logo
Tatweer Misr launches REACH programme to stimulate real estate demand amid market slowdown

Tatweer Misr launches REACH programme to stimulate real estate demand amid market slowdown

In a strategic move to counter Egypt's real estate market slowdown, Tatweer Misr has launched the REACH programme, a flexible financial solution designed to revive consumer demand and address the sector's liquidity challenges amid declining purchasing power.
Unlike the market trend of offering blanket long-term payment plans, Tatweer Misr based its approach on a five-month market study focused on evolving buyer behavior and sector-specific needs, according to Ahmed Shalaby, Founder, President, CEO, and Board Member of the company.
Karim Radwan, Chief Commercial Officer (CCO) at Tatweer Misr, described REACH as a comprehensive framework that goes beyond payment flexibility. 'REACH is designed to support a healthy cash flow, boost sales, and strengthen collaboration across the real estate value chain—including brokers, contractors, and service providers,' he said.
The programme offers customizable payment plans ranging from 5 to 15 years, tailored to various income brackets and buyer profiles, from first-time homeowners to property investors.
Backed by this initiative, Tatweer Misr is targeting over EGP 35bn in contracted sales in 2025, supported by EGP 14bn in planned investments across its project portfolio. These investments will support the delivery of more than 2,000 residential units across the company's six developments, Shalaby confirmed.
'We expect to achieve EGP 2bn in net profits by the end of 2025, up from EGP 1.7bn in 2024, marking the first time in a decade that we fully settle accumulated losses from previous years,' he added.
Shalaby also noted the ongoing strength of international demand, which accounted for 50% of total sales between January and September 2025. Of this, 40% came from Egyptians living abroad and 10% from foreign nationals—a shift in composition compared to 2023, when sales were split at 39% and 11%, respectively.
In the first quarter (Q1) of 2025, Tatweer Misr reported EGP 6bn in contracted sales, with over EGP 3bn invested, 70% of which was allocated to construction. The company also sold more than 500 units, bringing its cumulative sales to 16,500 units out of a total planned 34,000 across its projects.

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

EgyptAir Launches Air Bridge to Bring Pilgrims Home from Saudi Arabia
EgyptAir Launches Air Bridge to Bring Pilgrims Home from Saudi Arabia

See - Sada Elbalad

time2 hours ago

  • See - Sada Elbalad

EgyptAir Launches Air Bridge to Bring Pilgrims Home from Saudi Arabia

H-Tayea EgyptAir has officially launched its return airlift operation today, Monday, to transport pilgrims back to Egypt following the completion of Hajj rituals. The national carrier is operating six flights from Jeddah to Cairo, carrying pilgrims from Sohag, Beheira, Giza, Menoufia, and Beni Suef, in addition to individual pilgrims, tourism delegations, transit passengers, and residents working abroad. During this year's Hajj season, EgyptAir will transport approximately 66,500 pilgrims on 654 flights—including 324 outbound flights to Saudi Arabia and 330 inbound return flights. These flights serve pilgrims from government-sponsored Hajj programs, charitable organizations, tourism operators, private delegations, and transit pilgrims from various countries. Cairo International Airport has fully prepared for the return air bridge. The Cairo Airport Company, headed by Magdy Ishaq, has implemented a comprehensive plan to ensure the smooth arrival of returning pilgrims. The plan includes streamlined arrival procedures and maintaining the same high service standards provided during their outbound journey. read more Gold prices rise, 21 Karat at EGP 3685 NATO's Role in Israeli-Palestinian Conflict US Expresses 'Strong Opposition' to New Turkish Military Operation in Syria Shoukry Meets Director-General of FAO Lavrov: confrontation bet. nuclear powers must be avoided News Iran Summons French Ambassador over Foreign Minister Remarks News Aboul Gheit Condemns Israeli Escalation in West Bank News Greek PM: Athens Plays Key Role in Improving Energy Security in Region News One Person Injured in Explosion at Ukrainian Embassy in Madrid News China Launches Largest Ever Aircraft Carrier Sports Former Al Zamalek Player Ibrahim Shika Passes away after Long Battle with Cancer Lifestyle Get to Know 2025 Eid Al Adha Prayer Times in Egypt News Prime Minister Moustafa Madbouly Inaugurates Two Indian Companies Business Fear & Greed Index Plummets to Lowest Level Ever Recorded amid Global Trade War Arts & Culture Zahi Hawass: Claims of Columns Beneath the Pyramid of Khafre Are Lies News Flights suspended at Port Sudan Airport after Drone Attacks News Shell Unveils Cost-Cutting, LNG Growth Plan Videos & Features Video: Trending Lifestyle TikToker Valeria Márquez Shot Dead during Live Stream Technology 50-Year Soviet Spacecraft 'Kosmos 482' Crashes into Indian Ocean

