Netflix Australia price increase pushes premium plan near $30 a month
Netflix Australia price increase
, raising fees for all subscription tiers in the country. The changes took effect on Aug. 8, 2025, for new customers and will apply to existing subscribers during their next billing cycle, the company confirmed.
The Standard plan with ads now costs $9.99 per month, up from $7.99. The Standard plan without ads has increased to $20.99, from $18.99. This ad-free tier became the default for some users earlier this year after Netflix removed its $12.99 Basic plan.
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The Premium plan, which includes the highest video and audio quality along with multiple concurrent streams, will rise from $25.99 to $28.99 per month.
'We offer a range of prices and plans to meet a wide range of needs, and as we deliver more value to our members, we occasionally ask them to pay a bit more,' a Netflix spokesperson told
Information Age
.
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Netflix subscription cost Australia now above most rivals
The Netflix subscription cost Australia now places its Standard and Premium tiers above most competitors. Ad-free plans from Disney+, HBO Max, Stan, Amazon Prime, and Binge range from $13 to $19 per month. Premium offerings from these rivals are priced between $20.99 and $22.
Disney+ increased prices in February 2025 after launching a crackdown on password sharing similar to Netflix's 2024 policy change. Netflix last adjusted its Australian prices in May 2024 and January 2022.
A July 2025 survey from Westpac found Australian households spend an average of $21.63 per month on video streaming. Spending on gaming subscriptions averaged $55 monthly, while music streaming cost about $17. Across all digital services, average monthly spending rose 11 per cent year over year.
The federal government has proposed new rules to ban 'subscription traps,' which make canceling digital services difficult. Public consultations with consumers, businesses, and state governments are underway.
Asia-Pacific growth and potential new subscription tiers
Netflix's Asia-Pacific revenue increased 24 per cent year-over-year in the second quarter of 2025, making it the company's strongest growth region. Industry estimates suggest Netflix has nearly 7 million Australian subscribers, almost twice as many as Disney+ and Amazon Prime Video.
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Why your Netflix subscription is about to cost more each ...
The company recently began providing advertisers with detailed Australian ratings data. Co-CEO Greg Peters told investors Netflix remains 'open to' introducing new subscription tiers, including those tied to specific types of content such as live sports.
'I've learned to never say never,' Peters said in July. 'So I would say we remain open to evolving our consumer-facing model.'
Peters added that subscription pricing must 'ensure reasonable returns to the business based on the entertainment value that we delivered.' He said price adjustments would allow Netflix to 'reinvest in adding more entertainment and building a better experience.'
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First Post
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- First Post
Suhail Chandhok exclusive on growing a team in non-cricket market: 'We are a nation that loves heroes, not necessarily the sport'
U Mumba CEO and TV presenter Suhail Chandhok, in this exclusive chat with Firstpost, spoke about the challenges he faces as sports administrator, India's sporing culture and the future of Indian sports. Suhail Chandhok has worn many hats, including those of a cricketer, an actor, a TV presenter, and now CEO of U Mumba. However, he says that the transition to the administration side of this industry was 'natural' for him. In an exclusive interview with Firstpost, Suhail spoke about his journey, the challenges of being a young CEO, and his belief in building the right team culture. His love for sport began on the field, and when his playing days ended, he found a job as a TV presenter/commentator, doing stints for the Pro Kabaddi League, the Indian Premier League, and other sports. Now, Suhail has moved to the business side with kabaddi becoming his launchpad. STORY CONTINUES BELOW THIS AD On the financial side, Suhail revealed that sponsorship for non-cricket leagues hovers between Rs 3.5-5 crore a season, but he stressed that media rights are the real game-changer and play a big role in revenue generation. Suhail urged that more media platforms must back Indian sports. 'I think sponsorship is always something that is going to dictate a measure of success in some sense but I think that's not necessarily right, because sponsorship is only one metric of value. For instance, yes, you know, some teams are more successful than, let's say, three or four other leagues, whether it be volleyball, kho-kho, tennis, or badminton.' 'However, I think there is value that each sport brings to its own niche. Having said that, it has roughly been around the four to five crore mark in terms of sponsorship. That goes up and down, it yo-yos between three-and-a-half to four-and-a-half, five crores per season. 