Latest news with #revenueManagement
Travel Daily News
4 days ago
- Business
- Travel Daily News
TakeUp and Cloudbeds team up to make revenue optimization effortless
TakeUp partners with Cloudbeds, bringing AI-driven revenue management and automated pricing optimization to independent hotels, enhancing profitability and operational efficiency. WESTFIELD CENTER, OHIO – TakeUp, the AI-powered revenue management platform built for independent hospitality properties, announced a new integration partnership with Cloudbeds, the innovative leader in hospitality management technology. This collaboration equips boutique hotels, inns, bed & breakfasts, and glamping retreats with seamless, automated revenue optimization – helping them maximize earnings while saving time. With this integration, independent hoteliers using Cloudbeds can now access TakeUp's AI-driven pricing engine, which dynamically adjusts room rates based on real-time market demand, competitor pricing, and booking trends. Alongside AI-powered automation, TakeUp's experienced revenue strategists act as an extension of each property's team, providing expert guidance to fine-tune pricing strategies and maximize long-term profitability. Cloudbeds' partner integration marketplace connects hoteliers with industry-leading solutions that enhance property management, revenue strategy, and guest experience. By integrating with Cloudbeds, TakeUp becomes part of a growing ecosystem of innovative tools designed to help independent hoteliers compete more effectively. This seamless connection ensures that TakeUp users can access advanced revenue management capabilities without disrupting their existing workflows. 'Cloudbeds has built an outstanding platform that streamlines hotel operations, and we're excited to enhance that experience by making revenue optimization effortless for their customers,' said Bobby Marhamat, CEO at TakeUp. 'By partnering with Cloudbeds, we're delivering AI-powered pricing automation and expert-backed strategies in a way that's simple, effective, and tailored to small and independent properties.' Key Benefits of the TakeUp + Cloudbeds Integration: AI-Driven Pricing Optimization – Automatically adjusts rates to reflect demand, competition, and market trends. Revenue Strategist Support – AI-powered insights, enhanced by expert guidance, ensure a strategic approach to pricing. Seamless Cloudbeds Integration – Quick and easy setup with no disruption to existing operations. User-Friendly Analytics – TakeUp's intuitive dashboard provides performance tracking and benchmarking. 'At Cloudbeds, our goal is to give hoteliers the tools they need to run their businesses more efficiently and profitably,' said Sebastien Leitner, VP of Partnerships at Cloudbeds. 'Partnering with TakeUp gives our customers access to a smart, easy-to-use revenue management solution that helps them stay ahead without adding unnecessary complexity to their workflows.' A Future of Smarter Revenue for Independent Hoteliers Independent hotels no longer have to guess at pricing strategies or spend hours manually adjusting rates. With TakeUp and Cloudbeds integrated together, properties of all sizes can now leverage AI-powered revenue management – a capability that was once only accessible to large hotel brands.
Associated Press
6 days ago
- Business
- Associated Press
LodgIQ and Medialog Meet Growing Demand for Integrated Hotel Tech in France
AI-powered revenue management and seamless PMS connectivity aim to deliver a unified revenue management and BI solutions for French hoteliers 'This integration helps hoteliers in France take a major step forward in aligning revenue strategy with real-time operational data'— Vincent Ramelli, CEO of LodgIQ SUNNYVALE, CA, UNITED STATES, May 28, 2025 / / -- LodgIQ, the AI-powered revenue management system trusted by hoteliers worldwide, has announced its first connection to leading French PMS provider Medialog. This integration allows French hotels to benefit from LodgIQ's predictive revenue optimization tools, now fully interoperable with Medialog's widely adopted PMS. The connection provides a streamlined experience for hotel teams seeking to align daily operations with dynamic pricing strategies—delivered through solutions tailored to the unique needs of the French market. With France being one of Europe's most active hospitality markets, especially in destinations like Paris, the demand for flexible and intelligent revenue management continues to grow. Medialog's position as a key PMS provider in the region made it a natural integration choice for LodgIQ's European growth. 'This integration helps hoteliers in France take a major step forward in aligning revenue strategy with real-time operational data,' said Vincent Ramelli, CEO of LodgIQ. 'As we grow into the European market, working with an established and respected provider like Medialog ensures that our technology is accessible, relevant, and immediately impactful for local hotels.' The integration offers a simplified implementation path, eliminating the need for manual data entry or complex system coordination. LodgIQ's interface is designed with mobile-first usability in mind, making it particularly valuable for hotel managers on the move—a key feature in fast-paced French urban markets. 