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U.S. Ski & Snowboard, Stifel Extend Groundbreaking Title Partnership Through 2034
U.S. Ski & Snowboard, Stifel Extend Groundbreaking Title Partnership Through 2034

Associated Press

time13-05-2025

  • Business
  • Associated Press

U.S. Ski & Snowboard, Stifel Extend Groundbreaking Title Partnership Through 2034

PARK CITY, Utah and ST. LOUIS, May 13, 2025 (GLOBE NEWSWIRE) -- U.S. Ski & Snowboard and Stifel Financial Corp. (NYSE: SF) are proud to announce a landmark renewal of their partnership from May 2026 through April 2034. This unprecedented 8-year agreement marks the most expansive partnership in U.S. Ski & Snowboard's history and reflects a bold, shared vision through the next three Olympic and Paralympic Winter Games. Under the renewed agreement, Stifel will be the title partner of the Stifel U.S. Ski Team, supporting the alpine, cross country, freeski, moguls, aerials, ski jumping, nordic combined and Para alpine teams, as well as the exclusive financial services partner of U.S. Ski & Snowboard. 'As we look ahead to three Olympic and Paralympic Games, including a home Salt Lake City-Utah 2034 Games, this extended partnership with Stifel represents a generational investment in our teams and our athletes,' said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. 'Stifel's support has also enabled us to implement innovative new initiatives that are having a direct impact on the organization. From World Cup podiums to grassroots development, Stifel's belief in the power of sport and our athletes has been a game-changer.' Since launching the partnership in 2022, Stifel's support of U.S. Ski & Snowboard has driven record-breaking performances, increased the visibility of U.S. athletes and fueled the growth of competitive skiing in the U.S. Over the initial three years of partnership, the Stifel U.S. Ski Team has achieved historic success both athletically and as an organization. Organizationally, U.S. Ski & Snowboard has expanded its World Cup footprint in North America with the support of Stifel, bringing the total amount of World Cups from four to a record 11 in 2024-25. In the same season, the organization's streaming and broadcast audience has doubled, earned media surpassed 30 billion impressions and social media impressions increased 70%. 2024 was also a record-breaking year for Stifel, highlighting the strength and balance of a diversified business model, achieving net revenues of $4.97 billion, the highest in the firm's history, and delivering a 23% return on average tangible equity, with non-GAAP net earnings of $756 million, or $6.81 per share – a 46% increase from the prior year. And finally, over the year, Stifel's share price increased 56.4%. 'The news of Stifel's renewal as title sponsor of the Stifel U.S. Ski Team is so incredible,' said two-time Olympic champion Mikaela Shiffrin. 'Ron (Kruszewski, Chairman and CEO of Stifel) and Stifel have shown amazing support for snow sports and are truly invested in the stories of our athletes and the growth of our sports, which has translated into more success on the mountain.' 'Stifel has opened up so many opportunities for us as athletes and humans looking to reach our full potential, and I am so grateful for their support and proud to be part of their team,' said Olympic champion cross country skier Jessie Diggins. 'Their commitment to helping us reach the top level is incredible and makes all the difference!' 'The Stifel U.S. Ski Team partnership continuation is monumental for both parties,' said two-time Olympic medalist freeskier Alex Ferreira. 'It is where success meets success. I am humbled and grateful to benefit from all sides.' Stifel also launched innovative programs around the increased domestic World Cup events, including the Stifel HERoic Cup, designed around U.S. Ski & Snowboard's HERoic initiative celebrating women's sport. Stifel also invested in the Stifel Bibbo Award for the athlete who moves up the most in ranks in alpine World Cup races, and continues to support the Stifel Success Tour, development-level NorAm races in the U.S. that feed the Stifel U.S. Ski Team pipeline. Additionally, Stifel supported the Stifel Snow Show, a weekly series on CNBC, Peacock and YouTube that highlighted the achievements and stories of U.S. Ski & Snowboard athletes each week throughout the season. The Stifel brand will remain prominently displayed on team uniforms and event signage at US events, along with a continuation of the Stifel U.S. Ski Team branding across digital and broadcast platforms. Stifel will also support a new performance bonus program for athletes and coaches based on key results during the season. 'This partnership is about helping athletes reach their full potential,' said Ron Kruszewski, Chairman and CEO of Stifel. 'As the firm Where Success Meets Success, we believe in backing those who strive for excellence—and that's exactly what these athletes do, every day. We're proud to support them not only as champions on the podium, but as role models, teammates and leaders who inspire us all.' QUOTES Mikaela Shiffrin, Stifel U.S. Alpine Ski Team The news of Stifel's renewal as title sponsor of the Stifel U.S. Ski Team is so incredible. Ron and Stifel have shown amazing support for snow sports and truly are invested in the stories of our athletes and the growth of our sports which has translated into more success on the mountain. Jessie Diggins, Stifel U.S. Cross Country Ski Team Stifel has opened up so many opportunities for us as athletes and humans looking to reach our full potential, and I am so grateful for their support and proud to be part of their team. Their commitment to helping us reach the top level is incredible and makes all the difference! Alex Ferreira, Stifel U.S. Freeski Team The Stifel U.S. Ski Team partnership continuation is monumental for both parties. It is where success meets success. I am humbled and grateful to benefit from all sides. Nick Page, Stifel U.S. Freestyle Ski Team Thank you Stifel for all of your support - it means the world to have you in our corner and on our team. I'm looking forward to the future and our continued success in 2026. Niklas Malacinski, Stifel U.S. Nordic Combined Team Having Stifel step up as the title sponsor of the Stifel U.S. Nordic Combined Team means the world to us. It's not just an investment in our sport but it's a belief in our potential. Their support gives us the opportunity to focus on training and competition so we can be at our best. We're proud to wear their name and represent the U.S. with everything we've got. Andrew Kurka, Stifel U.S. Para Alpine Ski Team Stifel has been huge supporter of the Para alpine team. Helping fund our development, pipeline and giving us the support we need to pursue our careers as athletes. Most Para sports aren't seen as equal opportunity athletic endeavors. But the fact that Stifel stands behind us, helping to fund our team. Shows they see the big picture and treat athletes on the US Ski team as more than just philanthropic endeavors. Tate Frantz, Stifel U.S. Ski Jumping Team Having Stifel come on as a title sponsor is a huge boost for our team. Their support means we can keep pushing the limits and representing our country at the highest level. It's exciting to have a partner that believes in our journey and wants to be part of the ride. ABOUT STIFEL Stifel Financial Corp. (NYSE: SF) is a financial services holding company headquartered in St. Louis, Missouri, that conducts its banking, securities, and financial services business through several wholly owned subsidiaries. Stifel's broker-dealer clients are served in the United States through Stifel, Nicolaus & Company, Incorporated, including its Eaton Partners business division; Keefe, Bruyette & Woods, Inc.; Miller Buckfire & Co., LLC; and Stifel Independent Advisors, LLC; and in the United Kingdom and Europe through Stifel Nicolaus Europe Limited. The Company's broker-dealer affiliates provide securities brokerage, investment banking, trading, investment advisory, and related financial services to individual investors, professional money managers, businesses, and municipalities. Stifel Bank and Stifel Bank & Trust offer a full range of consumer and commercial lending solutions. Stifel Trust Company, N.A. and Stifel Trust Company Delaware, N.A. offer trust and related services. To learn more about Stifel, please visit the Company's website at ABOUT U.S. SKI & SNOWBOARD U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams: alpine, cross country, freestyle moguls, freestyle aerials, snowboard, freeski, nordic combined, ski jumping, Para alpine and Para snowboard. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit FOR MORE INFORMATION Courtney Harkins U.S. Ski & Snowboard, Director of Marketing & Communications [email protected] Rhett Geraghty Stifel, Director, Advisor Recruiting & Brand Marketing [email protected]

