Salama partners with Policybazaar.ae to widen access to Life Takaful in UAE
Rakesh Sudhakaran, chief commercial officer, Salama stated: 'At Salama, we've always been at the forefront of Takaful innovation, committed to ethical and forward-thinking financial solutions that support the long-term wellbeing of families in the UAE. Our strategic partnership with Policybazaar.ae represents a pivotal move in expanding our reach to customers who value ethical, transparent, and purpose-driven protection. Together, we are reshaping the future of Life Takaful — making it more accessible, relevant, and impactful for communities across the emirates.'
Salama's suite of offerings ranges from term protection to savings-linked plans and is now available via Policybazaar.ae's platform.
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Neeraj Gupta, CEO, Policybazaar.ae mentioned: 'At Policybazaar.ae, we've seen increasing awareness among UAE residents about the need to safeguard their families' financial well-being. Life insurance should be an easy and transparent decision — not a complicated one. By bringing Salama's exceptional Takaful solutions onto our platform, we're empowering customers to make informed choices, anytime and anywhere. This partnership plays a vital role in closing the protection gap in the UAE.'
Product features
At the heart of the partnership is a portfolio of Life and Savings Takaful products with features such as Return of Contribution, which ensures customer contributions are returned, enabling them to stay focused on their long-term financial goals.
Atul Kathuria, business head – life insurance, Policybazaar.ae added: 'Salama's Life Takaful products uniquely blend security and financial planning. With differentiators like return of premium and guaranteed principal protection, they offer unmatched value in today's market. This partnership allows us to harness our digital capabilities to bring these solutions to a broader audience, helping more people make confident, well-informed insurance decisions.'
The partnership, which went live earlier this month, is backed by educational content, dedicated product support, and a streamlined customer journey.
Salama and Policybazaar.ae are jointly aiming to redefine insurance delivery in the UAE, reinforcing their commitment to digital innovation, financial inclusion, and long-term protection for families across the country.
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