LVMH shares rise after mixed bag results with 'glimmers of hope'
LVMH's quarterly sales for products like Louis Vuitton handbags, Dior dresses and Moet & Chandon champagne came in slightly
below expectations, at 19.5 billion euros (22.88 billion dollars), down 4% year-on-year, with a 9% sales drop at the group's core leather and fashion division.
After an initial dip at market open as investors grappled to get a reading of what Citi analysts called a "mixed bag" of results, LVMH shares steadily reversed course, trading 3.5% up midday and lifting sector peers Kering and Hermes.
HSBC analysts said in a note that higher-than-expected profit margins were a sign the group has become more pragmatic and efficient under the leadership of CFO Cecile Cabanis, who was appointed at the end of 2024.
Deutsche Bank analyst Adam Cochrane said that while the second-quarter results were not "stellar", there were some "glimmers of hope".
"Investors have been waiting for an opportunity to revisit this stock and the conference call highlighted a number of factors which may encourage a tangible recovery in China, market share gains in key brands and potential for structural efficiencies as well as ongoing tight cost management", he wrote in a note.
LVMH's finance chief on Thursday said the company saw some "tangible improvement" In China, where a real estate crisis has dampened appetite for luxury goods. French luxury heavyweights have been facing a prolonged downturn as brands also face the threat of U.S. import tariffs.
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