U.S. Ski & Snowboard, Stifel Extend Groundbreaking Title Partnership Through 2034
U.S. Ski & Snowboard, Stifel Extend Groundbreaking Title Partnership Through 2034

Yahoo

time13-05-2025

  • Business
  • Yahoo

U.S. Ski & Snowboard, Stifel Extend Groundbreaking Title Partnership Through 2034

The Landmark Renewal with Financial Services Partner is Largest Partnership in U.S. Ski & Snowboard History PARK CITY, Utah and ST. LOUIS, May 13, 2025 (GLOBE NEWSWIRE) -- U.S. Ski & Snowboard and Stifel Financial Corp. (NYSE: SF) are proud to announce a landmark renewal of their partnership from May 2026 through April 2034. This unprecedented 8-year agreement marks the most expansive partnership in U.S. Ski & Snowboard's history and reflects a bold, shared vision through the next three Olympic and Paralympic Winter Games. Under the renewed agreement, Stifel will be the title partner of the Stifel U.S. Ski Team, supporting the alpine, cross country, freeski, moguls, aerials, ski jumping, nordic combined and Para alpine teams, as well as the exclusive financial services partner of U.S. Ski & Snowboard. 'As we look ahead to three Olympic and Paralympic Games, including a home Salt Lake City-Utah 2034 Games, this extended partnership with Stifel represents a generational investment in our teams and our athletes,' said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. 'Stifel's support has also enabled us to implement innovative new initiatives that are having a direct impact on the organization. From World Cup podiums to grassroots development, Stifel's belief in the power of sport and our athletes has been a game-changer.' Since launching the partnership in 2022, Stifel's support of U.S. Ski & Snowboard has driven record-breaking performances, increased the visibility of U.S. athletes and fueled the growth of competitive skiing in the U.S. Over the initial three years of partnership, the Stifel U.S. Ski Team has achieved historic success both athletically and as an organization. Organizationally, U.S. Ski & Snowboard has expanded its World Cup footprint in North America with the support of Stifel, bringing the total amount of World Cups from four to a record 11 in 2024-25. In the same season, the organization's streaming and broadcast audience has doubled, earned media surpassed 30 billion impressions and social media impressions increased 70%. 2024 was also a record-breaking year for Stifel, highlighting the strength and balance of a diversified business model, achieving net revenues of $4.97 billion, the highest in the firm's history, and delivering a 23% return on average tangible equity, with non-GAAP net earnings of $756 million, or $6.81 per share – a 46% increase from the prior year. And finally, over the year, Stifel's share price increased 56.4%. 'The news of Stifel's renewal as title sponsor of the Stifel U.S. Ski Team is so incredible,' said two-time Olympic champion Mikaela Shiffrin. 'Ron (Kruszewski, Chairman and CEO of Stifel) and Stifel have shown amazing support for snow sports and are truly invested in the stories of our athletes and the growth of our sports, which has translated into more success on the mountain.' 'Stifel has opened up so many opportunities for us as athletes and humans looking to reach our full potential, and I am so grateful for their support and proud to be part of their team,' said Olympic champion cross country skier Jessie Diggins. 'Their commitment to helping us reach the top level is incredible and makes all the difference!' 'The Stifel U.S. Ski Team partnership continuation is monumental for both parties,' said two-time Olympic medalist freeskier Alex Ferreira. 'It is where success meets success. I am humbled and grateful to benefit from all sides.' Stifel also launched innovative programs around the increased domestic World Cup events, including the Stifel HERoic Cup, designed around U.S. Ski & Snowboard's HERoic initiative celebrating women's sport. Stifel also invested in the Stifel Bibbo Award for the athlete who moves up the most in ranks in alpine World Cup races, and continues to support the Stifel Success Tour, development-level NorAm races in the U.S. that feed the Stifel U.S. Ski Team pipeline. Additionally, Stifel supported the Stifel Snow Show, a weekly series on CNBC, Peacock and YouTube that highlighted the achievements and stories of U.S. Ski & Snowboard athletes each week throughout the season. The Stifel brand will remain prominently displayed on team uniforms and event signage at US events, along with a continuation of the Stifel U.S. Ski Team branding across digital and broadcast platforms. Stifel will also support a new performance bonus program for athletes and coaches based on key results during the season. 