'Media rights are a big unlocking value, and I think we have to understand that media rights will always drive the overall value of a sport, of a franchise, of a team. That will continue to dictate value. However, that's where the market plays a big role. Today, we're again heading into what is potentially a monopoly market of Jio and Star coming together and I do hope that unlocking value continues. STORY CONTINUES BELOW THIS AD Suhail also warned about the growing trend of big conglomerates controlling all the stakes in major sporting leagues in India, especially in terms of broadcast. 'We shouldn't lean on a monopoly market. I do hope to see more and more media houses come in that want to house sport, whether it be global entities entering India, like Netflix and the WWE deal. It's a great dictate for what the future of sport might look like. When you look at the effect that a Formula 1 movie has had, or a Drive to Survive show has had, or WWE now being on Netflix, I do hope more global platforms look at Indian sport and Indian leagues as a potential. I think the next ten years are going to be very strong for India, and more platforms need to enter the market.' Suhail on taking PKL to next level The Pro Kabaddi League (PKL) has already grown into one of the biggest sporting leagues in India, second only to the IPL in stature. Suhail opened up about the gaps that can be filled by the PKL organisers to make the league even bigger in India. 'I think listening to the franchises' needs a little bit more is important. All of us – all 12 teams – are looking to work with the PKL to grow the sport. What we need to do is unlock the true value of the sport. While the league, as an entity, is largely owned by the broadcaster, I think we still need to separate the two and work with the teams, the stakeholders of the sport, and others who are genuinely trying to promote it.' STORY CONTINUES BELOW THIS AD 'We must also clamp down on any rubbish that's going on. We need to be very stern and focused on the progress of the sport in one clear direction. The league has done a fabulous job of building it to where it is today, but now it's the league's responsibility to take it up an extra notch. How do we commit to the future of the sport when we already have such strong stakeholders?' 'In terms of stature, I think only the IPL is a rival. We have the Kotak family, the Screwvala family, the Adanis, JSW, the Bachchans, Capri Global, and other private investors in the mix. This is a strong core group of team owners who are not looking for a quick exit, which means the sport is in safe hands. When the sport is in safe hands, it's our responsibility to stay true to it, unlock its value, and not stunt its growth.' STORY CONTINUES BELOW THIS AD Suhail believes that it is important to support new entrants because it will only help the sport grow. 'It's equally important to support others around the sport who are trying to do good for it. At Elev8 India Sports, we follow a 'copyleft' policy – we want to see more and more people come in. It's not about copyright and blocking; it's about allowing people to enter, contribute, and help the sport grow. Kabaddi is still at a nascent stage, so we need more people to talk about it, work for it, and build it up. Blocking new entrants will only curb enthusiasm and growth.' Suhail stressed that growing the sport is not just the league's job, but a shared duty for everyone involved. 'Everyone has a responsibility to help the sport grow. At the same time, we must educate players about what is right and wrong. Addressing certain issues today will help the sport clean up its act for the future as well.' STORY CONTINUES BELOW THIS AD Suhail on issues non-cricket leagues face Suhail also talked about the challenges that a growing sport like kabaddi faces. He said that when big money enters a sport suddenly, it can sometimes distract players from the true motivation of why they started playing in the first place. 'When a lot of money comes into the sport very very quickly, players stop understanding what the true value of why they are playing this game. You start to play for the auction or you start to play for your personal value rather than the value of a team. I think it's only very natural. It happened with the IPL when there was sudden unlocking of value where players started playing for their franchises rather than playing for their nations. Rather than committing to the calender of a country, they started playing where the money was. That is happening with kabaddi as well and I think helping players understand why they are playing this sport, why the sport has give them so much.' STORY CONTINUES BELOW THIS AD 'So, player education is important. At Elev8 India Sportz Yuva Series we do a lot of financial literacy, we do a lot player psychology, we work with players understand anti-corruption, what their true value is.' Suhail on positive and negative trends in non-cricket leagues Suhail said the most promising sign is that Indian sports culture is slowly expanding beyond cricket. However, he pointed out that India's tendency to idolise individuals rather than the sport itself is a major issue. 