Latest news with #TatweerMisr
Zawya
03-08-2025
- Business
- Zawya
Tatweer Misr launches its first hospitality brand, 'Bay House,' in strategic collaboration with Brassbell Hospitality Group
Cairo, Egypt – Tatweer Misr, a leading real estate developer in Egypt, has officially announced the launch of its first hospitality brand, Bay House, in strategic collaboration with Brassbell Hospitality Group, a company renowned for its smart hospitality solutions. This launch reflects Tatweer Misr's continued commitment to delivering added value and an integrated, elevated experience across its developments. Bayhouse is currently available in the company's North Coast projects, D- Bay & Fouka Bay. This step aims to extend a premium hospitality experience across Egypt's most prominent integrated urban communities. The introduction of Bay House highlights Tatweer Misr's dedication to meeting the evolving needs of its clients by offering innovative, lifestyle-enhancing hospitality services. The collaboration with Brassbell Hospitality group—a market leader in upscale serviced apartments and boutique hotels across Egypt and Saudi Arabia—demonstrates Tatweer Misr's commitment to maintaining the highest standards of quality and excellence across all touchpoints. The decision to partner with Brassbell hospitality group is driven by the company's proven ability to deliver advanced hospitality solutions that merge professional property management with commercial expertise. With a data-driven operational model supported by modern technologies, Brassbell ensures high operational efficiency and a superior guest experience—an approach that aligns seamlessly with Tatweer Misr's vision of maximizing investment value and delivering world-class standards across its developments. 'The launch of Bay House marks a pivotal leap in the experience we offer our clients across our projects. Our goal is to deliver hospitality services that meet international standards—elevating residents' lifestyle—while simultaneously maximizing investment returns for unit owners. Expanding into the hospitality sector is an integral part of our strategy to diversify Tatweer Misr's investment portfolio, enrich the value we provide to investors, and respond to the market's growing demand for integrated living experiences that combine housing, investment, and services,' — Dr. Ahmed Shalaby, President & CEO of Tatweer Misr. 'Our collaboration with Tatweer Misr marks the beginning of a long-term strategic alliance aimed at redefining standards in hospitality and integrated living along Egypt's North Coast. By combining Tatweer Misr's visionary developments with Brassbell's hospitality expertise, we are committed to delivering exceptional value and seamless experiences to residents, investors, and guests. Bay House by Brassbell stands as a testament to this partnership, offering tailored hospitality that enriches coastal living and unlocks elevated lifestyle opportunities.' — Mr. Ahmed Ibrahim, CEO of Brassbell Hospitality Group. As a cornerstone of Tatweer Misr's broader diversification strategy, Bay House is expected to significantly boost occupancy rates through hotel-grade property management that ensures the preservation of unit quality and facilities. By offering services comparable to those of international hotels, this initiative will enable property owners to benefit from a consistent income stream while sustaining the long-term value of their assets. Brassbell's selection as the operating partner for Bay House is underpinned by its wide-ranging portfolio, which includes boutique hotels, serviced apartments, and tech-enabled property management. The company is a leading entity in the serviced apartment market, managing 26 properties, with an ambitious target to reach 1,200 units by the end of 2025. To date, Brassbell has hosted over 400,000 guests across 780+ active units in hospitality destinations such as Zamalek, Downtown Cairo, Alexandria, Hurghada, the North Coast and Jeddah. Building on its vertically integrated approach, BHG leads every stage of the hospitality journey—from curating unique concepts to developing, operating, and managing experience-led destinations. Through this partnership with Tatweer Misr, BHG continues to solidify its position as a forward-thinking hospitality operator, delivering world-class hotel experiences with a local identity, and shaping the future of hospitality in Egypt and the region. About Tatweer Misr Established in 2014, Tatweer Misr is a leading Egyptian shareholding company with a vertically integrated business model spanning multiple development sectors. Driven by a visionary approach, the company is committed to developing sustainable, smart urban communities that set new