Latest news with #Reeses
Daily Mail
6 hours ago
- Entertainment
- Daily Mail
Oreo and Reese's bow to fans' decade-long demand for treat they've been 'begging' for
Snack lovers are raving over the sweet team-up between Oreo and Reese's — a pairing fans have waited years for. The two iconic brands have joined forces to launch Oreo Cups and Reese's Cookies, limited-time treats that blend the best of both worlds. The new goodies have quickly gone viral, with fans calling them the snack mashup of the decade. Social media buzzed in the days leading up to the release, as sharp-eyed followers spotted subtle hints — like blue and orange accents popping up on each brand's Instagram page. Oreo and Reese's also started following and hyping each other's posts, fueling speculation of a major collab. Now that the treats are finally here, fans are calling it a snack dream come true. 'This is the greatest day of my existence,' one Instagram user wrote. 'My all-time favorite is Reese's and my son's is Oreo — this is the combo we needed!' another posted. The rollout is limited, but the hype is anything but. Whether you're Team Peanut Butter or Team Creme-Filled Cookie, this sweet pairing is winning over hearts — and taste buds — everywhere. Oreo has been going hard with limited-time cookies, releasing products made through collaborations with Selena Gomez and Benny Blanco, as well as Post Malone. With cookie fans having been devastated over the axe of Oreo O's cereal, the brand is hoping the collaboration will cheer them up. 'This collaboration redefines what it means to be a snacking leader by tapping into exactly what our fans are asking for,' said Michelle Deignan, vice president, of Oreo, US. 'As a 110+ year-old brand, we're constantly looking for ways to disrupt the snacking market. What better way to show our fans we listen to their evolving snacking needs than to partner with the REESE'S brand to deliver the collab of their dreams.' Reese's fans had already rejoiced over it's limited-edition red velvet cups. With fans fueling the fire, the brand realized it was time for the team up dreams to come true. 'When we heard the incredible demand for a Reese's and Oreo mashup, we knew we had to make magic happen,' said Dan Mohnshine, vice president, US confection marketing, The Hershey Company. 'This isn't just another product launch — it's two legendary brands coming together to create something absolutely unprecedented that'll blow minds and taste buds everywhere.' With the dream becoming a reality, longtime fans of The Parent Trap are now calling on the companies to make Lindsay Lohan a spokesperson. Oreo excited fans with its collaborations with Post Malone, Selena Gomez and Benny Blanco earlier this year Reese's knew it had to make the collaboration happen after learning about the customer demand Reese's has been facing tough competition from other brands looking to satisfy their fans. Percy Pig came out strong in the candy wars last March by bringing its Gummy Candy to the US. Prior to its release, the popular UK candy received shout outs from A-listers like Olivia Rodrigo and Katy Perry. Butterfinger joined in April by releasing a limited-time Salted Caramel Butterfinger, it's first new flavor in 10 years. The flavor was an instant success, but it's removal from shelves in June broke thousands of hearts.
Yahoo
15 hours ago
- Entertainment
- Yahoo
Oreo Just Announced a New Flavor, and No One Saw This Coming
It's the collab of the century. As a pop culture nerd, I live for a good crossover. Like that Friends episode that featured George Clooney and Noah Wyle as their ER characters. Or more recently, when the cast of It's Always Sunny in Philadelphia appeared on Abbott Elementary. The math is simple: If you like two things separately, then you'll probably like them even more once they're combined. It's the basis for a lot of great culinary feats, like brookies and Caesar salad wraps (two things I'd eat every single day if I could). Now imagine my delight when I learned that Oreo went to the candy aisle for a collaboration with Reese's Peanut Butter Cups. Hello, Oreo Reese's cookie!Oreos with Reese's Peanut Butter Creme The Product: Imagine the peanut butter filling of a Reese's cup between two Oreo cookies. Why I'm Excited: The salty-sweet peanut butter creme will be the perfect complement to chocolatey Oreo cookies. How has this not been done before?What Is the Oreo Reese's Cookie? This brand-new flavor will use the standard Oreo chocolate sandwich cookies, and the filling will be Reese's peanut butter-flavored creme with Oreo cookie crumbs. You're probably thinking, Wait, didn't we already have peanut butter Oreos? Yes, we did. Reese's Peanut Butter Cup Oreo cookies were introduced in May 2014. That version had a filling that was half peanut butter creme and half chocolate, a combo that wasn't well-received. Fortunately, this creme will be different, because it will have that signature Reese's salty-sweetness with no chocolate creme to interfere. Since I'm already a huge fan of dipping my regular Oreos in peanut butter, I can't wait to try this new cookie. The addition of Oreo cookie crumbs to the creme is the kind of attention to detail that I've come to expect from my favorite cookie brand. When Will Oreo Reese's Cookies Be in Stores? It's not quite time to grab the keys and run to the store yet. The cookies will be available for presale starting on August 18, and you can join the waitlist as early as July 30. The Oreo Reese's will be available in stores nationwide in September, while supplies last. Since my birthday is in September, I consider this a very nice gift on behalf of Oreo and Reese's. If you want more Oreo x Reese's goodness, then you can also get a hold of the Reese's Oreo Cup. It combines milk chocolate and white chocolate peanut butter cups with Oreo cookie crumbs. The Reese's Oreo Cup will also be available for presale on August 18 before hitting shelves this fall. The best news is that both candy collabs will be permanent additions to the Oreo and Reese's product lineups. Time to celebrate! To learn more about our approach to product recommendations, see HERE. Read the original article on SIMPLYRECIPES Solve the daily Crossword
The Independent
19 hours ago
- Business
- The Independent
Oreo and Reese's announce sweet collaboration
Oreo and Reese's are introducing two new collaborative sweet products, driven by high consumer demand for mashups of their popular treats. One product is the Reese's Oreo Cup, which will feature Reese's peanut butter blended with Oreo cookie crumbs, encased in Oreo's milk chocolate and white creme. This Reese's Oreo Cup is set to become a permanent addition to the Reese's line-up, hitting store shelves in September. Oreo will also revive its 2014 cookie variant with Reese's peanut butter, now including Oreo cookie crumbs in the filling, available as a limited run from September and permanently from January 2026. The partnership is noteworthy as the brands are direct competitors, with Mondelēz (Oreo's owner) having previously attempted to acquire Hershey (Reese's owner).
