A fitness influencer's elaborate 'morning routine' goes viral. And so does Saratoga Water.
Hall and his rather elaborate recipe for success have been the talk of the internet since March 19, when a men's lifestyle page on X shared the original video − posted Feb. 7 − to an audience of more than half a million followers. As of Wednesday, the post has been viewed over 700 million times.
Hall walks viewers through his 5 1/2-hour morning routine, including a skincare regime that includes a banana peel facial and two facial baths.
"Day 191 of the morning routine that changed my life 3:50am to 9:30am," Hall said in the Feb. 7 video. "Just try 30 days.. send this to your partners. It's time to do better."
"The morning routine" has been the subject of discussion and meme among users on multiple social media platforms, namely X, since the post and original video blew up. Duolingo and others have recreated "Ashton Hall's viral morning routine."
Here's what you need to know about Hall and his infamous routine.
Anthony Hall is a former running back turned online fitness coach for "Burn + Build." As a content creator, he has been filming and posting variations of his "lifechanging" morning routine on social media since at least November.
Hall films and produces videos for an audience of over 9 million followers on Instagram, over 4 million followers on TikTok and nearly 3 million YouTube subscribers. Before the Florida native made a living from social media, he earned a paycheck moving furniture and has also worked at LA Fitness, according to reporting by "Today."
Hall played for Alcorn State University in Mississippi, whose football team is part of the Southwestern Athletic Conference, "Today" reported. He played in five games between 2014 and 2015, according to a stats page.
Hall opened about his journey from football to content creator in a July 2024 Q&A video posted to YouTube.
'I didn't really do much thinking past me creating content. It was football, football, football and then I'm going to make it to the NFL. I'm going to take care of my family,' Hall said. 'That didn't happen and after that, I was moving furniture."
Hall was inspired to take his fitness seriously after he fell "out of shape" while he worked as a mover.
"God, I don't know what you have for me, but let me at least get in shape. So, I got back in shape," Hall said. "I was looking amazing and I was feeling even better. So I was like, 'Yo, I got to give this feeling to other people.'"
Various social media users, from McDonald's to celebrity plastic surgeon Dr. Miami and media personality Piers Morgan, have participated in the conversation about Hall and his lfiestyle by sharing their version of their morning routine, or lack thereof, in the last few days.
"Yeah I have a morning routine. it's called waking up and doing the job that I have so I can afford my rent," Bobby Wagner wrote on Monday.
While some were impressed with Hall's commitment, others joked about the practicality of the nearly six-hour morning routine. A small minority questioned whether Hall's elaborate morning routine was legit.
Another user wrote: "Overslept and missed the first 17 steps of my morning routine. So today is already ruined."
Even Saratoga Water, a sparkling water brand featured in Hall's videos and a number of recreations since, has gotten in on the fun, calling the ingredients used in Hall's facials "the pairing we never knew we needed" in a Monday Instagram post.
Saratoga Water, which Hall may or may not have an active partnership with, did not immediately respond to USA TODAY's request for comment on Tuesday.
This article originally appeared on USA TODAY: Who is Anthony Hall? Meet the man behind the viral 'morning routine'
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