Latest news with #XUV9e
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Business Standard
3 days ago
- Automotive
- Business Standard
Harrier.ev in driver's seat as Tata Motors eyes 50% market share in EVs
Tata Motors (TML), the leader in India's electric passenger vehicle market, is betting on its new off-roader electric high SUV, the Harrier EV, along with other offerings in the entry and mid-level EV segments, to sustain over a 50 per cent share of India's 100,000-unit EV market. The market is expected to grow by more than 50 per cent in 2025-26, crossing the 150,000-unit mark. The company also claimed it does not face any immediate crisis from the rare-earth metals supply disruption from China. The Harrier EV, aggressively priced with a starting price of Rs 21.49 lakh, is expected to compete with Mahindra & Mahindra's XUV 9e, which starts at Rs 21.9 lakh. Speaking to Business Standard, Tata Motors Passenger Vehicle and Tata Passenger Electric Mobility Managing Director Shailesh Chandra said the SUV segment has grown over the years to command 55 per cent of the passenger vehicle market, with the high-SUV segment (vehicles priced over Rs 20 lakh) accounting for around 25,000 units a month. 'This is a sizeable segment that attracts more sophisticated customers who are mostly upgraders from earlier cars and are looking for better performance, quality, and new technology,' he added. Chandra explained that in the overall EV market, entry-level EVs priced below Rs 12 lakh (such as the Tiago EV) sell around 3,500-4,000 units a month, while mid-size EVs (like Punch and Nexon) sell about 6,000 units monthly. The Punch straddles the entry and mid-size EV segments, typically offering a 300-400 km range and catering to maximum volumes and competitive intensity, as it functions as both a city and intercity car. The new category of high SUVs as EVs, where the Harrier has been positioned, is expected to break barriers for EV adoption. 'New customers who have not considered EVs so far will come into the fold due to faster charging speeds (the Harrier EV, for example, can add 250 km of range in 15 minutes), more range (500-600 km), which is comparable to any ICE vehicle, and thus EVs will become more mainstream,' he said. TML has faced stiff competition from players like JSW MG Motors and Mahindra in recent months, with its market share dropping from over 70 per cent to 55.4 per cent at the end of FY25. According to Vahan data, Tata Motors' EV market share in the first two months of FY26 stands at around 37.9 per cent, down 13.8 per cent year-on-year. Meanwhile, M&M and MG have gained, with market shares of 24.4 per cent and 31.2 per cent respectively. Chandra said he is optimistic FY26 will be their best year yet, aligned with industry growth. 'The industry might grow by over 50 per cent, and we are entering a new segment which should give us more volumes. We are also taking action in existing segments that were problematic last year, which should help us grow volumes,' he said, adding the goal is to hold a 50 per cent EV market share in the mid to long term. Asked about exports as the domestic market becomes more competitive, Chandra said exports will be a mid-to-long-term focus, but improving the value proposition of existing products, including entry-level models, is the immediate priority. The plan is to expand the entry-level market from 3,500 units a month to 6,000 units. 'We are also working on the fleet segment to make it comparable with the value proposition of CNG vehicles,' he noted. Post-FAME subsidies, TML has seen a significant decline in fleet sales, which once accounted for nearly 20 per cent of its EV sales. The Harrier EV, loaded with features such as a 540-degree surround view, transparent mode, blindspot view, digital key (via smartwatch or phone), auto-park assist, and summon mode, will be manufactured at the company's Pune plant. While Chandra did not disclose production targets, he said they have plans for a rapid ramp-up if needed. He does not expect the Harrier EV to cannibalise sales of the Harrier ICE variant. 'We have experience with a multi-powertrain strategy in other products. For example, when the Punch ICE launched in 2021, it sold 8,000 units a month. Now, with EV and CNG variants, sales have doubled to 16,000 units a month. So the segment expands, and that's how I see this,' he said. He expects EVs to achieve double-digit penetration in the high SUV segment in the coming quarters.
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Business Standard
3 days ago
- Automotive
- Business Standard
Tata Motors bets on new Harrier EV to own over 50% of market share
Tata Motors (TML), the leader in India's electric passenger vehicle market, is betting on its new off-roader electric high SUV, the Harrier EV, along with other offerings in the entry and mid-level EV segments, to sustain over a 50 per cent share of India's 100,000-unit EV market. The market is expected to grow by more than 50 per cent in 2025-26, crossing the 150,000-unit mark. The company also claimed it does not face any immediate crisis from the rare-earth metals supply disruption from China. The Harrier EV, aggressively priced with a starting price of Rs 21.49 lakh, is expected to compete with Mahindra & Mahindra's XUV 9e, which starts at Rs 21.9 lakh. Speaking to Business Standard, Tata Motors Passenger Vehicle and Tata Passenger Electric Mobility Managing Director Shailesh Chandra said the SUV segment has grown over the years to command 55 per cent of the passenger vehicle market, with the high-SUV segment (vehicles priced over Rs 20 lakh) accounting for around 25,000 units a month. 'This is a sizeable segment that attracts more sophisticated customers who are mostly upgraders from earlier cars and are looking for better performance, quality, and new technology,' he added. Chandra explained that in the overall EV market, entry-level EVs priced below Rs 12 lakh (such as the Tiago EV) sell around 3,500-4,000 units a month, while mid-size EVs (like Punch and Nexon) sell about 6,000 units monthly. The Punch straddles the entry and mid-size EV segments, typically offering a 300-400 km range and catering to maximum volumes and competitive intensity, as it functions as both a city and intercity car. The new category of high SUVs as EVs, where the Harrier has been positioned, is expected to break barriers for EV adoption. 