Bizarre rise of celebs flogging their own UNDERWEAR & dirty bathwater to fuel pervs' sick fantasies

The Irish Sun

07-06-2025

SYDNEY Sweeney has been getting pervy fans hot under the collar after releasing limited edition bars of soap containing her bathwater.
But the Hollywood star, 27, is not the first celebrity to cash-in on fans' dirtier fantasies - and PR gurus have told The Sun why it could be a genius move for her.
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Sydney Sweeney has got fans hot under the collar selling her bathwater
Credit: Instagram / Sydney Sweeney
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Sweeney in an ad for Bathwater Bliss, her latest product with Dr. Squatch
Credit: The Mega Agency
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She has been an ambassador for the soap brand since last year
Credit: Dr Squatch
The Eurphoria and Anyone But You actress created her Bathwater Bliss with Dr. Squatch, who made 5,000 bars that come with a certificate saying they come from the water she bathed in.
Ms Sweeney said: "When fans start asking for your bathwater, either ignore it or turn it into a soap.
"It's weird in the best way."
Nick Ede, branding expert, told us the actress has clearly got "a good sense of humour", adding: "I think she understands the kind of irony of her celebrity.
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"She also understands that a show like Euphoria, for instance, which is pretty sexual, will have had people fall in love with her because of her character... She is a sex symbol."
Mr Ede went on to say, being a celebrity now is "all about the fans" and "getting them engaged".
"In every way this is good PR," he added.
Belle Delphine
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Belle Delphine made thousands selling her bathwater before Sweeney
Credit: Instagram
Ms Sweeney is not even the first celebrity to be selling her dirty bathwater, with the gimmick having been pioneered by British-South African influencer and porn star Belle Delphine.
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The star, 25, began controversially flogging her bathwater in 2019 - and last year revealed how much she'd made from the venture.
She launched Gamergirl Bath Water in July 2019 and sold out within three days.
Sydney Sweeney looks incredible as she makes FOUR outfit changes in one day to promote new movie Echo Valley
When she launched the product on her online store, it was going for $30 (£22) a pop and she said she managed to sell 600 in total – making $18,000 (£13,370) in bathwater sales.
During an appearance on The
Katie Price
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Katie Price sold framed thongs and suspenders for £350
Credit: @kpmemorabilia
Former Page 3 girl
This included
Speaking on an Instagram live, mum-of-five
When her pal asked if they had been cleaned, the star - who is well loved for her glamour modelling career - replied: 'Well they might want them authenticated.'
Kerry Katona
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Kerry Katona previously sold her used underwear on OnlyFans
Credit: Instagram / Kerry Katona
Ex-Atomic Kitten singer Kerry Katona earns
on her OnlyFans account.
But in 2022 she even began raking in cash from flogging her used underwear, with bra and knicker sets
The former
Atomic Kitten
star joined the subscription site in May 2020 and she's confessed to being so desperate for money at the time that she couldn't even pay her rent.
She charges £19-a-month for access to raunchy photoshoots and videos on her OF account.
Ms Katon said in 2022: 'I've always been a grafter, I've always had my own money. I've never met anybody like me, to be honest!
'Someone who's been on every side of the coin - go into bankruptcy, become a millionaire, go into bankruptcy and become a millionaire again. Who does that?'
Appearing on The Jay Hutton podcast, Kerry continued: 'I think I'm quite extraordinary and I like to give myself a pat on the back.'
Brande Roderick
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Former Playboy Playmate Brande Roderick is apparently selling her worn pyjamas on eBay
Credit: EBay
Former Playboy playmate and Baywatch Hawaii actress Brande Roderick appears to be currently selling her worn pyjamas, alongside an autograph on eBay for £110 ($149).
The 50-year-old revealed last year how she's making "more money than ever" by stripping off on OnlyFans.
She told
"And for me, my passion and love is acting and producing. So, in order for me to do that, I have, you know, my side job with OnlyFans, which helps to facilitate my other passion of acting and producing.
"So, for me, it's been really a wonderful outlet for me."
Brande went on to compare her OnlyFans shoots to her Playboy work, but this time with more creative control.
Scarlett Johansson
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Scarlett Johansson with her used tissue on the Tonight Show in 2008
Credit: Getty
During a chat show promotion for her 2008 film Spirit,
That mucus covered tissue was signed by the star, now 40, and then auctioned off on eBay where it sold for over $6,523 (£4,803).
Johansson used the tissue during an appearance on The Tonight Show, explaining she'd caught a cold from Samuel L. Jackson, joking that it gave her sniffles "more value".
She donated the money from the used tissue to
Sydney Sweeney
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Sweeney puts on a busty display in the bath in an ad for Dr Squatch
Credit: Dr Squatch
Ms Sweeney became an ambassador for Dr Squatch in October last year, leaving fans hot under the collar by selling body wash while sitting in a bubble bath.
In the innuendo-filled ad,
Sydney
swooned to the camera: "'Hello you dirty little boys, are you interested in my body... wash?"
"Well you can't have it, because this isn't for boys. It's for men. This is Dr. Squatch Natural Body Wash with long lasting, natural aromas like wood barrel bourbon, pine tar, coconut castaway, and fresh falls."
Her new soap - which costs $8 a bar and contains droplets of Ms Sweeney's bathwater - goes on sale
next
week.
'People feel connected and free to be able to speak about me in whatever way they want, because they believe that I've signed my life away, Sweeney told Variety in March 2024.
'That I'm not on a human level anymore, because I'm an actor."
Annabelle Knight, Sex &
Relationships
Expert at
"For some people, there's a thrill in owning something that's touched or belonged to someone they desire as it creates a feeling of intimacy, even if it's one-sided.
"Think of it like a modern twist on keeping a lover's t-shirt or locking away a love letter.
