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Promincor - Lingerie Française shows in London for first time
Promincor - Lingerie Française shows in London for first time

Fashion Network

time5 days ago

  • Business
  • Fashion Network

Promincor - Lingerie Française shows in London for first time

Promincor - Lingerie Française (the Association for the Promotion of the Corsetry Industry and the Committee for the Development and Promotion of French Clothing) shifted its summer showcase venue from New York to London this week. Eight French lingerie brands showed in the UK capital for the first time at Ladbroke Hall, at an event attend by key buyers, media and influencers. The runway show usually held in the US shifted from its NYC home this time and was held in conjunction with the Wonderland trade show. Brands taking part included Aubade, Chantelle, Chantelle X, Empreinte, Lise Charmel, Louis Bracq, Maison legacy and Simone Perele. So why the move? Alain de Rodellec, president of Promincor - Lingerie Française, said: 'The British market is now emerging as a true driver of growth for our businesses. Supported by a discerning clientele that appreciates elegance, quality, and craftsmanship, it provides Lingerie Française with a unique platform for market is a natural fit for our brands: they exemplify a French art de vivre, steeped in refinement, comfort, and timelessness—values increasingly appealing to British consumers.' He added that 'London is an essential international showcase' and the UK 'stands out for its dynamism and openness, simultaneously embracing innovation and firmly rooted in tradition'. He explained that the event helps members 'to gain visibility, build targeted business connections, and strengthen their international position'. Promincor - Lingerie Française was established in 1960 with the aim of 'allowing French Lingerie brands to express themselves with one and the same voice in France and on the international scene. It highlights the excellence of the profession of corsetry, its original designs and precision engineering'. And on the London runway it offered a close-up look at the 'heritage, savoir-faire, creativity and innovation' of the eight brands 'that carry on traditional manufacturing practices'.

Promincor - Lingerie Française shows in London for first time
Promincor - Lingerie Française shows in London for first time

Fashion Network

time5 days ago

  • Business
  • Fashion Network

Promincor - Lingerie Française shows in London for first time

Promincor - Lingerie Française (the Association for the Promotion of the Corsetry Industry and the Committee for the Development and Promotion of French Clothing) shifted its summer showcase venue from New York to London this week. Eight French lingerie brands showed in the UK capital for the first time at Ladbroke Hall, at an event attend by key buyers, media and influencers. The runway show usually held in the US shifted from its NYC home this time and was held in conjunction with the Wonderland trade show. Brands taking part included Aubade, Chantelle, Chantelle X, Empreinte, Lise Charmel, Louis Bracq, Maison legacy and Simone Perele. So why the move? Alain de Rodellec, president of Promincor - Lingerie Française, said: 'The British market is now emerging as a true driver of growth for our businesses. Supported by a discerning clientele that appreciates elegance, quality, and craftsmanship, it provides Lingerie Française with a unique platform for market is a natural fit for our brands: they exemplify a French art de vivre, steeped in refinement, comfort, and timelessness—values increasingly appealing to British consumers.' He added that 'London is an essential international showcase' and the UK 'stands out for its dynamism and openness, simultaneously embracing innovation and firmly rooted in tradition'. He explained that the event helps members 'to gain visibility, build targeted business connections, and strengthen their international position'. Promincor - Lingerie Française was established in 1960 with the aim of 'allowing French Lingerie brands to express themselves with one and the same voice in France and on the international scene. It highlights the excellence of the profession of corsetry, its original designs and precision engineering'. And on the London runway it offered a close-up look at the 'heritage, savoir-faire, creativity and innovation' of the eight brands 'that carry on traditional manufacturing practices'.

Promincor - Lingerie Française shows in London for first time
Promincor - Lingerie Française shows in London for first time

