
When is Akshaya Tritiya 2025? Know the date, puja time and why gold buying matters
Akshaya Tritiya, aka Akha Teej, is on April 30, 2025. The Tritiya Tithi stretches from April 29, 5:31 PM to April 30, 2:12 PM. The undertaking of rituals and gold purchases also need to be made during the Puja Muhurat from 5:40 AM to 12:18 PM on April 30.Tritiya means the 'third' in the month of Vaishakha and 'Akshaya' derives from the term 'never ignoring'. These both combined make the term of Akshaya Tritiya, which is highly revered for taking steps such as starting a new business or even something as major buying a house. Things done and tasks configured on this day are regarded to be overwhelmingly favourable.advertisementMYTHOLOGICAL IMPORTANCE AND RITUALSMythology has blessed Akshaya Tritiya with great significance. From a Hindu's stand point, the day marks the commencement of Treta Yuga, second of the 4 Yugas. Akshaya Tritiya is also the day where Lord Parshuram is believed to be born who is known to be the sixth incarnation of Vishnu.
Followers mark the day by praying to Lord Vishnu and Goddess Lakshmi and asking for their blessings for abundance and success. Traditional customs involve refraining from eating, giving donations, and performing religious rituals. This day is also chosen by many for important life events such as matrimonies and the opening of new empresas, for they believe that works commenced on Akshaya Tritiya will prosper.TRADITIONS REGARDING THE PURCHASE OF GOLDIn India, purchasing gold on Akshaya Tritiya is a custom passed down through generations. Buying gold on this auspicious day is believed to bring everlasting prosperity. Because this custom is so widespread, it greatly increases the demand for gold during this time of year. Gold has a special significance in India's culture as it is considered a symbol of wealth and prosperity. Gold is purchased on this auspicious day to be carried with oneself for luck in future.advertisementPurchasing other valuable assets aside from gold also greatly increases on Akshaya Tritiya, as many consider this day extremely lucky. The notion is that any investment utilised on this day will yield an increase in value controlled continuously prosperity.AKSHAYA TRITIYA CELEBRATIONAside from gold purchases, Akshaya Tritiya serves as a day for spiritual cleansing coupled with charity work. These deeds are considered to cleanse one's spirit and earn blessings from the almighty.People also trust to earn merit by performing enabled with communal prayers rhinoceros charitable deeds such as giving food to less fortunate.In different regions, special fairs and cultural events are organized, which further enhances the festive mood. Families unite to practice the rituals, partake in meals together, and appreciate the eternal values of benevolence and prosperity that Akshaya Tritiya represents.

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Time of India
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- Time of India
Gold prices seen to face a big crash in just two months
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Time of India
04-06-2025
- Time of India
Gold prices seen to face a big crash in just two months
Live Events (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Gold prices may have hit their peak and could decline by 12–15% in dollar terms over the next two months, according to Quant Mutual Fund. 'However, our medium-term and long-term views are equally constructive and we reiterate that a meaningful percentage of your portfolio should be dedicated towards precious metals,' it added. A US-based Morningstar analyst has already forecasted a 38% drop in the next few Tuesday, retail gold prices hovered around Rs 96,960 per 10 gm. With a 3% goods and services tax, the price of 10 gm of gold stood at Rs 99, Chacko, research head of India at World Gold Council, said stability in prices could prompt a resurgence in demand in the world's second-largest consumer of the yellow rise in gold prices is hurting retailers. Gold jewellery sales in India fell 30% to 1,600 kg on average in the past fortnight, according to the India Bullion & Jewellers Association (IBJA), as prices shot up nearly 5%.'In the first fortnight of May, which was followed by Akshaya Tritiya, there was some momentum as prices started falling, touching Rs 92,365 per 10 gm on May 15. But since then, the price of the yellow metal has again started to move northwards, which has dampened the demand,' said Surendra Mehta, national secretary, recent rally was fueled by economic uncertainty, inflation concerns, and geopolitical tensions. Investors turned to gold as a safe asset, particularly amid ongoing trade disputes initiated during former US President Donald Trump's tenure. However, multiple factors could now drive prices downward.


Economic Times
04-06-2025
- Economic Times
Jewellery sales dip 30 per cent in India over fortnight as gold prices rise
Gold jewellery sales in India plummeted by 30% recently, averaging 1,600 kg, as prices surged nearly 5%. This fall is attributed to rising gold prices, which dampened consumer demand despite an initial boost following Akshaya Tritiya. Tired of too many ads? Remove Ads Tired of too many ads? Remove Ads ( Originally published on Jun 03, 2025 ) Gold jewellery sales in India fell 30% to 1,600 kg on average in the past fortnight, according to the India Bullion & Jewellers Association (IBJA), as prices shot up nearly 5%.'In the first fortnight of May, which was followed by Akshaya Tritiya, there was some momentum as prices started falling, touching Rs 92,365 per 10 gm on May 15. But since then, the price of the yellow metal has again started to move northwards, which has dampened the demand,' said Surendra Mehta, national secretary, Tuesday, retail gold prices hovered around Rs 96,960 per 10 gm. With a 3% goods and services tax, the price of 10 gm of gold stood at Rs 99,868.'Mumbai, the nerve centre of the gold jewellery market in the country, has witnessed daily average retail sales of gold jewellery tumbling by 105 kg,' said Jain Kumar Jain, owner of Zaveri Bazaar-based Umedmal Tilakchand Zaveri, said, 'Customers are coming and enquiring about prices and are leaving without purchase. We have seen a 25% drop in demand. Post-Akshaya Tritiya, there was movement in the market, but that has waned.'Kavita Chacko, research head of India at World Gold Council , said stability in prices could prompt a resurgence in demand in the world's second largest consumer of the yellow in southern India are also facing a demand drop, even though it is the wedding season in Andhra Pradesh and Telangana. Verghese Alukkas, managing director of Joy Alukkas, which has 50 stores across southern India, said, 'We have seen a 15-20% drop in demand in the last fortnight.'Aksha Kamboj, vice president of IBJA, said heightened tensions between Russia and Ukraine, despite ongoing peace negotiations, have further contributed to the muted market sentiment. 'These geopolitical and trade-related uncertainties have overshadowed expectations that the US Federal Reserve may delay interest rate cuts until September. In the near term, gold's safe-haven appeal is likely to strengthen as investors seek stability. Looking ahead, the upcoming non-farm payrolls data on Friday will be a key catalyst for bullion price movements," he said.