Sojern Joins Forces with PubMatic to Expand Travel Audience Data Curation - Middle East Business News and Information
Creating personalized, targeted campaigns requires finding the right mix of audiences and inventory supply. Curation is a preferred option, enabling real-time optimization and measurement so brands can create relevant ads that drive results. By using a multi-ID approach, curation enables advertisers to work directly with supply-side platforms (SSPs) to strategically combine first-party data, Sojern travel segments, and premium inventory.
'It's clear that curation offers an exciting future for programmatic advertising, and while we've worked with PubMatic for many years, this partnership shows that we're committed to delivering vertical-specific curated advertising to our clients,' said Josh Beckwith, Vice President, Global Corporate Sales at Sojern. 'This relationship will fuse Sojern's best-in-class travel data and multi-ID audiences with PubMatic's best-in-class inventory, and allow us to optimize both in real time, creating curated campaigns using our clients' preferred supply path.'
The partnership unlocks new opportunities for advertisers to activate Sojern's real-time vertical-specific traveler insights directly within PubMatic's curation and data solution, Connect. This integration enables more precise targeting and transforms audience curation into a powerful tool for programmatic advertising and performance.
'Today's advertising needs to work for everyone. Consumers want privacy and relevant ads, while brands need quality advertising space and brand safety,' said Amélie Grenier-Bolay, Country Manager, Italy & MENA, PubMatic. 'Strategic curation brings together advertisers, publishers, and audiences by filtering content for quality and relevance. This partnership with Sojern is a perfect example, providing marketers with access to travel data for more effective targeting while ensuring privacy protection and maintaining brand safety. The result is better transparency, more control, and stronger performance across the board.'
To learn more about Sojern's vertical-specific approach to travel marketing, click here.
Watch this video interview featuring Josh Beckwith and Howard Luks, VP of Audience Solutions at PubMatic, recorded live at the #preachonthebeach suite with The Advertising Forum and MarketectureTV.
About Sojern
Sojern is the leading marketing platform built for hospitality, designed to boost growth and profitability for the travel industry. The Sojern marketing platform is a set of easy-to-use software and services that delivers unrivaled traveler insight , intelligent audiences, multichannel activation and optimization, and a connected guest experience—all in one place. More than 10,000 travel marketers rely on our platform annually to find, attract, convert and engage travelers. Founded in 2007, Sojern is headquartered in San Francisco, California with teams in the Americas, Europe, Middle East and Africa, and Asia Pacific. About PubMatic
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising's supply chain of the future. PubMatic's sell-side platform empowers the world's leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
For more information or interviews, please contact:
Your Wordsmiths – Content & PR
Neha Kaul 0504507068 neha@yourwordsmiths.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Mid East Info
4 days ago
- Mid East Info
Confluent Announces $200 Million Investment Across Its Global Partner Ecosystem - Middle East Business News and Information
Confluent, Inc. (Nasdaq:CFLT), the data streaming pioneer, today announced a $200 million investment over the next three years to fuel the growth, reach, and impact of its global partner ecosystem. This commitment will expand opportunities for Confluent partners to make data streaming a strategic part of their businesses, opening new revenue streams and use cases. Helping customers navigate an increasingly real-time, AI-driven world is only possible with a strong, global partner ecosystem, which includes cloud service providers, independent software vendors, system integrators, and managed service providers. To Realize AI's Promise, Business Must Start with 'AI-Ready' Data AI is set to fundamentally transform how businesses operate. However, delivering on that promise is only possible if organizations have the technology and expertise to properly manage, govern, and connect real-time data. According to the July 2025 IDC Perspective[1], 'for organizations to fully realize the potential of artificial intelligence, they must first ensure they have 'AI-ready' data. This readiness is not solely about adopting AI tools but more about building the foundational infrastructure, processes, and culture required to support AI initiatives at scale.' 'Data streaming is the lifeblood of AI and the foundation for the next wave of transformative applications,' said Kamal Brar, Senior Vice President, Worldwide ISV and APAC at Confluent. 