'New customers who have not considered EVs so far will come into the fold due to faster charging speeds (the Harrier EV, for example, can add 250 km of range in 15 minutes), more range (500-600 km), which is comparable to any ICE vehicle, and thus EVs will become more mainstream,' he said. TML has faced stiff competition from players like JSW MG Motors and Mahindra in recent months, with its market share dropping from over 70 per cent to 55.4 per cent at the end of FY25. According to Vahan data, Tata Motors' EV market share in the first two months of FY26 stands at around 37.9 per cent, down 13.8 per cent year-on-year. Meanwhile, M&M and MG have gained, with market shares of 24.4 per cent and 31.2 per cent respectively. Chandra said he is optimistic FY26 will be their best year yet, aligned with industry growth. 'The industry might grow by over 50 per cent, and we are entering a new segment which should give us more volumes. We are also taking action in existing segments that were problematic last year, which should help us grow volumes,' he said, adding the goal is to hold a 50 per cent EV market share in the mid to long term. Asked about exports as the domestic market becomes more competitive, Chandra said exports will be a mid-to-long-term focus, but improving the value proposition of existing products, including entry-level models, is the immediate priority. The plan is to expand the entry-level market from 3,500 units a month to 6,000 units. 'We are also working on the fleet segment to make it comparable with the value proposition of CNG vehicles,' he noted. Post-FAME subsidies, TML has seen a significant decline in fleet sales, which once accounted for nearly 20 per cent of its EV sales. The Harrier EV, loaded with features such as a 540-degree surround view, transparent mode, blindspot view, digital key (via smartwatch or phone), auto-park assist, and summon mode, will be manufactured at the company's Pune plant. While Chandra did not disclose production targets, he said they have plans for a rapid ramp-up if needed. He does not expect the Harrier EV to cannibalise sales of the Harrier ICE variant. 'We have experience with a multi-powertrain strategy in other products. For example, when the Punch ICE launched in 2021, it sold 8,000 units a month. Now, with EV and CNG variants, sales have doubled to 16,000 units a month. So the segment expands, and that's how I see this,' he said. He expects EVs to achieve double-digit penetration in the high SUV segment in the coming quarters.
Time of India
15-05-2025
- Automotive
- Time of India
Mahle India receives recognition from M&M for thermal management system
Mahindra & Mahindra Limited (M&M) has presented Mahle with a "Special Appreciation Award" for its Intelligent Thermal Management System (ITMS) , developed for M&M's first battery electric vehicle (BEV) platforms— XUV 9e and BE 6 . The ITMS was designed to meet regional market conditions, with components produced locally. The system features an intelligent control strategy and software that manage interior and battery temperature and cooling module airflow. Mahle reported that this has led to a 15–20 per cent reduction in electric compressor power consumption without affecting vehicle comfort, compared to reference models. Jumana Al-Sibai, Member of the Mahle Group Management Board for Thermal and Fluid Systems, said, 'I am very proud of our team in India. M&M honoured the great cooperation, the first-class results and our contributions to M&M's recently launched battery-electric vehicles.' Local production and market growth Series production of the ITMS began at the end of last year following a 24-month development period. The system includes functions such as advanced algorithm-based control, temperature regulation, and multiple fault detection. Locally produced components include the HVAC module, cooling module, controller, and coolant pump. Mahle, headquartered in Stuttgart, has operated in India for over sixty years, with 14 locations including 11 manufacturing facilities and a technology centre, employing around 4,400 people. The company manufactures electric drives for small vehicles, including motorcycles, scooters, and transporters. In 2024, Mahle India recorded sales of €400 million. The company plans to expand its on-site research and development efforts to support the adoption of alternative powertrains in the Indian market. Annual electric vehicle registrations in India are expected to reach 5.9 million units by 2030.
Time of India
05-05-2025
- Automotive
- Time of India
Mahindra's EV biz turns EBITDA positive; profitability still a long road ahead
New Delhi: Mahindra and Mahindra (M&M) has said that its electric vehicle (EV) business has turned EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortisation) positive, while profitability will take time, its top executive said. "The business will take a few more years to become fully profitable," said Amarjyoti Barua, Group Chief Financial Officer, M&M, during the post-earnings call for FY25. The company expects continued cash burn from exporting its BEVs (born electric vehicles) due to high initial costs, Barua added. The Indian conglomerate, which holds a 23 per cent revenue market share in the SUV segment with flagship products such as the Scorpio, Thar Roxx, and Scorpio N Line, is showing similar performance in the EV segment, capturing a leading 37.2 per cent revenue market share in the e-SUV category. The booking value for the automaker's electric twins has crossed ₹8,472 crore so far. Mahindra's BEVs, the XUV 9e and BE 6, have received more than 30,000 bookings, with 6,300 units delivered to date. 'We have a waiting period of more than four–five months for our EVs,' said Anish Shah, Group CEO and Managing Director, M&M. Capacity Expansion and Road Ahead The company is eyeing the European Union as a key export destination for its BEVs in the coming years, although the company has not disclosed a specific timeline. The automaker will target both North America and the EU for overseas expansion, with the EU as a priority, informed Rajesh Jejurikar, Executive Director & CEO (Auto and Farm Sector), M&M Ltd. It will also announce a new platform version on August 15, 2025, though it remains undisclosed whether it will be tailored for EVs or ICE (Internal Combustion Engine) vehicles. Mahindra also plans to launch five BEVs and seven SUVs by 2030, with two BEVs scheduled for launch this year. To meet rising demand, the company is pursuing aggressive capacity expansion, with plans to achieve an exit capacity of 7,500 units (5,000 operationalised) in FY25, 12,000 units (8,000 operationalised) in FY26, and 18,000 units in FY27. Additionally, Mahindra will be setting up a new greenfield plant by FY28, primarily dedicated to the company's passenger vehicle (PV) business, according to senior management.
