Lionsgate's 50 Cent Action Becomes No. 1 Action Channel On Roku & LG Channels
50 Cent Action first debuted with an exclusive launch on Roku, where it quickly became the most-watched action channel on The Roku Channel in Q1. Its recent rollout on LG Channels has already achieved the same milestone—cementing the channel's appeal and momentum across the FAST space.
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In addition, 50 Cent Action also went live on Vizio's WatchFree+ and Sling TV's Sling Freestream today.
50 Cent Action is one of the first talent-branded FAST channels. Jackson will be front and center at LG Ad Solution's NewFronts presentation on Monday, May 5, where he will appear for a live Q&A with the company's CEO Michael Hudes to discuss the successful growth of the channel and what's coming next.
'This is the future of entertainment,' said Jackson. 'It's about making real connections. I'm hands on with everything and collaborating closely with Lionsgate – which has been a great partner – to give fans free, direct access to the best action movies and shows out there, all in one place. Fans can step into my world every time they turn on the channel.'
'50 Cent is a cultural icon with an unmatched connection to his audience,' said Jim Packer, Lionsgate's President of Worldwide Television Distribution. 'We've seen incredible momentum on the channel since launch, and our goal is to make 50 Cent Action one of the leading action destinations for fans and advertisers in the FAST Space.'
The channel features 50 Cent's favorite premium films and television series drawn from Lionsgate's 20K-title library, including box office hits like The Expendables, Rambo and Den of Thieves, offering up to 1,000 movies including exclusive films and series viewers can't find on other FAST channels. The channel also includes the hugely successful original television series Power which spawned the Power Universe. Lionsgate has aired themed programming stunts around 50 Cent's multiple #1 albums that lend themselves perfectly to the action genre and the studio will soon debut brand new stunts inspired by the hit tracks Many Men (Wish Death) and Behind da Bars. 50 Cent Action will also offer viewers a massive Memorial Day Weekend marathon featuring fan favorites like Now You See Me 1 and 2, the first two installments of Lionsgate's blockbuster $670 million Now You See Me franchise. Jackson is repped by IAG, attorney Steve Savva, and AKR Public Relations
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Yahoo
an hour ago
- Yahoo
2025 Las Culturistas Culture Awards: How to watch Bowen Yang and Matt Roger's first televised LCCAs
Culturistas, brace yourselves, because for the first time ever, the Las Culturistas Culture Awards, hosted by Bowen Yang and Matt Rogers, are going to be televised! That's right, this Tuesday, Aug. 5, you can find out who wins for 'Worst Sticky Feeling,' 'We Could See Boop! Award For Best Thing To See,' and more when the LCCAs air on Bravo (and then stream the following day on Peacock). 'The word 'culture' is defined as 'the arts and other manifestations of human intellectual achievement regarded collectively,'' Rogers and Yang said in a statement. 'We are so thrilled to eliminate that whole 'intellectual' part entirely with the LCCA's airing on Bravo and Peacock this August, alongside our partners at Lionsgate," the pair added. "Because while what the world needs now might be love sweet love, it also needs to see an Oscar-winning actress and a Real Housewife come together to present a very heavy award to Oprah, if we can book her. Oprah, u up?!' The awards show was prerecorded in July and will feature appearances from Jamie Lee Curtis, Dave Franco, Alison Brie, Reneé Rapp, Remi Wolf, Sarah Michelle Gellar, Jack Quaid and more. Here's how you can tune in to the 2025 LCCAs. The channel: The 2025 Las Culturistas Culture Awards will air on Tuesday, Aug. 5, on Bravo from 9-11 p.m. ET. You can stream them the following day on Peacock. How to watch the without cable: What is ? Las Culturistas is a podcast hosted by Bowen Yang and Matt Rogers. The dynamic duo discuss pop culture and interview celebrity guests like Ariana Grande, Lady Gaga, Sarah Jessica Parker, Chappell Roan and Michelle Obama. The 2025 nominees: There are over 100 categories for the 2025 LCCAs, including "Best Breakfast" and "Filet Mignon Award For Best Beef." Here they are: Most Iconic Building Or Structure • Universal Helios Grand Hotel, a Loews Hotel – Epic Universe • Gobi Tent – Coachella • The Coney Island Cyclone • Lumon headquarters – Severance • Mirror house, Abracadabra – Lady Gaga – SNL Best Vibe, Hands Down • Japan – All • The Spirit Tunnel – The Jennifer Hudson Show • Top Chef: Canada • Seth Meyers • Doechii Best Movie Of All