'The opportunity ahead is massive, and we believe it will be defined by those who can move and build together. We invite technology leaders, integrators, and domain experts to join us in helping organizations harness real-time data to innovate faster, operate smarter, and stay ahead of the curve.' Confluent Partners Power the Next Wave of AI and Real-Time Innovation Confluent works hand in hand with its partners to deliver the technology, domain expertise, and scale needed for businesses to integrate all their data systems, modernize their infrastructures, and scale real-time applications. The new investment opens more doors for collaboration between Confluent and its partners, including: New data streaming products and services – Launching new, revenue-generating solutions is faster than ever with support from Confluent to embed its leading data streaming platform into partners' offerings. – Launching new, revenue-generating solutions is faster than ever with support from Confluent to embed its leading data streaming platform into partners' offerings. Joint solutions and go-to-market plans – Co-developing real-time use cases with partners helps meet the high demand for data streaming and reach the right customers with the right solutions. – Co-developing real-time use cases with partners helps meet the high demand for data streaming and reach the right customers with the right solutions. Deeper integrations – Confluent works with partners to build native platform integrations that provide businesses a seamless experience working with real-time data across the entire streaming ecosystem. This builds on the strong partner momentum Confluent has generated over the past year—from a newly expanded collaboration with Infosys and strategic alliances with EY, Databricks, and Jio Platforms to the OEM Program partnership with sccc by stc and targeted investments in regional system integrators Onibex and Psyncopate. Confluent is doubling down on partner collaboration to unlock new value and put the world's data in motion. [1] IDC, How Artificial Intelligence Is Changing Data Management, #US53612925, Jul 2025
Al-Ahram Weekly
22-07-2025
- Al-Ahram Weekly
Stocks slip as investors eye tariff impact among corporate earnings - Markets & Companies
Major stock markets slipped on Tuesday as New York backed off its record highs and European markets fretted over an August 1 deadline for the EU to avert steep tariffs from President Donald Trump. US corporate profit reports so far were painting a generally resilient picture of the American economy, but with gathering clouds in some sectors, particularly automobiles, from Trump's levies on major trading partners. New York's broad S&P 500 and tech-heavy Nasdaq indices dipped, from record finishes on Monday, while the blue-chip Dow struggled. In Europe, only London ended the trading day in the green. Paris and Germany both finished solidly in the red. "European markets have been getting increasingly jittery as the (August 1) deadline approaches," said David Morrison, senior market analyst at Trade Nation. "With little sign of progress so far, investors are preparing for possible tariff retaliation from the EU." US Treasury Secretary Scott Bessent said meanwhile he would meet his Chinese counterparts in Stockholm next week for tariff talks, as a separate mid-August deadline approaches for US levies on China to snap back to steeper levels. Big earnings reports Closely-watched earnings loomed from some of the world's biggest names, including Tesla, Google parent Alphabet, Intel and Coca-Cola. US auto giant General Motors reported a 35-percent plunge in second-quarter profits Tuesday following a $1.1-billion hit from US tariffs, but confirmed its full-year forecast. Its shares plunged seven percent. Elsewhere, "expectations for the earnings season include accelerated profit growth for major US technology companies in the second half of the year," said Jochen Stanzl, chief market analyst at CMC Markets. British pharmaceutical giant AstraZeneca said Tuesday it would invest $50 billion in the United States by 2030 amid Trump's threats to impose tariffs on the sector. The dollar continued to lose ground, which has the effect of pumping up the earnings of US multinationals earning foreign currency revenue but reporting in dollars. The greenback's slippage is proving "a turbocharger" for those companies, according to Stephen Innes, managing partner at SPI Asset Management. Investment adviser Christopher Dembik at Pictet Asset Management said European companies reporting over coming days were conversely set to be hit by the effect of a stronger euro. Oil prices also dropped amid worries about reduced global economic activity going forward. Earlier in Asia, Hong Kong hit its highest close since late 2021. Its index has gained around 25 percent this year thanks to a rally in Chinese tech firms and a fresh flow of cash from mainland investors. Tokyo dipped following an earlier rally after the ruling coalition lost its upper-house majority as observers warned the government's tenure remained fragile. Fed