Tate McRae and Soccer Star Bradley Barcola Help Adidas' Sportswear Debut New Running-Inspired Footwear, Lightblaze
The campaign features singer Tate McRae and soccer player Bradley Barcola, showcasing how the shoe blends athletic performance with fashion-forward style. With monochromatic color blocking, lifestyle characteristics, and bold three-stripe branding, Lightblaze elevates any minimalist or casual look. The upper features a mix of suede, leather, and mesh for added texture, while the full-length Lightstrike midsole provides lightweight cushioning and responsiveness for all-day wear. The full-length rubber outsole ensures maximum grip and durability.
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McRae said, 'When pulling together my everyday look, my footwear choice is always so important. From tour rehearsals to meeting friends for dinner, I need a shoe that can take me from day to night and promise me ultimate comfort, which is why I am a huge fan of Adidas Sportswear's new Lightblaze model. Stylish, comfy, and perfect to mix and match with all my fits.'
The pop singer's fashion choices continue to draw inspiration from 90's pop icons. Featured in Adidas' Lightblaze sportswear campaign, McRae embraced Y2K fashion, sporting a belly chain with her athletic ensemble featuring a classic tank and baggy cargos. It's no secret that belly chains were a popular accessory in the late 1990s and early 2000s, often seen on celebrities like Britney Spears, Christina Aguilera, Jennifer Lopez, and Beyoncé. Altogether, her look showcased a quintessential Y2K vibe.
Aimee Arana, Global Senior Vice President Adidas Sportswear and Training, echoed McRae's sentiments, saying, 'Adidas Sportswear translates innovation from the field of play into modern lifestyle products, and this is exactly how we approached the creation of Lightblaze. We know our consumers have fast-paced lives and want lightweight comfort in their footwear, so we brought technology from our record-breaking Adizero running shoes into the lifestyle world to provide responsive cushioning, all day every day.'
The Lightblaze family will transcend seasons to become the must-have sneaker for everyday movement, with fresh new colorways and updated silhouettes dropping in 2025. The first Lightblaze model is now available in stores, on the Adidas website, and via the Adidas app.
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