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News18
01-05-2025
- Business
- News18
Gold On Wheels? Swiggy Instamart's 'Z+ Security' Delivery Leaves Internet In Splits
Last Updated: In the viral video, a Swiggy Instamart delivery executive is seen riding a motorbike with a security guard sitting behind him A video showing Swiggy Instamart delivering gold with a security guard in tow has gone viral on social media, sparking laughter and surprise at the lengths the delivery service is going to for customer satisfaction. In the viral video, a Swiggy Instamart delivery executive is seen riding a motorbike with a security guard sitting behind him. The guard is carefully holding what looks like a mini locker, presumably containing gold coins, and is also armed with a stick for protection. This eye-catching delivery comes after Swiggy Instamart had recently announced that it would offer gold and silver coin deliveries ahead of Akshaya Tritiya, a festival widely associated with purchasing precious metals for prosperity and financial growth. Partnering with Kalyan Jewellers, Swiggy Instamart said it will be delivering hallmarked and certified gold and silver coins in minutes. The coins include 0.5g and 1g gold options, along with 5g, 10g, and 20g silver coins, each decorated with elegant motifs. What Is Akshaya Tritiya? Akshaya Tritiya, also called Akha Teej, is one of the most sacred festivals in Hindu tradition. It marks a day of endless prosperity and good fortune. Celebrated on the third lunar day of the bright half of Vaishakha (April–May), it's considered highly auspicious for buying gold, starting new ventures, or making donations. In 2025, it was observed on Wednesday, 30 April, with the most favourable time (Puja Muhurat) between 5:41 AM and 12:18 PM. The video quickly caught the attention of netizens, who had a mix of amused and concerned reactions. Many joked about the over-the-top security, calling it 'Z+ level protection," while others pointed out that it might actually attract more attention than it prevents. One user joked, 'Security dada ko yeh dandaa aur tijori leke jo aapne bike pe bithaayaa hai bhai, kya kehne🙌👏 ab toh jisko na bhi pataa chaltaa use bhi pataa chal jaayegaa ki woh dekho!! Gold jaa rahaa hai (Security dada, the way you've made the security guy sit on the bike with a stick and a locker — hats off! 🙌👏 Now even people who didn't know will definitely find out — 'Look, there goes the gold!')" Another said, ' Piche wale guard ko dekh kar hi darr lag rha job @instamart😂 (Just seeing the guard makes me nervous)" Some suggested a more discreet method: 'If you had just put the coins in your pocket, no one would've even noticed. Carrying that big safe around is just asking for unwanted attention." Others simply found it adorable, with one saying, 'Why is this so cute!" While another user warned: ' Itni security breach karne me 😢Poore ek minute me chor inhe peet kar inse cheen kar ek km door nikal sakta hai (With such a security setup 😢 a thief could beat them up, snatch the gold, and get a kilometre away — all in just one minute!)"


Hans India
26-04-2025
- Lifestyle
- Hans India
Akshaya Tritiya 2025: Auspicious Purchases Beyond Gold for Prosperity and Good Fortune
Akshaya Tritiya, also known as Akha Teej, is one of the most revered festivals in Hindu culture. It marks a highly auspicious day to begin new ventures, offer prayers, and make significant purchases. The term 'Akshaya' means 'never diminishing,' symbolising that all good deeds or acquisitions made on this day are believed to yield endless rewards. This year, Akshaya Tritiya falls on Wednesday, April 30, 2025. According to Drik Panchang, the most favourable time to perform rituals or make purchases—the Puja Muhurat—is from 5:41 AM to 12:18 PM. While buying gold remains a popular tradition, there are many other items you can consider purchasing to invite abundance and well-being into your life. 1. Silver: A Pure Symbol of Wealth Silver is considered highly sacred and is often associated with purity and prosperity. Purchasing silver on Akshaya Tritiya—whether in the form of coins, jewellery, idols, or utensils—is thought to attract wealth and positive energy to your home. 2. Real Estate: Property for Growth and Stability Acquiring property, land, or even a new home on this day is considered highly auspicious. It is believed that blessings from Lord Vishnu, Goddess Lakshmi, and Lord Kuber accompany such investments, promoting long-term success and happiness. 3. Vehicles: A Move Towards Progress Buying a new vehicle, whether a two-wheeler or a car, is considered a step forward in life. It symbolises advancement, safe travels, and personal growth, making it a meaningful purchase on this special occasion. 4. New Clothes: A Sign of Fresh Beginnings Wearing or gifting new garments during Akshaya Tritiya is a way to invite renewal and positivity. Traditional wear like sarees or kurtas, or even simple daily outfits, are believed to bring joy and good luck. 5. Earthen Pots and Storage Vessels: Ensuring Abundance Purchasing clay pots, grain jars, or other traditional containers is thought to ensure that your household remains full of nourishment and abundance. These items symbolize fertility, sustenance, and long-term prosperity. 6. Books and Educational Tools: Honouring Knowledge Buying books or enrolling in an educational course is a way to honour Goddess Saraswati, the deity of wisdom. This gesture symbolises intellectual enrichment and lifelong learning, making it especially meaningful for students and professionals alike. 7. Kitchen Utensils: For Family Well-being It is customary in many Indian households to buy new utensils on Akshaya Tritiya. Items made of copper, brass, or stainless steel are believed to bring nourishment, good health, and familial prosperity. Akshaya Tritiya offers a powerful opportunity to align your actions with spiritual and material abundance. Whether you're buying silver, investing in a property, or simply picking up a new book, your mindful purchases on this day are believed to bring blessings that last a lifetime.