'We saw growing interest from our clients in AI-powered revenue management tools, and LodgIQ's growth into Europe gave us the perfect opportunity to respond,' said Cyrille Bellefaix, CEO of Medialog. 'With this integration, our hotel partners can now access advanced pricing intelligence without changing the systems they rely on every day.' The integration is now available for hotels using Medialog, and initial deployment has begun with several independent properties across France. As LodgIQ expands its presence in Europe, the company plans to pursue further technical connections with regionally established PMS and POS platforms to support the evolving needs of hoteliers. About LodgIQ™ LodgIQ™ is a leading AI-enabled revenue management platform for the hospitality industry, transforming data integration and decision-making for hotel commercial teams. Our platform consolidates Revenue, Sales, and Marketing data, providing insights into market trends and consumer behaviors for strategic, data-driven decisions. LodgIQ offers a real-time, comprehensive view of key metrics, enhancing room rate adjustments, marketing campaigns, and sales strategies. Committed to optimizing operations and maximizing revenue, LodgIQ is the essential tool for unified commercial strategies in hospitality. Currently working with over 550 hotels, LodgIQ's products combine sophisticated machine learning with an intuitive and powerful user interface, delivering advanced recommendations and actionable analytics. LodgIQ is headquartered in Silicon Valley, with offices in New York City, and Bangalore. For more information visit About Medialog Since 1988, Medialog has established itself as a trusted player in the independent hospitality and restaurant industry. Its entry into the fintech sector with the integration of payments into its PMS and POS solutions in 2022 has further strengthened its position, helping to structure and optimize its clients' operations while precisely adapting to their specific needs. Luxury hospitality has taken notice, now accounting for 35% of Medialog's clients, drawn by its excellence in service, high-quality products, and commitment to precision. For more information visit Pascal Schubert LodgIQ + +33 6 83 18 99 42 [email protected] Visit us on social media: LinkedIn Legal Disclaimer: EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Hospitality Net
6 days ago
- Business
- Hospitality Net
The Evolution of Revenue, Distribution, and Commercial Management
The evolution of revenue, distribution, and commercial management fundamentally shapes how the hospitality industry operates. Hotels are increasingly recognizing that their sales, marketing, and revenue strategies can no longer operate in isolation. Guest expectations are also shifting. Traditional silos are breaking down. This leads to integrated, data-driven approaches. A guest-centric focus is emerging. Commercial management is at the forefront, taking a holistic view. This includes revenue generation. It optimizes distribution. It also covers strategic sales and marketing. Shiji Insights spoke with Annemarie Gubanski, CEO of Taktikon. We discussed these critical shifts. Her insights reveal a combination of human intuition and tech intelligence. Takeaways Commercial Management Evolution: Revenue management now is holistic commercial management, overseeing all revenue streams. Human & AI Synergy: Optimal decisions combine human intuition with AI efficiency in hospitality. Dynamic Pricing Key: It optimizes public rates, offers flexibility, and balances corporate rate needs. Strategic Distribution: Prioritize channels by market, control guest experience, and boost direct bookings. Future Trends: Hyper-personalization and AI are crucial, underestimated trends for hotels to adopt early. Strategic shifts in Revenue Management In recent years, how have you seen the role of revenue management evolve beyond traditional pricing and inventory control? What emerging metrics or KPIs do you believe are becoming crucial for modern revenue strategies? The role has evolved significantly over the years. I've noticed a distinct shift from traditional revenue management to a more comprehensive approach and commercial management. Today, we are a key player within the commercial department, working closely with both the Sales and Marketing teams to drive the overall business strategy. Our responsibilities have expanded beyond managing Room Revenue. We now oversee all hotel revenue streams, including rooms, food & beverage, events, and ancillary services. This shift necessitates a closer collaboration with operational departments, as their input is crucial in driving performance across all areas. As the role becomes more holistic, we need to ensure that every department is aligned and working towards common goals. Optimizing overall revenue generation. Data-driven decisions With the influx of data analytics and AI in revenue management, how do you balance automated insights with human intuition? Are