'This partnership is about helping athletes reach their full potential,' said Ron Kruszewski, Chairman and CEO of Stifel. 'As the firm Where Success Meets Success, we believe in backing those who strive for excellence—and that's exactly what these athletes do, every day. We're proud to support them not only as champions on the podium, but as role models, teammates and leaders who inspire us all.' QUOTESMikaela Shiffrin, Stifel U.S. Alpine Ski TeamThe news of Stifel's renewal as title sponsor of the Stifel U.S. Ski Team is so incredible. Ron and Stifel have shown amazing support for snow sports and truly are invested in the stories of our athletes and the growth of our sports which has translated into more success on the mountain. Jessie Diggins, Stifel U.S. Cross Country Ski TeamStifel has opened up so many opportunities for us as athletes and humans looking to reach our full potential, and I am so grateful for their support and proud to be part of their team. Their commitment to helping us reach the top level is incredible and makes all the difference! Alex Ferreira, Stifel U.S. Freeski TeamThe Stifel U.S. Ski Team partnership continuation is monumental for both parties. It is where success meets success. I am humbled and grateful to benefit from all sides. Nick Page, Stifel U.S. Freestyle Ski Team Thank you Stifel for all of your support - it means the world to have you in our corner and on our team. I'm looking forward to the future and our continued success in 2026. Niklas Malacinski, Stifel U.S. Nordic Combined TeamHaving Stifel step up as the title sponsor of the Stifel U.S. Nordic Combined Team means the world to us. It's not just an investment in our sport but it's a belief in our potential. Their support gives us the opportunity to focus on training and competition so we can be at our best. We're proud to wear their name and represent the U.S. with everything we've got. Andrew Kurka, Stifel U.S. Para Alpine Ski TeamStifel has been huge supporter of the Para alpine team. Helping fund our development, pipeline and giving us the support we need to pursue our careers as athletes. Most Para sports aren't seen as equal opportunity athletic endeavors. But the fact that Stifel stands behind us, helping to fund our team. Shows they see the big picture and treat athletes on the US Ski team as more than just philanthropic endeavors. Tate Frantz, Stifel U.S. Ski Jumping TeamHaving Stifel come on as a title sponsor is a huge boost for our team. Their support means we can keep pushing the limits and representing our country at the highest level. It's exciting to have a partner that believes in our journey and wants to be part of the ride. ABOUT STIFELStifel Financial Corp. (NYSE: SF) is a financial services holding company headquartered in St. Louis, Missouri, that conducts its banking, securities, and financial services business through several wholly owned subsidiaries. Stifel's broker-dealer clients are served in the United States through Stifel, Nicolaus & Company, Incorporated, including its Eaton Partners business division; Keefe, Bruyette & Woods, Inc.; Miller Buckfire & Co., LLC; and Stifel Independent Advisors, LLC; and in the United Kingdom and Europe through Stifel Nicolaus Europe Limited. The Company's broker-dealer affiliates provide securities brokerage, investment banking, trading, investment advisory, and related financial services to individual investors, professional money managers, businesses, and municipalities. Stifel Bank and Stifel Bank & Trust offer a full range of consumer and commercial lending solutions. Stifel Trust Company, N.A. and Stifel Trust Company Delaware, N.A. offer trust and related services. To learn more about Stifel, please visit the Company's website at ABOUT U.S. SKI & SNOWBOARDU.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams: alpine, cross country, freestyle moguls, freestyle aerials, snowboard, freeski, nordic combined, ski jumping, Para alpine and Para snowboard. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit FOR MORE INFORMATIONCourtney HarkinsU.S. Ski & Snowboard, Director of Marketing & Rhett GeraghtyStifel, Director, Advisor Recruiting & Brand Marketinggeraghtyr@