News18
25-04-2025
- Business
- News18
Akshaya Tritiya 2025: Beyond Gold, Buy These 7 Things For Good Luck
Akshaya Tritiya signifies eternal wealth and success. Buying gold, silver, property, vehicles, clothes, earthen pots, books, and kitchen utensils is considered auspicious. Akshaya Tritiya, also known as Akha Teej, is regarded as one of the most sacred and prosperous festivals in the Hindu tradition. Observed annually between April and May, this auspicious day signifies eternal wealth, unending success, and spiritual abundance. The word 'Akshaya" translates to 'imperishable" or 'never diminishing," reflecting the belief that any positive action—whether it's a spiritual ritual, charitable donation, or meaningful purchase—brings lasting benefits and divine blessings. In 2025, Akshaya Tritiya falls on Wednesday, April 30. According to Drik Panchang, the most auspicious time for performing rituals and purchases, known as the Puja Muhurat, is from 5:41 AM to 12:18 PM. Although buying gold has traditionally been associated with Akshaya Tritiya, it's not the only auspicious investment. There are several other valuable items you can consider buying that are believed to attract wealth, growth, and prosperity. If you're planning to make a special purchase this Akshaya Tritiya, here are some meaningful alternatives which are worth exploring:


India Today
24-04-2025
- Business
- India Today
When is Akshaya Tritiya 2025? Know the date, puja time and why gold buying matters
Akshaya Tritiya, aka Akha Teej, is on April 30, 2025. The Tritiya Tithi stretches from April 29, 5:31 PM to April 30, 2:12 PM. The undertaking of rituals and gold purchases also need to be made during the Puja Muhurat from 5:40 AM to 12:18 PM on April means the 'third' in the month of Vaishakha and 'Akshaya' derives from the term 'never ignoring'. These both combined make the term of Akshaya Tritiya, which is highly revered for taking steps such as starting a new business or even something as major buying a house. Things done and tasks configured on this day are regarded to be overwhelmingly IMPORTANCE AND RITUALSMythology has blessed Akshaya Tritiya with great significance. From a Hindu's stand point, the day marks the commencement of Treta Yuga, second of the 4 Yugas. Akshaya Tritiya is also the day where Lord Parshuram is believed to be born who is known to be the sixth incarnation of Vishnu. Followers mark the day by praying to Lord Vishnu and Goddess Lakshmi and asking for their blessings for abundance and success. Traditional customs involve refraining from eating, giving donations, and performing religious rituals. This day is also chosen by many for important life events such as matrimonies and the opening of new empresas, for they believe that works commenced on Akshaya Tritiya will REGARDING THE PURCHASE OF GOLDIn India, purchasing gold on Akshaya Tritiya is a custom passed down through generations. Buying gold on this auspicious day is believed to bring everlasting prosperity. Because this custom is so widespread, it greatly increases the demand for gold during this time of year. Gold has a special significance in India's culture as it is considered a symbol of wealth and prosperity. Gold is purchased on this auspicious day to be carried with oneself for luck in other valuable assets aside from gold also greatly increases on Akshaya Tritiya, as many consider this day extremely lucky. The notion is that any investment utilised on this day will yield an increase in value controlled continuously TRITIYA CELEBRATIONAside from gold purchases, Akshaya Tritiya serves as a day for spiritual cleansing coupled with charity work. These deeds are considered to cleanse one's spirit and earn blessings from the also trust to earn merit by performing enabled with communal prayers rhinoceros charitable deeds such as giving food to less different regions, special fairs and cultural events are organized, which further enhances the festive mood. Families unite to practice the rituals, partake in meals together, and appreciate the eternal values of benevolence and prosperity that Akshaya Tritiya represents.