there scenarios where gut feeling should override data? I fully embrace technology; it truly enhances our decisions, helping us make them smarter and quicker. The ideal is combining intuition with data. The ideal scenario is when we can combine intuition with data-driven decision-making. The strength of humans lies in their creativity and ability to explore new paths and innovative solutions. On the other hand, technology excels in making fast, efficient decisions and processing vast amounts of data. It is the synergy between the two: human creativity and technological intelligence, that creates the perfect balance. Without humans, innovation and progress would stagnate, and without technology, we would struggle to achieve the level of intelligence and efficiency needed for continuous growth. Annemarie Gubanski, a leading voice in hospitality, champions agile strategies for hotels in a dynamic market. — Photo by Shiji Dynamic pricing What are your thoughts on dynamic pricing in hotels? How effective is it? What should hotels consider when using it? Dynamic pricing is crucial for Revenue Managers in the hospitality industry. It has proven to be highly effective, particularly in managing public rates. It allows for the optimization of rates based on demand fluctuations, market conditions, and competitor pricing. Ultimately leading to maximizing revenue. This flexibility is essential for staying competitive and adapting to market changes in real time. When it comes to dynamic corporate rates, I think a blended approach works best. Incorporating both fixed and dynamic rates allows for greater flexibility. Catering to different client needs while maintaining a stable revenue stream. It is important to avoid overly generous discount percentages, as this can undermine the pricing strategy and might drive up the public rates in order to avoid a decrease in ADR coming from dynamic corporate rates. Dynamic corporate rates tend to be more suitable for smaller corporate clients that have more flexible booking patterns. Larger companies often require more predictable pricing. Navigating the distribution channel landscape Many distribution channels exist. What key factors decide channel priority? This is for a hotel or brand. When prioritizing hotel distribution channels, several key factors are critical. Understanding our target market is essential. We must determine where potential guests prefer booking via OTAs, our website, metasearch, or corporate platforms. Aligning channels with our primary demographics' preferences is vital. Control over guest experience is another crucial factor. Direct bookings allow greater control over pricing, brand messaging, and guest relationships. This control helps build loyalty and maximize long-term revenue. Conversely, OTAs offer broader reach but limit our control over pricing and guest data. Analyzing channel performance is also essential. Monitoring conversion rates, average stay lengths, guest demographics, and booking patterns helps make informed decisions. This data-driven approach allows continuous refinement, focusing efforts on top-performing channels. Ultimately, it's about balance, utilizing OTAs to drive volume and boosting direct bookings through website optimization, loyalty programs, and targeted marketing. Direct vs. OTA Bookings: Strategies for independence What are some of the most effective strategies you've implemented to reduce dependency on OTAs while maintaining occupancy and ADR? Please share some real-life examples if possible. We've observed that independent hotels often face significant challenges in reducing their reliance on OTAs. Larger brands have a clear advantage due to their established reputation and loyal customer base. Since most of our clients are independent hotels, we believe the best strategy starts with strong digital marketing. Unlike many marketing agencies that allocate Google Ads budgets to bid on a hotel's brand name, we've found that this approach often has a negative impact. It results in lost room revenue because these hotels get less business from OTAs. We believe that OTAs should receive their fair share, as they are essential for reaching potential guests globally. Our most successful strategy is to focus marketing spend on promoting a hotel's unique selling points (USPs) and attracting customers who are specifically looking for the unique experiences our properties offer. Tech integration: Seamless adoption How do you assess and integrate new tech, including distribution platforms? How do you do it without disrupting operations? When integrating new distribution technologies into an existing tech stack, ensure the solution aligns with hotel operations and goals. Begin by evaluating the technology's capabilities, confirming it meets specific needs like expanding reach, optimizing pricing, or improving guest experiences. Check compatibility with existing systems such as PMS, channel manager, and RMS. Integration should be gradual and planned, involving close collaboration with internal teams and technology providers to reduce downtime. Implement a phased rollout, initially integrating