The Loudest Roar returns for its third year
Now in its third year, The Loudest Roar has reopened for 2025, offering emerging creatives the opportunity to engage with the Cannes Lions awards process by predicting this year's Grand Prix winners.
Developed in the region, the platform focuses on three key categories – Titanium, Innovation, and Glass: The Lion – known for recognising ideas that challenge convention and redefine the role of creativity in society and business. Participants can watch shortlisted case studies, submit their Grand Prix predictions, and see how their judgment compares once the official winners are announced.
Voting has now closed for the Innovation category, but entries for Titanium and Glass remain open via theloudestroar.io. While the top-scoring participant receives a prize, the broader aim is to create a learning environment that encourages critical thinking around award-winning creative work.
The platform also features a growing resource library, with over an hour of insights from 20+ Cannes Lions veterans offering guidance on how experienced jurors evaluate campaigns. Some of the most referenced cues include:
'Will the work still inspire at 8am and at 11pm?' – Oliver Apers, ECD, BETC Paris
'Look for innovative ideas that are iterated over time.' – Tracey Follows, CEO, FutureMade
'Be subjective, but ready to change your mind.' – Mihnea Gheorghiu, Global CCO, LePub
To date, The Loudest Roar has attracted over 500 participants from 77 countries, with an average Grand Prix prediction match of less than 20 per cent. This gap between jury outcomes and emerging creative instincts has sparked conversations about evolving standards of impact and originality.
In 2024, the platform introduced its first Jury Room Simulation in Dubai, moderated by former Cannes juror Jennifer Fischer. Students from UAE-based universities took part in the exercise, collaboratively discussing shortlists and learning what it's like to assess and defend work in a jury-style format.
'The dream is to make it the go-to platform for predicting and discussing Cannes Lions, like a fantasy league for our industry and hopefully the wider public, one day,' Chirag Khushalani, Ideator of The Loudest Roar.
Participants can sign-up and predict on the platform's website: www.TheLoudestRoar.io.
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