Louis Vuitton's parent company LVMH is planning to sell this popular designer label
Looks like big changes might be brewing at LVMH. The French luxury giant is reportedly in talks to sell Marc Jacobs, and the deal could be worth a cool $1 billion. Yup, that's billion with a 'B'.
According to reports from The Wall Street Journal, LVMH has been chatting with a few major players in the game, including Authentic Brands Group (you know, the folks who own Reebok) and WHP Global, which owns the Vera Wang brand.
There's also talk of Bluestar Alliance throwing its hat in the ring. If the name sounds familiar, that's because they also scooped up Off-White from LVMH not too long ago. Clearly, they've got a thing for buzzy fashion labels.
So, why is LVMH looking to part ways with Marc Jacobs now? The group recently revealed that its net profit for the first half of 2025 dropped 22%, down to €5.7 billion. Sales also took a bit of a hit, falling 4% to €39.8 billion. With economic conditions being all over the place globally, it seems like LVMH is tightening up and reshuffling its fashion portfolio.
Bernard Arnault overtakes Elon Musk to become the world's richest person
Marc Jacobs, the brand, has been around since 1984 when the designer launched it.
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LVMH stepped in and bought a stake in 1997, and the label has had its share of ups and downs over the years. But recently, it's been buzzing again, thanks to clever social media moments and some solid street-style cred.
Word is, LVMH had already started exploring options for the brand last year, after getting some interest from buyers. And they've been making similar moves elsewhere too, designer Stella McCartney recently bought back her stake from LVMH, and as mentioned, Off-White was sold off earlier.
So, is Marc Jacobs really on its way out of the LVMH family? We'll have to wait and see, but it definitely looks like something big is brewing.
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