Latest news with #YPP
News18
2 days ago
- Entertainment
- News18
YouTube Clarifies Monetisation Rules For Creators: All You Need To Know
Last Updated: Under the latest monetisation guidelines, YouTube has offered new examples to clarify what constitutes 'inauthentic content'. YouTube Monetisation Policy 2025: YouTube has clarified an update to its monetisation guidelines under the YouTube Partner Program (YPP), which took effect from July 15, 2025. The platform has clarified that this is not a new policy, but rather a linguistic refinement aimed at improving clarity for creators. What's Changing? The primary change involves renaming the existing guideline on 'repetitious content" to 'inauthentic content". According to YouTube, the new term better reflects the platform's longstanding position on mass-produced, low-value, or overly repetitive content, which has always been ineligible for monetisation. 'We regularly update and evolve our policies based on the content on YouTube," the company said in a statement. 'This update is to clarify that this policy includes content that is mass-produced or repetitive." Renee Richie, YouTube's creator liaison, addressed concerns in a video update saying, 'If you're seeing posts about a July 2025 update to the YouTube Partner Program monetisation policies and you're concerned it'll affect your reaction or clips or other type of channel. This is a minor update to YouTube's long-standing YPP policies to help better identify when content is mass-produced or repetitive." These forms of content are likely to be deemed inauthentic and ineligible for ad revenue under the YouTube Partner Program. What About AI-Generated Content? One of the most asked questions relates to the status of AI-generated videos. YouTube confirmed that AI-generated content remains eligible for monetisation, provided that it is original, authentic, transparent, and creators comply with YouTube's synthetic content disclosure requirements. So, AI can still be a powerful tool for creators — as long as it is used responsibly and creatively. What Remains the Same? Key rules under the YouTube Partner Program are unchanged: Also unchanged is the treatment of reused content: Creators can continue monetising reaction videos, tutorials, compilations, and commentary if they add meaningful, original value — whether through analysis, education, or entertainment. Why It Matters YouTube's latest clarification aims to strengthen the platform's emphasis on originality, discourage low-effort mass production, and provide more transparency to new and existing creators. It comes amid a broader push to address the growing use of generative AI and uphold the integrity of monetised content. view comments Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
Time of India
3 days ago
- Entertainment
- Time of India
YouTube rolls out new monetisation rules under YPP from today: What creators need to know
YouTube monetisation rules updates: YouTube has introduced fresh updates to its monetisation rules under the YouTube Partner Program (YPP) from today, July 15. These new policies aim to support creators who share original and engaging content while cutting back on repetitive or low-quality videos, especially those created using AI tools. If you're a YouTube creator, here's a full breakdown of the latest changes, what they mean for you, and how to keep your channel monetised under the updated YPP rules. What Are the New Monetisation Rules? YouTube is making changes to its 'repetitious content' policy, which will now be known as 'inauthentic content.' This update is part of the platform's effort to reward genuine, high-effort videos and discourage mass-produced, AI-generated material. Under these revised monetisation rules, content that is overly repetitive, lacks creativity, or is mostly created by AI with minimal human touch will no longer be eligible for YPP monetisation. This includes: Slideshows with computer-generated voiceovers Videos using reused clips without fresh commentary AI-created content with little or no human input In a recent official statement, YouTube said, 'We're renaming our 'repetitious content' policy to 'inauthentic content' to better explain that mass-produced, repetitive content isn't eligible for monetisation. This has always been the case, but we're now clarifying it further to support creators who offer unique and original value.' What Stays the Same for YouTube Creators? Despite these new guidelines, the basic eligibility requirements to join the YPP remain the same: 1,000 subscribers Either 4,000 public watch hours in the past 12 months Or 10 million short views in the last 90 days Also, not all reused content is banned. If you run a reaction channel, make compilations, or share commentary, you're still in the clear, as long as your content includes something original, such as your opinion, edits, or educational input. So yes, YouTube creators can still monetise reaction videos or compilations, as long as they clearly add personal insight, humour, creativity, or value to the content. How Creators Can Keep Their Channels Monetised To stay compliant with the new YouTube monetisation rules, here are some useful tips for creators: Add Your Own Voice Use your own