on a smaller scale or for specific segments. Ensure stakeholders are comfortable before fully implementing changes. Continuously monitor performance and gather feedback. Address any issues proactively to ensure seamless integration without disrupting daily operations. Aligning closely with the hotel's strategic objectives and involving key departments ensures smooth adoption and maximizes the new technology's benefits. A holistic approach to commercial management Commercial management often involves aligning sales, marketing, and revenue strategies. Can you share an example of when aligning these functions significantly impacted a hotel's performance? When I started my career, departments often worked in strict silos. Over the years, however, I've seen significant improvement, and now we collaborate more closely. We've found that we can significantly enhance the distribution mix by working alongside the marketing team, especially since we typically manage the OTA channels, which are a crucial part of the distribution strategy for many independent hotels. By working together, we can identify key demand periods and align on the best strategies to move forward. Regarding the In-house Sales department, we've always seen them as essential partners for Revenue Managers. Their decisions can be the difference between success and failure. Too many rooms or incorrect pricing for group bookings can completely disrupt specific days or periods. Often 'breaking the silos' means a closer cooperation with Marketing and Corporate Sales. Still, in-house sales are equally important, and we always try to work very closely with these departments. Cross-departmental collaboration What are some challenges you've faced when breaking down silos between commercial teams at a hotel? Could you describe a scenario where fostering collaboration led to improved performance? Breaking down silos within the commercial departments is crucial. However, bridging the gap between the commercial teams and the operational functions is the real challenge. While we can optimize the availability of restaurant seats, meeting rooms, and spa facilities, we don't manage the menus, seating arrangements, staffing, or room cleaning. If we can successfully integrate these operational areas with our commercial strategies, we can truly start focusing on maximizing profits. Market adaptability in a dynamic environment In such a dynamic market, how do you ensure that commercial strategies remain agile and are adapted in real time? In a rapidly changing market, the ability to remain agile is critical. We must proactively embrace market shifts and trends, allowing us to adjust our approach quickly. By continuously monitoring data and closely collaborating with all departments, we ensure that our strategies are reactive and anticipate changes. Enabling us to adapt in real time and stay ahead of the curve. Time is of the essence when it comes to developing and adapting commercial strategies. By that, I mean we need to allocate time for change. This is easier said than done, especially in hotels, where numerous factors constantly change and resources can be limited. However, from my experience, investing in the flexibility to adapt is crucial. It enables us to stay ahead of the competition and ensures we are always prepared for the next shift in the market. Targeting and segmentation In terms of personalisation, how do you approach market segmentation to create highly targeted sales and marketing campaigns? The 'old' segmentation model is no longer effective, especially for the individual leisure traveler. Simply categorizing guests as 'Leisure Individual' versus 'Leisure Group' is too simplistic. Leisure travel is on the rise, and today's travelers increasingly demand personalized experiences. To provide this level of personalization, we need more detailed guest information. We strongly advocate for generational segmentation, categorizing guests into groups like Baby Boomers, Millennials, Gen Z, etc. The challenge lies in gathering this information from our various distribution partners. Some of our best results come from pre-stay communications, such as pre-check-in messages, where we can greet guests and ask a few short questions to uncover the reason for their stay. This lets us surprise and delight them with a tailored experience, enhancing their overall satisfaction. Brand positioning How important do you think storytelling and brand identity are in today's competitive hospitality market, and how can this be incorporated into sales and marketing strategies? Storytelling and brand identity are vital in today's competitive hospitality market. Every hotel has a unique narrative, its history, design, location, or guest experiences. This story differentiates a hotel and connects emotionally with potential guests. Social media is ideal for storytelling, provided the narrative resonates with your audience and brand essence. Identify what sets your hotel apart, luxury, sustainability, local culture, or exceptional experiences and showcase this clearly. Instagram is great for aesthetics, while Facebook suits longer stories and