Fashion Network

time5 days ago

  • Business
  • Fashion Network

Promincor - Lingerie Française shows in London for first time

Promincor - Lingerie Française (the Association for the Promotion of the Corsetry Industry and the Committee for the Development and Promotion of French Clothing) shifted its summer showcase venue from New York to London this week. Eight French lingerie brands showed in the UK capital for the first time at Ladbroke Hall, at an event attend by key buyers, media and influencers. The runway show usually held in the US shifted from its NYC home this time and was held in conjunction with the Wonderland trade show. Brands taking part included Aubade, Chantelle, Chantelle X, Empreinte, Lise Charmel, Louis Bracq, Maison legacy and Simone Perele. So why the move? Alain de Rodellec, president of Promincor - Lingerie Française, said: 'The British market is now emerging as a true driver of growth for our businesses. Supported by a discerning clientele that appreciates elegance, quality, and craftsmanship, it provides Lingerie Française with a unique platform for market is a natural fit for our brands: they exemplify a French art de vivre, steeped in refinement, comfort, and timelessness—values increasingly appealing to British consumers.' He added that 'London is an essential international showcase' and the UK 'stands out for its dynamism and openness, simultaneously embracing innovation and firmly rooted in tradition'. He explained that the event helps members 'to gain visibility, build targeted business connections, and strengthen their international position'. Promincor - Lingerie Française was established in 1960 with the aim of 'allowing French Lingerie brands to express themselves with one and the same voice in France and on the international scene. It highlights the excellence of the profession of corsetry, its original designs and precision engineering'. And on the London runway it offered a close-up look at the 'heritage, savoir-faire, creativity and innovation' of the eight brands 'that carry on traditional manufacturing practices'.

The Unity Books bestseller chart for the week ending July 18
The Unity Books bestseller chart for the week ending July 18

The Spinoff

time5 days ago

  • Entertainment
  • The Spinoff

The Unity Books bestseller chart for the week ending July 18

The only published and available best-selling indie book chart in New Zealand is the top 10 sales list recorded every week at Unity Books' stores in High St, Auckland, and Willis St, Wellington. AUCKLAND 1 Better the Blood by Michael Bennett (Simon & Schuster, $27) Aotearoa writer Michael Bennett's 2023 crime novel boosted his profile overseas with the likes of Val McDermid blurbing it. Curious to see it back up on top this week (and unseating the former prime minister's memoir!). 2 Wonderland by Tracy Farr (Cuba Press, $38) Wellington novelist Tracy Farr cracks Auckland's bestseller list! Here's the blurb: 'Te Motu Kairangi Miramar Peninsula, Wellington 1912. Doctor Matti Loverock spends her days and nights bringing babies into the world, which means her daughters – seven-year-old triplets Ada, Oona and Hanna – have grown up at Wonderland, the once-thriving amusement park owned by their father, Charlie. Then a grieving woman arrives to stay from the other side of the world, in pain and incognito, fleeing scandal. She ignites the triplets' curiosity and brings work for Matti, diverting them all from what is really happening at Wonderland. In a bold reimagining, Marie Curie – famous for her work on radioactivity – comes to Aotearoa and discovers both solace and wonder.' 3 Polkinghorne: Inside the Trial of the Century by Steve Braunias (Allen & Unwin, $38) Australian might be obsessed with the mushroom lady, but we're still hung up on Polk. 4 A Different Kind of Power by Jacinda Ardern (Penguin, $60) Unseated! 5 My Three Rivers by Shirley Metcalfe (Cuba Press, $38) Charming memoir of rural life. 6 Tackling the Hens by Mary McCallum (Cuba Press, $25) Another Wellingtonian! Local hero Mary McCallum's poetry is witty, sharp and warm. 7 Strange Pictures by Uketsu (Pushkin Press, $37) The latest blockbuster to come out of Japan – a chilling murder mystery that readers can't put down. 8 Butter by Asako Yuzuki (4th Estate, $35) The book that paved the way for Strange Pictures, above. 9 The River is Waiting by Wally Lamb (Simon & Schuster, $40) What is the river waiting for? 10 1985 by Dominic Hoey (Penguin, $38) The Spinoff's Lyric Waiwiri-Smith and Claire Mabey had a chat about how much they liked this novel, and why. Here's a snippet: 'I [Lyric] love the love for Grey Lynn that runs through the book as well. He writes about that suburb with so much care, like you know Obi has haunted every street corner and still wholeheartedly believes this is the only place on Earth that feels like home. I can smell the vinegar factory and mildew on the pages. I kind of wonder whether these characters and their shameless habits might be a bit garish for a reader who wants to read some kind of underdog story, where Obi does find the treasure and suddenly everything is fixed, or dad gets his shit together and publishes his poems. But, like Grey Lynn, some things mostly just stay the same forever.' WELLINGTON 1 A Different Kind of Power by Jacinda Ardern (Penguin, $60) 2 A Voice for the Silenced by Harry Walker ($35) A powerful collection of writing by incarcerated people. 3 M ātauranga Māori by Hirini Moko Mead (Huia, $45) An essential book for anyone keen to understand what mātauranga means and how it operates. 4 Stone & Sky #10 Rivers Of London by Ben Aaronvitch (Orion Books, $38) A brand new novel in the bestselling detective series. 5 The Book of Guilt by Catherine Chidgey (Te Herenga Waka University Press, $38) A propulsive novel that asks major questions about our very souls – a guaranteed great read. 6 Tūmahi Māori: A Pathway to Understanding Māori Verbs by Hone Waengarangi Morris (Massey University Press, $45) Grammar! A new essential resource for te reo Māori learners. 7 The Safe Keep by Yael van der Wouden (Penguin, $26) Wonderful historical novel about how houses hold histories, and people, too. 8 James by Percival Everett (Picador, $38) This retelling of Huckleberry Finn is one of the biggest novels of the decade. 9 No, I Don't Get Danger Money: Confessions of an Accidental War Correspondent by Lisette Reymer (Allen & Unwin, $38) Absolutely thrilling memoir from Aotearoa's Lisette Reymer. You can get a whiff of it by reading Reymer's edition of My Life in TV right here on The Spinoff. 10 Oceans Between Us: Pacific Peoples and Racism in Aotearoa edited by Sereana Naepi (Auckland University Press, $40) 'Through ten essays rooted in the va – the relational space of story, dialogue and environment – each chapter builds on the next, weaving together lived experiences and sharp Between Us is both a testimony and a call to action. It documents the struggles of Pacific peoples and envisions a world beyond now. A rallying cry for justice, a demand for equity and a catalyst for change, this book is not about survival alone – it' s about thriving.'