narration, commentary, or explanations. Viewers—and YouTube—prefer hearing from a real human, not a robot. Be Creative with Editing Customise your videos with personal intros, transitions, and effects. Make your content stand out with your editing style. Don't Rely Solely on AI AI can help with editing or scripting, but don't let it do all the work. Fully automated videos with no human input will no longer qualify for YPP monetisation. Focus on Value Whether you're making tutorials, vlogs, or reviews, make sure your content educates, entertains, or informs your audience. Valuable content always performs better. Why Is YouTube Making These Changes? The rise in 'AI slop'—low-quality, AI-generated content—has cluttered the platform. This affects both the viewer experience and advertiser trust. To protect its reputation and ensure quality, YouTube wants to support creators who genuinely put in time and effort into their work. These new monetisation rules aim to make YouTube a better place for both viewers and real content creators. What's Next for YouTube Creators? YouTube will now use a mix of AI tools and human reviewers to check whether videos meet the updated policies. If your channel is flagged for inauthentic content, you will still be able to appeal. But be prepared to show that your videos are genuinely original and valuable. It's a good idea to start reviewing your current and past content to make sure it aligns with these new guidelines. Stay Authentic, Stay Monetised As a YouTube creator, staying successful in 2025 means focusing on quality and authenticity. Whether you create travel vlogs, tutorials, or reaction videos, always add your personal touch. By understanding and following the updated YPP monetisation rules, you'll be in a strong position to grow your channel, attract new subscribers, and keep earning on YouTube. To stay updated on the stories that are going viral, follow Indiatimes Trending.
Time of India
3 days ago
- Entertainment
- Time of India
YouTube Monetisation Update today: Who will be affected, is there new eligibility requirement, what's changing? Here's all
YouTube will enforce new monetisation rules for creators starting today, July 15, 2025, as part of an update to its YouTube Partner Program (YPP). The platform clarified that the policy change is aimed at identifying and limiting mass-produced or repetitive content, especially those using AI tools or reused clips, while maintaining opportunities for creators who add original value. YouTube clarifies purpose of new policy Renee Richie, YouTube's creator liaison, addressed concerns in a video update saying, 'If you're seeing posts about a July 2025 update to the YouTube Partner Program monetisation policies and you're concerned it'll affect your reaction or clips or other type of channel. This is a minor update to YouTube's long-standing YPP policies to help better identify when content is mass-produced or repetitive.' YouTube emphasised that the new rules are not intended to target reaction videos or clip-based content generally. However, creators posting such content will now have to ensure that they add meaningful value, such as commentary or unique context, to be eligible for monetization. AI and reused content under scrutiny Content creators using AI-generated videos, text-to-speech narration, or existing clips without modification could risk demonetization. The updated rules aim to curb the spread of channels that rely on volume rather than creativity or originality. Tutorials and vlogs created with reused visuals or generic voiceovers may also be affected. YouTube Monetisation: Eligibility requirements remain unchanged The core eligibility criteria for joining YPP will stay the same. Creators still need to meet either of these thresholds: Live Events 1,000 subscribers and 4,000 valid public watch hours in the last 12 months, or 10 million valid Shorts views in the last 90 days. YouTube has not banned reaction or compilation channels, but it is requiring them to demonstrate originality in their content to remain monetised. YouTube Monetisation Update: Focus shifts to original and authentic content The move follows a growing trend of faceless, AI-driven channels that prioritize quantity over quality. YouTube aims to encourage content that reflects a creator's original voice and perspective. By doing so, the platform hopes to promote creators who are authentic and driven by passion. YouTube Monetisation Update Details: After facing growing concerns among content creators, YouTube has issued a detailed clarification about its upcoming July 15, 2025 update to monetisation guidelines. The update is intended to improve the platform's ability to detect and limit what it now defines as "inauthentic" content—content that is mass-produced or excessively repetitive with little creative input from the uploader. What is changing, and what is not According to YouTube, this update does not introduce an entirely new policy. Instead, it refines the enforcement of existing standards under the YouTube Partner Program (YPP). The term 'repetitious content' has been replaced by 'inauthentic content' to reflect the evolving nature of content duplication in the era of AI and automation. 