Sydney Sweeney looks incredible as she makes FOUR outfit changes in one day to promote new movie Echo Valley
By Callum Wells
SYDNEY Sweeney looked incredible as she made no less than four outfit changes in one day to promote her new movie, Echo Valley, in New York City.
Actress
The Euphoria star wore her blonde locks in tumbling waves and accentuated her natural beauty with a full face of make-up.
Earlier in the day, Sydney put on an equally-chic display in a black fitted waistcoat and a white miniskirt, elevating her height with leather boots.
She toted her essentials around in a black leather handbag and shielded her eyes with wayfarer sunglasses.
If that wasn't enough, Sydney was also spotted wearing a plaid brown jumpsuit and a giant matching tie on the same very steps of her hotel.
This time, she carried a stone handbag, which coordinated with her heels.
And, for her arrival at Good Morning America, the starlet put on a leggy display in a brown pinstriped blazer dress.
Sydney appeared to confirm her breakup with long-term partner Jonathan Davino at the film's premiere.
Speaking to
"No,' she replied. When pressed on whether she was now single, she answered simply: 'Yes.'
The actress had been seen in recent months without her engagement ring, fuelling rumours that the couple - who began dating in 2018 and became engaged in 2022 - had quietly parted ways.
At Wednesday's premiere, Sydney was joined by co-star Julianne Moore, who plays her on-screen mother in the new thriller.
The film follows Julianne's character, a horse trainer living on a Pennsylvania farm, whose life is upended when her daughter, played by Sydney, arrives covered in someone else's blood.
It comes as Sydney films the third - and potentially last - series of Euphoria.
The explicit teen drama, which follows recovering drug addict Rue (Zendaya) as she navigates school life and relationships while narrating the lives of her school mates, has become known for its dark storytelling.
Sydney shot to fame in the series as Cassie, a popular girl with painfully low self-esteem who starts an abusive relationship with her best friend's ex, the violent and uncaring Nate (played by Jacob Elordi).
Despite the success of the series, by the time season three is released there will have been a four-year wait for new episodes, thanks to the massive success of its cast in other projects, the death of star Angus Cloud, and the 2023 writers and actors' strikes.
As a result, writer Sam Levinson has placed a time jump, launching the troubled teenage group into adulthood.
Sydney has since sparked rumours that, despite their physically and mentally abusive relationship, her character Cassie is set to marry Nate, with the actress being spotted in a wedding gown on set.
'It's also a reminder that not all kinks are overtly sexual. Many are about connection,
power
dynamics, fantasy, or even just fascination.
"Someone buying Sydney Sweeney's bathwater soap might not be using it for anything sexual at all - they might just feel closer to her, or enjoy the taboo, playful nature of the idea.
"Kinks are incredibly diverse, and they don't always fit into what we consider 'sexual behaviour'.
"Sometimes, it's about curiosity, ritual, or even a bit of fun rebellion against what's 'normal.'
'If you think about it celebrity culture is full of kink-adjacent behaviour.
"From people collecting toenail clippings on eBay to sniffing old concert t-shirts, this kind of thing is just a more commercial version of what fans have been doing for decades.
"Sydney's just owning it - and having a bit of cheeky fun with it too."
'She understands the irony'
Branding expert Mr Ede told us: "I think someone like
"I think she understands the kind of irony of her celebrity, and she also understands that a show like Euphoria, for instance, which is pretty sexual, will have had people fall in love with her because of her character. She is a sex symbol.
"People have slipped into her DMs or commented on social media posts, saying, 'Oh, wouldn't mind a bit of your bath water', you know.
"It's a bit like when, years ago, when people threw knickers at Tom Jones, or asked people for their underwear, it's a modern progression of that."
He went on to say: "It's got a little bit of salt burn in it, which sounds a bit strange, but it feels like that with the bath water.
"It is a bit naughty, but you know we've seen it before with somebody like Gwyneth Paltrow and her famous candle that smelled of her vagina, which sold out in minutes.
"Now with celebrity, it's all about the fans. It's all about actually getting them engaged, and this is a good way of connecting with them. In every way this is good PR."
Mr Ede said Ms Sweeney selling her bathwater could be seen as being "quite empowering, because this has come from Sydney herself".
"This is not some guy who works in a hotel and has gone into her bath and taken a jar of it and gone 'right, I'm going to sell it.'
"This is somebody who's gone: 'Actually, this is quite fun. I'm going to do it. Let's see what we can do. And let's create some noise about it.'"
Mr Ede said platforms like OnlyFans - previously "frowned" upon, have given content creators control "of their own creation".
"They've allowed for it to happen, it doesn't feel sleazy."
Asked how exactly the bathwater would've been collected, the expert said: "I don't think she had a full on bath.
"Who knows whether she was singing in the bath for a while, but I'd be interested to see actually how much essence of Sydney Sweeney has gone into that soap."
Referring to some of the backlash the actress has garnered on social media by the decision, Mr Ede said: "It's something that's going to follow her forever, and I don't know whether that's going to be negative or positive."
He added: "Who knows? We might see some other stars dipping their toes in things that aren't just bath water.
"For some talent I would say it would be cheapening their brand, but she (Ms Sweeney) has used social media to really engage her fans. It's a case of you asked for it, now here it is for you.
"It's a pretty genuine attitude and I find that quite refreshing."
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Sweeney has generated a huge fanbase through her acting and social media accounts
Credit: Getty
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Roderick appeared in a Baywatch spin off in 2000 and was also a Playboy playmate
Credit: Getty
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Price was previously a glamour model before becoming an entrepreneur
Credit: Xposure
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Actress Scarlett Johansson during a Marilyn Monroe-inspired shoot
Credit: Scope Features