'I think the trend is that we are leaning towards not just cricket. And I think that's something that has to happen for a country to become a true sporting nation. Firstly, there's one big challenge in India: we are a nation that loves heroes and not necessarily the sport. When I worked on the badminton league, people would rush to watch your PV Sindhu versus Saina Nehwal.' 'But when you had a Carolina Marin facing off against a world number two and number one at the time, the stadium would be empty. So we appreciate heroes and not the sport, and I think that needs to change for India to take steps towards becoming a true sporting nation. However, look at the flip side — while we turned up in large numbers to watch a javelin event, we may have all turned up in 10,000 numbers to watch a Neeraj Chopra.' STORY CONTINUES BELOW THIS AD 'But when you get there and watch Neeraj Chopra, you start to understand what the sport of javelin even is. So I think it takes a hero to bring about awareness to a sport and vice versa. But at the same time, I do hope that while 10-15,000 people turned up to watch a javelin event in Bangalore — and I think that's a sign that India is heading in the right direction — I hope that tomorrow, when Neeraj Chopra is not necessarily the only guy that's there, at least 5,000 people do turn up to watch a javelin event.' 'And I think that's going to be the hallmark of success going forward. Because while we are talking about a 2036 Olympic bid, I hope that we understand that we have to build sporting culture, and that starts with everyone playing a sport. When you play a sport, you'll automatically tune into watching a sport. And I think that's what I want for all of us to do.' 'But I think the trend is very positive — more and more people are taking to a tennis court, a badminton court, a table tennis table, a pickleball court, a paddle court, playing football with their friends, playing kabaddi with their friends in their neighborhood.' Suhail on turning down offers from IPL teams Suhail revealed that he turned down management offers from teams in three different sports, including IPL franchises, before joining U Mumba at what he called 'the right time.' 'I unfortunately can't give you a full disclosure on those. All I will say is it's been across three different sports. I think the timing was such that it came at the right time with kabaddi. Since then, there's been a couple of others as well, including IPL teams. I will come back to I guess cricket in many ways and forms was one opportunity that, that came and went. I just thought that it would've taken a much bigger commitment in terms of time, and I don't think I would've been able to do broadcast at all if I took on a slightly larger commitment as well,' he said. 'Uh, but also I think it was the ability to do it at the right time, right? And I've always been someone that believes that things happen when they need to happen. And I think, you know, saying yes to the right opportunity is absolutely critical as well. There have been opportunities not just in India, but outside of India as well — again, very exciting stuff. And it's always nice to know you're wanted, right? I think that means you're doing something right.' Suhail on his equation with U Mumba owner Ronnie Screwvala While Suhail doesn't own a stake in U Mumba, he has full autonomy in running things as a CEO. He also acknowledged that he leans on his father-in-law, Ronnie Screwvala (owner of parent group U Sports), for advice related to the finances of the team. 'Unfortunately, not (on being asked if he owns a stake in U Sports). I am purely here as a consultant and a CEO. But look, I think there are positives and negatives to being so closely related to a franchise and to the owner of a team, especially when someone is of Ronnie's stature as well. I think he's an extremely hard taskmaster, and I think with that comes two sides, right? You have to have a great deal of transparency and honesty with yourself and, therefore, with him as well, and I was very clear about it when I took on the role." 'I think there's even more pressure when you take on a role where you're so closely related. There's so much more that you have to have in terms of belief so that you can put aside anything that anyone could potentially say. The good thing is that everyone knows I come in with a lot more sporting knowledge than many others here, and I think that for me was the number one conversation I had with Ronnie. I said, 'You know what? If it's a business decision, if it's something related to finance, I want to make sure that the door to you is open and I can come and have a chat and get the advice I need from you. But when it comes to sporting decisions, they have to be mine and mine alone.' And, you know, to this date, he's honoured that.' 'But at the same time, when it comes to the business side of things, I have the ability to tap his brain, and I think that's something wonderful to have. So while there is the added pressure of that, I think when you have the conviction of knowing you know the subject better than anyone else, you go in with that confidence.'