Time • Tár • A Star Is Born (2017) • Gagachela Bootleg from • The Incredibles • The Nutty Professor II: The Klumps Social Change Moment Of The Year • Gagachella • College students do what they've been educated to do • JoJo Siwa continues to evolve • Zohran Mamdani's press tour being somehow not cringe • When a gay celebrity writes a children's book Kindest Greeting • 'Stop!!!! Ahhhhhhh!!!!! Oh my god!!!!!!!!!!!!' • 'Oh, you're here? Then I won't leave' • 'You just got off a plane? I refuse to believe that because you look SO Amazing.' • 'Okay, shirt!!!!' • 'We've met several times and I remember!' Best Breakfast • Egg McMuffin • Yogurt and berries • A banana if you don't have really time, necessarily, to do a whole thing • Crab cake Benedict • Just a black coffee, I'm actually intermittent fasting Best Lunch • Half soup (tomato) half salad (Caesar) • Fries and Caesar • Half soup (tomato) Half grilled cheese (American) • Pret A Manger (UK selection) • Free Best Dinner • Chicken parmesan • Korean food – All • Tahdig • 'I actually heard the burger is really good here' (it's 46 dollars) • You get home and your new lover cooked for you, again. So far, they are amazing. Best Beverage • Dr. Pepper • Whole milk • Martini that you order by saying 'FILTHY' with way too much sauce • Big Airport Essentia • Celsius Moon Award For Shining Brightly • Michelle Williams – Death Becomes Her • Michelle Williams – Dying For Sex • Sarah Sherman in a wig • Dreamworks moon with the boy on it who fishes • Chase Sui Wonders – The Studio Sun Award For So F***in' Hot • Lucy Dacus • Cate Blanchett • Dr. Orna Guralnik • Bad Bunny – Calvin Klein • Coffee that your new lover just brought back from the store and oh my god he should have told me this was gonna be so hot? Things are starting to go south. Filet Mignon Award For Best Beef • Ribeye • Miss Piggy defending herself using the art of karate • Hilary Duff vs. Faye Dunaway • Benito Skinner – Overcompensating • Bulgogi Canada Award For Canadian Delicacy • Alanis Morissette • All Dressed chips • Maple syrup on a stick on ice • Bowen Yang – Age 8 • Celeste Yim – Age 21 (got legal and moved to US) Worst Sticky Feeling • Jolly Rancher on hand, hate that. • When you touch a child's hand and it's like, 'What was that?' • Various surfaces at Sephora. Women know about that. • Toiletry bag after a long flight. What is that? What IS that?! • That one you still have for your ex. The relationship is over now, even after all that. Borders Award For Store That Should Come Back • Delia's • American Apparel • RadioShack • Hale and Hearty • Quiznos. But now we're hearing it might still be around? Let us know. Sport We Would Love To Know More About • Pickleball, since y'all are so obsessed… • Women's Rugby. WOMEN'S • Men's Cheerleading. MEN'S • Nike • Volleyball (bunch of guys in the park, can't tell how many are gay. How many are? THAT is the big question) Best Gift For Mom • Necklace • 'GLOW' perfume by JLo from 2002 • Card you signed for your sibling as well because god knows they weren't taking the initiative • A shirt and the size you choose feels like a trap (Your mom is a narcissist and you can't win, never could) • A Grandchild, despite the fact that the world…. Lol anyways Best Gift For Dad • Golf • Rather Nice Pen • Apple Watch • Evergreen ticket to The Sphere – Las Vegas • Book about war he already owns Best Gift For Sibling/Cousin • Earrings • Onesie for a baby you're almost positive they have • Blank journal that says 'I know nothing about you, fill these pages' • Bottle of Sauvignon Blanc from corner • 'Vintage' shirt which is really just something you hate that you got from your mother, who is also their mother/aunt 'In This House We Believe In' Award For Best Yard Sign • 'BEWARE OF DOG' • 'FOR SALE – BONNIE SALATI for RE/MAX' • 'NO SOLICITING UNLESS YOU HAVE A BIG FAT ASS AND A GREAT WARM SMILE' • 'IN THIS HOUSE, WE BELIEVE: BLACK LIVES MATTER, WOMEN'S RIGHTS = HUMAN RIGHTS, NO HUMAN IS ILLEGAL, SCIENCE IS REAL, LOVE IS LOVE, DIVERSITY MAKES US STRONGER, AND INJUSTICE ANYWHERE IS A THREAT TO JUSTICE EVERYWHERE' • Technically not a sign but a themed flag for the season like pumpkin, bunnies, etc. so you know what time of year it is when you glance upon the sign Best City — Up And Coming • Bentonville, AR • Sayville, NY • Saskatoon, SASKATCHEWAN • Reykjavík, Iceland • Oh, trust! Whatever city I'm in? I got all the boys up and coming! Best City — Established • Epcot – Walt Disney World • Sin City • Gotham City • Sim City • Oh, trust! Whatever city I'm in? I'm establishing connections… with the boys! AKA Award For Other Way To Say That • 'They passed" aka they died • 'She did the damn thing' aka she did well • 'Doing the deed!' aka knocking boots aka kissing and more aka sex • 'You freaked that!' aka