Alpine skiing-U.S. Ski & Snowboard secures sponsor extension, sources say deal near $100M
Alpine skiing-U.S. Ski & Snowboard secures sponsor extension, sources say deal near $100M

The Star

time13-05-2025

  • Business
  • The Star

Alpine skiing-U.S. Ski & Snowboard secures sponsor extension, sources say deal near $100M

NEW YORK (Reuters) - U.S. Ski & Snowboard has extended its sponsorship deal with financial services firm Stifel until 2034 for what sources said was an unprecedented nearly $100 million. U.S. Ski & Snowboard officials declined to comment on the value of the deal but sources told Reuters that it was close to $100 million, making it the richest sponsorship in the organization's history. "In the past, we would have these four-year cycles where, especially off the back of an Olympic year, we would maybe drop off a little bit," U.S. Ski & Snowboard President and CEO Sophie Goldschmidt told Reuters. "We're not having these kinds of highs and lows. And as you look at the long-term development of athletes and how we can support them, to know now that we're going to be able to consistently build kind of year on year in how we support them is huge for us." The deal keeps the title sponsor for the U.S. Ski Team in place through a critical moment for the national governing body, as celebrities like record-breaker Mikaela Shiffrin and comeback story Lindsey Vonn spike interest. The deal offers added visibility for Stifel, a partner since 2022, with the Olympics returning to Salt Lake City in 2034. It will be the first time the United States has hosted the Winter Games in 32 years. "It just gives us the sustainability and consistent financial resources to be able to support our athletes holistically," said Goldschmidt. The deal comes as the U.S. governing body moves to expand its footprint into surfing, throwing its hat into the ring to be the de facto organizer for the U.S. surf team at the LA28 Games at an uncertain time in the sport. USA Surfing accepted decertification after the Tokyo Games that took place in 2021 amid reported concerns from the USOPC over governance and operations. "We wouldn't want to take this on if we didn't strongly believe we could put the surfers in a better place and that it would also be additive to our core sports and organization," said Goldschmidt. USA Surfing, which announced its bid for re-certification in March, has balked at the move, claiming U.S. Ski & Snowboard does not have the proper competition infrastructure in place. Goldschmidt, who said the organization was seeking to manage the elite side of the sport without becoming the national governing body outright, declined to address USA Surfing's criticisms directly: "there are plenty of examples of how different entities have managed multiple sports." "I know firsthand that there's a lot of similarities and synergies that we could optimize and take advantage of to really help surfing grow and get to a place where I think we all feel that it deserves to be," she said. (Reporting by Amy Tennery in New York; Editing by Christian Radnedge)