'In order to monetize as part of the YouTube Partner Program (YPP), YouTube has always required creators to upload 'original' and 'authentic' content. On July 15, 2025, YouTube is updating our guidelines to better identify mass-produced and repetitious content. This update better reflects what 'inauthentic' content looks like today,' the company said. No ban on AI or reused content—if it offers originality YouTube clarified that creators using AI tools or reposting content from other platforms will still be allowed to monetize, provided their uploads feature clear additions such as original commentary, educational input, or entertainment value. The platform added that it encourages the use of AI tools like Dreamscreen and auto-dubbing to enhance storytelling, as long as creators follow transparency and disclosure norms. 'YouTube welcomes creators using AI tools to enhance storytelling, and channels that use AI in their content remain eligible for monetization,' the company said. What kind of content is being targeted The update primarily targets channels that publish nearly identical narrative videos or slideshow formats with minimal variations—essentially duplicating content with negligible change. YouTube gave examples such as channels that share multiple story videos with only minor wording differences, or identical slideshows with the same voiceovers. Such content, YouTube indicated, contributes little to viewer experience and dilutes quality on the platform. IP-violating AI content still under review While this new rule does not directly address AI-generated videos that may infringe on intellectual property—like fake movie trailers or synthetic celebrity clips—YouTube has separately been working to take action in such cases. However, it clarified that the July 15 update does not cover those scenarios and no broader policy change on IP violations has been announced yet. YouTube Monetisation Update: Minimal disruption expected for most creators YouTube has reiterated that this update is a 'minor' adjustment and only enforces long-standing principles in a more consistent manner. The aim is to support original voices while limiting the spread of low-effort or bulk-produced content. 'All of [this type of content] can continue to be monetized if you've added significant original commentary, modifications, or educational or entertainment value to the original video,' said Rene Ritchie, YouTube's Creator Liaison. As the update takes effect, YouTube says that creators who maintain authenticity and value in their videos will remain unaffected. Economic Times WhatsApp channel )
NDTV
6 days ago
- Entertainment
- NDTV
YouTube Updating Monetisation Policies Over AI Slop Concerns. Check Details
Amid the inflow of artificial intelligence-generated (AI) slop on YouTube, the Google-owned platform is gearing up to update its policies to crack down on creators' ability to generate revenue from "inauthentic" content. Though unoriginal content is already ineligible for monetisation, the mass-produced videos and other types of repetitive content that are mostly churned up using AI will also fall under the same category, under the improved YouTube Partner Program. As for creators concerned that certain types of video, such as reaction videos, would also be demonetised, YouTube Head of Editorial & Creator Liaison Rene Ritchie issued a statement, clarifying that this is not the case. As per Mr Ritchie, the new update is designed to better identify when content is mass-produced or repetitive. He added that this type of content is often perceived as spam by the viewers. "In order to monetise as part of the YouTube Partner Program (YPP), YouTube has always required creators to upload "original" and "authentic" content. On July 15, 2025, YouTube is updating our guidelines to better identify mass-produced and repetitious content. This update better reflects what "inauthentic" content looks like today," said Mr Ritchie. "This is a minor update to YouTube's long-standing YPP policies to help better identify when content is mass-produced or repetitive. This type of content has already been ineligible for monetisation for years and is content viewers often consider spam. That's it. That's all," he added. Not exactly.. to clarify, this is a minor update to our long-standing YPP policies to help us *better identify* when content is mass-produced or repetitive. This type of content has already been ineligible for monetization for years, and is content viewers often consider spam — TeamYouTube (@TeamYouTube) July 3, 2025 While YouTube has been cracking down on such content, the rise of AI technology has turned the platform into a cesspool of AI slop. Users are often bombarded with videos having an AI voice overlaid on photos, videos or other repurposed content, made using text-to-video AI tools. Some channels filled with AI music have millions of subscribers. Fake, AI-generated videos about news events, like the Diddy trial, have racked up millions of views. The policy update showcases YouTube's renewed emphasis on original and authentic content standards, which the company claims have always been required for monetisation eligibility.
The Hindu
7 days ago
- Business
- The Hindu
How will YouTube's new monetisation policy impact creators?