The Independent
19 hours ago
- Business
- The Independent
Oreo and Reese's are teaming up to bring you these two new treats
Oreo and Reese's are coming out with a pair of mashup products for all the candy-lovers out there who don't want to decide between the two. The popular sweets brands — Oreo, owned by Mondelēz International and Reese's, owned by the Hershey Company — are putting out two new snacks that combine their beloved products. One of the collaborative snacks will be the Reese's Oreo Cup, which will replace usual chocolate exterior of a Reese's cup, with Oreo's milk chocolate and white creme. The interior will be Reese's peanut butter mixed with Oreo cookie crumbs. According to a company announcement, the product will be a permanent addition to the Reese's lineup, and will be sold in standard, king, and miniature sizes. The mashup cups should hit store shelves in September. Oreo will release it's own branded product which is actually a revival of a 2014 cookie variant using Reese's peanut butter. Michelle Deignan, vice president of Oreo U.S. at Mondelēz, told CNN the 2014 run of the cookies was "hugely successful." The new version will vary slightly by including Oreo cookie crumbs in the peanut butter filling. The cookies will be available in September, and will be a limited run initially. The flavor will become a permanent addition to Oreo's offerings beginning in January 2026. 'What we have seen since 2014 is that consumers have been begging us to bring this product back,' she told CNN. Dan Mohnshine, vice president of U.S. Confection Marketing for Hershey, shared similar sentiments: the mashup has been frequently requested from both companies. 'Essentially, what consumers often start riffing on in social media is 'What would go great in a Reese's cup?' The top brand that they consistently mention time and time again is Oreo,' he told CNN. He said cookie and peanut butter cup lovers have been asking for the collaboration for a "number of years." The team-up is surprising, considering not only are Oreo and Reese's direct competitors, but Mondelēz tried — and failed — to take over Hershey last year. It's not the first time Oreo has teamed up with a rival sugar slinger: last year, the cookie company paired with Coca-Cola to release an Oreo cookie-flavored soda and a soda syrup-flavored cookie.
CNN
a day ago
- Business
- CNN
Oreo and Reese's fans have been ‘begging' for a mashup for a decade. Now it's here
Despite being owned by different companies, Oreo and Reese's are bowing to the fan's demands and releasing a sweet collaboration. Oreo, owned by Mondelēz International, and Reese's, part of the Hershey Company, are introducing two new treats that combine flavors from both snacks. Team ups between rival companies are rare, and this marks a notable alliance following Mondelēz failed takeover attempt of Hershey late last year. But both companies could use a boost as consumer demand for indulgent food has been trending lower for some time. Mondelēz reported late Tuesday a 3.5% decline in North American sales in the second quarter. Hershey is set to report its earnings on Wednesday morning. The companies think the mashup could generate excitement as other limited-edition products have generated impulse purchases at the grocery store. And there's already built-up momentum for this particular pairing: Consumers have been asking for a partnership for a 'number of years,' according to Dan Mohnshine, vice president of US Confection Marketing for Hershey. 'Essentially, what consumers often start riffing on in social media is 'What would go great in a Reese's cup?' The top brand that they consistently mention time and time again is Oreo,' he told CNN. The first creation is a Reese's Oreo Cup, which replaces the typical chocolate on a Reese's cup for Oreo's milk chocolate and white creme. It's then filled with peanut butter and Oreo cookie crumbs. The treat is a permanent addition to Reese's lineup, coming in standard, king and miniature sizes. They hit US shelves in September with presale beginning August 18 on Hershey's website. On the Oreo side, the brand is re-releasing a version of a 2014 cookie that used Reese's peanut butter, which was 'hugely successful,' according to Michelle Deignan, vice president of Oreo US at Mondelēz. The new one has Oreo cookie crumbs in the filling. 'What we have seen since 2014 is that consumers have been begging us to bring this product back,' she told CNN, pointing out that TikTok users are frequently opening Oreo cookies and smothering them with Reese's peanut butter. The Oreo Reese's cookies rolls out in September while supplies last, then returning permanently in January 2026. A presale begins August 18 on Oreo's website. The unusual combination comes at a difficult time for confectionaries. Consumers are cutting back on discretionary spending as the growth of GLP-1 products hurt demand for snack foods. Hershey recently announced it was hiking prices in the 'lower double-digit range' because of rising cocoa costs. The 'double punch of two popular products will grab consumer attention,' said Neil Saunders, managing director of retail for GlobalData. Oreo partnered last year with Coca-Cola for a cookie based off the soda's syrup, part of its strategy to boost sales with limited time stunts – and Coca-Cola introduced a limited-edition Oreo-flavored Coke, too. 'With volume growth in most grocery categories being flat to negative, all consumer packaged goods firms are looking for opportunities to create novel and interesting products that get consumers buying,' he told CNN.