testimonials. Effective storytelling combines engaging content like reels, behind-the-scenes footage, or live videos. Sharing operations like kitchen processes, room preparations, or staff routines adds authenticity. This humanizes your brand, builds trust, and highlights attention to guest experience. Consistency matters. Your online narrative must match the actual guest experience, from initial reservations to onsite interactions. Every touchpoint should reinforce your story, creating a seamless brand experience. Your website ties everything together. It must reflect your social media narrative, offer a user-friendly experience, and deliver visually consistent, engaging content. Integrating compelling storytelling throughout your hotel's presence attracts guests, fosters loyalty, and ensures long-term success. Emerging trends Are there any sales or marketing trends you believe the industry underestimates, and how can hotels capitalize on them before they become mainstream? A key underestimated trend is the demand for hyper-personalization in guest experiences. While personalization is often superficial, travelers now seek deeper, meaningful connections with hotel brands. Millennials and Gen Z value tailored offers, personalized travel recommendations, and custom in-room experiences. Hotels can leverage this by investing in data-driven marketing tools and CRM systems. Insights from pre-arrival surveys, guest feedback, and loyalty programs enable highly customized experiences. Examples include personalized spa treatments, curated local activities, or tailored room preferences. Another growing trend is AI and automation to enhance guest service and marketing. Hotels relying on manual processes can benefit significantly from AI-driven 24/7 chatbots, dynamic pricing, and personalized upselling recommendations. Early AI adoption boosts operational efficiency and guest satisfaction. Hotels embracing these trends early and investing in supporting technology will stand out by consistently exceeding guest expectations. About Shiji Group Shiji is a global technology company dedicated to providing innovative solutions for the hospitality industry, ensuring seamless operations for hoteliers day and night. Built on the Shiji Platform—the only truly global hotel technology platform—Shiji's cloud-based solutions include property management system, point-of-sale, guest engagement, distribution, payments, and data intelligence for over 91,000 hotels worldwide, including the largest hotel chains. With more than 5,000 employees across the world, Shiji is a trusted partner for the world's leading hoteliers, delivering technology that works as continuously as the industry itself. That's why the best hotels run on Shiji—day and night. While its primary focus is on hospitality, Shiji also serves select customers in food service, retail, and entertainment in certain regions. For more information, visit View source
Hospitality Net
26-05-2025
- Business
- Hospitality Net
AI Revenue Management for Hotels (Without Losing the Human Touch)
AI and automation are real game changers for hotel revenue management. Today's tools aren't just suggesting prices, they're reading the market in real time, learning from data and adjusting rates automatically. But with all these powerful tools at our disposal, is there room left for the human touch? You can probably already see how AI is helping hoteliers. For example, it can take tedious admin off your shoulders, freeing you up to focus on the bigger picture. That could be making sharp strategic decisions that boost revenue or focusing on creating remarkable guest stays. Think of it like autopilot on a plane. It handles flying, but there's still a pilot in the cockpit. To help you find that balance between the human touch and AI in hotel revenue management, we've broken it down into three steps. 1. Set the strategy (so AI can run with it) Before your revenue management system (RMS) can start optimizing rates with AI, you've got to teach it how to think. Take our plane example. Sure, autopilot can help navigate it to most locations. But first, it needs to know the destination. That's where the human touch comes in. In hotels, that's the revenue, sales, and marketing teams setting the goals and feeding information to the AI to help it do its best work. So, everything from room types to your min/max rates and pricing hierarchy. And the more you share up front, the better the pricing recommendations work for your property, brand and local market. 2. Plan for the predictable Market demand isn't static. Public holidays, local events and even weather can all shift performance. So, it's essential your RMS can adapt quickly when change happens. Luckily, today's revenue solutions are built to keep up. By adjusting rates in real time based on historical data and forward-looking trends, they make sure your prices are always in line with the changing market. Of course, if you want more control then you have that power. All you need to do is feed the system more information. Take your high and low seasons, for example. You can set special rules for main travel times based on your own local knowledge, demand data and event announcements. That way, your system knows when to hold steady and when to surge. 