benchmarks in real estate development. Innovation lies at the heart of Tatweer Misr's DNA, shaping every facet of the business, from master planning and design to construction, smart infrastructure, and community living. This commitment is further strengthened by the company's alignment with global sustainability practices and ESG principles, ensuring responsible, future-focused growth. Tatweer Misr brings this vision to life through a portfolio of six iconic projects that have established its footprint across Egypt's most strategic locations. These include the award-winning IL Monte Galala on the Red Sea; North Coast landmarks Fouka Bay, D-Bay, and Salt, each redefining coastal living; Bloomfields, a mixed-use, first-home community in Mostakbal City, East Cairo; and Rivers, an upscale residential development in West Cairo, each designed to redefine modern, sustainable living. Through its visionary developments, operational excellence, and people-first values, Tatweer Misr continues to shape a smarter, more sustainable future for Egypt's real estate landscape. About Brassbell Hospitality Group Brassbell Hospitality Group (BHG) is a next-generation hospitality and lifestyle developer-operator based in Egypt, with an expanding footprint across the region. Focused on transforming real estate into exceptional, experience-led destinations, BHG operates a vertically integrated model that spans development, design, operations, technology, and asset management — offering end-to-end solutions that align creative vision with commercial performance. Its portfolio includes boutique hotels, branded residences, and serviced apartments in key markets across Egypt and the region, with active properties in Cairo, the North Coast, and Jeddah. In addition to operating assets, Brassbell is a concept curator and brand creator, developing original hospitality IPs that respond to evolving travel, wellness, and lifestyle trends. Technology and innovation are central to BHG's operating model, with smart, data-driven platforms that enhance efficiency, scalability, and guest experience. From reviving heritage landmarks to building new coastal retreats, Brassbell delivers hospitality with soul, precision, and long-term value. As one of the region's most dynamic and design-forward players, Brassbell is shaping the future of hospitality in Egypt and the wider Middle East — rooted in place, powered by innovation, and driven by impact.
Zawya
20-05-2025
- Business
- Zawya
Tatweer Misr launches REACH programme to stimulate real estate demand amid market slowdown
Egypt - In a strategic move to counter Egypt's real estate market slowdown, Tatweer Misr has launched the REACH programme, a flexible financial solution designed to revive consumer demand and address the sector's liquidity challenges amid declining purchasing power. Unlike the market trend of offering blanket long-term payment plans, Tatweer Misr based its approach on a five-month market study focused on evolving buyer behavior and sector-specific needs, according to Ahmed Shalaby, Founder, President, CEO, and Board Member of the company. Karim Radwan, Chief Commercial Officer (CCO) at Tatweer Misr, described REACH as a comprehensive framework that goes beyond payment flexibility. 'REACH is designed to support a healthy cash flow, boost sales, and strengthen collaboration across the real estate value chain—including brokers, contractors, and service providers,' he said. The programme offers customizable payment plans ranging from 5 to 15 years, tailored to various income brackets and buyer profiles, from first-time homeowners to property investors. Backed by this initiative, Tatweer Misr is targeting over EGP 35bn in contracted sales in 2025, supported by EGP 14bn in planned investments across its project portfolio. These investments will support the delivery of more than 2,000 residential units across the company's six developments, Shalaby confirmed. 'We expect to achieve EGP 2bn in net profits by the end of 2025, up from EGP 1.7bn in 2024, marking the first time in a decade that we fully settle accumulated losses from previous years,' he added. Shalaby also noted the ongoing strength of international demand, which accounted for 50% of total sales between January and September 2025. Of this, 40% came from Egyptians living abroad and 10% from foreign nationals—a shift in composition compared to 2023, when sales were split at 39% and 11%, respectively. In the first quarter (Q1) of 2025, Tatweer Misr reported EGP 6bn in contracted sales, with over EGP 3bn invested, 70% of which was allocated to construction. The company also sold more than 500 units, bringing its cumulative sales to 16,500 units out of a total planned 34,000 across its projects.
