Latest news with #ofLife
Campaign ME
05-05-2025
- Automotive
- Campaign ME
Seeds of change: Phase two of Kia's ‘Cycle of Life'
Kia Middle East & Africa, in collaboration with INNOCEAN MEA and production house electriclime°, has unveiled the second phase of its purpose-driven 'Cycle of Life' initiative. Titled Seeds of Change, the campaign continues to merge brand purpose with on-the-ground impact – focusing this time on biofabrication, youth education, and circular design. While the first chapter of Cycle of Life explored farm-to-table narratives, this new edition shifts to a farm-to-fabric focus. Directed by Kaley Emerson, Seeds of Change was rolled out as a short film series that was released across digital channels including YouTube, Instagram, Facebook, and TikTok. The campaign introduces biofabrication to young Zambians through the transformation of agricultural waste – specifically banana stems – into usable materials. In collaboration with The Waste Lab, co-founded by Ceylan Uren and Lara Hussein, and the African Education Programme, co-founded by Julie-Anne Savarit-Cosenza, the film follows the youth through their hands-on training in turning agricultural waste into usable materials. While the campaign's core message is delivered through film, its broader impact is tied to practical education and real-world implementation. Kia's use of nature-derived materials in its vehicle interiors – such as plant-based textiles and natural dyes demonstrates how circular design and bio-fabrication can inspire both product innovation and real-world community impact A key challenge — and achievement — of the production was ensuring sustainability across all phases. electriclime° adopted a range of eco-conscious practices throughout filming. From optimising travel logistics and limiting crew size to using local teams and reducing material waste, the production aimed to minimise its environmental footprint. A carbon estimate calculated using the AdGreen calculator initially projected emissions at 44.87 tCO2e. The team was able to reduce this to 41.42 tCO2e. While still notable, the savings of over 3 tonnes marked a meaningful step forward in reducing environmental impact. Other on-set efforts included recycling, composting food waste, sourcing ethically donated wardrobe pieces, and avoiding unnecessary set materials. The team also worked closely with local partners to ensure efficiency and relevance. This campaign is just the beginning. Over the next six months, Kia is building a program to transform the Kia Garden in Kafue, Zambia, into a fully productive farm. Looking ahead, Kia plans to transform the Kia Garden in Kafue into a fully operational farm within the next six months. The site will serve as a hub for education in farming and biofabrication, empowering the local youth and promoting self-sufficiency through sustainable practices. Through 'Seeds of Change', Kia aims to drive progress through education and empowerment. This campaign reinforces the thought that true change comes from ongoing momentum and collective action. Credits: Client | KIA Vice President of Product & Marketing: Ahmed Soudodi Head of Marketing & PR: Jimmy Chamata Senior Manager / Marketing Coordinator: Mingi Pyo Agency | INNOCEAN Senior Account Manager (Innocean): Mohammad Al Sabbagh Creative Director (Innocean): Tatiana Moukhaiber The Wastelab Co-founder: Ceylan Uren Biofabrication Expert: Dimma Mawejje Gardening Expert: Esther Munsele Youth Ambassadors: Caston Kalimangaya, Kelly Mweemba, Malambo Matron AEP Co-Founder & Executive Director: Julie-Anne Savarit-Cosenza AEP Country Director: Paul Chisunka Production Company | electriclime° Director: Kaley Emerson Co-Founders: Michael Ahmadzadeh & Pabz Alexander Executive Producer: Jumana Radi Senior Producer: Layal Mooti Producer: Lana Abu Risheh Line Producer: Rob Neuhold (Forward Motion) Director of Photography: Devid Fichera Production Coordinator/1st AD: Malak Edris Sustainability Supervisor/BTS filmmaker: Omar Farouq Zambian Fixer: Joseph Muwowo Production Manager: Chaza Phiri 1st AC: Tyrone Poipao VTO/DIT: Ryan Sheppard Gaffer/Grip: Riaan Hannekom Best Boy: Benard Mwansa Unit Manager: Nelson Lungu Unit Assistant / PA: Danny Chota, Kelvin Mulenga, Seward Ngulube Sound: Roy Gondwe HMU Artist: Emel Nampemba Post Producer: Ben McFarlane Post Coordinator: Lacheln Reyes Post Production Studio: Sunny Vfx Editor: Bled Bujupi Colourist: Claudio Beltrami Sound Design and Mix: Martin Leitner @ Sounds Good Audio Online Editor: Rahul Thandassary Design & Animation: RayJohn Fernandez & Marjolaine Lebrassuer