3. Teach it to adapt Sure, you can feed your RMS as much info as you like, but not everything is predictable. A major concert could be announced at the last minute. Or a big group could cancel with no warning. When those surprises hit, AI can react in seconds and adjust your pricing automatically. That way you're not stuck with underpriced rooms when demand surges unexpectedly. But here's where you and your team come in. You're the ones setting the rules. You decide how aggressive (or conservative) the response should be. And when needed, you step in with overrides to protect your brand, your positioning or your bottom line. The sweet spot between AI and human strategy So no, AI isn't here to take your job. Even smart tools need a smart operator, and no-one knows your brand better than you do. Not even an algorithm. In fact, AI is here to help hoteliers and revenue managers. Help them to stop repeatedly updating spreadsheets. Help them to stop wasting time on tedious manual processes. Help them to stop second guessing themselves. And when you leave AI to handle the 'how', you get to focus on the 'why'. Things like smarter pricing strategies, campaigns or simply speaking with your guests. Ready to rethink your revenue management? Find the sweet spot between AI and human strategy with Atomize, a Mews company. Book a demo here. About Mews Mews is the leading platform for the new era of hospitality. Powering over 12,500 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include BWH Hotels, Strawberry, The Social Hub and Airelles Collection. Mews was named Best PMS (2024, 2025) and listed among the Best Places to Work in Hotel Tech (2021, 2022, 2024, 2025) by Hotel Tech Report. Mews has raised $410 million from investors including Growth Equity at Goldman Sachs Alternatives, Kinnevik and Tiger Global to transform hospitality. View source
Hospitality Net
22-05-2025
- Business
- Hospitality Net
IDeaS Accelerates Growth and Builds Business Momentum in Greece
ATHENS – IDeaS, a SAS company and the world's leading provider of hospitality revenue management software and services, reports record-breaking growth in Greece. This rapid expansion is driven by a wave of strategic hotel partnerships and increasing demand for sophisticated solutions tailored to optimize revenues for properties of all sizes and operating models. Between 2023 and 2024, IDeaS reported a 426% increase in year-on-year revenue, reflecting the company's growing influence in southern Europe's vibrant hospitality sector. Over this period, the business closed 27 new deals in Greece. IDeaS' growth aligns with Greece's tourism sector, which reached new heights in 2024, welcoming approximately 35.9 million international visitors and generating €21.7 billion in tourism revenue, surpassing previous records.1 The Athens market alone saw strong growth with average hotel occupancy reaching 78%, an 8.9% increase in the average daily rate (ADR) to €149.26, and an 11.4% rise in revenue per available room (RevPAR) to €116.48.2 Our performance in Greece has been nothing short of extraordinary. The appetite for dynamic, technology-driven revenue management strategies is growing fast, and our clients are seeing the results. We're proud to support this transformation with solutions that empower hoteliers to adapt quickly, boost profitability, and elevate guest experiences. Michael McCartan, area vice president, EMEA, IDeaS IDeaS' growth in 2024 was anchored by a series of significant client acquisitions across the hospitality spectrum. These wins demonstrate the company's ability to deliver tailored revenue management solutions to a wide variety of property types, from boutique and lifestyle accommodations to expansive resort groups and multi-property portfolios. This momentum has continued into 2025, with further additions strengthening IDeaS' presence across both established and emerging markets. As Greek hoteliers face rising operating costs, tighter lending conditions and a rapidly evolving digital distribution landscape, investment in revenue management technology is increasingly seen as a strategic necessity. By leveraging advanced demand forecasting to guide dynamic pricing, inventory, and distribution decisions—down to the room-type and market-segment level—operators gain the agility to respond to shifting market dynamics and drive more sustainable, long-term growth. To find out more about IDeaS revenue management solutions, please visit About IDeaS IDeaS, a SAS company, is the world's leading revenue management software and services provider. Combining industry knowledge with innovative data analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated recommendations they can trust. With 35 years of expertise serving hospitality, including hotel, event, and parking clients, IDeaS delivers revenue science to more than 30,000 properties in 164 countries around the world. Results delivered. Revenue transformed. Discover greater profitability at Elliott Mest Public Relations 862-371-0511