Environment min. to MENA: We work to add other Egyptian cities to ICLEI network
Environment min. to MENA: We work to add other Egyptian cities to ICLEI network

Egypt Today

time2 hours ago

  • Egypt Today

Environment min. to MENA: We work to add other Egyptian cities to ICLEI network

File- Egyptian Minister Yasmine Fouad during the press conference on June 1, 2025- press photo CAIRO- 9 June 2025: Minister of Environment Yasmine Fouad said her ministry is working to add other Egyptian cities to the Local Governments for Sustainability (ICLEI) global network after the Red Sea resort city of Sharm El Sheikh was designated as Egypt's first green city few days ago by the network. In statements to MENA on Monday, Fouad said that Sharm El Sheikh joined the ICLEI network, thanks to its sustainable development strategy, citing the injection of investments worth EGP 800 million in the new and renewable energy sources in the city to produce 51 megawatts of clean energy, the establishment of 145 kilometers of bike lanes, the introduction of a public bike-sharing system and robust solid waste management systems. She added the next phase will focus on activating the Sustainable Environmental and Social Strategic Development Strategy (SESSDS), through banning the use of single-use plastic in 50 hotels, empowering local community initiatives, especially in protected areas and coastal areas, and expanding partnerships with the private sector and international supporters.

Palestinian Health Ministry: death toll from Israeli airstrikes on Gaza rose to 21 today
Palestinian Health Ministry: death toll from Israeli airstrikes on Gaza rose to 21 today

See - Sada Elbalad

timea day ago

  • See - Sada Elbalad

Palestinian Health Ministry: death toll from Israeli airstrikes on Gaza rose to 21 today

Basant Ahmed The Palestinian Ministry of Health announced that the death toll from Israeli airstrikes on the Gaza Strip has risen to 21 since dawn on Sunday. The Palestinian News Agency, WAFA, quoted the ministry as saying in a statement today, "Eight Palestinians were killed in the raids targeted Jabalia al-Balad, north of the Gaza Strip. Medical crews also recovered the bodies of two martyrs following the occupation's bombing of the Ma'an area, east of Khan Yunis." The United Nations Relief and Works Agency for Palestine Refugees (UNRWA) said yesterday that "the aid distribution model in the Gaza Strip is ineffective and amounts to inviting people to their deaths." read more Gold prices rise, 21 Karat at EGP 3685 NATO's Role in Israeli-Palestinian Conflict US Expresses 'Strong Opposition' to New Turkish Military Operation in Syria Shoukry Meets Director-General of FAO Lavrov: confrontation bet. nuclear powers must be avoided News Iran Summons French Ambassador over Foreign Minister Remarks News Aboul Gheit Condemns Israeli Escalation in West Bank News Greek PM: Athens Plays Key Role in Improving Energy Security in Region News One Person Injured in Explosion at Ukrainian Embassy in Madrid News China Launches Largest Ever Aircraft Carrier Sports Former Al Zamalek Player Ibrahim Shika Passes away after Long Battle with Cancer Lifestyle Get to Know 2025 Eid Al Adha Prayer Times in Egypt Sports Neymar Announced for Brazil's Preliminary List for 2026 FIFA World Cup Qualifiers News Prime Minister Moustafa Madbouly Inaugurates Two Indian Companies Arts & Culture New Archaeological Discovery from 26th Dynasty Uncovered in Karnak Temple Business Fear & Greed Index Plummets to Lowest Level Ever Recorded amid Global Trade War Arts & Culture Zahi Hawass: Claims of Columns Beneath the Pyramid of Khafre Are Lies News Flights suspended at Port Sudan Airport after Drone Attacks News Shell Unveils Cost-Cutting, LNG Growth Plan

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store