Emirates 24/7
02-04-2025
- Lifestyle
- Emirates 24/7
School of Life Celebrates Languages and Launches Phase 2 of the Creative Impact Track
Dubai Culture is presenting a series of public workshops through its 'School of Life' initiative under the Dubai Quality of Life Strategy. Taking place in Al Safa Art & Design Library, Al Twar Public Library, Al Mankhool Public Library, and Hatta Public Library, the initiative offers a diverse range of activities aimed at building life skills for all, enabling them to explore Dubai's distinctive creative scene. This contributes to fostering a sustainable creative ecosystem that enriches skills, enhances capabilities, and encourages community participation in the cultural and artistic sectors. In April 2025, 'School of Life' will present a rich programme of discussions and interactive workshops under the theme 'Celebrating Languages', featuring its innovative clubs, including Wellness & Nutrition, Chess, Family Developing, Language, Career, Art, and Calligraphy, in addition to a series of educational sessions within the Creative Impact Track that was launched by the Authority as part of the Calligraphy Club, within the Dubai Calligraphy Biennale, alongside the Photography & Cinema Club, organised in collaboration with Canon and Reporters. The programme will include 37 interactive sessions covering topics such as voice-over techniques, photography, impactful content creation, achieving psychological and physical balance, enterprise resource planning, and more. This provides a dynamic space for creativity, encouraging the exchange of ideas and experiences among participants. To explore the programme and register, click here. Follow Emirates 24|7 on Google News.
Yahoo
17-03-2025
- Automotive
- Yahoo
Driver pulled out of car after crashing into a building in Everett
The driver had to be pulled out of the car after it crossed into oncoming traffic and crashed into a building in Everett. Around 3 p.m. on Sunday, police and fire crews from Everett answered the call that happened on 1932 Broadway. According to the news release, the car was going north on Broadway when it crossed into oncoming traffic, hit a light pole and crashed into Althea's Footwear Solutions store. Crews had to stabilize the building before they could get to the driver. The store was closed at the time of the crash and the driver was the only person affected. Using the 'Jaws of Life', firefighters worked for about 50 minutes to pull the driver out. The driver had non-life-threatening injuries and was taken to Providence Regional Medical Center in stable condition. Everett police are investigating the cause and Everett Public Works was on the ground to check the condition of the building. Snohomish PUD arrived to fix the damaged light pole.
Yahoo
16-02-2025
- Automotive
- Yahoo
Ventura crash sends SUV into retaining wall; 2 rescued with Jaws of Life
The Brief Four people were injured in a car crash in Ventura Saturday, that sent one car rolling over a retaining wall. Two people were able to get out of one car on their own, but fire crews had to rescue two others from the other car. The four people all went to the hospital. Their conditions are unknown. VENTURA, Calif. - Four people were injured in a car crash in Ventura on Saturday, that forced fire crews to use the Jaws of Life to rescue two people. What we know The crash happened just before 2 p.m., at the intersection of Loma Vista Road and N. Victoria Avenue in Ventura. Police and fire crews were called to the intersection after reports of a crash. When they got there, they found a pickup truck and an SUV had crashed. The pickup truck was on its side. The two people inside the truck were able to get out on their own, according to the Ventura City Fire Department. The SUV, however, had smashed in between a retaining wall and a car in a driveway, pinned. Two people were trapped in the SUV in critical condition, officials said. Fire crews had to stabilize the car and then use the Jaws of Life to pull the two people out. It took the team under half an hour to pull the two people out. Paramedics took all four people to the hospital. What we don't know The four victims' conditions were unknown on Saturday evening. Officials haven't said what might have caused the crash. The Source Information in this story is from the Ventura City Fire Department.
