Where Bills' Josh Allen ranks in NFL merchandise sales
Buffalo Bills quarterback Josh Allen has ascended into superstardom over the past few years, as he's been one of the most talented players in the NFL since 2020.
His talents have landed him in the spotlight. He was on the cover of Madden NFL 24, he won the 2024 NFL MVP award, and most recently he made headlines as he married actress/singer Hailee Steinfeld.
It's been a long time since the Bills had a player as popular as Allen. His popularity among NFL fans has him once again among the league's top players in merchandise sales.
According to the NFLPA Top 50 Player Sales List, which is the only verified ranking of all officially licensed, NFL player-branded merchandise, Allen ranked sixth in the NFL in sales from March 1, 2024 to February 28, 2025.
The sales include trading cards, men's, women's and youth game jerseys, T-shirts and hoodies, backpacks, wall decals, pennants, collectible figurines, matted and framed photos, bobbleheads, plush, drinkware, pet products, and many more, according to the NFLPA.
The only players to rank ahead of Allen in that time frame are Saquon Barkley, Patrick Mahomes, Jalen Hurts, Jayden Daniels, and C.J. Stroud. After Allen, Aidan Hutchinson, Amon-Ra St. Brown, Micah Parsons, and Justin Jefferson rounded out the top ten.
In last year's NFLPA ranking of player merchandise sales, the Bills had two players in the top 50: Allen and former Buffalo Bill Stefon Diggs. This year, Allen sits as the lone Bill on the list.
Click here to see the full list of the top 50 players in merchandise sales.
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