Time of India
3 hours ago
- Time of India
Tristan Rogers, beloved ‘General Hospital' star, dies at 79; Lung cancer claims the actor's life just weeks after diagnosis
(Picture Courtesy: Facebook) Tristan Rogers , the Australian-born actor who immortalized the role of Robert Scorpio on ' General Hospital ', has died at the age of 79. His longtime manager, Meryl Soodak, confirmed to Variety that Rogers passed away Friday from lung cancer . Remarkably, Soodak shared that Rogers had never been a smoker. TRIGGER WARNING: This article contains mention of death. Rogers first joined 'General Hospital' in 1980 for what was meant to be a single day's work. Instead, he transformed Robert Scorpio into one of the most iconic and enduring characters in soap opera history. 'He loved being Scorpio, and he created that role from nothing,' Soodak said. 'He was just a genuinely loyal, kind human being, and he loved his family.' A sudden diagnosis, and a heartfelt farewell to fans TV series 'General Hospital' celebrates 50th anniversary Rogers' death comes just weeks after his lung cancer diagnosis became public. At the time, the actor shared that he was hopeful but bracing himself for the fight ahead. Reportedly, in a message from his representatives, he expressed deep gratitude to his fans: 'Tristan sends his love to his fans and wants them to know how much he appreciates their loyalty and encouragement over the years. This support means more to him now than ever.' In addition to 'General Hospital', Rogers also appeared in 'The Young and the Restless', 'The Bay', 'Studio City', 'Family Law', and films such as 'Jack Rio' and 'Raven'. Port Charles mourns a one-of-a-kind talent Following news of his passing, General Hospital executive producer Frank Valentini issued a heartfelt tribute: 'The entire General Hospital family is heartbroken to hear of Tristan Rogers' passing. Tristan has captivated our fans for 45 years, and Port Charles will not be the same without him (or Robert Scorpio). Tristan was a one-of-a-kind talent and will be greatly missed. May he rest in peace.' Some of his other works include 'Marie', 'Delgo', 'Opportunity Knocks (short), and many more.
Indian Express
3 hours ago
- Indian Express
Business of films: Why Aamir Khan took Sitaare Zameen Par to YouTube
Actor-filmmaker Aamir Khan this month released his Sitaare Zameen Par on the Google-owned video-sharing platform YouTube, rather than an over-the-top (OTT) platform such as Netflix or Amazon Prime Video, after the film had completed its theatrical run. The film, in the genre of comedy-drama known as 'dramedy', earned Rs 216 crore at the box office worldwide. Since August 1, it has been available for rent on YouTube for Rs 100 (and for half that price from August 15-17). What is the business logic for Aamir Khan's decision? Theatre owners were upset: multiplex giant PVR INOX said Sircar had 'vitiated the atmosphere of mutual partnership' between theatres and filmmakers. But amid the Covid-19 lockdown, direct-to-OTT was a fait accompli of sorts. Prime announced plans for six more digital-only premieres of Malayalam, Tamil, and Kannada films. In 2021, more than 100 films had opted for direct-to-OTT releases. But this Covid-era momentum faded quickly. In 2024, only 60 films were released directly on digital platforms — a more-than-42% decline compared to 2022, according to a report by the trade association FICCI and multinational accounting firm EY published this year. Direct-to-OTT films have not done particularly well either. Between January and June this year, 30 films in multiple languages were released on OTT platforms, of which only five ranked among the 50 most-watched streaming originals, Ormax Media, a Mumbai-based research firm, reported. The number of films being released in theatres first and subsequently on OTT has steadily increased — doubling from 217 in 2022 to 440 in 2024, according to FICCI-EY reports of 2024 and 2025. Filmmakers are confronted with two broad realities: 🔴 Footfall in theatres has recovered from pandemic-driven lows, but has been declining generally — having fallen from 994 million in 2022 to 857 million in 2024, according to the 2025 FICCI-EY report. This has been attributed to the narrowing theatre-to-OTT window: the availability of films on OTT platforms soon after their theatrical release is believed to depress theatre footfall. But this allows the OTT platforms to benefit from the theatre-marketing buzz. 