Karnival Jom Heboh returns, draws crowds in Johor Baru
The three-day event kicks off today at Padang B, Angsana Johor Baru Mall, and will run until Sunday.
For the first time, Malaysian Pineapple Day is being celebrated on a grand scale at KJH, adding a vibrant, festive twist and elevating the status of the tropical fruit — a national pride — to new heights.
Organised by Media Prima Bhd in collaboration with the Malaysian Pineapple Industry Board, the carnival begins at 9am daily and features a wide variety of activities, prizes and attractions.
This iconic event, which has drawn over 300,000 visitors at each location, has been recognised by the Malaysia Book of Records (MBOR) as the "Longest Running Outdoor Event", thanks to its extensive lineup of crowd-pulling programmes.
In Johor Baru, visitors can look forward to interactive booths hosted by the New Straits Times Press (M) Bhd (NSTP), Studio Tonton Drama Sangat (STDS), Studio Jom Heboh, Hot F and Vocket, with chances to win prizes and join in engaging activities.
Today, crowds began arriving as early as 9am, with thousands flocking to exhibition booths.
NSTP Business Development and Special Projects manager Tengku Kaifi Mirza Tuan Cherit said more than 2,000 visitors are expected at the NSTP booth, which features simulation and virtual reality games as its main draw.
He said for as little as RM5, families can try out the specially curated simulation and virtual reality experiences.
"For this edition of KJH, NSTP is bringing the thrill of driving through the NSTP Car Sim Experience, where visitors can test their driving skills in a realistic simulation that mimics the experience of being on an actual race track.
"Meanwhile, the virtual reality game offers an exhilarating experience similar to riding a real roller coaster.
"NSTP is only charging a low fee of RM5 to give more children and families the opportunity to enjoy the exciting simulation and virtual reality experiences," he said when met.
Tengku Kaifi added that visitors to the NSTP booth will also receive complimentary copies of three newspapers; Berita Harian, Harian Metro and the New Straits Times, along with a goodie bag filled with various snacks and beverages.
Meanwhile, trader Mohd Farhanuddin Mohd Osman, 42, described KJH 2025 Johor Baru as being filled with fresh and engaging content, including various exhibitions, particularly those related to pineapples, as well as Media Prima showcases.
"The most interesting booth was NSTP's, as my two children had much fun with its fun simulation and virtual reality games that offered a unique experience.
"In fact, both of them want to come back again tomorrow because they didn't get enough of NSTP's simulation games," he said.
Housewife Siti Asiah Karim, 39, from Taman Molek, said her five children were thrilled to try out the simulation and virtual reality games specially brought in by NSTP to enliven this edition of KJH.
"This is a new experience for my two sons, aged 12 and 10, as they are avid video game fans. But this is the first time they had the chance to experience simulation and virtual reality gaming," she said.
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