chief speech Traders were also looking ahead to a speech later Tuesday by US Federal Reserve Chair Jerome Powell, ahead of the Fed's monetary policy meeting on July 29 and 30. Powell has come under pressure from Trump to quit, with the president angry at the Fed for not lowering interest rates in response to recent turbulence, but the central bank is expected to keep them on hold until September. Bessent said Tuesday he did not see a reason for Powell to resign "right now". Key figures at around 1545 GMT New York - Dow: UP 0.1 percent at 44,351.64 New York - S&P 500: DOWN 0.1 percent at 6,296.95 New York - Nasdaq Composite: DOWN 0.5 percent at 20,875.05 London - FTSE 100: UP 0.1 percent at 9,019.76 points (close) Paris - CAC 40: DOWN 0.7 percent at 7,739.18 (close) Frankfurt - DAX: DOWN 1.1 percent at 24,027.17 (close) Tokyo - Nikkei 225: DOWN 0.1 percent at 39,774.92 (close) Hong Kong - Hang Seng Index: UP 0.5 percent at 25,130.03 (close) Shanghai - Composite: UP 0.6 percent at 3,581.86 (close) Euro/dollar: UP at $1.1734 from $1.1688 Pound/dollar: UP at $1.3507 from $1.3485 Dollar/yen: DOWN at 146.51 yen from 147.42 yen Euro/pound: UP at 86.89 pence from 86.68 pence Brent North Sea Crude: DOWN 1.2 percent at $68.37 per barrel West Texas Intermediate: DOWN 1.3 percent at $65.06 per barrel. Follow us on: Facebook Instagram Whatsapp Short link:
Al-Ahram Weekly
16-07-2025
- Al-Ahram Weekly
Stocks steady as traders weigh inflation data, trade deal - Markets & Companies
Major stock markets turned steadier Wednesday as traders weighed a spike to US inflation that pared bets on Federal Reserve interest-rate cuts. The US reading on Tuesday preceded official data on Wednesday, showing an unexpected rise in British inflation. "A higher-than-expected (June) inflation reading in the US... is one of the first data points to suggest tariffs are beginning to have some impact on prices," noted AJ Bell investment analyst Dan Coatsworth. "While this impact looks fairly modest for now, this reading comes before the more onerous levies on imports which are currently lined up for introduction at the beginning of August," he added. The dollar dipped against main rivals after President Donald Trump said a trade deal had been struck with Indonesia, which will see the US impose tariffs of 19 percent on its goods, below the 32 percent previously threatened. US shipments will not be taxed. The Indonesia deal meant Trump has struck tariffs agreements with three countries, with around two dozen in the pipeline ahead of the president's August 1 deadline. The EU's top trade negotiator, Maros Sefcovic, was jetting to Washington on Wednesday for talks with his US counterparts as the bloc renews its push to settle the transatlantic tariffs standoff. Some have suggested a healthy run-up on Wall Street over the past few weeks could be giving him confidence to keep the threats up. In Europe, shares in Renault tumbled nearly 17 percent Wednesday, a day after the French car giant lowered its annual financial outlook. Renault did not specifically mention tariffs, despite the global auto sector being targeted by Trump. Trump on Tuesday warned that he could begin imposing tariffs on imports of semiconductors and pharmaceuticals from August 1. While the Indonesia trade deal was welcomed, investor confidence was dented by data showing US inflation jumped to 2.7 percent last month. The figure "finally provided ample evidence that tariffs are being passed onto consumers", said Economists at Bank of America. The data saw the probability of a Fed rate cut in September slip to just a little higher than 50 percent. The dollar briefly rallied past 149 yen for the first time since April. Tech firms extended gains after US titan Nvidia said it would resume exports of key chips to China following Washington's pledge to remove licensing curbs. California-based Nvidia, one of the world's most valuable companies, said Tuesday it would restart sales of its H20 artificial intelligence semiconductors to China, having been stopped by Trump's tightened export licensing requirements in April. CEO Jensen Huang said they would be shipping "very soon". The news boosted tech firms around the world, with Wall Street's Nasdaq rising to another record high, while the S&P 500 and Dow fell on Tuesday. Key figures at around 1100 GMT London - FTSE 100: UP 0.2 percent at 8,953.93 points Paris - CAC 40: FLAT at 7,766.78 Frankfurt - DAX: UP 0.3 percent at 24,120.08 Tokyo - Nikkei 225: FLAT at 39,663.40 (close) Hong Kong - Hang Seng Index: DOWN 0.3 percent at 24,517.76 (close) Shanghai - Composite: FLAT at 3,503.78 (close) New York - Dow: DOWN 1.0 percent at 44,023.29 (close) Euro/dollar: UP at $1.1620 from $1.1606 on Tuesday Pound/dollar: UP at $1.3402 from $1.3383 Dollar/yen: DOWN at 148.71 yen from 148.85 yen Euro/pound: UP at 86.71 pence from 86.69 pence West Texas Intermediate: DOWN 0.6 percent at $66.71 per barrel Brent North Sea Crude: DOWN 0.5 percent at $68.76 per barrel Follow us on: Facebook Instagram Whatsapp Short link:
