Noel Gallagher's influencer daughter is helping to bring in a younger fan base for Oasis
Noel Gallagher's daughter, Anais, is helping to build his public image through the use of social media, rather than a general marketing campaign, by getting her Gen Z peers on board.
The 25-year-old is building a name for herself as a model and social media influencer. Anais Gallagher, who is based in London, has also been playing a shaping role in helping her father's public image, bringing in a new generation of Oasis fans.
Noel is known all over the globe as a major figure in British rock history alongside his younger brother Liam for having been a part of the most successful band to come out of Manchester. The 58-year-old is now reaching younger audiences with thanks to his daughter, the Mirror reports.
Reaching younger audiences now has become harder for Oasis due to their rise to fame in the 1990's, before social media and smartphones were even a thing.
However, now Anais is reportedly helping to bridge the age and generation gap, using her online presence to show off a more current and relatable side to her dad, especially on TikTok and Instagram.
Media strategist, Chad Teixeira, told Femail that her approach has been incredibly effective in younger people discovering her dad's music. He stated: "Her influence is subtle but strategic. Whether it's through TikTok or her ability to offer advice on how certain decisions might be received by younger people."
Anais has over 177,000 followers on TikTok and 301,000 on Instagram. On her social media she shares casual and unfiltered content, making her extremely relatable to Gen Z.
One of her viral videos showed her putting her hair into rollers before attending the opening gig for Oasis reunion tour in Cardiff, the video received over 800,000 views.
Reports have also suggested that she had a strong input into the tour setlist and offered feedback on what newer fans would like from the reunion.
The media strategist said Anais is not trying to change her father's identity, but rather helping him adjust to changing cultural expectations. "She respects his legacy while helping him stay relevant to a generation that values authenticity and accountability," he said.
Anais, and her cousin Gene Gallagher, who is the 24-year-old son of Liam Gallagher played a crucial role in getting her father and uncle to reconcile after nearly 16-years apart.
Their involvement is said to have helped bring about the Oasis reunion tour.
At the first gig in Cardiff, Anais was spotted hugging her dad backstage before the show. The moment was captured by a fan as Richard Ashcroft performed and quickly became viral.
Later, Anais was seen dancing alongside her boyfriend actor Callum Scott Howells, while her mother, Noel's ex-wife Meg Mathews, was also present at the gig.
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