French lingerie is stepping into the spotlight, this time across the Channel
French lingerie is stepping into the spotlight, this time across the Channel

Fashion United

time6 days ago

  • Business
  • Fashion United

French lingerie is stepping into the spotlight, this time across the Channel

This week, eight of France's most storied lingerie houses presented their Spring Summer 2026 collections in London for the first time. The event, curated by Promincor – Lingerie Française, traditionally showcased in New York. Staged at Ladbroke Hall in conjunction with the Wonderland trade show, the showcase was more than a runway presentation, it proves France's continued dominance in intimate apparel, reframed for a British audience with growing commercial and cultural significance. The brands Aubade, Chantelle, Chantelle X, Empreinte, Lise Charmel, Louisa Bracq, Maison Lejaby and Simone Pérèle represent the backbone of French lingerie. Collectively, they embody a tradition of craftsmanship rooted in Parisian corsetry, a discipline that secured France's place as the global epicentre of lingerie after the patenting of the modern bra in 1889. The industry itself, globally valued at over 95 billion dollars according to Statista, is projected to grow steadily with shifting consumer preferences toward comfort, sustainability and brand authenticity. For the French contingent, London's appeal is clear. Beyond the M&S bra, British shoppers are increasingly sophisticated in their lingerie choices in addition to being sustainability-conscious. 'The British market is now emerging as a true driver of growth for our businesses,' said Alain de Rodellec, President of Promincor. 'It provides Lingerie Française with a unique platform for expression. British distinction meets French elegance.' If Paris is tradition and Milan is glamour, then London is where rule-breaking and refinement converge. The move also boosts Lingerie Française's visibility in a market that is both commercially mature and culturally influential. This is less about trend-chasing and more about long-term positioning. French lingerie, long associated with savoir-faire and subtle seduction, is once again reasserting itself not just as intimate apparel but as cultural artefact. The decision to stage a collective presentation in London rather than individual brand showcases further reinforces the sense of industry unity at a time when independent and heritage labels alike face rising competition from direct-to-consumer disruptors and shifting consumer behaviours. The Spring Summer 2026 collections that were showcased promise modernity, technical innovation alongside traditional stitchwork, inclusivity across sizing and design, and pieces made not just to be worn but to be lived in. In a global market where fashion increasingly favours purpose over pretense, the French lingerie sector appears keen to prove it can offer both.

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