Instagram 15 週年最新企劃號召 Rosalía、Clint419、Tyler, the Creator 等人助陣
今年即將邁入 15 週年的Instagram，於今日提早展開慶祝活動，推出迄今為止規模最大的品牌宣傳活動，並以一部短片作為開端，影片中匯集了當前塑造流行文化最具影響力的一些創意人士。
作為一系列即將推出的影片的首部曲，旨在探索追求創意時冒險的重要性，片名為「ANYWAY」的影片匯聚了音樂、時尚和藝術領域的傑出人物，包括Tyler, the Creator、Rosalía和Fred Again..，以及Corteiz的Clint 419、Cole Bennett、Nadia Lee Cohen和Slawn。
影片中，一群年輕人聚集在 Tyler 身旁，來自布朗克斯的 Trinity 向他傾訴自己在創意表達方面遇到的掙扎，以及尋求他人認可的困惑。
此宣傳活動與 Instagram 執行長Adam Mosseri的部落格文章一同發布，是該平台鼓勵其超過 20 億用戶發揮創意和勇於冒險的推動計畫之一。Mosseri 在其文章中寫道，公司「今年在創意方面的投入比以往任何時候都多」，並將影片中的演員描述為「具有強大影響力的聲音」，他們「提醒我們每個人都是從某處開始的」。他補充說，從用戶那裡收到的一個常見回饋是「將作品呈現於世時所伴隨的興奮與緊張感」。
他寫道：「人們談論冒險、信念的飛躍以及克服任何自我懷疑。」他補充說，他希望「Instagram 成為一個讓你可以克服自我懷疑，並且放手去做、分享、無論如何都去嘗試的地方。」
Mosseri 表示，Instagram 即將推出的一些變革包括，公司正在研究允許用戶重新排序其網格上的貼文，並「探索一種方式，讓你可以悄悄地發布到個人資料，而無需廣播到每個人的動態消息中」——這是一個有趣的特點，可以解決公開創意表達所帶來的壓力。此外，公司將繼續「大力投資」其最新應用程式 Edits（一款於 4 月發布的獨立影片編輯應用程式），Mosseri 承諾將推出新的「應用程式定義功能」。
除了參演其全球宣傳活動，Rosalía 還與 Instagram 合作，為 Stories 和 Reels 創作了一款受其手寫啟發的全新字體。該品牌也在其他方面加倍投入音樂領域，表示將引入「一種直接在 Notes 中分享你在 Spotify 上正在聽的內容的方式，以便透過音樂輕鬆與朋友連結」。
現在即可觀看上方的「ANYWAY」影片——請密切關注，Instagram 表示在「未來一年將與這些創意人士有更多合作」。
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