into effect. Snyder USA is also planning to roll out a ball fitting tool to help golfers choose the appropriate sphere for them, a 'prescribed for you' model that could, in effect, end up being along the lines of Bridgestone's digital tool. Asked if price was not an object and they could get any pro to play their balls, Brown doesn't even hesitate for a nanosecond when posed the question. 'Bryson DeChambeau. Bryson understands the science behind what is going on in the game these days and he would appreciate the craftsmanship, detail, innovation and the stewardship around the game that we put into our balls. I can see him appreciating the nuance of detail. He's the same kind of person and would be likeminded as far as where we are going with the future of the game.' But the days of a notable pro playing Snyder on tour are not the immediate horizon. Currently they are engaging up and coming influencers to grow the brand. They are in talks with Gavin Parker and Gary Carey and exploring a deal with an APGA Tour player in an effort to connect with the next generation of golfers. Snyder's aim is squarely on golf's next chapter—youth-first, data-driven, and less beholden to the old guard. Whether that spin translates into enough golfer mindshare to keep the mission rolling remains to be seen. But by locking in on overlooked segments they could chip their way into one of the sport's most brand-loyal markets.
Fibre2Fashion
20-05-2025
- Business
- Fibre2Fashion
South Korea's Misto Holdings Q1 FY25 revenue rises 4.6% to $892.8 mn
South Korea's sports apparel company Misto Holdings, formerly Fila Holdings, has reported a consolidated revenue of 1.24 trillion won (~$892.8 million), up 4.6 per cent year-over-year (YoY) in the first-quarter (Q1) of 2025. The company's operating profit rose to 162.7 billion won (~$117.15 million). Misto Holdings has reported a revenue of 1.24 trillion won (~$892.8 million), up 4.6 per cent YoY in Q1 2025, with operating profit at 162.7 billion won (~$117.15 million). Acushnet divisions' revenue rose 8.7 per cent on strong golf product sales. The Misto division saw 215.7 billion won in revenue, driven by domestic footwear and online DTC growth. It continues investing in brand value. By business segment, the Acushnet division recorded revenue of 1.02 trillion won, up 8.7 per cent YoY maintaining a solid position based on strong sales of new Pro V1/Pro V1x and continued momentum in golf clubs. Meanwhile, Acushnet delivered improved performance in Q1 despite rising raw material prices, weakening consumer sentiment, and policy uncertainties such as US tariffs, Misto Holdings said in a press release. The Misto division posted revenue of 215.7 billion won, supported by strong domestic footwear sales and diversification of online DTC channels, even amid economic downturn. The company is making multifaceted efforts to enhance brand value over the long term, including strengthening product competitiveness and increasing marketing investment. Fila's footwear franchise, particularly the Echappe series and the traction from the 2030 consumers increased significantly, receiving a positive response in the market. Misto group's diversified brand business portfolio—including royalties and joint ventures—also continues to show steady performance. 'Despite global policy uncertainties such as US tariffs and weak consumer sentiment at home and abroad, sustained growth within our diversified business portfolio supported our overall business performance growth. Misto group will continue to focus on performance improvement and brand value enhancement,' said Ho Yeon (Aaron) Lee, chief financial officer (CFO) at Misto Holdings. Fibre2Fashion News Desk (SG)
Yahoo
17-05-2025
- Business
- Yahoo
Fila Parent Company Misto Holdings Reports Q1 Revenue Gains Despite Tariffs
Fila parent company Misto Holdings delivered growth in the first quarter despite the ongoing uncertainty around U.S. tariff policies. According to the South Korean company, consolidated revenue in Q1 2025 increased 4.6 percent to 1.24 trillion won from the same time last year. Operating profit in the first quarter was 162.7 billion won. More from WWD Asics Saw 'Significant Growth' in Sportstyle, Performance Running Sneakers in Q1 Birkenstock's Not Worried About Tariffs - Here's Why Dillard's Reports Drop in Net Income, Sales in Q1 The company noted the growth in Q1 was 'backed by strong performance of its U.S. golf subsidiary despite difficult macroeconomic conditions.' By business segment, the Acushnet division, the company's U.S. golf subsidiary, recorded revenue of 1.02 trillion won, up 8.7 percent compared to the same period last year. Misto noted that the division maintained a solid position based on strong sales of new Pro V1/Pro V1x and continued momentum in golf clubs. Acushnet also delivered improved performance in the first quarter despite rising raw material prices, weakening consumer sentiment, and policy uncertainties such as U.S. tariffs. Golf balls—used by 75 percent of professional tours worldwide and 68 percent of tour winners—along with clubs and gear, continued to show year-over-year growth, serving as a key driver of performance. The Misto division, which includes the Fila brand, posted revenue of 215.7 billion won in Q1. The company said the sales figure was supported by strong domestic footwear sales and diversification of online direct-to-consumer channels, even amid economic downturn. The company added that it's making multifaceted efforts to enhance brand value over the long term, including strengthening product competitiveness and increasing marketing investment. This can be seen in Fila's footwear franchise, particularly the Echappe series, received a positive response in the market. Ho Yeon (Aaron) Lee, chief financial officer of Misto Holdings, said in a statement that despite global policy uncertainties such as U.S. tariffs and weak consumer sentiment at home and abroad, sustained growth within its diversified business portfolio supported the company's overall business performance growth. 'Misto Group will continue to focus on performance improvement and brand value enhancement,' Lee said. This news comes as Misto Holdings has undergone some changes in recent months. In April, shareholders agreed to rename the company from Fila Holdings Corp. to Misto Holdings as part of a larger refocus on the business. The company said at the time that the change aimed to 'further solidify its position as a global brand portfolio company' citing that its previous name was closely associated with the Fila brand, which led to a 'limited perception' of its broader portfolio and global brand management role. (In addition to Fila, Misto Holdings also manages brands such as Titleist, FootJoy, Scotty Cameron and many others.) In fiscal 2024, the company saw consolidated revenue reach 4.27 trillion won, a 6.5 percent year-on-year increase from 2023. Originating from the sportswear brand Fila, founded in Italy in 1911, Misto Holdings acquired Fila's global business in 2007 and became a publicly traded entity on the Korean stock market in 2010. In 2011, the company expanded further with the acquisition of Acushnet Holdings Corp., home to premium golf brands such as Titleist, FootJoy, Scotty Cameron, Kjus and Vokey. Best of WWD Mikey Madison's Elegant Red Carpet Shoe Style [PHOTOS] Julia Fox's Sleekest and Boldest Shoe Looks Over the Years [Photos] Crocs Collaborations From Celebrities & Big Brands You Should Know Sign in to access your portfolio