🔴 The FICCI-EY report noted that 'cost pressures' led to subdued digital releases in 2024. With OTT platforms now focused on profitability, 'tentpole' films — big-budget productions that are expected to perform well — and small-budget ones were in demand, but mid-sized films had few takers. In some cases, it was 'understood that theatrical performance was required to market the film for OTT platforms as well', the FICCI-EY report said. Aamir's decision to go to YouTube effectively adds another distribution channel for films. 'We need a 'pay-per-view' (PPV) window between theatrical and OTT, and that's what I am pushing to create,' he told Matthew Beloni on the podcast The Town. In the PPV model, viewers essentially pay only for what they want to watch, not for a subscription. 'Once the theatrical run is exhausted, that's when I want to come on pay-per-view, and that's a window [for the theatrical run] that can be flexible. It should certainly not be below six weeks. And then, you should give pay-per-view a good three months, and then the film can come on OTT. That's the ideal window,' Aamir said. According to Aamir, the 'bulk of India does not subscribe to OTT platforms', and YouTube potentially has greater reach, including globally. He also suggested that YouTube could offer a more favourable deal than the traditional 50-50 split between the production house and theatres, and that the PPV model could open a path for younger filmmakers and smaller-budget films that do not get distribution in theatres. In 2024, only 30% of all films were released on OTTs (including digital-first and theatre-first), according to the FICCI-EY report. As such, there are a large number of unsold films that could find audiences on AVOD (advertising-based video-on-demand) and TVOD (transactional video-on-demand) platforms such as YouTube. AVOD allows free access to videos, but with advertisements. TVOD, which is the same as PPV, allows viewers to pay a one-time rent for a specific piece of content. The FICCI-EY report points out that TVOD releases (parallel to or shortly after theatre runs) would get audiences in regions with limited theatre access. Also, a Rs 100 rent fee is less than the average ticket price of Rs 139 (in 2024). Several factors work in favour of YouTube as the platform of choice for filmmakers. 🔴 YouTube accounted for 92% of all online video consumption in 2024; 🔴 It has the highest penetration in India among social media platforms, according to a 2024 report by Comscore, a media analytics company; 🔴 It is popular across generations — 91% of Gen Z and more than 80% of millennials and Gen X were on YouTube; 🔴 While the majority of YouTube consumption is on mobile phones, it also has an expanding CTV (connected TV) base: between March 2023 and March 2024, it was the most-watched streaming service on Indian CTV. There is not much publicly available data on YouTube's TVOD offerings. In 2024, TVOD revenues were more than Rs 13 billion in India, lagging behind SVOD (subscription video on demand) revenue from services like Netflix or JioHotstar, which charge an annual or monthly subscription fee for access to a large volume of content. According to a report by accounting firm PwC, SVOD accounted for 75% of OTT revenue in India in 2023, while TVOD and AVOD accounted for 5% and 20% respectively. However, the FICCI-EY report said TVOD is expected to scale amid rising OTT subscription costs and CTV penetration. Smaller OTT platforms may opt for TVOD models, with films that were previously unsold, and more major players may start offering a mix of SVOD and TVOD, following in the footsteps of Prime and Apple TV.