Daily News Egypt
19-05-2025
- Business
- Daily News Egypt
Tatweer Misr launches REACH programme to stimulate real estate demand amid market slowdown
In a strategic move to counter Egypt's real estate market slowdown, Tatweer Misr has launched the REACH programme, a flexible financial solution designed to revive consumer demand and address the sector's liquidity challenges amid declining purchasing power. Unlike the market trend of offering blanket long-term payment plans, Tatweer Misr based its approach on a five-month market study focused on evolving buyer behavior and sector-specific needs, according to Ahmed Shalaby, Founder, President, CEO, and Board Member of the company. Karim Radwan, Chief Commercial Officer (CCO) at Tatweer Misr, described REACH as a comprehensive framework that goes beyond payment flexibility. 'REACH is designed to support a healthy cash flow, boost sales, and strengthen collaboration across the real estate value chain—including brokers, contractors, and service providers,' he said. The programme offers customizable payment plans ranging from 5 to 15 years, tailored to various income brackets and buyer profiles, from first-time homeowners to property investors. Backed by this initiative, Tatweer Misr is targeting over EGP 35bn in contracted sales in 2025, supported by EGP 14bn in planned investments across its project portfolio. These investments will support the delivery of more than 2,000 residential units across the company's six developments, Shalaby confirmed. 'We expect to achieve EGP 2bn in net profits by the end of 2025, up from EGP 1.7bn in 2024, marking the first time in a decade that we fully settle accumulated losses from previous years,' he added. Shalaby also noted the ongoing strength of international demand, which accounted for 50% of total sales between January and September 2025. Of this, 40% came from Egyptians living abroad and 10% from foreign nationals—a shift in composition compared to 2023, when sales were split at 39% and 11%, respectively. In the first quarter (Q1) of 2025, Tatweer Misr reported EGP 6bn in contracted sales, with over EGP 3bn invested, 70% of which was allocated to construction. The company also sold more than 500 units, bringing its cumulative sales to 16,500 units out of a total planned 34,000 across its projects.
Zawya
19-05-2025
- Business
- Zawya
Egypt's Tatweer Misr announces $280mln investment for 2025, aims to deliver 2,000 units
Egypt's Tatweer Misr will invest 14 billion Egyptian pounds ($280 million) in 2025 as part of its ongoing expansion strategy across the country's key real estate markets, Managing Director Ahmed Shalaby told Zawya Projects. The private developer expects to generate EGP 35 billion ($700 million) in sales revenue by the end of the year, with projected net profits of EGP 2 billion ($40 million), he said on the sidelines of a media roundtable on Sunday. Tatweer Misr recorded EGP 6 billion ($120 million) in revenues during the first quarter of 2025, delivering 500 units and investing EGP 3 billion ($60 million) during the period. The delivery target for 2025 is 2,000 units. Shalaby added that in the first quarter, the company finalised an agreement with the Arab African International Bank and Al Ahly Pharos to launch a securitisation programme valued at EGP 20 billion ($400 million) over five years. The company's first multi-issue issuance will support the acceleration of its real estate projects. In 2024, Tatweer Misr achieved EGP 33 billion ($660 million) in sales revenue, delivered 1,400 units, and invested EGP 4 billion ($80 million). Net profits for the year stood at EGP 1.7 billion ($34 million), with 2,350 units sold. Shalaby said the company is currently studying new investment opportunities in Saudi Arabia and Oman, with plans to announce one new project in 2025 without elaborating. Domestically, Tatweer is exploring potential developments in the North Coast, East Cairo, and West Cairo. Tatweer Misr is presently developing six projects across East and West Cairo, the North Coast, and Ain Sokhna. Shalaby also noted that Tatweer Misr is the first real estate company in Egypt to receive the SmartScore Platinum certification from WiredScore for its headquarters at Arkan Plaza in Sheikh Zayed City. The company also holds four ISO certifications, supporting its integrated approach to smart and sustainable development. Chief Commercial Officer Kareem Radwan introduced the company's newly launched REACH programme, which offers tailored financial solutions and payment plans of up to 15 years. The initiative is aimed at improving customer experience, enhancing project cash flow, and reinforcing the company's network of strategic partners. (1 US Dollar = 50.03 Egyptian Pounds) (Reporting by Eman Hamed; Editing by Anoop Menon) (
CairoScene
05-05-2025
- Entertainment
- CairoScene
Tatweer Misr is Giving Away Tickets to Omar Khairat's ‘The Grand Show'
'The Grand Show' will showcase Omar Khairat at his best, performing under one of Cairo's most storied venues. May 05, 2025 Tatweer Misr is giving two lucky winners — and their plus ones — the chance to see Egyptian pianist and composer Omar Khairat perform live at the historic Qubba Palace on May 9th. 'The Grand Show' promises to showcase Omar Khairat at his best, performing at one of Cairo's most storied venues. Winners will also be photographed during the evening, so consider it your soft launch — framed by flattering lights and iconic surroundings. On top of free tickets to a never-before-seen performance, winners can expect a special surprise coming their way! All you need to do is enter the draw and plan your palace-worthy look. To enter, leave a comment on our Instagram post, and we will choose a winner at random.