The story so far: In an update to the YouTube Partner Program (YPP) that allows creators to make money from their videos, YouTube said that on July 15, it would change its guidelines in order to 'better identify mass-produced and repetitious content.' The Google-owned video platform added that the change would better reflect what 'inauthentic' content looks like. While YouTube did not directly mention Generative AI, many creators and content makers believe that the update will affect those who rely heavily on machine generated media to make their videos. What is the new YouTube Partner Program (YPP) policy? YouTubers need 500 subscribers in order for their channels to be eligible to apply for the Partner Programme. After securing 1,000 subscribers, partners can unlock ad revenue and start earning from the ads shown in their videos. This is one way the company ensures that trusted, high-quality content makers are rewarded for their efforts rather than throwaway accounts trying to make a quick buck. There are multiple ways to monetise content as a YouTube partner, with varying eligibility requirements and regional restrictions. Some of these strategies include advertising revenue, shopping, YouTube Premium revenue, channel memberships, and Super Chat/Stickers/Thanks perks that fans can pay for. Monetisation is a serious matter for creators, and especially those aiming to grow a large audience and make high-quality YouTube videos a major source of their income. YouTube shared that it paid more than $70 billion to creators, artists, and media companies from 2021 to 2023. Naturally, many creators also get frustrated when their videos are demonetised for regulatory reasons they do not understand or agree with. What is YouTube's monetisation history? From its early days, YouTube's approach to monetisation has steadily evolved, moving from a largely open system to a more curated environment that prioritises original, authentic content. This progression reflects the platform's efforts to make the content sticky for viewers so that more valuable space can be created for advertisers. In the initial stages of creator monetisation around 2016, the rules were minimal. Channels could be monetised almost instantly upon creation without needing to meet specific subscriber or watch-hour goals. This allowed for the proliferation of 'faceless' channels that primarily relied on low-effort content, such as compiling viral video clips without original commentary. These simple compilation videos could generate significant revenue with relative ease. A significant shift occurred around 2018 when YouTube introduced its now-standard monetisation requirements — 1,000 subscribers and 4,000 hours of watch time. This policy was a clear signal that the platform was beginning to favour channels that could build and sustain a genuine audience. This update effectively demonetised many of the simple compilation channels that lacked original input. Following this, YouTube continued to refine its guidelines, targeting specific niches that were considered low-effort and repetitive. In 2019, channels featuring rain sounds or ambient noise faced demonetisation as they were often seen as non-transformative. According to the U.S. Copyright Law, a transformative use is a kind of fair use that builds on an original content and creates something new. By 2020, YouTube cracked down on the wave of channels that used robotic, text-to-speech voices to read Reddit stories, flagging them as 'mass-produced' and unoriginal. This historical trend will culminate in the upcoming July 2025 policy change. This latest update aims to 'better identify' content that is mass-produced, repetitive, and fails to meaningfully transform source material. YouTube has clarified this is an enhancement of long-standing policies, intended to remove content that viewers often consider spam. This move targets channels that upload high volumes of templated or AI-generated videos. Is YouTube banning Generative AI content? While YouTube did not explicitly mention that it was taking action against Generative AI content, this is what many content creators took the policy update to mean. The use of synthetic content such as visuals, voiceovers, and art now raises complex legal questions about whether YouTube is giving users the ability to monetise content that could one day be hit with copyright strikes or lawsuits. YouTube noted that it always required creators to upload original' and 'authentic' content to monetise as part of its partner programme. Its new policy says it will identify 'mass-produced and repetitious content' but does not currently mention penalising such videos or banning them. Users will have to simply wait and see. In essence, while genuine content creators who deliver well-produced original videos should not be impacted by the update, those who are simply pushing the same low-quality videos made with AI tools to rack up subscribers and views will face increased scrutiny in the future. How does YouTube's new policy affect content creators? For content creators, this policy shift underscores the increasing importance of originality and transformative work. Channels that simply aggregate content without adding a unique perspective or commentary are at high risk of demonetisation. Creators will now have to adapt by focusing on original and authentic videos, where a unique voice and personality can be established. The key takeaway for creators is to move beyond mere aggregation and to use their content to tell a story, offer analysis, or provide a unique and engaging perspective. From YouTube's perspective, this new monetisation policy is a strategic move designed to improve the overall quality and integrity of the platform. By filtering out low-effort, repetitive, and spammy content, YouTube aims to keep users coming back to its platform regularly, which in turn encourages them to spend more time on the site — that's good for its ads business. A higher-quality content library not only makes the platform attractive to advertisers; it can also be used by its parent, Alphabet, as fodder to train its Gemini AI models.