Colorado ski coach suspended after arrest, accused of sexual assault on 9-year-old boy
Colorado ski coach suspended after arrest, accused of sexual assault on 9-year-old boy

CBS News

time02-04-2025

  • CBS News

Colorado ski coach suspended after arrest, accused of sexual assault on 9-year-old boy

Jared Hedges, a ski coach of Team Summit Colorado, has been suspended after his arrest for allegedly sexually assaulting a 9-year-old boy on his ski team. The Denver-based organization U.S. SafeSport has suspended Hedges from coaching. According to the attorneys for the victim and the family, the child was on a ski team trip organized by Hedges, 48, in Taos, New Mexico when the alleged incident occurred. The victim lives in Summit County, according to the attorney's office. Hedges is from Frisco, according to authorities. The Taos County Sheriff confirms that deputies responded to the area of the Taos Ski Valley regarding an assault on March 22 and that Hedges was identified as the suspect. Hedges was the coach "on a training trip with a group of ski students from Colorado" skiing at the Taos Ski Valley, according to investigators. Hedges was arrested by Taos County Sheriff's deputies and charged with criminal sexual penetration of a minor and criminal sexual contact. He was booked into the Taos County Adult Detention Center without incident, according to the sheriff. "We're deeply concerned there may be additional victims. These kinds of crimes are often committed by repeat offenders, and for years, Jared Hedges was responsible for travel logistics and controlling sleeping arrangements for young children," said Jason Jordan, attorney for the victim and family, in a statement. "We fear there are other children who may be too scared to come forward, and we want them to know that they are not alone and that it's important that they speak up. We're strongly urging state and federal law enforcement to open a full investigation into the matter, and we're hopeful our partners in the media will help amplify this call so that other victims and their families feel safe coming forward." Hedges was certified as a coach by U.S. Ski & Snowboard. U.S. SafeSport is also responsible for investigating sexual abuse cases involving US Olympic athletes. According to the attorneys for the victim and the family, "Team Summit is widely considered one of the premier ski clubs feeding skiers into U.S. Ski & Snowboard."

US Ski & Snowboard agrees to 3-year partnership with retailer J.Crew for a line of lifestyle apparel
US Ski & Snowboard agrees to 3-year partnership with retailer J.Crew for a line of lifestyle apparel

The Independent

time20-03-2025

  • Entertainment
  • The Independent

US Ski & Snowboard agrees to 3-year partnership with retailer J.Crew for a line of lifestyle apparel

On race day, the U.S. ski team needs sleek and streamlined apparel. After the finish line, though, it's time for some cool, comfortable and fashion-forward threads. Soon available: An all-American look, with a vintage, mountain vibe. U.S. Ski & Snowboard is partnering with retailer to create a new line of lifestyle outfits that includes pullovers, loungewear, sweaters and cold-weather accessories. It's a three-year deal leading into the 2026 Milan-Cortina Olympics. will have a presence across a multitude of the organization's top events, including a sneak peak of what's in store Tuesday during the World Cup finals in Sun Valley. 'This aligned really well with our strategic goals of broadening more into the lifestyle, après-ski space,' Sophie Goldschmidt, president and CEO of U.S. Ski & Snowboard, said in an interview. ' Mountain lifestyle is becoming just more and more of a focus for us as the world becomes more about experiences and adventure. Given that is such an iconic brand, and really going into an exciting place, we just felt it was the right opportunity at the right time.' U.S. Ski & Snowboard still has Kappa as its technical gear sponsor for races and training. But when the athletes step off the slopes, has the outfit. 'We really are two iconic American brands, connecting on sports, lifestyle and fashion,' said Libby Wadle, the CEO of Group, whose company launched a collaboration with USA Swimming before last year's Paris Games. 'We're really excited about engaging new fans in this way, celebrating the lifestyle of skiing and snowboarding.' For ideas on its new product line, reached into ski and snowboarding's history. It drew inspiration from old patches, posters and logos. As part of the new collection, will tap into storytelling — to highlight these Olympians, world champions and World Cup standouts across all winter sports and disciplines. 'These athletes are the best of the best and they've been through a lot and everyone has an individual story,' Wadle explained. 'That so resonates with our customers and, honestly, anyone out there. We love celebrating that and really helping bring them to a platform that speaks louder to a broader audience.' Added Goldschmidt: 'It's a three-year partnership because I think it's going to take some time to really optimize the different elements. It's a brand that's willing to innovate.' ___

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