you did well • 'Smashed it' aka someone did well – British Walking Home Alone Award For What Women *Have* To Do • Purse (heavy, too big) • Purse (so small, not functional) • Just go talk to him to make sure he's okay • Learn about 'Toxic Shock Syndrome' and then worry about it until you die • Heels on the grass at a wedding Hypochondriac Award For Illness We Think We Have This Time • Norovirus • Fungal infection/Staph infection • Depression that apparently REQUIRES ketamine the way Y'ALL do it… • Strep, AGAIN • This is not a sickness but my foot is broken 'Right Hand Arm… Man' Award For Nicknames • Best Friend • Confidante • Silly Rabbit • 'Jules' for Julia • 'QUEEN BEY' for Beyoncé Hags Award For Abbreviated Thing To Say • Devo (devastated) • Defo (definitely) • TKTK (later we are going to get to this but not right now) • DYHAWHTM (Did You Hear About What Happened To Marie?) • RHOSLC (???) Trans Rights Award For Stuff You Can't Take Away From Us Even If You Tried • My Diet Coke! • This fat ass! • My dignity! • My Netflix! • My water bottle on the plane! You got what you wanted… the water. Now let me HAVE the bottle for my collections… The Secret To Life • F*** a funny nerd • Forgiving your mama • First thing, every day? Water • Work out every day, even for two minutes – Donatella Versace – Vogue 73 Questions • Dance like everyone is watching and they're simply obsessed Best Alternative To God Bless You • Oh! Do you have allergies? • Do NOT sneeze on me, I canNOT get sick this week • I'm an atheist but good luck with that • That was me yesterday! • Saloo!!!! (Not Salud, Saloo!!!!) Best Way To Be Together • Conjugal visit (for when one of u in prison) • 4eva • Blood relative family reunion • In a row • Respectful Best Damn Bird • Lovebirds, cuz you know, they are in love • Daisy Duck • Articuno • The one Nelly Furtado is like • Thief who stole my mother Katrina Rogers's sandwich aka the ORIGINAL DOLL Grief Of The Year • Avatar 2: The Way Of Water • Bowen's birthday was the day after the 2024 election • The boat episode of Succession • When we thought for a second pervy lil bro died on White Lotus from the protein smoothie • Paige left Summer House We Could See Boop! Award For Best Thing To See • BOOP! • John Proctor Is The Villain • The new flick from that cool young director at the Angelika aka Sorry, Baby by Eva Victor • SWEAT tour • Molly Gordon in anything Woman Of A Certain Age Award • Jenna Ortega – 22 • Dame Helen Mirren – 79 • Queen Elizabeth I – Elizabethan Age • Betty Boop – Timeless • Winona Ryder – The Age of Innocence Harshest Truth About • Ableism, and as a result, bullying • Racism, and as a result, bullying • The mom cheated on the dad – Adultery • Fascism as a result of bullying • Pfannee not realized, we don't get into his gay story (What was that like? Was it hard coming out or was Pfannee born wealthy? Prequel idea about this.) Worst Animal To Find Is Hiding In Your Home • Opossum • Raccoon • Human (Nasty person you barely know) • Possum • Buncha lobsters Most Reductive Way To Note That A Gay Man Is Speaking • 'Bit fruity, eh??' • 'That fagcent tho' • 'He so zesty' • 'We at the network love his sass' • 'Niche' Best Title For A Book • The Upstairs Of The House • Twilight (she freaked it with that) • The Bible 2: The Squeakquel • Conflict Is Not Abuse (you can learn a lot from just this title) • OH THIS BODY? IT STAYS KEEPING THE SCORE Style Icon Award • Zendaya • Shrek • Anna Wintour • Dracula • Dr. Orna Guralnik Cover Our Bases Award For Thing You Have To Admit Happened This Year • Law and Order: It Ends With Us • Karla Sofía on CNN • Adrien Brody spit his gum out at the Oscars, threw it to his date and Matt and Bowen were in the shot • 'A MINOOOORRRRRRRRRRRRRRR' at the Super Bowl • Subway Series, we think? 'I Love You' Award For Best Three Words Together • Pizza is here • PINK PONY CLUB • Welcome to Hawaii • You're my friend • It bears repeating Docusign Award For Technology That Moved Us Forward • Ring camera • Chromecast • When phones touch tips and something ~happens~ • Share password • Stanley cup Best Title For The Next • Bridget Jones 5: Oops All Bridgets • 5Bridget5Jones • Bridget Jones: Oh No She Betta Bridget • Bridget On: All Or Nothing • Bridget Jones To Terabithia Award For Excellence In The Morning • Jenna Bush Hager • Sex, at times • My girl Nanda at the coffee shop that I see each day • Bodega guys that call you 'Boss' • Muffin Flirtiest Thing You Could Ever Say • 'You can sit by me.' • 'Text me your number, so I have it' • 'F***' me tonight' • 'Can you hold my shirt if I take it off?' • 'Do you want to go to a Broadway show tonight?' Song That They're Absolutely Blasting At Trader Joe's • I Write Sins Not Tragedies — Panic! At the Disco • Into the Groove — Madonna • Rich Girl — Gwen Stefani • Higher — Creed • Rich Girl — Hall & Oates 'Hunger Games' Award For Best Huge Franchise • BOOP! • Shrek • Crest • The Hadids • Yo Gabba Gabba! Lindsay Lohan In Award For Twins Excellence • Michael B. Jordan – Sinners • Josh Sharp and Aaron Jackson – Dicks: The Musical • Lisa Kudrow – Friends/Frasier • Zooey Deschanel (married to a twin) • Soap operas – evil and normal The Sweat Tour Award For Best Live Indoor Performance • The Sweat Tour • Brat Tour • 'KIllah' — Lady Gaga — SNL • BOOP! • Bowen Yang, Lady Gaga — 'No More Slay' — SNL More ways to watch the Las Culturistas Culture Awards:


Android Authority
an hour ago
- Android Authority
Don't look now, but Roku's got its own streaming service
Adam Birney / Android Authority TL;DR Roku is launching Howdy, a $3/month streaming service. The ad-free offering debuts with content from Lionsgate, Warner Bros. Discovery, FilmRise, and Roku Originals. Viewers can stream through Roku hardware or with the company's Android app. It's painfully clear by now that streaming is not going to fix the ills of cable TV — and, if anything, it's only managed to introduce new headaches. At least back in the day you could just subscribe to your local provider and be reasonably assured you were getting everything you could. Now, staying on top of all the latest releases means juggling half a dozen different subscriptions, not to mention that your old favorites are liable to jump services at a moment's notice. We wish this were building up to us announcing some novel solution, but nope — we're just getting yet another streaming service. Maybe the good news here is that this one sounds pretty low stakes. We're talking about Howdy, a new subscription offering from Roku. Let's start with the good: Howdy will only cost you $3 a month, and even at that low price, Roku's offering it ad-free. This isn't an introductory deal or any kind of limited promo, and even with a price that matches the best we see from other streamers on Black Friday (and even then, usually with ad-supported plans), it sure sounds like Roku intends to keep Howdy this affordable going forward. You can probably already see the flip side coming, and that's the content. While Roku brands Howdy as offering 'almost everything you want to watch,' it's not launching with any real standout titles, instead offering a selection of shows and movies from the catalogs of Lionsgate, Warner Bros. Discovery, FilmRise, and of course some Roku Originals. While there's definitely some good stuff in there, and you can probably find something worth losing a few hours to, it's also fair to say that Howdy's lineup feels quite a bit weaker than its pricier peers. But like we said, this is low stakes, and it should easily be worth paying $3 for one month and seeing if Howdy's for you. There's no free trial or anything, but at this price, and with no long-term subscription commitment, who cares? If you're curious about checking Howdy out, the service is supported on Roku hardware, of course, or through the Roku app on your mobile device. If you're the sort of viewer for whom Pluto feels 'good enough' but you wouldn't mind paying a small premium for no ads, Howdy could be right up your alley. Follow

Engadget
an hour ago
- Engadget
Roku's new Howdy service offers ad-free streaming for $3 per month
Roku just revealed a new ad-free streaming service called Howdy . The service costs $3 per month, making it an enticing prospect for budget-conscious viewers. The company says this isn't an introductory price and should be permanent. Howdy will stream a whole bunch of content, but it's mostly pre-existing movies and shows. The company has inked deals with Warner Bros. Discovery, Lionsgate and other providers, so the platform will host movies like Elvis and Mad Max: Fury Road and shows like Weeds and Party Down . It'll also be home to Roku Originals, like the stellar Weird Al "biopic." Company founder and CEO Anthony Wood spoke to Deadline and called Howdy "a response to the reality that many consumers are interested in a service that is ad-free and low-cost." He may be right. Consumers are likely to flock to something that's $3 a month, especially when the other streamers keep raising prices and stuffing ads everywhere . This isn't Roku's only recent foray into the world of paid streaming, after years of relying on free, ad-supported television (FAST) channels. The company acquired the service Frdnly , which streams live TV from a number of noteworthy cable channels. Prices for this platform range from $7 to $10 per month. Howdy will be available later today on Roku devices. The company promises a "rollout on mobile and additional platforms in the near future." If you buy something through a link in this article, we may earn commission.