Latest news with #ThaiSelect
Arabian Post
12-05-2025
- Entertainment
- Arabian Post
The Ministry of Commerce showcases Thai soft power at Cannes Film Festival 2025 through 'Thai Night' and over 12 Thai films
CANNES, FRANCE – Media OutReach Newswire – 12 May 2025 – The Department of International Trade Promotion (DITP), Ministry of Commerce, continues its commitment to promoting Thailand's entertainment industry on the global stage by organizing Thai Night at the Cannes Film Festival 2025 on Thursday, May 15, 2025. The event, held during the world's most prestigious and influential film festival, aims to elevate the image of Thailand's entertainment sector and strengthen international networks. The opening ceremony was graciously presided over by Her Royal Highness Princess Ubolratana Rajakanya Sirivadhana Barnavadi. Director-General of DITP, Ms. Sunanta Kangvalkulkij, stated 'The Thai film industry is growing rapidly, as reflected in its increasing production capabilities, entries into international film festivals, and rising interest from global markets. The domestic performance in which Thai films now command a market share of approximately 50%, rivalling that of international releases. This indicates a renewed local interest in Thai cinema. Thai Night serves as a platform to showcase the pride and quality of Thai films, and to propel Thailand's soft power through the film industry. It presents the charm of Thai culture, creativity, and identity to a global audience, while opening doors for business networking with international partners to support the sustainable growth of Thailand's film industry.' Thai Night, which has been held annually for over 14 years since 2011, serves as a key platform to highlight the strength of Thailand's entertainment industry. It fosters collaboration between Thai entrepreneurs and international buyers and investors, helping to promote long-term growth and sustainability in the sector. More importantly, it also serves as a valuable opportunity to present Thailand's rich culture and soft power on a global stage. In addition to highlighting the capabilities of Thai cinema to a worldwide audience, the event features Thai Pavilion, where representatives from Thailand's film industry participated in business matching with global partners. The pavilion is located at Booth 22.01, Palais -1, at the Palais des Festivals et des Congrès de Cannes, and will be open from May 13–21, 2025. Another highlight of the event is the presentation of Thai cuisine under the 'Thai Select' certification, which guarantees the authenticity and quality of traditional Thai flavors. These dishes will be served at Thai Night as part of a reception for international guests, reflecting the unique identity of Thai food as a widely recognized and celebrated form of soft power. 'The Thai Night event is yet another proof of the Thai film industry's potential, showcasing our readiness to compete and thrive on the global stage,' Ms. Sunanta concluded. Hashtag: #DITP #ThaiNight The issuer is solely responsible for the content of this announcement.
Malay Mail
12-05-2025
- Entertainment
- Malay Mail
The Ministry of Commerce showcases Thai soft power at Cannes Film Festival 2025 through "Thai Night" and over 12 Thai films
CANNES, FRANCE - Media OutReach Newswire - 12 May 2025 –, Ministry of Commerce, continues its commitment to promoting Thailand's entertainment industry on the global stage by organizingat the Cannes Film Festival 2025 on Thursday, May 15, 2025. The event, held during the world's most prestigious and influential film festival, aims to elevate the image of Thailand's entertainment sector and strengthen international networks. The opening ceremony was graciously presided over by Her Royal Highness Princess Ubolratana Rajakanya Sirivadhana Barnavadi., stated ", which has been held annually for over 14 years since 2011, serves as a key platform to highlight the strength of Thailand's entertainment industry. It fosters collaboration between Thai entrepreneurs and international buyers and investors, helping to promote long-term growth and sustainability in the sector. More importantly, it also serves as a valuable opportunity to present Thailand's rich culture and soft power on a global stage. In addition to highlighting the capabilities of Thai cinema to a worldwide audience, the event features22.01, Palais -1, at the Palais des Festivals et des Congrès de Cannes, and will be open from May 13–21, highlight of the event is the presentation of Thai cuisine under the "Thai Select" certification, which guarantees the authenticity and quality of traditional Thai flavors. These dishes will be served at Thai Night as part of a reception for international guests, reflecting the unique identity of Thai food as a widely recognized and celebrated form of soft Sunanta concludedHashtag: #DITP #ThaiNight The issuer is solely responsible for the content of this announcement.
Khaleej Times
29-04-2025
- Business
- Khaleej Times
Thai Fruits and Food Festival 2025 launches at Choithrams UAE outlets
The rich flavours and vibrant culinary traditions of Thailand have arrived in the UAE as the Thai Fruits and Food Festival 2025 officially launches at Choithrams Al Safa Branch. This exciting celebration offers shoppers a unique opportunity to experience the very best of Thailand's renowned produce and gourmet offerings, right here in Dubai. This festive promotion will run until May 11, 2025, across 12 participating Choithrams outlets, organised by the Department of International Trade Promotion (DITP) and presented by Thai Trade Centre Dubai, in partnership with the Choithrams UAE, and Ever Spring Industry Limited. Themed 'Thai Fruits and Food Festival,' this year's campaign not only showcases Thailand's finest tropical fruits — like mangoes, mangosteen, jackfruit, and rambutan — but also highlights how these ingredients are creatively used across Thai Select certified restaurants, specialty Thai grocery stores, and in authentic home-style dishes that celebrate Thai culinary excellence. The opening ceremony was graciously attended by Sorayut Chasombat, ambassador of the Kingdom of Thailand to the UAE; alongside Merica Sivara, deputy consul-general, Royal Thai Consulate-General in Dubai; Pitichai Ratananaka, executive director of the Thai Trade Centre Dubai; Ahman Mad-Adam, director of the Tourism Authority of Thailand, Dubai and Middle East Office; Dinesh Pagrani, director of Choithrams; Mark Mortimer Davies, CEO of Choithrams; Ashutosh Chakradeo, chief retail officer GCC; and Pankaj Sajnani, FMCG procurement manager, together with other esteemed dignitaries from Choithrams. 'We invite everyone to discover the authentic tastes of Thailand —beyond the ordinary. This festival is a gateway to understanding Thai fruits not just as produce, but as cultural treasures with health benefits and culinary versatility,' shared Ratananaka. 'Whether through Choithrams' fresh produce aisles, Thai Select certified restaurants, or specialty Thai groceries, this promotion is a flavorful invitation to experience Thailand in every bite.' Thailand's culinary footprint Thailand's food exports continue to play a vital role in global food security. In 2024, Thailand was ranked among the top 15 food exporters in the world, with exports of fresh fruits and food products contributing significantly to the economy. The country's agricultural innovation, sustainability practices, and high-quality standards reinforce its status as the 'Kitchen of the World.' With growing demand in the Middle East, the UAE has emerged as a key strategic market for Thai food. Thai fruits are gaining popularity not only for their exotic appeal but also for their healthful qualities, traceability, and freshness. Initiatives like the Thai Fruits and Food Festival continue to build awareness of Thai products among local consumers, retailers, and culinary professionals. During the promotional period, shoppers can enjoy exclusive Thai fruits and food product displays, special offers up to 25 per cent off, and interactive in-store activities across the 12 Choithrams locations. Thai groceries in Dubai will also take part, offering a curated range of fruit-based and traditional food products. Moreover, Thai SELECT certified restaurants will feature special fruit-infused Thai dishes, offering diners a taste of Thailand's most loved fruits in both traditional and modern interpretations. This year's festival brings together not just food and fruit — but also storytelling, sustainability, and soft power through culinary diplomacy. Experience the colours, flavours, and spirit of Thailand this spring — right in your Choithrams neighborhood supermarket, Thai SELECT certified restaurants, or Thai grocery store.
