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Proton International Corp eyes 6,000 export sales this year, targets tenfold growth by 2030
Proton International Corp eyes 6,000 export sales this year, targets tenfold growth by 2030

Malay Mail

time2 days ago

  • Automotive
  • Malay Mail

Proton International Corp eyes 6,000 export sales this year, targets tenfold growth by 2030

KUALA LUMPUR, July 28 — Proton Holdings Bhd's international arm, Proton International Corporation Sdn Bhd (PICSB), is aiming for export sales of 6,000 vehicles this year. The company targets to double that figure next year and exceed 10 times that volume by 2030. It currently exports to 19 countries, Proton said in a statement today. PICSB chief executive officer Edmund Lim Meng Thong said the company has set ambitious targets for the next few years and is actively hiring more talent for its regional sales and marketing teams. 'We are also excited about the progress made at the Automotive High Tech Valley (AHTV), which will boost our production capability to meet growing international demand,' he said. With export sales identified as a key driver of future sales growth, PICSB is aiming to expand to the Global South while also continuing to oversee and develop sales and marketing efforts in existing overseas markets. After starting exports to Bangladesh in 1986, the national carmaker rapidly expanded its international reach, becoming the fastest-growing new car franchise in the United Kingdom by 1992, with annual sales reaching 15,000 units. By the early 2000s, Proton models were present in 64 countries globally, with the company then strategically shifting its focus to high-growth regional markets such as Asean, China, India, the Middle East, and North Africa. 'In 2025, Proton remains committed to expanding its global presence by introducing new models and technologies to international markets. 'As of this year, the company has exported 20,169 vehicles to 19 countries since 2020, making it the leading exporter of vehicles from Malaysia,' it said. Proton has announced that its Proton 7 is making an impact in export sales. Since 2020, Proton's top three exported models are the Proton Saga, with 10,998 units sold, followed by the Proton X50 with 3,986 units, and the Proton X70 with 3,316 units. It noted that the Proton 7 has risen to third place in export sales this year. 'Since its export began to Nepal and Trinidad & Tobago, a total of 233 units have been delivered. 'Since its launch in December 2024, the model has maintained strong sales with 916 units sold in May for domestic and international markets, bringing its total year-to-date (YTD) sales to 3,632 units,' Proton said. — Bernama

Huge car brand recalls 120,000 vehicles over ‘risk of injury' – check if you're affected
Huge car brand recalls 120,000 vehicles over ‘risk of injury' – check if you're affected

The Sun

time7 days ago

  • Automotive
  • The Sun

Huge car brand recalls 120,000 vehicles over ‘risk of injury' – check if you're affected

A MOTOR giant is recalling over 120,000 vehicles after concerns were raised about a 'risk of injury'. The huge recall affects one of the biggest car brands in the world and thousands of drivers are expected to be affected. 3 3 Chrysler's parent company, Stellantis, issued the recall after receiving a warning from the National Highway Traffic Safety Administration (NHTSA). The NHTSA had warned that the brand's vehicles had head constraints which did not lock properly. Also, the NHTSA warned that there was an increased risk of injury to 'seat occupants' during a crash. Stellantis are now in the process of recalling a staggering 121,398. The Sun has contacted both Stellantis and the NHTSA for comment. Neither has confirmed which models will be affected by the recall now being rolled out across America. Stellantis was formed in 2021, when the French mega-giant PSA Group merged with Fiat Chrsyler Automobiles. Chrysler itself was founded in 1925 and has become one of the most famous American carmakers in the world. The brand was so successful that its former head, Walter Chrysler, commissioned the iconic Chrysler Building. Chrysler's current owner Stellantis is also the owner of Fiat, Peugeot, Citroën and Jeep. The company reported losses of £2 billion in 2025, following Donald Trump's international tariff war. Stellantis has claimed the US President's extortionate levies had cost it more than £260million. It experiences a six per cent decline in shipments across the globe, after Stellantis halted production in North America in April - shortly after the tariffs were announced. Antonio Filosa has vowed to "throw the kitchen sink" at restructuring the company though, as Chief Financial Officer Doug Ostermann told analysts that its losses could get worse before they get better. He said: "We'll see significantly more in the second half unless things change. "Given the current outlook, I would expect to see that figure probably double in the second half or more." The news comes after Japanese carmaker Nissan announced plans to shut down two of its huge plants. Nissan is closing its Civac plant in Morelos and the Cooperation Manufacturing Plant Aguascalientes - putting thousands of jobs at risk. The car manufacturer is battling with rising costs, as well as Donald Trump's international tariff war. As it grapples with spiralling debt, the company has announced its global restructuring plan named Re: Nissan. A spokesperson for Nissan said: 'Under Re:Nissan, Nissan is currently reviewing the integration and closure of some of its global production sites. "However, this process has not yet been concluded beyond the three sites that have been announced so far. "We are committed to maintaining transparency with our stakeholders and if any decisions are made, we will provide information at the appropriate time." 3

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